Business Journal 04-13-2012

THE NORTHEAST MISSISSIPPI

BusinessJournalBusinessJournalBusinessJournalTHE NORTHEAST MISSISSIPPI

A MONTHLY PUBLICATION OF JOURNAL PUBLISHING AND THE COMMUNITY DEVELOPMENT FOUNDATIONA MONTHLY PUBLICATION OF JOURNAL PUBLISHING AND THE COMMUNITY DEVELOPMENT FOUNDATIONAPRIL 2012

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BY JEFFRY BARTASHMCCLATCHY TRIBUNE

WASHINGTON–U.S. builders startedconstruction on new homes in Febru-ary at a slightly slower pace, but thebiggest increase in permits in 3 1⁄2 yearsindicates work will pick up in comingmonths.Housing starts fell 1.1 percent to anannual rate of 698,000 in February – themost recent statistics available – com-paredwith an upwardly revised 706,000in January, the Commerce Departmentsaid. The data are seasonally adjusted.Economists surveyed by Market-Watch had expected housing starts torise to 706,000 from an original readingof 699,000 in January.Yet permits to begin new construc-tion climbed 5.1 percent in February toan annual rate of 717,000 – the highestlevel since the middle of the last reces-sion in October 2008. Permits are agauge of future demand.Single-family home permits in-creased 4.9 percent to an annual rate of472,000. Permits for condominiumsand apartments rose a smaller 3.3 per-cent to a rate of 219,000.

The housing industry is trying to re-cover from its worst slump since thegovernment began record-keeping inthe early 1960s andmounting evidencesuggests a thaw is underway. Sales ofnew and existing homes and the is-suance of new building permits havebeen on the rise since last fall.Higher demand for new homes isbeing fueled by ultra-low interest rates,improved economic growth and fasterjob creation.Most economists expect the housingmarket to continue to rebound in 2012

and contribute to U.S. growth for thefirst time since 2007, but they say itcould take several years to fully recover.In a healthy economy, housing startsshould average at least 1.5 million eachyear, they estimate.“The level of house building clearlyremains depressed by historical stan-dards, but at least is now beginning tomake modest positive contributions toU.S. growth,” said economist AndrewGrantham of CIBCWorld Markets.The benefits of a healthy housing in-dustry are widespread. Huge amounts

of rawmaterials and finished goods arerequired to build homes and furnishthem after sale, and the constructiontrade employs millions of workers di-rectly or indirectly.In February, construction of single-family homes, which account for three-quarters of the housing market,dropped nearly 10 percent to an annualrate of 457,000. Construction of single-family homes is still running 18 percenthigher compared to one year ago, how-ever.Work onmulti-dwelling units – apart-ment buildings and the like – jumpednearly 29 percent to an annual rate of233,000.New construction increased 3 percentin the Midwest and rose 1.5 percent inthe South, but activity fell by 12.3 per-cent in theNortheast and by 5.9 percentin theWest.Because of sharp fluctuations inhousing-starts data, economists say itcan take several months to detect newtrends. In the past four months, hous-ing starts have averaged an annual rateof 697,000.That’s the best stretch of home build-ing since the final months of 2008.

Housing starts fall, but permits risePAGE 2 BUSINESS JOURNAL APRIL 2012

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In February, construction of single-family homes,which account for three-quarters of the housing market,dropped nearly 10 percent to an annual rate of 457,000.

Construction of single-family homes is still running18 percent higher compared to one year ago, however.


As a child, I watchedthe Jetsons, cartooncharacters who drovea flying car and lived

in a house on a tall column. Idon’t think any of us will livein houses like theirs, but I dosee three other trends in theconstruction of residentialhousing.• First, more prefabrica-

tion. I grew up workingsummers on a crew thatbuilt single-family ranch-style houses. Like the secondlittle pig, we built houses of“sticks,” or individual piecesof lumber.While many peo-ple still build with thatmethod, the use of prefabri-cated components is increasingsteadily. At the Business to BusinessExpo in February, I spoke with localbuilders who are using such compo-nents. They shared facts and figuresthat show howmuch the use oftrusses, prefab panels and such speedsup construction and reduces cost.MIT researchers are stretching thedefinition of prefabrication. Their

House_n project has as itsfoundation a component-based architecture they call“Chassis and Infill.” Thehouse begins with a chassis, ashell to give the house itsoverall structure. The builderplugs modular units into thechassis according to the de-sire of the occupants. Tired ofyour kitchen? Pull it out andinsert a new one.According to the re-searchers, only 20 percent ofthe cost of building a house isin component materials. Theother 80 percent is in on-sitelabor. If House_n lives up toits expectations, we shouldsee the cost of building a new

house drop immensely.• New building materials.Wood isthe standard for framing in the devel-oped world. Researchers are lookingfor other natural building materials. Iread recently about a Canadian com-pany making building materials out ofcellulose composites. Since 1990, Con-struction Technologies of Calgary, Al-berta, has been working to create

building materials out of flax, hempand crop residue. The company claimssuch materials have good insulatingproperties and are more resistant tofire than wood is.•Unexpected sources of solutions.An interesting article written byWayneCurtis and published in the November2009 issue of The Atlantic reportsGeorgeW. Bush standing in New Or-leans’ Jackson Square and promising,

“We will stay as long as it takes to helpcitizens rebuild their communities andtheir lives.”Yet six months later the FederalEmergency Management Agencyclosed its office after a long disputewith city officials.The article highlights five non-gov-ernmental organizations and tells howeach one is addressing the need forhousing in New Orleans. Curtis quotesarchitectural historian James MarstonFitch, who wrote about “golden mo-ments of equilibrium,” times whentheory, material and technique alignwith one another in response to socialchange. Curtis thinks the present maybe such a time.If your idea of housing of the futurebrings to mind the Jetsons, you’reprobably thinking too far ahead. Forthe foreseeable future, houses willprobably look more or less as they donow, but they will be built in new andbetter ways.

TED HOLT is a member of BINaRE, a Tupelo-based organization of professionals interested intechnology. BINaRE welcomes new members.For more information, visit binare.org.

Houses of the future won’t be what we expectAPRIL 2012 BUSINESS JOURNAL PAGE 3

TechTalkTEDHOLT

If your idea of housing ofthe future brings to mind the

Jetsons, you’re probablythinking too far ahead. For theforeseeable future, houses willprobably look more or less asthey do now, but they will bebuilt in new and better ways.


BY LAUREN BEALEMCCLATCHY-TRIBUNE

LOS ANGELES – Here’s another waythe rich are different: They have morebathrooms.Real estate brokers who cater to themoneyed say their clients typically wanthomes that have at least two bathroomsfor every bedroom. And with spacioustubs, floor lamps, dressing areas andseating, somebathrooms rival bedroomsin size.“The bathroomhas become the dress-ing room,” said Bob Ray Offenhauser, aStudioCity,Calif.-based residential archi-tect who routinely encloses the showerand toilet in their own rooms within aroom. “They really don’t look much likebathrooms anymore.”Some mansions have nearly as manycommodes as entire blocks in less regalneighborhoods.Pickfair, theBeverlyHills estateofMaryPickfordandDouglasFairbanks,wasout-fitted with 30 bathrooms in a later over-haul. But the record locallymaybe the41bathroomsboastedbyan18,400-square-footMediterranean-stylehome inBel-Airthat was recently on the market for $40million, real estate agents say.

By comparison, the Bradbury, Calif.,home of former Dodger Adrian Beltreand his wife, Sandra, seems modest: 16bathrooms. Still, that’s more than sixtimes the average for newly constructedsingle-family homes.“We use them all,” said Sandra Beltre.Sheworkedwith thearchitect on the cus-tom-built home and is glad she insistedon adding more bathrooms than origi-nally planned.In the main house, all the bedroomshave en suite bathrooms. Other bath-rooms sit off the children’s playroom, thekitchen, the game room and the gym.The guesthouse has two.There are his-and-her bathrooms inthe pool cabana area, one in the gardensof the 4-acre property and another in the2,500-square-foot batting cage area.Beltre said the home is often a gather-ingplace for their three children’s friends,extended family and the couple’s widecircle of friends, who are frequently in-vited over for game or wine nights.“It turned out perfectly,” she said.With the third baseman now playingfor the Texas Rangers under a six-year,$96 million contract, the 16,600-square-foot house is on themarket for $19.5mil-lion.

