Canadian Business Journal

CANADIAN BUSINESS JOURNAL

North America’s first BPA audited digital publication



The Case for ADVERTISING in INTERACTIVE DIGITAL MAGAZINES

How the next generation of digital magazines is succeeding as an advertising platform.

By Josh GordonCompliments of VIVMag

Based on 5612 completed questionaires Oct to Dec 2009



The Case For ADVERTISING in INTERACTIVE DIGITAL MAGAZINES

Finding # 1

Readers are far less likely to ignore display ads in interactivedigital magazines than ads on websites of similar content.





Finding # 2

Reader engagement with adigital interactive magazineis more than four times greaterthan with a website of similar content.





Finding # 3

In terms of the reading“experience” readers over-whelmingly chose digitalinteractive magazines overwebsites of similar content.





Finding # 4

Readers overwhelminglypreferred digital ads in inter-active digital magazines towebsite banner ads, by analmost four to one margin.




Five Reasons You Should Consider AdvertisingIn the Canadian Business Journal



1. BPA Worldwide audited digital magazine

2. Outstanding national reach and readership

3. GREEN publication – environmentally sound

4. World class content and design – e-reader

and laptop friendly

5. Competitive rates, premium positioning,

section sponsorships, advertiser exclusivity,

in a BPA Worldwide audited publication.

FIVE REASONS TO ADVERTISE IN THE CANADIAN BUSINESS JOURNAL



Reason 1 It’s audited by

CBJ advertisers are assured of the integrity ofour readership every day, every week, every month by BPA Worldwide audits.




BPA Worldwide: Assurance. Insight. Advantage. Leading the World in Media Auditing

BPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers in more than 25 countries.

Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,600 media properties—including over 1,500 B-to-B publications, more than 350 consumer magazines, 150 newspapers, 450+ Web sites, and events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,700 advertiser and agency members.

In short, with BPA Worldwide, the advantage is yours.




Reason 2 Outstanding Reach and Readership

More than 480,000 UNIQUE VISITORS every month

Over 70% of website visitors open the magazine

Delivered digitally to the business leaders of more than 30,000 medium to large Canadian companies from coast-to-coast

No other Canadian Business magazinereaches more Senior Executives.




BPA Worldwide provides DAILY, WEEKLY and MONTHLY updates for all George Media publications.

-Page impressions-Unique Browsers-User sessions-and more.

All BPA Worldwideaudited for yourassurance.




Reason 3 Environmentally responsible Truly a GREEN publication

All George Media publications are 100% digitalNo pulp No paper

No landfill No ink

No waste

Advertising in the Canadian Business Journal is good for your business and the environment.




Readers of digital magazines say the GREENelement of the publication is one of the most appealing

The top three reasonssubscribers like digitaleditions:

Environmentally friendlyEasy to saveAbility to search




Reason 4 World class content and design presented in an e-reader format

The Canadian Business Journal is specifically designed by award winning talent as a 100% digital magazine.

Completely interactive and responsive for readers and a great “push” medium

Exclusive Canadian Business coverage




The CBJ – written by Canadians, for Canadians – is essential reading for Canada’s top business leaders who want to stay informed of current business news, industry topics and trends. The magazine also features articles and columns from Canadian writers focused on all aspects of the Canadian business landscape, from environmental to legal to safety issues. Through CBJ, readers are able to access illuminating interviews with key public figures and regulatory bodies.

E-reader design - Not a paper magazine pushed down a wire

Award winning digitaldesigners – specificallydesigned for digitalreadership




Reason 5 Very competitive advertising rates in a BPA Worldwide audited publication

• Premium advertising positioning and section sponsorships are offered.• Advertiser category exclusivity is available by issue• Our unique digital-only format allows us to offer many unique advertising opportunities




Who reads The Canadian Business Journal (CBJ)

Business Type • Associations 1% • Construction 13% • Energy and Utilities 6% • Alternative Energy 8% • Food & Drink/Food Service 11% • Healthcare/Pharmaceutical 9% • Manufacturing 14% • Mining/Oil & Gas 13% • Retail 5% • Technology 6% • Logistics and Supply Chain 11% • Others 3%





Number of Employees • 0 – 49 15% • 50 – 99 41% • 100 – 499 26% • 500+ 16% • Unknown 2%

Annual Revenue • 5 – 9 million 13% • 10 – 49 million 38% • 50 – 99 million 27% • 100 million+ 18% • Unknown 4%





Job Title/Function • CEO/ Chairman/ Owner/ President 21% • Vice President/ Directors 24% • Senior/ Executive Manager 18% • General Manager/ Plant Manager/ Project Manager 14% • Purchasing Director/ Purchasing Manager 9% • Maintenance/ Operations/ Transportation Manager 8% • Others 6%




1. BPA Worldwide audited digital magazine

2. Outstanding national reach and readership

3. GREEN publication – environmentally sound

4. World class content and design – e-reader

and laptop friendly

5. Competitive rates, premium positioning,

section sponsorships, advertiser exclusivity,

in a BPA Worldwide audited publication.




Thank you for the opportunity to provide this presentationIf you have any questions or would like more information please contact

Andrew P. CookGroup Publisher George Media Inc.50 Burnhamthorpe Rd. W, Suite 805 | Mississauga | ON | L5B 3C2 T: 416.642-7678 | C: 416 559-8028 F: 905.402.9928 E: [email protected]

www.CanadianBusinessJournal.ca | www.internationalresourcejournal.comwww.abjusa.com | www.tabj.co.za | www.AustralianBusinessJournal.com.au


mailto:[email protected]

http://www.canadianbusinessjournal.ca/

http://www.internationalresourcejournal.com/

http://www.abjusa.com/

http://www.tabj.co.za/

http://www.canadianbusinessjournal.ca/