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BUSINESS FINANCING ECOSYSTEM
Debitum Token (DEB) Initial Coin OfferingRound B: January 25 – February 25, 2018
TRUSTED, DECENTRALIZED AND TRULY GLOBAL
Why Debitum Network?
2
A solution for huge markets that are currently
underserved
Developed by a strong team with diverse
experience
Creating a self-sustainable ecosystem with a sound
token model
Executive summary
3
▪ Debitum Network is designed to create access to funds for numerous underbanked small businesses in the world.
▪ It also allows investors worldwide to invest in loans directly, i.e. bypassing traditional intermediaries such as banks or investment funds.
▪ Debitum Network is a blockchain-based solution to connect multiple parties, performing different steps of a lending process, includingrisk assessment, insurance and debt collection, in a single, transparent, trust-based and easily accessible ecosystem.
▪ Founders of Debitum Network aim to launch the solution in up to 50 markets in order to make a truly global impact.
▪ Once established globally, the Network shall connect enough members to develop further in a self-sustained way.
▪ Eventually, Debitum Network shall operate independently of any core developers or owners of the solution.
▪ DEB tokens will be received in exchange for services provided by members of the ecosystem in each step of lending process. They willserve as a means for borrowers and lenders to use the system regardless of the currency in which they lend or borrow.
▪ The tokens will also serve as a guarantee to ensure the delivery of the service by each participating party. They will trigger smart contractsdesigned to objectively evaluate the performance of every service provider, thereby creating motivation and trust within the ecosystem.
▪ The limited supply of tokens is issued and no further minting or mining of them will be possible. Whereas the demand for DEB tokens shallgrow as Debitum Network expands, the turnover of loans increases, and more parties offer services within the ecosystem.
The solution’s self-sustainability
The use of a token
The idea
4
$ 2.6 trillion 200 million businessesThe demand for credit by small and medium enterprises in developing countries that is not met
The number of small and medium sizeenterprises that are either unserved orunderserved by financial institutions
Credit gap in developing economies
Market potential
Asia
Central & South America Australia & Oceania
Africa
Middle East
Central & Eastern Europe
27m
28m
0.4m
132m
9m
3m
$620 bn
$190 bn
$338 bn
$931bn
$297 bn
$2.6 bn
Credit gap, $ billion
# of SMEs lacking credit
▪ Debitum Network seeks to address theneeds of small and medium-sizedbusinesses, particularly in developingcountries, that lack access to credit dueto flaws of the current financial system.
▪ The data compiled by the World Bankreveals a huge financing gap that is stillnot filled by neither traditional banksnor alternative finance providers.
▪ Due to their size and risk aversionunderpinned by strong regulation,traditional banks prefer larger clientswith lower credit risk, and overlookyoung, small companies.
▪ The alternative financing industryplayers are growing fast but are stillnot able to serve much of the demanddue to limitations for their expansion.For example, they have to set up localoperations in each market, whichrequires resources and time.
▪ Debitum Network applies blockchaintechnology to overcome these barriersand to create a global ecosystemconnecting small businesses to globalsources of capital.
Data sources: SME Finance Forum, The World Bank
Key principles of Debitum Network
5
Community-driven decentralization
Hybrid connecting crypto and fiat
Trust empowered by blockchain
▪ Debitum Network communities willunite service providers from differentlocations worldwide based on their fieldof expertise (e.g., risk assessmentcommunity, debt collection community).
▪ The formation of such communitiesdecentralizes the lending process andthereby eliminates dependency on anysingle financial institution.
▪ Communities also allow for a fast butsustainable global expansion – aspecialist from anywhere in the worldcan join the community to provideservices within the network.
▪ Communities will have leaders that willbe motivated to develop the communityand ensure quality of its services.
▪ Lenders and borrowers in DebitumNetwork will invest and receive funds intheir operating currency – at presentthese are mostly fiat.
▪ The network will include fiat facilitators,a role designated to take care of all fiattransactions and make necessaryrecords on the blockchain using smartcontracts.
▪ Regardless of the currency used toinvest or borrow, the parties will useDEB tokens for services provided in thelending process within the ecosystem.
▪ This approach allows Debitum Networkto be operational from day one anddoes not limit access to funds tobusinesses based on their currency.
▪ Each transaction (i.e., each activity) inDebitum Network will automaticallytrigger Trust Arbitrage smart contract.
▪ Trust Arbitrage smart contracts will‘collect’ records on the blockchain andwill generate objective trust rating foreach counterparty in the ecosystembased on their past performance.