For those who can afford it, an abun-dance of bathrooms provides conven-ience and privacy for both guests andresidents. The presence of bathrooms inthe public areas also enables homeown-ers to entertain without fear of guests’sneaking a peek into the medicine cabi-net.“The idea is never to inconvenienceyourself or a guest,” said agent BoydSmith,whose turf includes SouthernCal-ifornia cities such as Pasadena and LaCanada Flintridge. “You almost cannothave toomany bathrooms.”A half-bath once sufficed for an entiredownstairs, butnowSmith seesbuyers ofmultimillion-dollar homeswanting threeto five powder rooms – one directly offthe study, another off the library and twofor themedia room.Thosewhohave staffquarters need to provide en suite bath-rooms if they want to attract and retainfirst-cabin employees, he added.Buyers can be as picky about bath-rooms as they are about kitchens.“The bathrooms are reminiscent ofthose in very fancy hotels,” said LynwenHughes-Boatman of Deasy/Penner &Partners, who has the Beltres’ listing.Los Feliz-area real estate agent Kon-stantine Valissarakos said one buyer

asked to see only homes with at least 15bathroomsbecauseofhis frequent enter-taining. The fixtures also must passmuster; agent Bret Parsons said he oncesquired a wealthy couple around to lookat houses and at every one, the husbandwould sit on the toilet to see how it felt.ArchitectOffenhauser,who recently re-tired, saidhe figured thebathroomcountin customhomesby startingwith two forthe master bedroom and one for eachbedroom.Thenhe’daddacoupleofpow-der rooms and abathroom for the swim-mingpool. And thenhepreparedhimselffor the client to ask for evenmore.Sometimes, evenOffenhauser’s gener-ous bathroom arithmetic isn’t enough.The Bel-Air house with 41 bathrooms?Offenhauser designed it 1985 – with 15baths. Subsequent owners went on afrenzy of bathroom building, addingmore on an upper level and in expandedstaff quarters.Further increasing thenumberofbath-rooms in grand homes are junior bed-room suites, said agent Felix Pena ofHilton & Hyland. Some wealthy ownerswant their guests to feel at home withfinely appointedhis-and-herbathrooms.“It’s not only the master suite that hastwo bathrooms,” he said.

Mansions’most popular perk:Abundant bathrooms

PAGE 4 BUSINESS JOURNAL APRIL 2012


APRIL 2012 BUSINESS JOURNAL PAGE 5


BY AL HEAVENSMCCLATCHY-TRIBUNE

PHILADELPHIA – Spring arrived veryearly this year in much of the country,bringing what traditionally is the besttime to buy and sell real estate, eventhrough the downturn.Issuesof tight credit linger, andmedianhomeprices continue to decline, thoughmore slowly. Yet there appear to beenoughpositive indicators topushonce-reluctant sellers into themarket.Among those pluses: record-low fixedinterest rates formortgages and thehigh-est affordability levels since record-keep-ing began in the 1970s.For sellers, it is time for real estate the-ater. The house is the star. The cast in-cludes agents and brokers, homeinspectors, title people, mortgage com-panies, lenders, underwriters, and, obvi-ously, buyers.What is the seller’s role, and how big istheir part?That varies, saidDianeWilliamsofWe-ichertRealtors inBlueBell, Pa.: Somesell-ers’ personalities make them very“hands-on”; others consider the agent“the professionalwith great experience –

‘you handle the transaction, I am toobusy to worry about the day-to-day.’ ”Some sellers proofread entries in themultiple-listing service and brochuresabout their properties “with a micro-scope,”Williams said. Others won’t even

bother to look at their listing.Paul Leiser of Avalon Real Estate at theNew Jersey shore said he believes the In-ternet has “empowered both sellers andbuyers with more data than they haveever had access to before.”While “we are dealing with more in-formed involvement on the part of boththe buyers and sellers, it still requires the

Realtor to analyze all that data and sum-marize it in away that providesuseful in-formation that can be utilized,” Leisersaid.Confrontation can be minimized, hesaid, if anagent keeps the seller informedevery step of the way.“Sellers get particularly ‘brainy’ interms of the value of their home, but thereality is that theymaynotbe awareof allrecent comparable sales, or been insidethose comparables, to really pinpointvalue,” saidMarkWade of Prudential Fox& Roach in Philadelphia.These days, said Art Herling of Long &FosterReal Estate inBlueBell, houses aresold twice: once when the sales agree-ment is signed, and the second timedur-ing negotiation over the homeinspection.“Communication with the seller dur-ing the process is always important,” hesaid.Broker Craig Lerch Jr. of Lerch & Asso-ciates in Abington, Pa., said sellersneeded to know that there were two“wars that you need to win: the beautypageant and the price war.”“Once both are in line, the houseshould sell,” he said.

STAGE THE HOUSESellers seem open to what he and hisagents suggest, Lerch said. First is tohave the house professionally staged,rather than have an agent tell them howto do it.Sellers are “changing colors that aretoo bold by having them repainted,” hesaid. Somearehaving their houses testedfor radon, inspected and even appraisedbefore they hit themarket.“A savvy and engaged seller looks atcomparable sales with an open mind,rather thana‘This iswhat Iwant orneed’approach,” said JoanneDavidow of Pru-dential Fox & Roach in Philadelphia.“A seller who thinks he or she knows itallmay be left with an unsold house anda disappointing outcome,” she said.“They often move on to the next agentand sometimes the next, but at the endof the day, the house sells for less.”Sellers shouldmake their houses avail-able for showings, said John Duffy ofDuffy Real Estate in the Philadelphiaarea. The seller should not, however,enter into conversation with the poten-tial buyer or his or her agent, or the ap-praiser or home inspector, “for anyreason.”


Sellers have difficult role when house hits market

Houses are sold twice:once when the sales

agreement is signed, and thesecond time during negotiationover the home inspection.


C Spire to unveil 4Gnetwork in SeptemberTUPELO–CSpireWireless plans to rollout a 4GLTEnetwork inTupelo in Sep-tember.Thenewnetworkwill be 10 timesfaster than the current 3Gnetwork, CSpire officials said during a recent con-ference call.The network is geared to-ward data userswhobrowse the Internet,watch videos, playmusic, share photosand send emails from theirmobile de-vices.AlongwithTupelo, other cities in thefirst phase includeOxford, Corinth,NewAlbany, Pontotoc, Booneville, Starkville,Columbus andWest Point. Plus, the net-workwill be rolled out in the Jacksonmetro area, theGulf Coast, Hattiesburg,Meridian andparts of theDelta.The upgrade represents a $60millioninvestment.JimRichmond, director of the com-pany’s corporate communications, saidC Spire doesn’t plan to charge customersextra to access the faster network.Hesaid the company’s personalized plansthatwere unveiled in September 2011will apply to 4Gusage.However, customerswill have to up-grade to 4G-enabled devices.

Hunter Douglas gets OSHAStar Site recertificationTUPELO –Hunter Douglas, located intheTupelo Lee Industrial Park South,was recertified as anOSHAVoluntaryProtection Program“Star Site.”The company has been certified since2004, and is one of only two companiesin Lee County to haveVPP Star Site sta-tus. The other is Norbord in Guntown.In order to become aVPP Star Site, acompanymustmaintain injury and ill-ness rates 50 percent below the industryaverage andmeet all the elements andsub elements of the program (manage-ment commitment & employee involve-ment, worksite analysis, hazardprevention and control, safety andhealth training).Hunter Douglas has seen an 85 per-cent reduction in injury rates andwork-ers comp costs since becoming aVPPStar Site.

Philips Day-Brite setsanother safety recordTUPELO–LightingmanufacturerPhilipsDay-Brite recently set anothersafety record.Last July, the companymarked5mil-

lionmanhourswithout a lost-timeacci-dent, a record for aPhilips-ownedcom-pany.InDecember, that figure reached6mil-lion – a recordnot only for Philips, butalso for any companyworldwide, accord-ing toPhilips.DeeCostilowat Philips said the com-pany’s next goal is 7millionhours.

Cadence Bancorp offers$250M for Houston bankSTARKVILLE–Fourmonths after ac-quiringBirmingham,Ala.-basedSuperiorBank,CadenceBancorp inMarchmadeanall-cashoffer of $250million forHous-ton,Texas-basedEncoreBancshares.Thedeal is expected to close in the sec-ondhalf of this year.With 12offices in theHoustonarea, En-corehas about $1.6 billion in total assets,total loans of $1billion and total depositsof $1.1 billion.CadenceBancorp –whichwas createdwith themerger ofCadenceBankofStarkville andSuperior – has 100 loca-tions inMississippi, Alabama, Florida,Tennessee andTexas.CadenceBankhas total assets of about$3.9 billion, total loans of $2.3 billion andtotal deposits of $3.1 billion.

Its parent holding company,CadenceBancorp,was formerlyHouston-basedCommunityBancorp (orCBC),whichraised $1billion in 2010 for the expresspurposeof acquiringbanks. CBC infused$144 inCadenceBank lastMarch andtook it private.Superiorwas closedby theFDIC inApril, andCBCsoonacquired it.InNovember, CBCmergedCadenceBankandSuperiorBank and renamedthenewcombinedbankCadenceBank.CBC then renamed itself CadenceBan-corp,with its headquarters inBirming-ham.

SemiSouth Lab plans $18Mexpansion, could add jobsSTARKVILLE–SemiSouthLaboratoriesplans to spend$18million tobuynewequipment for its Starkville facility, amove that coulddouble employmentthere over thenext 18months.Privately-held SemiSouthmakes sili-con carbide semiconductors for solarpanels, wind turbines, electric cars andother devices that need to transmitpowerwithout leaking any electricityalong theway. It nowemploys 115 em-ployees.

