by

Strada IQOctober 2016

CANADIAN SALES THIRD QUARTER 2016

Still Ahead

Last year was a record, and this year is ahead by 3%

YTD.

Yes…the 3rd quarter was challenging.

July: – 2.5%

August: – 2.0%

September: – 0.5%

But…still ahead by 3 points.

Peak Auto

Is it peak auto time in Canada?

It would be remarkable to hit the 2 Million mark.

Yes…it is hovering infinitely close to peak auto for the

Canadian market.

Money

All forms of free flowing money continues to power

the Canadian market.

Finance, longer terms, leasing, rolling over

deficiencies.

Its all good to move iron, and reinforce the mobility model.

Sky Is The Limit

A bunch of folks on the journey to “peak auto” remain on the vector that the sky is

the limit.

Is it wiser to move more iron or to make more money?

In the meantime reaching the sky in 2016 is on everyone’s

radar.

Who Is Ahead

Jaguar: + 95%

Volvo: + 32%

Land Rover: + 29%

Audi: + 16%

Ford: + 10%

BMW: + 7%

Honda: + 7%

Porsche: + 7%

Subaru: + 6%

Mercedes-Benz: + 6%

Nissan: + 5%

Who Is Behind

VW: - 14%

Acura: - 6%

Mazda: - 5%

FCA: - 4%

At the three quarter point the market is up by 3%.

FCA is a surprise.

Plateau

Nearing the plateau with smaller gains this year.

Or is it the plateau?

Do you continue reaching for the sky, or acknowledge the

plateau?

Recalibrate the strategies?

• Jetta……………….17,108

• Toyota Camry……..13,140

• Honda Accord.........10,825

• Ford Fusion… …..10,657

• Chevy Malibu……..9,131

• Hyundai Sonata..…7,079

• Nissan Altima…..….6,481

• Chrysler 200…..…..5,693

The Jetta persists, Accord and Fusion are trading paint. Watch the Malibu.

• Honda Civic……..50,386

• Hyundai Elantra…40,418

• Toyota Corolla…..36,268

• Mazda 3……........21,255

The Elantra is winning the dog fight with the Corolla.

The Civic is a given at # 1

Click on Corolla to see a review/photo gallery

All Figures from Automotive News

SOME NUMBERS THREE QUARTER 2015

Compact Mid Size Sedans

• Ford F Series…..…..115,674

• Ram…………….……70,865

• GMC Sierra…..……..39,486

• Chevy Silverado……34,947

The F Series is on fire!

Click on F Series, Ram, Silverado to see a review/photo gallery

• Toyota RAV4……….38,276

• Ford Escape……….35,123

• Honda CR-V……….33,931

• Hyundai Santa Fe…25,681

• Chevy Equinox….....13,748

• Chrysler Journey…..12,759

The RAV4 has displaced the Escape as the segment leader.

SOME NUMBERS – 1THREE QUARTER 2015

CUV/SUV Pick Up

• Audi Q5……………………6,089

• Lexus RX…………………5,945

• M-B M Class………….…..5,922

• Acura RDX………..…..….5,882

• BMW X5…………………..5,105

• BMW X3………....…….…4,105

• Acura MDX…….……....…3,989

• BMW X1……………..……3,690

• M-B GLK…………....……3,123

• Infiniti QX60………......…3,055

• Cadillac SRX……........…2,993

• Lincoln MKX……………..2,791

• Buick Enclave……………2,492

• Range Rover Sport…..…2,220

• M-B C Class……..…7,208

• BMW 3 Series………5,262

• Audi A4………......…4,395

• Acura TLX.……….…3,125

• Lexus IS…….…..…..2,337

• Infiniti Q50………..…2,138

• Cadillac ATS……..…1,871

• Lincoln MKZ……….….816

• Cadillac CTS……….…648

The C Class leading with the TLX, IS, and Q50 still disrupting.

Click on TLX-Q50-CTS to see a review/photo gallery

SOME NUMBERS – 2THREE QUARTER 2015

Entry Luxury Luxury SUV/CUV

• Lamborghini…...………..130

• Maserati………….….….391

• Ferrari…………...….…..162

• Panamera…..…….…….228

• GT-R…………………..…128

• R8………….…….…..…..128

• Rolls-Royce……………..63

• Bentley…………...…..….94

• Tesla ………..………..1,620

• Volt…………..…..…....2,544

• Leaf…………..….…….1,085

• Lexus NX…………….4,484

• M-B GLA…………….3,445

• Audi Q3……….……..3,047

• Lincoln MKC…………2,071

• Porsche Macan……..2,000

• Cadillac XT5…………1,456

• BMW X4……….………975

The NX continues, while keeping an eye on the XT5.

Click on NX and MKC to see a review/photo gallery

SOME NUMBERS – 3THREE QUARTER 2015

New Entrants Did You Know

OUR THOUGHTS AT THE THREE QUARTER OF 2016

• 2 Million would be cool, overly ambitious, an increase after a record breaking 2015 is remarkable.

• Free flowing money, be it finance or lease continues to power sales. Its an appreciable profit opportunity for the providers of financial services.

• Ford what can you say about the F150…WOW.

• Utilities by now we all know the story, gaining more share.

• Will the new Canadian mortgage rules impact auto sales?

• Huge numbers especially with Alberta in the doldrums.

• Mobility continues to be the Canadian model.

• The 4th Quarter will be fascinating, revealing, momentous.

Thank You