▪ Trust rating can define availability, price,or priority for further actions withinDebitum Network to promote the bestperforming members of the ecosystem.
▪ Trust ratings will allow investors toevaluate the trust level of the potentialborrowers, as well as both investorsand borrowers to choose reliableservice providers.
Economy of DEB Token
6
Value exchange role: payment for services in the ecosystem
Toll role: service providers’ “skin in the game”
Pure utility token
▪ DEB tokens will be primarily used by borrowers to pay for services provided by theecosystem members during the financing process, e.g. for verification of loan application orcredit risk evaluation.
▪ Investors will also use DEB tokens to get services on the ecosystem, e.g. to insure a loan orportfolio of loans.
▪ Counterparties providing services will be required to deposit a small portion of their tokensearned as a guarantee for delivery of future services.
▪ Token transactions will trigger Trust Arbitrage smart contracts, which are designed to createtrust and performance incentive for each member of the ecosystem.
▪ A limited amount of DEB tokens was generated during the Token Generation Event(crowdsale round A). No further minting or mining of the tokens will be possible, whichmeans that the token supply is fixed.
▪ As Debitum Network expands and incorporates more and more borrowers, investors andservices providers of the lending process, the token demand will increase, which, given thefixed supply, will rise its value. In other words, DEB token is designed to increase in value asactivity within Debitum Network grows.
▪ Debitum Network model does not permit burning of tokens in any situation, i.e. it isdesigned as a pure utility token.
WHY NOT JUST ETHER?
Independency of the ecosystem
▪ The use of own token ensures thatthe value of the token is determinedby the activity within the Networkand not by any external force.
Better control of the token
▪ The creation of own tokens allows todevelop smart contracts with customproperties and set rules to ensureclear token flow.
Technological flexibility
▪ With own tokens, Debitum Networkis not tied to Ethereum platform andhas more flexibility to adopt changesin technology; it will be ready tomigrate to a more advancedinfrastructure in case it is developed.
More space for legal compliance
▪ Ether and some other cryptos mightbe officially recognized as currenciesby many countries, which could resultin more complex legal compliancerequirements. Use of own tokensmitigates these potential legal risks.
Debitum Network MVP
7
▪ Debitum Network has alreadylaunched a functional MVP, which
was developed based on actual
financing requests from businesses.
▪ This MVP in essence is an alphasolution for a "secondary market" on
Debitum Network.
▪ Current MVP indicates certain partsof the final product, in particular
linked smart contract architecture.
▪ In addition, Debitum Network teamhas already started working on
integral exchange and is developing
other beta-like functionality.
▪ MVP demo can be accessedusing the link below:
MVP
Debitum Network vs. other fintech ICOs
8
A lending platform which allows borrowers to use their
blockchain assets as collateral for cash loans
Peer to peer lending platform which runs on the Ethereum blockchain and uses digital
tokens as collateral
A decentralized lending ecosystem providing access to funds for underbanked small
businesses
Invoice financingBusiness and personal loans
with crypto collateralBusiness and personal loans
with crypto collateralAny type of business loans, with
different types of collateral
The idea
Financing product
Markets The UK Global Global Global
Token sale Closed on 06/24/2017 Closed on 08/15/2017 Closed on 12/09/2017 Ongoing (Round B)
ROI since ICO 20’824% 1’335% 1’663% n/a
Current Market Cap* $1.9 billion $688 million $308 million n/a
A smart contract invoice finance platform which uses tokens pegged to fiat currencies for
flow of funds
▪ A number of successfully completed ICOs have presented blockchain-based lending solutions. Yet, in most cases, their market reach is limitedto borrowers or investors already holding blockchain assets, which limits their scalability at present and in the immediate future.
▪ In comparison, Debitum Network addresses a large market of underbanked businesses in developing economies, and can serve their needsregardless of their currency choice or available collateral.
▪ Besides, in contrast to other blockchain-based lending platforms, Debitum Network incorporates provision of lending-related services bydifferent counterparties, thereby creating a truly decentralized and valuable ecosystem.
▪ The table below shows how Debitum Network compares with the most prominent ICOs in the financial sector.
*As 01/12/2018
Background for setting up Debitum Network
9
Established in Lithuania in 2015,
Debifo is now one of the leading
alternative financing platforms for
SMEs. In 2016, it was recognized
as a Financial Service of the Year.
▪ The founders of Debitum Network have solid expertise in bothfinancial and technology sectors.
▪ Together, they have already established a successful invoicefinancing company and an IT services company, and canleverage this experience when creating a lending platformbased on the currently most prominent IT solution - blockchain.