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REWIND|



WesleyWebb is the 2012 president ofthe Northeast Mississippi Board of Real-tors and area vice president for the Real-tors Land Institute, based in Jackson.The Tupelo native is the broker andowner of Mossy Oak Properties of Tu-pelo.Heemailedwithbusiness reporterCar-lie Kollath last month about his outlookon real estate in NortheastMississippi.

Q: How did you get started in real es-tate?A: I worked for a cattle companywhenI got out of college and I got tired of talk-ing to the cows. I wanted to go in a fieldwhere I could deal with people and helpmake their dreams come true.

Q: Do you do things in your job thatyou didn’t expect to do?A: A lot. I have cleaned ditches beforein order to close a deal.We can be every-thing from psychiatrist to marriage ref-eree but that is what makes this job sofun. Everyday is different and I lovedeal-ingwith people. I canhonestly say I haveone of the best jobs in theworld. I love towake up in the morning and come towork.

Q: What company do you work fornow and how long have you been there?A:Owner/brokerofMossyOakProper-ties of Tupelo. We have had our officeopen for 4 years.

Q: Hardest part about your job?A: Finding the perfect property thatmeets the budget requirements of myclients andgettingpeople to realizewhattheir property is worth.

Q: Best part about your job?A: Helping people bring their dreamsto life and seeing the smile on their facewhenwe close on their deal.

Q: Is it a good time to sell a house?How does it compare with last year andfive years ago?A: Yes, now is a great time to sell. Lastyearwasa toughyear& five years agowasreally good, but our inventories are thelowest we have seen in quite some time.It seems since the middle of Decemberthe floodgateshaveopenedandpropertyhas been selling right and left.

Q:What type of houses are in most de-mand from buyers?A: I am seeing, right now, houses in

rural areas with one ormore acres, up to$150,000, are selling very well.

Q: Do you see more buyers or sellersin the market?A: Right now I seemore buyers.Withinthe last month our office has had threelistingswithmultiple offers and one soldfor more than asking price. As of today,wehave1,031 residential listings and thistime last year there were over 1,300.

Q: Any advice you’d give to buyers?A: Get pre-qualified from a reputablelender soyouwill knowwhat yourbudgetcan afford.

Q: Any advice you’d give to sellers?A: If you price your property cor-rectly, it will sell. I have stressed to mysellers that pricing your property cor-rectly on the front end is everythingand listen to your Realtor. Hire a full-time Realtor that specializes in whatyou are selling.

Q: There’s a lot of talk that it’s harderto borrow money now. Have you seenthat when it comes to getting peoplequalified for a mortgage?A: I have not seen that. People whoshould have been able to qualify formortgages all along are still able to qual-ify for mortgages. Banks did tighten upon lending commercially but, as far ashome mortgages, I have only had oneperson turned down since the banks didthat.

Q: How much do you typically seepeople put for a down payment?A: 0 to 3 percent - depends on the sit-uation and the clients credit score. Usu-ally if the buyer goes with a ruraldevelopment loan, they can finance 100percent with no down payment.

Q: Where do you see the Tupelo realestate market in the next six months?Two years?A: I feel like themarket is going to keep

improving. Consumer confidence is thebest we have seen in several years. Peo-ple are starting to purchase big-ticketitems, including investment properties.This is thebest first quarterwehave seenin sometime and our numbers for newconstruction are low and I feel we willstart seeing ademand for that in thenextcouple of years.

Q: I’ve read that summer is the besttime to sell a house. Any truth to that?A: In my opinion, spring is normallythe best time and when school gets out.The weather starts getting nice and peo-ple want to get out and start looking forhouses.

Q: Anything else you want to add?A:There are someexciting times aheadof us in the future with all we have goingon. There is not any other place I wouldrather live right now than in NortheastMississippi. I cannotwait to seewhat thenext five to 10 years hold.

C. TODD SHERMAN | DAILY JOURNALWesley Webb is the broker and owner of Mossy Oak Properties of Tupelo. He started his career in the cattle industry.

Q&A:WesleyWebbpresident of Northeast Mississippi Board of Realtors



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ChamberConnectionChamberConnectionApublication of Journal Publishing and the CDFChamberDivision –APRIL2012

A CDF

The 2011-2012 Community Develop-mentFoundation (CDF)AnnualMeetingwill be held Thursday, May 3 at the Tu-pelo FurnitureMarket, Building 5.With atheme of“With CDF, our future’s sobright…we gotta wear shades,” CDF willcelebrate the accomplishments of thepast year, and share exciting things thatareon thehorizon for the2012-2013year.“This year’s Annual Meeting is a can’tmiss event,” said Tommy Green, vicepresident of the chamber of commercefor CDF, “We have incredible entertain-ment scheduled, delicious food frommany CDFmember restaurants, and ex-citing news to share about the comingyear. Thismeeting is a celebration of ourmembers.”If a sampling of delicacies from arearestaurants is what you are looking for,the CDF Annual Meeting is the place tobe. The dinner reception begins at 5:30

p.m. Menu selections will be availablefrom the following restaurants: Billie'sCatering, Hilton Garden Inn, Old VenicePizza Company, Clarion Inn & SummitCenter, Park Heights Restaurant, Gigi'sCupcakes, and Creative Cakes.The“YoungestBluesBand inAmerica,”Homemade Jamz, will entertain the

crowd at this year’s event. This award-winning trio will take the stage at 6:00p.m. prior to the program, and will playat the conclusion of themeeting.TheAnnualMeetingwill concludewitha recap of the 2011-2012 year, by Dr.David Irwin, current CDF chairman, andwill conclude with an outlook for the

coming year by chairman-elect, DavidCopenhaver.Otherhighlights of themeetingwill in-clude the announcement of the newlyelected CDF Board of Directors, therecognition of the Jim Ingram Commu-nity Leadership Institute’s graduatingclass of 2012, and acknowledgement ofthe 2011-2012 CDF Ambassador of theYear.As the familiar 1980’s songbyTimbuk3says, “things are going great, and they’reonly gettingbetter,”makeplans to attendthe 2011-2012 CDF Annual Meeting toseewhyTupelo/Lee County’s future is sobright that we all “gotta wear shades.”All CDFmemberswill bemailed an in-vitation to this special event and are en-couraged toRSVPas soonaspossible. Forticket information, please contactTommy Green at (662) 842-4521 [email protected].

CDFAnnualMeeting set forMay3

‘This year’s Annual Meeting is a can’t miss event. We haveincredible entertainment scheduled, delicious food from many CDFmember restaurants, and exciting news to share about the coming

year. This meeting is a celebration of our members.’Tommy Green

vice president of the chamber of commerce for CDF


PAGE 12 CHAMBER CONNECTION APRIL 2012

Dear Friends,Spring is in the air and exciting things arehappening at yourChamber of Commerce!Our AnnualMembershipMeetingwillbe heldMay 3. Please take a look at thefront page of this publication to learnmoreaboutwhat is in store for you at this excit-ing event. It promises to be an entertainingand informativemeeting, aswell as a greatnetworking event.We look forward to see-ing you there.The Jim IngramCommunity LeadershipInstitute Class of 2013 just completed theirfirst year of institute training. At our Clos-ing Retreat, the class presented groupprojects dealingwith theTupelo PublicSchools, theDropout Gap/Early Child-hoodDevelopment, Community Aware-ness, and theMiddle Class LeavingTupelo.Thesewill be featured in an upcomingepisode of CDFTHREADS.During thesecond year, each classmemberwill investin a local non-profit agency and put intopracticewhat they have learned.TheClassof 2012 has completed their training andwill receive recognition at the May 3 An-nual Meeting. Nominations and appli-cations for the new class will be

accepted in June.Special thanks toDr.Gearl Loden, superintend-ent-elect of theTupeloPublic SchoolDistrict, forspeaking at our April FirstFriday event. First Fridayswill recess for the summerandbegin again Friday,September 7. Please goahead andmark this date on

your calendars.Aswe approach theCDF’s year-end,wewant to take time to thank all of ourmem-bers andpartners for their support.Yourmembership supports CDF’s efforts to cre-atemore andbetter jobs forTupelo/LeeCounty and to foster businesses of all sizes.If you are not amember of CDF, please calltheCDFoffice at (662) 842-4521 and let usvisit with you. Membership inCDF is aninvestment in your business and commu-nity that pays tremendous dividends.Sincerely,

