Allure: The Beauty Expert

By Heidi Davis, Jessica Farmer, Ashley Sluder, and Hanna Sparks

The Cover

How?◦ The cover features a relatively popular, young

actress in a glamour shot.

◦ The side captions tell about the stories that are inside. These include fall fashion trends, celebrity diets, easy ways to get sexy hair, and a tell-all interview with the featured actress.

How does the cover attract readers?

Why?◦ Most women follow fashion trends and update

their make-up looks to keep looking fresh and modern.

◦ They call the diets crazy on the cover but still talk about each one in the magazine.

◦ This may lead women to try them because the diets have obviously worked for the rich, famous, super-skinny, glamorous Hollywood icons that use them.

Why does the cover attract readers?

“Judging by the number of size 0s in Hollywood, these weird restrictions can work.”

The diets include: Apple-Cider Vinegar Diet, The Air Diet, The Baby Food Diet. etc.

Quote from the Diet Article

162 Into the Deep The country's most reluctant celebrity, Kristen Stewart, tries to adapt to her new, glamorous life.By Meghan Daum

134 Guiding Light Winter makeup gets a mood boost—thanks to Dick Page's shimmering greens and blues. By Victoria Kirby

140 Short List That long, straggly hair is so seventh grade. Now, even models are getting chopped—so break out the scissors and lighten up. By Danielle Pergament

152 City Sirens Tailored jackets, mannish pants, naughty boots, slick leather, and hefty knits: A few concrete solutions for the asphalt jungle.

The Stories

Page 36 has on article on the history of stockings

Page 88 How to Enjoy Football Page 100 has a story about Roman fashion

complete with shot of women bending over in front of a camera

Page 110 talks about operation to remove back fat

Most of reading is directed at explaining or selling products

Articles

The Ads

83 ads and 87 captions on products for women

Feature female celebs◦ Women’s magazine but photos are shot in male

focus

Items include:Make-up, perfumes, anti-aging and anti-wrinkle

products, cleansers, deodorants, clothing lines, etc

The Ads

They should care about their appearance

◦ It is their job to keep up with the latest fashions and styles ( clothes, make-up, hairstyles)

◦ This will help the maintain their youthful appearance and keep them up with the times

◦ Personal maintenance made-easy which actually requires a tutorial and much more than the professed “quick” time.

What should women care about?

The Pictures

According to the pictures women are stick thin with no curves or boobs, and extremely long hair.

Most of the pictures were of “white” women.

All of the pictures were glamour shots with perfect hair, make-up, and sexy poses

What should women look like?

Ethnicity in Magazines

Both of the previous ads were Cover Girl ads featuring the singer Rhianna

In the first picture Rhianna has a darker skin tone

In the second picture (her newest CG ad) she has a dramatically lighter skin tone

We noticed lighter skin-tones in the very few pictures we found in the magazine that featured women of color

Ethnicity in Magazines

They were several ads about all-natural products or more “green” products◦ It is hard to tell if the ads were political because

women care about the environment and want to use eco-friendly products or if the advertisements are marketing protecting the planet as women’s job.

Skin-care ◦ No aging! No wrinkles! Tan but not too tan… body

perfecting creams Male-focus and heterosexuality

women appeared in sensual poses and group pictures with males

What does it take to be feminine?

Based on the pictures a woman must be petit and sexy

The magazine has an article on going for shorter hair cuts but, all of the models have really long hair

Being feminine is defined in the clothes we wear, how we look, and how sexy we can act

What does it take to be feminine?