Founded in 2012, one of themost innovative IT companies inNorthern Europe, providing highquality IT services to both thepublic and private sectors.
2015.01. Founded DEBIFO, an alternative finance provider
2016.01. DEBIFO loans listed on Mintos p2p finance platform
2016.10. Reached investment agreement with a private debt fund MUNDUS
2017.02. Envisioned Debitum Network
2017.07. Expanded core team with business and technology advisers
2017.08. Established global business development team
2017.09. Built and deployed MVP version on Ethereum Ropstenblockchain
2017.09. Attracted first counterparties of the ecosystem
2017.10. Development of the Debitum Network community
2017.10. Incorporation of Debitum Network
2017.12. Crowdsale Round A (Community Round): $1.2 million raised
2018.01.25-2018.02.25: Crowdsale Round B
Companies set up by founders of Debitum Network:
2015 - Q2 2017 Start of the Company
Q3 2017Creating Proof of Concept
Q4 2017Raising funds via Crowdsale
€ 25 million 3-year asset turnover
€ 3 million Current asset portfolio
151’000Total project hours
6.5 yearsAverage experience
per specialist
DEBITUM NETWORK TIMELINE
The core team
10
Mārtiņš LibertšCO-FOUNDER, VISIONARY
CEO of INNTEC, IT solutions developer in the Baltics
Technology entrepreneur, public speaker and business coach
10+ years of experience in IT
7+ years of experience in top management positions
Justas Šaltinis, CFACO-FOUNDER, FINANCE
CEO of Debifo, invoice financing provider for small businesses
7+ years of experience in corporate finance/investment banking
Solid background in capital markets and asset management
Märt LumeLEAD PRODUCT MANAGER
Was the first employee for co-founders of what is now known as Slack, a digital workspace tool with 1M daily active users globally
10+ years of experience in product management and design
Donatas JuodelisCO-FOUNDER, PARTNER RELATIONS
Serial entrepreneur with background in law and investment management
5+ years of experience in business development
Mažvydas Mackevičius, Ph.D.CHIEF TECHNOLOGY OFFICER
Certified systems architect with expertise in blockchain and IT solutions for financial sector
10+ years of experience in software development
▪ The founders of of DebitumNetwork are passionate
entrepreneurs with solid
background in their fields.
▪ In addition to core management,Debitum Network has set up a
team of developers and business
development managers, who are
already working on the
deployment of the platform.
▪ Debitum Network aims to keepits team small, consisting mainly
of developers and country
managers for the launch of the
platform in different markets.
▪ Over time, Debitum Networkshall be able to operate
independently of the initial
development and management
team.
Monika VarkalytėCHIEF MARKETING OFFICER
Certified Usability Analyst (CUA) and User Experience Analyst (CXA)
10+ years of experience in IT sector marketing
Advisors
11
Eyal HertzogCRYPTO ADVISOR
Product Architect and Co-founder of Bancor
Co-founded several successful technology companies in Israel
20+ years of experience in venture-backed technology entrepreneurship
The Hon Richard EvansINVESTOR RELATIONS ADVISOR
CEO and Founder of ACE Funding, Balmoral Global Capital and founder of Lithuania GB
Professional networker, dealmaker and entrepreneur with more than 25 years of experience
Andrius BogdanovičiusRISK ASSESMENT ADVISOR
General Manager, Chairman of the Board at Creditinfo bureau (Lithuania)
Chairman of financial service companies association FINCO
Member of supervisory boards of Creditinfo bureaus in Latvia and Estonia
Tadas LangaitisINVESTOR RELATIONS ADVISOR
Member of Lithuanian Parliament, angel investor and venture philanthropist
Has been a partner at investment bank and investment funds, co-founded a number of successful companies
Lex SokolinFINTECH ADVISOR
Global Director of Fintech Strategy at Autonomous Research
Lex is a Fintech entrepreneur, futurist and the author of the keystone analysis “Token Mania”
▪ Debitum Network has attracted asolid advisory board of
experienced professionals. Part of
them are presented on this page.
▪ All members of the AdvisoryBoard have previously co-founded
successful companies and served
in executive roles. Their
comprehensive knowledge and
expertise in business development
and financial services will be a
valuable element in fostering the
growth of Debitum Network.
▪ Several board members havebeen highly involved in
developing financial technologies
and already have accumulated
experience in issuing crypto
currencies.
▪ The remaining members of theAdvisory Board have been
entrusted to advise on legal
matters, international business
development and marketing.