Vice PresidentChamber of Commerce

2011-2012 Ambassador’s Club

Chamber focus

Green

Ms. Beverly Bedford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Honda of TupeloMr. Richard Carleton . . . . . . . . . . . . . . . . . . . . . . . . . . . Mall at Barnes CrossingMs. Rhonda Chrestman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Snelling StaffingMs. Jan Collins. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . N.E.W.Ms. Molly Crews. . . . . . . . . . . . . . . . . . . . . . Express Employment ProfessionalsMs. Kim Crump. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . LIFT, Inc.Ms. Shirley Curry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Crye-LeikeMs. Sheila Davis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PPI, Inc.Ms. Danielle Del Grande . . . . . . . . . . . . . . . . . . . Comfort Suites & Best WesternMs. Karen Dickey. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Community BankMs. Barbara Doles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Trustmark BankMs. Cheryl Foster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wingate by WindhamMs. Shanelle Gardner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BancorpSouthMr. John Hamlin . . . . . . . . . . . The McCarty Company - Construction Group, Inc.Mr. Toby Hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shelter InsuranceMs. Dee Hooper . . . . . . . . . . . . . . . . . . . . . . . . . The Hannahouse Adult DaycareMs. Carman Jones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BancorpSouthMs. Melonie Kight. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AdvanceStaff, Inc.Ms. Vivian Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Weezie’s DeliMr. Tim Long . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C Spire WirelessMs. Bea Luckett . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TRI, Inc. RealtorsMr. John-Michael Marlin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Community BankMr. Ben Martin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . RE/Max Associates RealtyMr. Brad McCully . . . . . . . . . . . . . . . . . . . . . . . . Sportsman Lawn & LandscapeMs. Katie McMillan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Key Staff SourceMr. Bill McNutt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . WLM Insurance, LLC - AflacMs. Andrea Mobley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SRGMs. Haley Monaghan . . . . . . . . . . . . . . . . . . . . . Alliance Collection Service, Inc.Ms. Carolyn Moss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Comfort InnMr. Joe Nobles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Brad’s ElectronicsMr. Ricky Orr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M&F BankMr. Allen Pegues . . . . . . . . . . . . . . . . . . . . . . . . . . . Premium Video ProductionsMs. Kara Penny . . . . . . . . . . . . . . . . . . . . . Tupelo Convention & Visitors BureauMr. Carl Renfroe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Renfroe HomebuildersMs. Amy Richey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . North Mississippi HospiceMr. Greg Thames . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Trustmark BankMs. Mary Sue Tudor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lamar AdvertisingMr. Cole Wiygul. . . . . . . . . . . . . . . . . . . . . . . . . . . Independent Furniture Supply

Board of Directors for 2011-2012CDF is governed by a 60-member Board of Directors. The Executive Committee is composedof the CDFOfficers and eleven additionalmembers of the Board. CDF’s goals and objectivesare accomplished through the efforts ofmembers appointed to committees operating underone of CDF’s three divisions: Chamber Division, EconomicDevelopment Division, and Planningand PropertyManagement Division.

2011-2012 Executive CommitteeSteve AltmillerBernard BeanSue GardnerShaneHooperOctavius IvyPat Jodon

RobinMcGrawGuyMitchellAubrey PattersonJane SpainBuddy Stubbs

Mike ArmourJimBeaneRonnie BellBo CalhounGary CarnathanMike ClayborneV.M. ClevelandDavid ColeClay FosterTomFoyLinda GholstonBryanHawkinsLisa HawkinsFrankHodgesTrentice Imbler

Michael JamesJamie KennedyJimmy LongNealMcCoyGlennMcCulloughDavidMeadowsPaul “Buzzy”MizePhilMorganMabelMurphreeClarence ParksJim PateGreg PirkleFred PittsJack Reed, Jr.Scott Reed

Rob RiceEddie RicheyCathy RobertsonDrewRobertsonTomRobinsonTy RobinsonChris RogersEllen ShortJeff SnyderKiyoshi TsuchiyaBrentWaldropMitchWaycasterJimmyWeeksAlWiygul

David Irwin, ChairmanDavid Copenhaver, FirstVice ChairmanChaunceyGodwin, SecondVice ChairmanDavid Rumbarger, President/SecretaryBilly Crews, Past Chairman

2011-2012 Board of Directors

Community Development Foundation’s

To celebrate their grand opening, a ribbon cutting was held at OxyCare PlusInc. in Tupelo. OxyCare Plus provides respiratory home care and durablemedical equipment, and is located at 520 Pegram Dr. in Tupelo. They can bereached at (662) 842-5363.

OXYCARE PLUS


APRIL 2012 CHAMBER CONNECTION PAGE 13

SAVE THE DATE

North Mississippi Health Serviceshasbeen ranked52on IMSHealth’sTop100 Integrated Healthcare Networks(IHN).The 2012 listmarks the 15th an-niversary of the rankings,which recog-nize the best-integrated healthnetworks around the country.IMS Health, a top provider of infor-mation, services, and technology forthe healthcare industry, compiles itsnational rankings by comparing anoverall score consistingof 33 attributesin eight weighted categories based onperformance levels andoverall integra-tion. Of the categories, overall integra-

tion is the most significantly weightedcategory. Others measured include in-tegrated technology, financial stability,hospital utilization and contract capa-bilities, services and access, outpatientutilization, and physician services.IMS has beenmonitoring the devel-opment of the local and regional, non-specialty IHNsmarket sinceApril 1994.The rating system is a way for IMS toidentify the top 100 IHNs based uponwhat they believe are the critical suc-cess factors, which include each net-work’s ability to function as oneorganization.

6th Annual CDFMembership Golf Tournament

Friday, June 15, 2012Big Oaks Golf Club

Registration and lunch will begin at 11:00 a.m.Shotgun start at 12:30 p.m.

Awards reception will immediatelyfollow the tournament.

FOUR-PERSON SCRAMBLE

Tournament sponsors have the opportunityto serve as live hole sponsors.

Hole sponsors may set up a tent on their hole and giveaway promotional items and information on their company.Putting green, driving range, and luncheon sponsors mayset up tents and give away items in the registration area.

NorthMississippiHealthServices honored

Ranked 52nd overall on the 2012 IMS Health’sTop 100 Integrated Healthcare Networks

CertiPayMr. Gregory Hadsall925 N Parkway

Memphis, TN 38105(901) 347-3336Financial Services

Direct Auto InsuranceMs. Kelly Dillon

2250W Main St., Ste. ATupelo, MS 38801(662) 841-1311Insurance

Health CareElite AutomotiveMs. Nicole Pass1219 E Main St.Tupelo, MS 38804(662) 269-2253Automotive

Elkin PlaceMs. Suzy Zimmerman141 B S Commerce St.Tupelo, MS 38804(662) 678-6383Event Venue

Hands On TouchMr. George Stone810 President Ave.Tupelo, MS 38801(662) 840-6058

Barber Shops, Salons, &Spas

Holder Accounting FirmMr. Herbert Key

1407-A Harper Rd.Corinth, MS 38834(662) 286-9946Accounting

Hospital & HealthcareResources

Dr. Gayla H. TurnerP.O. Box 354

Tupelo, MS 38802(800) 494-1241

HumanaMr. Jeff Hamm

2114 Country Club Rd.Tupelo, MS 38804(662) 231-2403Insurance

Lindsey & AssociatesMr. John LindseyP.O. Box 166

Tupelo, MS 38802(662) 869-0757Consulting

Mississippi TrailblazersRev. James HullP.O. Box 713

Tupelo, MS 38802(662) 213-3027Organizations

Office DepotMr. Leo Kearns

8250 Crimson CreekCordova, TN 38016(901) 619-3238

Office Supplies & Equipment

Oxycare Plus IncMs. Gennie Butler520 Pegram Dr.

Tupelo, MS 38801(662) 842-5363Health Care

Drs. Harry andChristine Rayburn801 Oak Grove Rd.

IndividualsTupelo, MS 38804

NewCDF Members


The March Tupelo Young Professionals event was held at Goodwin Chiropractic.Pictured at the event are: Dr. Erik Goodwin, Jesse Bandre, Courtney Holcomb,and Joshua Simpson.

The March First Friday program featured guest speaker, Dr. Mike Ward. The net-working breakfast was sponsored by WTVA and WLOV. Pictured are: Dr. DavidIrwin, CDF chairman; Dr. Mike Ward; Jennifer Dennington, WLOV; and Jane Spain,WTVA.


1,150 to Harrison Dr., Tupelo Lease3,450 sq. ft.3,480 sq. ft. McCullough Blvd., Tupelo Sale/Lease10,000 sq. ft. Convention Dr., Tupelo Sale/Lease20,480 sq. ft. Westmoreland Dr., Tupelo Sale/Lease41,270 sq. ft. Industrial Cir., Pontotoc Sale188,835 sq. ft. Triangle Dr., Tupelo Sale/Lease77,615 to West Main St., Tupelo Sale/Lease473,633 sq. ft.

AVAILABLEWAREHOUSES

Commercial Real EstateSpecialists since 1952

662-842-8283See All Of Our Listings Here At www.TRIrealestate.net

KEEP ITGROWING

Congratulations to CDF on your new headquarters

Mid South Nursery“QUALITY PLANTS & SERVICE SINCE 1953”339 COLEY ROAD • 842-4194

WITT MARION’S

MARCH TYP AT GOODWIN CHIROPRACTIC FIRST FRIDAY MARCH


In partnership with the Governor’s Job FairNetwork ofMississippi, the Community Devel-opment Foundation held a Job Fair for Sara LeeemployeesMarch 15 at the plant located inTu-pelo Lee Industrial Park South. The job fair washeld to help current Sara Lee employees af-fected by the closing of the Shannon, MS facil-ity.“When we received information about theclosure of the Sara Lee facility, CDF and ourpartners immediately started working to helpthese individuals attain employment,” saidTodd Beadles, vice president of workforce de-velopment for the Community DevelopmentFoundation. “Our goal is to help each affectedemployee find a good job with another qualityemployer in our area.”Prior to the event,Mississippi Department ofEmployment Security (MDES) officials andtheir partners, Three Rivers Planning & Devel-opment District and Itawamba CommunityCollege, provided Rapid Response informationto employees. Rapid Response is an early inter-vention service provided by MDES that assistsboth employers and employees affected by lay-offs or plant closures. It provides access to user-friendly resources and information to helptransition affected workers into re-employ-ment.


B&B CONCRETECO., INC.

130 N. Industrial Rd. • Tupelo, MS 38802842-6312 • Dispatch: 842-6313 • Fax: 842-6327

THANKS & CONGRATULATIONSON CDF’S NEW BUILDING!

Residential • Commercial • Industrial

©JP

C-

20

12

“Serving North Mississippi Since 1949”

JobFair held for Sara Lee employees


To celebrate the grand opening of Any Lab Test Now/InShapeMD, a ribbon cuttingwas held. Any Lab Test Now offers professional, cost-effective, and convenient labtesting. No appointment or insurance is necessary and all results are confidential.Most results are available within 24-48 hours, with thousands of lab tests available.They are located at 3855 N Gloster St. in Tupelo and can be reached at (662) 255-3008. For more information, please visit www.anylabtestnow.com/tupelo_ms.

JaK’s Services & Vending recently held a ribbon cutting ceremony at the Renas-ant Center for IDEAs in Tupelo. The company’s new vending business offers 20quality snacks that are ideal for customer or employee lounge areas. There is nocost to the business, and 25% of their net profits monthly are donated to Le Bon-heur Children’s Hospital. JaK’s Services & Vending can be reached at (662) 269-4553. For more information, please visit www.jaks-services.com.


JAK’S SERVICES & VENDING

ANY LAB TEST NOW/INSHAPEMD

CDF THREADSWatch CDF "THREADS," a monthly 30-minute TV show that airs the fourth Saturdayof each month on WTVA at 5:00 p.m. The show features news about economicdevelopment activity and chamber of commerce events. You will enjoy, on amonthly basis, stories from around the community about expansions, new jobs, andopportunities for business development in our community. Join us Saturday, April 28for the next CDF THREADS, or view past episodes online at www.cdfms.tv.


Holder Accounting Firm recently held a ribbon cutting at the Renasant Center for IDEAs in Tupelo. This full serv-ice accounting firm offers high quality bookkeeping, accounting, investment planning, and financial consulting.Holder Accounting Firm is located at 1407-A Harper Rd. in Corinth, and may be reached at (662) 286-9946.

A ribbon cutting was held to celebrate the opening of Airline Maintenance Service at the Tupelo Regional Air-port. The provider of aircraft maintenance, repairs, and overhaul, Airline Maintenance Service specializes in on-call line maintenance for air carriers, corporate, fractional, and charter operators in the South and Southeast U.S.Airline Maintenance Service is located at 120 Lemons Dr. in Tupelo, and can be reached at (662) 492-2160. Formore information, please visit www.airlinems.com.


AMS RIBBON CUTTING

HOLDER ACCOUNTING FIRM“Health and Wellness Seminar”

Presented by:Doug Henley

Blue Cross & Blue Shieldof Mississippi

&Erin Mitchell

ChamberPlus, Inc.

Thursday, April 2611:45 a.m. - 1:00 p.m.

CDF Boardroom398 E Main St., CDF Center

Please RSVP [email protected] more informationplease visit the TYPwebsite at www.typs.bizor contact the CDF Officeat (662) 842-4521.

JOIN US FOR THE APRILTYP EVENT AT

APRIL BUSINESSBOXED LUNCH & LEARN

The FarmhouseThursday, April 19

5:00 p.m. – 7:00 p.m.1725 McCullough Blvd.

Luncheon topics will include:The true cost of healthcare

What's driving the cost of healthcareThe importance of health & wellness,

particularly worksite wellnessWhere we are with the implementation

of the Federal Healthcare Law

There is no cost for this event, but registration is required.Register by April 19 at www.cdfms.org/events or

call the CDF office at (662) 842-4521.

NEW MEMBER NETWORKING

New Member Networking is open to all new CDF members and employees of CDF member businesses.Let us introduce you to all of the benefits of CDF, while networking with other CDF members.

For more information, please contact Emily Addison at (662) 842-4521 or [email protected].

TUESDAY, APRIL 244:00 P.M.

CDF BOARDROOM398 E MAIN ST., CDF CENTER


45Wrecker ServiceAbner’s of TupeloAdvanceStaff, Inc.Alliance Collection ServiceAmerican Flooring, Inc.Anytime Fitness (East Main St.)Anytime Fitness (West Main St.)ARAMARK Uniform ServicesAuto Spa IncAvonLea Assisted Living andRetirement Community

B & B Concrete Co., Inc.Baby’s Kickin’ UltrasoundBack Bay Auto Repair & CustomExhaust

BancorpSouthBar-B-Que by JimBarnes & NobleBarnes Crossing Hyundai MazdaBekins-Morgan Moving& Storage, Inc.

Billie’s Catering, Inc. andMt. Vernon Place

Bishop’s BBQ GrillBishop’s Flowers & Gifts, Inc.Brad’s ElectronicsCelebrity CoachesCentral Segway of MississippiChick-fil-A (Mall at Barnes Crossing)Chick-fil-A (Thompson Square)Children’s Dental ClinicClassic FinishesClayton O’Donnell, PLLCComfort SuitesConfortaire, Inc.Country FlooringCreative Cakes & SuppliesDarlin’s PlantsDB’s Floral Designs N MoreDillard Enterprises, Inc.Direct Auto InsuranceDon Julio Tex-Mex RestaurantDossett Big 4Dr. Rebecca S. McDougaldDwayne Blackmon Chevrolet, Inc.Elite Automotive, Inc.Exceed TechnologiesFairfield Inn & SuitesFirestone Complete Auto CareGo Box of TupeloGoo Goo Express WashGreat American CookieGum Tree Mortgage, LLC

Gum Tree Museum of ArtHampton Inn New AlbanyHead Over Heels Salon & Day SpaHilton Garden Inn-Great American GrillHis Hers Antiques & CollectiblesHodges OrthodonticsHolder Accounting FirmHoliday Inn Express & SuitesHonda of TupeloHoney Baked Ham & CaféInnovative LandscapeJaK’s Services & VendingJody’s Flowers and Fine GiftsJournal, Inc.Kay’s KreationsLa Vino Wine & SpiritsLaQuinta Inn & SuitesLink CentreLisa Browning PhotographyLittle’s JewelersLoar Service Company, Inc.LuxeM&F BankMagnolia BBQ & FishMagnolia Business SystemsMargarete’s Fine ChocolatesMartin Dental Clinic, PAMarty Pettit PhotographyMauricesMcAlister’s DeliMcKinney’s Hair & Unique FashionsMEA Drug Testing ConsortiumMeineke Car Care CenterMelangeMidnite PotteryMLM ClothiersMr. Rooter of TupeloMS. CONCIERGE, LLCNails City of TupeloNew Beginnings Adoption andFamily Services

NEWMSNMMCWellness CenterNorth Mississippi OrthodonticAssociates, PA

North Mississippi Periodontal ClinicNorthwestern Mutual FinancialNetwork-Wesley Jones

Old Venice Pizza CompanyOscar’s Fine WinePapa John’s PizzaParty Works OutletPenske Truck Leasing/Rental

PHI Fabric WarehousePlexus World WidePremier PrintsPresley Eye Care, PLLCPresley’s FlowersPro Golf of TupeloPro Oil Shop, Inc./Xpress LubeRebelanes, Inc.Renasant BankRoom to RoomSafestore of Tupelo, Inc.Scrubs & MoreSelect StaffingServpro of TupeloSherwin Williams Floor CoveringSkybox Sports Grill & PizzeriaSNAP FitnessSnelling StaffingSouthern Home Solutions, Inc.Sportsman Lawn & LandscapeSprintPrint of Tupelo

Stone’s Jewelry & Gifts Inc.SwirlzTeacher’s PetThe Cotton BoltThe Dance StudioThe DJThe Hannahouse Adult DaycareCenter

The Home Chef MarketTigrett SteelTony Barber Wrecker Service, LLCTRI Inc RealtorsTruGreen MidsouthTupelo Academy of CosmetologyTupelo Automobile MuseumTupelo Christian Preparatory SchoolTupelo Diamond BrokersTupelo Diesel Service, Inc.Tupelo Eye Center OpticalTupelo Manufacturing CompanyTupelo Smiles

Tupelo Tint/The Blind SideTupelo TrophyTutti FruttiU.S. Lawns of NE MSUniFirst CorporationVanelli’sVarsity VacuumsVillage Frame Shoppe, Inc.Voe’s BoutiqueWater Depot of Tupelo, YourCulligan Dealer

Way-Fil, Inc.Wellness Solutions 84Wheeler Roofing, Inc.Whitetail Ridge OutdoorsWicks n’ MoreWiese Material HandlingWild Hogs Biker GearWilliams Transfer & StorageYellow Lovebirds

Are you taking advantageof ChamberAdvantage?