Michael RicksFINANCIAL SERVICES ADVISOR
Serves in executive & non-executive roles in aviation, high tech/clean tech and financial services sectors
20+ years of experience providing strategic advice to corporations, PE, family offices and growth companies
DEB token crowdsale
12
39%: Stage 1 (ongoing) 15% 15% 10%CROWDSALE (No lock-up period) RESERVE TEAM’S SHARE
(Vested for 12 months)
SUPPORTERS’ SHARE (Vested for 6 months)
KEY TERMS:
Name Debitum (DEB)
Blockchain Ethereum-based (ERC223) token
Total supply 400 million tokens
Deposit Method Ether (ETH)
60% FOR SALE 40% NOT FOR SALE
ROUND B
Round B Starts January 25, 2018 at 15:00 GMT
Round B Ends February 25, 2018 at 15:00 GMT
Round B cap 20,000 ETH
DEB TOKEN DISTRIBUTION
Note: DEB tokens will be instantly traded after the crowdsale on Debitum Network internal exchange. The team is in talks with a couple of external exchanges with a goal to get listed by the end of the crowdsale.
21%: Stage 2*
* All DEB tokens were generated prior to the Token Generation Event. 156,500,000 tokens are to be sold during Stage 1 for the NetworkDevelopment in the first 15 countries. The remaining 83,500,000 tokens available for sale will be locked-in until Stage 2, when Debitum Networkwill set for expansion in additional 35 markets. For more detail, see the Debitum Network Token Generation Event Document.
Up to 500 ETH raised: 7,800 DEB/ETH
Up to 2,000 ETH raised: 7,500 DEB ETH
Up to 6,000 ETH raised: 7,150 DEB/ETH
Up to 14,000 ETH raised: 6,850 DEB/ETH
Up to 20,000 ETH raised: 6,500 DEB/ETH
Token pricing
Token price is structuredin steps, where each newprice level is establishedafter the completion ofthe previous step.
Use of proceeds
13
20%
10%
29%
33%
4%4% 1%
PLATFORM DEVELOPMENT
NETWORK LAUNCH MANAGEMENT AND ADMINISTRATION
COUNTRY-LEVEL BUSINESS DEVELOPMENT(15 countries)
REGION-LEVEL BUSINESS DEVELOPMENT
ACCOUNTING & LEGAL
INVESTOR RELATIONS, CUSTOMER SUPPORT
AUDITING
▪ The following graph displays thebreakdown of use of proceeds for
Debitum Network development in
Stage 1, following a successful
completion of the crowdsale.
▪ In the graph, network launchmanagement and administration
include costs for the general
management, HR management and
necessary administrative expenses.
▪ Country-level business developmentincludes onboarding service providers,
setting up communities, attracting
borrowers, etc., in each country.
▪ Region level business developmentstands for onboarding regional
partners and coordination of activities
within the region (e.g. Southeast
Europe, CEE).
▪ The use of proceeds is outlined for 5years, afterwards the operations of the
platform shall be self-sustaining.
Roadmap
14
Year 1 Year 3 Year 4
END OF ROUND B OF THE CROWDSALE
SETTING UP INTERNAL EXCHANGE
DEBITUM NETWORK 1.0 LAUNCH
EXPANDING DEVELOPMENT TEAM
ENTRY TO +7 CEE & BALKAN MARKETS
ENTRY TO 8 CEEMARKETS
PRESENCE IN 50 MARKETS WORLDWIDE
▪ Debitum Network has already raised $1.2 million, sufficient for initial product development and launch in the first market.
▪ Upon successful completion of Crowdsale Round B, Debitum Network will pursue Stage 1 expansion: setting up the ecosystem in 15countries across Central and Eastern Europe (CEE) and Balkan region.
▪ The Stage 2 represents expansion into 4 major geographical regions outside Europe. Overall, Debitum Network seeks to establishoperations in 50 countries with the worst indicators for access to credit.
PRESENCE IN 15 EUROPEAN COUNTRIES AND
6 KEY REGION MARKETS
SIGNING UP THE FIRST MEMBERS OF THE NETWORK
SETTING UP OPERATIONS IN FIRST COUNTRIES
ENTRY TO BRAZIL, MEXICO, THAILAND, SOUTH KOREA
ENTRY TO INDIA AND CHINA
PRESENCE IN 15 COUNTRIES
IN EUROPE
ENTRY TO 29 MARKETS IN ASIA, MIDDLE EAST, AFRICA, CENTRAL & SOUTH AMERICA
Year 2
Stage 1 Stage 2
Find out more
15
https://debitum.network/
Whitepaper TGE Document
https://debitum.network/whitepaperhttps://debitum.network/whitepaper