See below for a list of participating businesses and visitwww.cdfms.org/chamberadvantage to view all of the great discounts available toCDFmembers.

Look for this sticker in the window of participating CDF member businessesto receive your special discount. To be a participating partner ofChamberAdvantage, call the CDF office at (662) 842-4521.



Your business serveseveryone, right? Thereis not a single personyou would turn away

and deny your product orservice.

While this can be a truestatement about doing busi-ness, it is quite false from amarketing perspective. Alltoo often, business ownersbelieve anyone and everyoneis their customer, and theymiss out on a fundamentalfacet of successful advertis-ing: target audience.

It can be a costly blunder tomistake whom you need tomarket to with who you wantto do business with. Ofcourse, you want to attract anyone andeveryone to do business with you. Theproblem is that it is impossible, or atleast very costly, to attempt to attracteveryone. This is why we focus on targetaudience.

Target audience is by no means astatement of exclusivity – that you willonly do business with a certain group.

Target audience is a way of nar-rowing marketing focus. Thegoal is to increase the efficiencyand effectiveness of your mar-keting efforts.

You will increase the effi-ciency by spending advertisingdollars mainly against your tar-get audience. You will increaseeffectiveness by using mes-sages more tailored to thosewith whom you do the mostbusiness.

The first step is simple. Yousimply look back at your busi-ness history and see who doesthe most business with you.You can ask yourself this ques-tion: “As I grow my business,whom would I want new cus-

tomers to be like?” There is a high prob-ability that your best customers havecommon traits

Let’s say you sell lipstick, and lookingback over your years of business, younotice you make 80 percent of your salesto women. This doesn’t mean that youshould every deny a man the ability todo business with you, but you can use

this knowledge to purchase more adver-tising that women view, and target yourmessaging more toward women.

Determining target audience is muchmore complex than gender, but genderis a key component. Gender, ethnicityand age can begin to form a general pic-ture of who your client is. ou can delvefurther with demographics such as in-come, net worth and education.

Again, you are describing the personyou most want to do business withusing traits of people who do businesswith you already. It is useless to create atarget audience profile using traits yourcurrent customers don’t exhibit.

However, there is one caveat: Avoidovertargeting. Remember that target au-

dience is a guide, not a means to excludepotential clients. Think about the exam-ple of lipstick.You identify women as theprimary user of your lipstick.You createan advertising campaign targeted at theproper age, income and education of thewomen who do business with you.

Does this mean that only women willpurchase from you? No, it does not. Aman can identify your product as a per-fect gift for his wife based on the factthat your advertising is pointed toward awoman who is like his wife.

The easiest fruits to pick are the lowesthanging – the ones you can reach withlittle effort. This is true in marketing to atarget audience. You must use currentcustomers as an example because thosewere the easiest to attract. They line upwith your product, service and philoso-phy naturally. When you begin to usethis profile to better purchase and createadvertising, you will begin to see re-wards.

JOSH MABUS is the owner of the MabusAgency, an advertising and marketing agency inTupelo. Contact him at (662) 823-2100or [email protected].

Find success in defining your customerAPRIL 2012 BUSINESS JOURNAL PAGE 19

1547 MCCULLOUGH BLVD • TUPELO, MS 38804

JAMES R. HUNTER 662-841-1557

www.huntergroupms.com

154,000 sq. ft.Industrial Parkway • Ecru, MS

MarketingMattersJOSHMABUS

Target audience is a way ofnarrowing marketing focus. Thegoal is to increase the efficiency

and effectiveness of yourmarketing efforts.

2695McCullough Blvd.2695McCullough Blvd. ◆◆ Tupelo,MS 38801Tupelo,MS 38801(662) 407-0490(662) 407-0490 ◆◆ (662) 407-0410(662) 407-0410 FaxFax

2695McCullough Blvd. ◆ Tupelo,MS 38801(662) 407-0490 ◆ (662) 407-0410 Fax

©J

PC

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011


BY GARY M. SINGERMCCLATCHY-TRIBUNE

I’ve previously written about mistakessellers make to kill short sales. Buyersalso end up ruining these deals or mak-ing things more difficult than they needto be. Here’s what they need to avoid:

• Not doing enough research on theseller and the mortgage before youcommit. Are the husband and wife get-ting a divorce? If so, will both spousesstay cooperative all the way through? Do

they have two mortgages, which willmake the negotiations with the bankmore difficult? If you sense the deal coulddrag on longer than a few months, findanother house.

• Failing to check up on the seller’srepresentative who will negotiate withthe bank. The key to completing a shortsale is checking in with the bank at leastweekly. Otherwise, the case will stall be-cause the lender likely has thousands ofother short sales to consider. This shortsale probably isn’t the only one your

seller’s rep is negotiating. So don’t be shyabout insisting on regular updates.

• Being too picky on price. If you aretrying to get the deal of the century andthe bank wants a little more money, itprobably makes sense to kick in the extracash. There’s no use in walking awayfrom a steal just because you have to paya little more. That’s the kind of thing buy-ers tend to regret later.

• Spending money before you haveto. After you sign the contract and waitfor the bank’s approval, don’t start or-

dering inspections and appraisals andapplying to the homeowner’s associa-tion. If the deal doesn’t go through,you’ll be out that money and very un-happy.

• Getting caught flat-footed on yourown mortgage. Once the seller’s lenderaccepts your offer, it likely will want toclose within a month or two. That couldbe a problem if you don’t have your loanapproved. There’s plenty of time to getthat done while the seller’s bank is con-sidering your offer.


Now*Also known as the best

time to buy or refinance.w*

TonyaHensley

Tupelo (662) 844-8653Amory (662) 256-8461

1317 N. Gloster • Tupelo, MS 38804CommunityBank.net

NMLS#416288

(662) [email protected]

SheilaKellyNMLS#91515

(662) [email protected] Equal Housing Lender, Member FDIC © 2007 Community Bank

®

HOME OF THE*

*Consult Your Window World Specialist For Details

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Signature SaladsSpecialty Sandwiches

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Monday - Friday 11:00 until 2:00

Lunch


Indian restaurant opensin Skyline communitySKYLINE – Shaan India Palace hasopened onHighway 178 East in the Sky-line community.Jagdish Chand and his son, PardeepKumar, own the restaurant, which isconnected to the gas station they haveowned for five years.The restaurant has a lunch buffetfrom 11 a.m. to 2:30 p.m. seven days aweek. It’s open for dinner every dayfrom 5 to 10 p.m.The buffet during theweek is $8.99. On theweekend, it’s$11.99.The restaurant has two dining rooms,plus it does take-out orders. The phonenumber is (662) 269-3099.

Any Lab Test Nowopens on North GlosterTUPELO–Any LabTestNowhasopened in the Sam’s-Walmart shoppingcenter onNorthGloster Street.Any LabTestNow, ownedbyTia

Beasley ofTupelo, offers awide range oflab testing services, including those fordrug, paternity,men's andwomen'shealth andwellness, and STD/HIV.Noappointments, insurance or doctor’s or-ders are required. Results are confiden-tial andusually availablewithin 48 hours.

Downtown Curb Marketopens near courthouseTUPELO –TheDowntownCurbMar-ket has opened at 208N. Spring St., bythe alley leading to the Stables. It’s in thespace previously occupied by SalonJohn Paul.Jack Derreberry, founder of Jackedmagazine, owns the store. Heather De-loach, a court reporter, said the two ofthemopened the store because theywanted a place to get a Coke, a candybar or cigarettes without having to driveout of downtown.The store sells bottled and canneddrinks, crackers, candy,muffins, fruit,coffee, chips, Chapstick and lighters.The store is openMonday through Sat-

urday.Hours areMonday throughThurs-day from8 a.m. to 9 p.m. andFriday andSaturday from8 a.m. tomidnight.The phone number is (662) 706-2572.

Save-A-Lot opensin Center City marketSALTILLO – Save-A-Lot has opened inthe former PigglyWiggly building in theCenter CityMarket development.The store is open from 8 a.m. to 8p.m., daily. It is closed forThanksgivingand Christmas.The store employs 17 workers.The phone number is (662) 869-3548.

Mortgage companyopens in FairparkTUPELO – Churchill Mortgage hasopened its first Mississippi branch inFairpark.The office is at 339B E. MainSt., Suite 1. The office is in the build-ing with Park Heights and FairparkGrill.Brandy Schulz is branchmanager.StacyMiller and Kevin Johnson are loanofficers at the new branch. All three pre-viously worked forWells Fargo.Formore information, call (662) 269-3974.

Daily Journal reports

|

OPENFORBUSINESS|

Thank You CDF

We are humbled and delighted at the generosity ofso many who are making this addition possible.Gifts have come in all amounts and many are fromfamilies we have served. This especially pleases usthat those who have benefitted from the serviceswant to be a part of adding more beds so morepatients and families can be cared for in an environ-

ment of love, warmth and clinical excellence.

As we build, there will be periods of noiseas happens when any healthcare facility

continues to operate while adding morespace for care. Our patients always come

first and we would like to ask the communityfor your help during this phase:

1) If you hear any complaints will you pleasecall us at 844-2111. This will help us greatly as

we access the situation and try to make everypatient and family member as comfortable as

possible during this building project. GeraldWarfield with Southland Construction is always

available to help us with these situations. So, if youhear any concerns please do call us.

2) Pray. Just as God placed Sanctuary here andhas had His hand upon it during our first six years,we want His continued guidance and grace as weprepare to serve even more patients. Please prayfor our staff as they minister daily to those whofind themselves in need of inpatient hospice care.Pray for our Board of Directors as they make deci-sions concerning the future of Sanctuary. Theseindividuals are your friends and neighbors and wantnothing more than quality care for the dying. Also,pray for our volunteers. What a magnificent groupof people!! They work tirelessly at Sanctuary,Sanctuary Village Shoppe, Celebration Village andthe Jack Riley Golf Tournament. We could not oper-ate without our volunteers!!

3) Be a part of the Sanctuary team. We alwaysneed more volunteers, so if you could help us give usa call and we will discuss the opportunities. As one

of our volunteers said a few days ago, “I get morethan I give each time I come to volunteer”. If youwant to be a part of making the addition a reality,we still need approximately $100,000 toward ourgoal. We would be most appreciative of any contri-butions and you have our commitment that we willbe good stewards of all contributions to Sanctuary.

Again, our deepest appreciation to our communityfor your love and support of Sanctuary Hospice. Weare honored that so many families have chosen usfor the care of their loved one as they have crossedfrom here to eternity. We pledge to continue thesame level of service as we expand to twenty-fourbeds.

Lisa Hawkins, ChairBoard of Directors

Linda GholstonAdministrator

We arenow

beginningoureightroom

additionto

SanctuaryHospiceHouse!!


Where’s the remote

Get it delivered - Call 842-2613Sundays

?



Congratulations on your new location.A SIGN OF OUR COMMUNITY PROGRESS

1-800-848-6543



431 W MainSuite 201

662.844.3419

fanb.net

Jamie OsbirnRon RoperLeslie Stacy

Tupelo Lending Office

Equal Housing

LENDER

MemberFDIC

Bank

Business Directory

Jason Lee SheltonAttorney-At-Law

Shelton & Associates P.A.218 N. Spring St.P. O. Box 1362

Tupelo, MS 38802-1362

Fax (662) 841-1941Email: [email protected]

Phone (662) 842-5051Res. (662) 842-5321Toll Free 1-888-537-5051 • Licensed In Mississippi & Alabama

Attorney

Bank

Call Robin Barnett today!662-841-8743

[email protected]

Bank

Blinds

BlindsBudget

BlindsFREEIn-HomeConsultationShutters, Wood Blinds,Draperies and more!

www.budgetblinds.comAn Independently Owned and Operated Franchise

Budget Blinds of Tupelo

Tupelo: 662.823.6455Oxford: 662.281.0586

cell: 662.380.0958fax: 662.281.0585

[email protected]

a style for every point of view

Your 5-Star,A Rated Bankby Bauer Financial and Weiss Ratings

We take care of your money.

We take care of you.

Auto Rental

PH: 662-842-5404FAX: 662-842-0909

1480 EAST MAIN ST.TUPELO, MS 38804

Email: [email protected]

“You pay the premiums, you choose the shop.”www.ratliffbodyandglass.com

Body Repair • Auto Glass •Insurance Claims

365-8245

Ratliff Bodyand Glass

Automotive Services

“We Specializein Frame Work”

• Insurance Claims Welcome• Free Estimates• Body & Paint Repair

1875 Nelle St. Tupelo, MS

RICK’S CHASSIS WORKS

844-0260

Foreign - Domestic

Automotive Services

Bank Of OkolonaOkolona

P.O. Box 306Okolona, Mississippi 38860

(662) 447-5403

Houston Banking Center321 W. Madison St.Houston, Mississippi

(662) 456-3347www.bankofokolona.com

Bank

Automotive Commercial Vehicles

1410 SOUTH GLOSTER / TUPELO / 842-3611

Apartments Homes

Whether you’re hauling or delivering...CallDWAYNE BLACKMON CHEVROLET

for your commercial vehicle needs!

Antiques/Auctions

Licensed Real EstateBroker & AuctioneersFull Time Professional

Auction ServiceAlabama • Mississippi • Tennessee

Call or email to be placedon our mailing list.

[email protected] • 800-890-5130

Free Auction Consultation

Auction Types:Court Ordered, Foreclosures, Houses,Land, Buildings, Business, Personal or

Family Estates, Business Inventory,Vehicles, Equipment, Personal Collections(i.e. guns, coins, gold, silver, jewelry, rugs,collectibles, antiques, furniture, primitives)

508 Lumpkin AvenueTupelo, Mississippi 38801Telephone: (662) 844-2370

Fax: (662) 844-2345E-mail: [email protected]

Nancy OliverSite Manager

Building Supplies

1187 North 4th St. • Baldwyn, MS 38824

Ph: (662) 365-7021Fax: (662) 365-8902

Rex & Diannah Coggins,Owners

• Full Service• Hardware• Building Supplies• Plumbing• Hydraulic Hoses

• Electrical• Glass• Valspar Paints• Welding Supplies• Portable Carports

BALD

WYN&

SUPPLY, INC.

HARDWARE

Affordable LuxuryApartment Homes

1, 2 & 3 Bedroom

www.GrandOleOaks.com

111 Grand Ole Oaks DriveBelden, MS 38826

office: 662.823.1470 • fax: 662.823.1474 • cell:662.231.7508Carey Wilson Manager

Apartments Homes

Building Supplies

Booneville LumberCompanyFull Line of Lumber & Hardware

2300 E. Chambers Dr. • Booneville • 728-0094Booneville Hardware & Supply403 Church St. • Booneville • 728-0032

For all your hardware needs

Booneville Supply400 E. Church St. • Booneville • 720-1102

For all your plumbing needs



Business Directory

Computer & Data

Commercial Cleaning Services

Hair

Completely ConfidentialFree Consultations

CCrreeaattiivvee HHaaiirr RReeppllaacceemmeenntt1443 East Main Street

Tupelo, Mississippi

(662) 842-1222www.tupelohairloss.com

Glass & Overhead Doors

Complete Prescription ServiceWe Accept All Medicare Part D Plans

• Gifts & Fenton Glass• Tyler Candles• Aromatique• Arthur Court• Lenox & Gorham China

• Adora Dolls &Lee Middleton Dolls• Ole Miss & Miss. StateCollegiate Items• NEW Casseroles to Go!

210 West Main StreetOkolona, MS (662) 447-5471

OkolonaDrug Co.

OkolonaDrug Co.

JANITOR inc.MR.heavyonthemr.com

Carpet • Upholstery • Oriental/Natural Fiber RugsHardwood Floors • Ceramic Tile and Grout Cleaning

All Your Indoor Cleaning Needs!

662-844-7713Helping To Keep Northeast Mississippi Clean and Beautiful

David Stephens President [email protected] Nelle Street • Tupelo, MS 38801Fax 662-844-7169 Cell 662-321-0275

Serving Tupelo for3 Generations

24 HourEmergency Service

“Serving Tupelo for3 Generations”

“Experience IsThe Difference”

662-844-4540FAX:662-620-7754

711 ROBERT E. LEE DR. • TUPELO, MS

Store Fronts • MirrorsShower Doors • Garage Doors

Commercial DoorsHollow Metal Doors

Contractors

Event Venue

TTTThhhheeee GGGGoooooooodddd lllleeeetttttttt MMMMaaaannnnoooorrrr

222211119999 NNNNoooorrrr tttthhhh BBBBrrrrooooaaaaddddwwwwaaaayyyy •••• TTTTuuuuppppeeee lllloooo

Available for Weddings, Receptions, Parties and MeetingsFor Information Call 844-2772

Dentist

Gifts

Furniture

Furniture

Engineering

SS & G ContractorsSaltillo, MS • 869-0052

Call for EstimatesLicensed & Bonded

• Driveways &Gravel

• Metal Carports• Dozer & Bobcat• Treatment Plants

• Storm Shelters(Licensed andFema Approved)

• Septic Tanks• Excavating• Lot Clearing

401 Elizabeth St. • Tupelo662-842-7305

We buy and sell new andgently used furniture1207 Nelle St. • Tupelo662-871-5172

Business hours:Thursday-Saturday 10am - 6pmCheck out our Suite Deals facebook page.

662-489-11767540 Veterans Hwy. West • Pontotoc, MS 38863

We’ve got all yourhome furnishingsat affordable prices.

Flooring

Furniture

Concrete

10168 Pontotoc Hwy 6 EastTupelo, MS 38801662-844-4689662-844-0569 Fax

David Bullard [email protected] Hester 662-401-4996

[email protected]

DCFDecorators Connection for Furniture

“OVER 30 YEARSEXPERIENCE

CUSTOMIZING FURNITURE”We Also Do Furniture Recovery and Repair

Commercial Cleaning Services

224 Starlyn Ave. New Albany, MS 38652662-534-4448

589 N. Coley Rd.Tupelo, MS

Great Employment Opportunities

NORTH MISSISSIPPIPeriodontal ClinicJ. Michael Robertson, D.M.D.J. Michael Robertson, D.M.D.

(662) 842.2448 / 800.840.2449www.northmsperio.com

103 Parkgate Ext. / Tupelo

NORTH MISSISSIPPIPeriodontal Clinic

DABBS ENGINEERING CO., INC.Tupelo, MSLand Surveyors■ Boundary ■ Topo ■ Alta■ Construction Layout ■ SubdivisionsEngineers■ Civil ■ Environmental-Testing ■ Geotechnical

Thomas R. Dabbs, P.E. Fax 662-841-0431E-mail: [email protected]

P.O. Box 7064 / 1050 N. Eason, Tupelo, MS662-841-0162 www.dabbsengineeringinc.com

Elite Crete Of MississippiElite Crete Of MississippiDECORATIVE CONCRETE

“Your Concrete Doesn’t Have To Be Just Gray Anymore”

Call Bart Cox Now★ Resurfacing/Overlays ★ Concrete Scoring & Staining

★ Stamped Concrete ★ Acid Staining ★ Pool Decks ★ Patios★ Garage Floors ★ Outdoor Kitchens ★ Polishing ★ Epoxy

WWW.EL I TECRETEOFMS.COM

662-308-3259662-308-3259

eenntt

.tupelohairloss.com



Business Directory

662-842-1120

Bronzie MorganRelocation Specialist

Call for a Free Estimate

“The Morgan Family has been movingfamilies like yours for over 50 years”

Moving

Paint

, PAComprehensive Medical CareFor Your Family or BusinessAppointments & Walk-Ins Welcome

1154 Cross Creek Dr.(Next to Home Depot)

840-8010Mon-Fri. 8 - 6:30

Sat. 9 - 6Sun. 1 - 6

Lee Wallace, CFNPDavid W. Bell, MD

MedicalLawn & Garden

662.534.8800 • Tues.-Sat. 8 a.m. - 5:30 p.m.816-1/2 W. Bankhead St. • New Albany

Plants • Flowers • Trees • ShrubberyDecorative Outdoor Planters & Pots

Gift Registry • Yard Art • Pottery

Horse Performance

Medical

Home Improvement

Home Improvement

Insurance

INSURANCE AND FINANCIAL SERVICESHancock Insurance Agency

Monthly Rates Available720 W. Bankhead St.

New Albany

ATV • Life • HealthAnnuities • RV • Automobile

Motorcycle • HomeMobile Home

Medicare Supplements

662-534-2661Scott Hancock Allen Hancock

Locksmith

• Safes Serviced & Installed• Locks Installed • Locksets• Combinations Changed

• Locks Rekeyed• Lost Keys Replaced• Master Key Systems• High Security Keys

MILLER’S SAFE & LOCK SERVICE, INC.

(662) 842-772012191⁄2 NELLE STREET • TUPELO

AUTO RESIDENTIAL COMMERCIAL

NEW & USED SAFES

Livestock

SATURDAYSFOR ALL LIVESTOCK NEEDS

568 RockyFord Rd. • Hwy 76 West, Pontotoc489-4385 or 213-7080

Goats, Hogs, and Horses at 11:00 am, Cattle at 1:00 pm

Owner, Ron Herndon

PONTOTOCSTOCKYARD

WE GET THE BEST PRIC

E

Manufactured Homes For Sale

WHEEL ESTATE HOMESTUPELO • SALTILLO • NEW ALBANY

Over 90 New, Used, and Repos to Tour!Family Owned &

Operated Since 1967

800-846-6670www.wheelestate.net

Over 90 New, Used, and Repos to Tour!

Windows, Doors, Tubs,Skirting, Fixtures, and More!!

Installation available!!!((((666666662222 )))) 999966663333 ----2222888822225555rrrraaaa ffffccccoooommmmhhhhssss@@@@ggggmmmmaaaa iiii llll ....ccccoooommmm

662-231-0323

• Residential And CommercialWiring • Electrical Inspections

• Minor Remodeling• Troubleshooting WiringProblems • Telephone and

Internet Connection

North MississippiEmergency: 662-401-5767

Party Supplies

Party Central662-327-1981 | 228 North McCrary Rd.Columbus, MS(behind Advance Auto on 182)

Specializing in Party SuppliesNow Offering Wedding CakesCome by & see for yourself

Pressure Washing

DAVID O. COGGINNettleton, MS

401-9052

**FREE Quote on Houses**

Organization

Help a Boy Earn His Way to Camp.

Buy Boy ScoutCamp Cards

Each card has over $100 in discounts to local businesses.

On Sale until May 31. For more information call 662-842-2871

$5

OUTSIDE HOUSE CLEANINGDDOOCC’’SS PPOOWWEERR WWAASSHH

&& LLAAWWNNCCAARREE SSEERRVVIICCEE(VINYL SIDING • BRICK • CONCRETE etc.)

Weed Control (Roundup),(Fence Row, Ditches, etc.)



Uniforms

Business Directory

Salon Services

Hair Care, Manicures, Pedicures, Facials,Skin Care, Micro-Dermabrasion, Massage,Color Analysis & Correction

DDAAYY SSPPAA && SSAALLOONN

666622--884444--33773344 •• 884444--662200442613-A TRACELAND DR. • TUPELO, MS 38801

The Creative TouchThe Creative Touch

Restaurant

1101 W. Main • Tupelo842-3774

Party Traysfor all Occasions!

Restaurant

Restaurant

Tupelo • Tuesdays 3 - 9 pm • 495 S. Gloster • 680-3354New Albany • Thursdays 5 - 9 pm • 534-2700Corinth • Tuesdays 4 - 9 pm • 286-9007

• Max 2 FREE Kids with Adult Entree• 12 Years and Under

at

• Drink Not Included• Kid's Menu Only

Keeping Professional People Looking Professional

795 S. Gloster, Tupelo • (662) 844-42722316 Hwy. 45 N. Columbus • (662) 328-77771151 D. Frontage Rd. Oxford • (662) 513-0341

www.scrubsandco.com

Tobacco & Beer

Monday-Saturday 7 am -10 pm • Sunday 10 am -6 pm

Town Creek Center2546 Hwy 145 #A Saltillo • 662-869-0086

Monday-Saturday 7 am -10 pm • Sunday 1 pm -8 pm

204 Starlyn Avenue • New Albany, MS662-534-4500

2 LOCATIONSRestaurant

203 Commerce St. • Tupelo, MS • 840-8800

WE Roast, You Boast• Dinning • Carryout • Catering

Fried Pickles, Cheese and Sausage Plate, Cheese Steaks, Hoagies, Chicken Salad,Fish, Steaks, Kid Menu, BBQ Nachos, Homemade Desserts and much, much more.

We’re a family owned business and appreciate all of our customers

3061 Tupelo Commons • Tupelo, MS • 840-1700920 Hwy 72 East • Corinth, MS • 284-4646

The Rib ShackSpecializing in Ribs & BBQ!

Roofing

Restaurant

Mon.-Thurs. 11-10 • Fri.-Sat. 11-11 • Sun. 12-10

709 S 4th St. • Baldwyn, MS365-7059

• Pizza Spaghetti• Salad Bar • Sandwich

Problem Flooring & Foundation Repair

Real Estate

New Albany, MS 38652Insured, Licensed, Bonded Certified

www.advancedfoundationrepairms.com

• Concrete Bell Bottom Pier System• Helical Steel Pier System• Conventional Flooring Leveling• Sill, Joist and Beam Repairs• Totally Rebuild Floor Foundation• Wood Floor Deterioration –

mold, mildew, fungi, dry rot, brown rot – wet rot• Specializing in Bathroom Repair• Moisture Proofing

Airvents – improper ventilation& additional foundation ventsForced Air Blower fans (increase circulation)

All types of floor and slab footing problems.

Roger Rakestraw1-877-288-7395662-534-6698

Restaurant

499 Gloster Creek Village,Tupelo, MS 38801Phone: (662) 844-4888Fax: (662) 844-3006

Restaurant

Mall at Barnes Crossing • Food Court • 690-8009

WHEELER ROOFINGINC.

“A Family Business Since 1946”

• Residential • Commercial • IndustrialFREE Estimates

411 CLARK ST. ❖ TUPELO ❖ 844-4481LICENSED & INSURED

Plumbing

RH PLUMBING, INC.

Commercial Plumbing, Gas & Industrial Piping

Thank you for choosing RH Plumbing. We appreciate your business

RICHARD HANLON(662) 447-3213

P.O. BOX 417Okolona, MS 38860

Gurley’s Restaurant125 NORTH LEE DRIVE, GUNTOWN • 348-2276

PLATE LUNCHESMonday - Friday

FISH / STEAK / OYSTERSFriday & Saturday Night

Septic Tanks & Systems

Bill’s Septic Tank ServiceSince 1979

Residential • Commercial • IndustrialSEPTIC TANK INSTALLATIONCLEANING & CLASS ONETREATMENT PLANTS

- Pumping & Repairs -- Field Line Installed -

4810 Pontocola Rd., Shannon, MS

662-767-3105 Cell# 662-231-1941






Documents

Business Journal 04-13-2012