nortal.com©

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Building a seamless societyTAAVI EINASTE,

HEAD OF DIGITAL HEALTHCARE

MAY 2017

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Creating meaningful impact since 2000

Creating meaningful impact since 2000

2017

2010 20162011 201220092005 20062000

2000

Webmedia established

in Estonia

Group company established

2005International operations

initiated

2006Operations initiated in

Serbia and Finland

2009

Qatar operations

initiated

2010

Oman operations

initiated

2011

Acquisition of Finnish company CCC Oy

(established in 1985)

2012Rebranding of

Webmedia and

CCC as Nortal

2016Acquisition of the Swedish

company Element AB, further

strengthening Nortal’s B2B

marketing & sales strategy and

technology offering

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Building aseamless societyWe simplify and optimize naturally complex processes

Nortal is a multinational strategic change and technology company.

Combining the unique experience of transforming Estonia into a digital leader and creating change in businesses with a strategic approach and data-driven technology, our vision is to build a seamless society.

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A multinationalstrategic changeand technologycompany

Nortal operates in more than 20countries and employs over 500specialists who carry out high-impact projects across the globe.

Estonian transformation,Nordic innovation, globaldelivery

Offices

Markets

North America

The Nordics

GCC

550FTE

Employee split Turnover

Enterprise

Government

&

Healthcare

45MEUR

40%

60%

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v

Capacity to deliver globally, proximity to clients

Strong international client base

Ongoing projects

Middle East AfricaEuropeHigh-quality delivery resulting

in a Net Promoter Score of 4747

95% On-Time, on-budget delivery

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Trends &challenges

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We’re seeingour biggestproductivityleap ever

Clients expect seamless, personalized experiences

Government

Enterprise

Non-linear, disruptive

competition; change in

buying behaviour

Aging population;

increasing health

costs

Global fight for

talent and capital

Industry 4.0

eHealth

Data Protection

E-Identity

EoDB

PFM

Revenue

Science

Da

ta

Time

Data

Health

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The concept ofplanning haschanged

Are you innovating at the speed of change?

Rate of business

change

Rate

of

Cha

nge

Source: Gartner (January 2014) Time

Traditional rate of

organisational change

Rate of

change

gap

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70% of large-scaletransformationsfailDiagnostics baffle leaders on where to start and what to do

• Stuck in diagnostics: leaders

are unable to align on what to

do and where to start

• Managers are not held

accountable forperformance

• Employees resist

• No change in day-to-day

behaviours

• No capability upgrade on-

site

• Improvements not included in

budgets

• Multiple bottom-up efforts,

with competing

methodologies and no

overarching blueprint

• Limited leadershipcapacity

• Waning focus from senior

team

Common failure models in large-scale change programs

10s

100s

1,000s

1 year 2 year 3 yearTime

Employee

resistance

Management

behaviour

Successful implementation

30%

27%

23%

10%

10%

70%

FAIL

Failure to launch Failure to sustain Failure to scale

Insufficient

resources

Other

reasons

Source: McKinsey Quarterly Transformation Executive Survey, 2008; Next generation PMO KIP Team

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Leaders wantstrategic value,procurementbuys at unit cost

Accountability is lacking

Strategy

Trusted adviser to the

CEO/Minister

Execution

Redefining business

processes

Implementation

High-tech consutlancy

Operations

Labour-intensive software

development/Offshore territory

Market level

Str

ate

gic

va

lue

Un

itco

st

C-level

IT

Business

Area level

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Providingend-to-end services inselected segments

Nortal concepts – areas in which we promise and deliver meaningful impact

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ncepts

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ncepts

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ncepts

PUBLIC SECTOR

MARKETPRIVATE SECTOR

MARKET

Strategy

Trusted adviser to the

CEO/Minister

Execution

Redefining business

processes

Implementation

High-tech consutlancy

Operations

Labour-intensive software

development/Offshore territory

Business Consulting Government Health Enterprise

Org

anic

gro

wth

,seam

less

experie

nces,

meanin

gfu

limpacts

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Nortal Approach

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Holistic impactassessmentrequired

To ensure sustainability and scalability, you need to look beyond the initial problem

CEO/PM Office

Ongoing Projects

Silo

Imp

rovm

en

t

Integration

of two silos

Automate silos to

perfection?

• No vendor bias

• “Good enough” level?

Business goals

One integrated

process?

Assessment, ROI

per € spent

• Growth?

• Customersatisfaction?

• Capitalemployment?

• Human capitalsupport?

• Technologicalcapacities?

• Capitalemployed?

• Smart

• “Hype-free”

• RFP mode

• Interdependencies?

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Change throughstrategicapproach andtechnology

Localized solutions to global problems – delivering the solution from strategy to technology

80%

20%

Process

innovation

Design &

interaction

Behavioural

innovation

Experience innovation

Meaningful impact

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Change throughstrategicapproach andtechnology

Strategy, policy & legislation

• Pin down the local version of a global problem.

• Determine the TO-BE expected reality.

• Identify the expected change in policy/strategy/thinking.

Change management

• Define the tangible expected meaningful impact.

• Translate TO-BE processes into organizational transformation.

• Engage the key competence required for delivering change.

Data-driven technology

• Integrated process for delivering technology and managing

change.

• Domain specific solution frameworks.

• Inclusion of 3rd party solutions if necessary.

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Sustain and scale with business agility

Constant reprioritization creates faster development and implementation

Procure Implement Run Replace

Time

Investment case improved by reduced capital expenditure

Agile strategy

• From yearly to quarterly to monthly

planning

• Backlog with small improvements

• Constant reprioritization

Continuous improvement

• Single version of “truth” and

objectives

• Appropriate skills

• Day-to-day behaviour

Incremental approach to IT

• Reduced capital expenditure

• Robust service integration

• Faster pace of development and

implementation

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Generatingmeaningfulimpact on threelevels

Quantified impact with sustained efficiency over time

Innovation/Disruption

Unleashed potential -

reduced hidden costs

Profitability/Growth

Increased efficiency -

minimised waste

Ease of Living

Increased transparency -

intelligent services

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MeaningfulImpact

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Estonia

Everybody declares taxes online

IMPACT CREATED

12th 13thEoDB

rankingUP 4 PLACES

UN e-Government

survey 2014

UP 3 PLACES

40% Nortal impactIn the last 15 years, Nortal has deliveredapproximately 40% of the Estonian e-transformation

80%ONLINE

99%ONLINE

67%ONLINE

95%ONLINE

Estonian

public services

e-Census

2011

Bank

transactions

Tax

declarations

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Oman

Register your company in 2 minutes

IMPACT CREATED

11

62

938

Ex-ante

regulated

activites

Ex-post

regulated

activities

Companies

registered

Licenses

covered

9%ONLINE

72%ONLINE

49%ONLINE

36%ONLINE

Company

registration time

2minMinistries InvolvedIN 1ST PHASE OUT OF 25

Nortal impactNumber of registered companies YoY

up 15% to >80% of services moved

online, saving 5M hours annually.Ex-postregulated activities

AF

TE

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BE

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Neste

15 years of trouble-free production

IMPACT CREATED

82%

Of all imported oil

products in Finland

are handled through

Nortal solutions

1.3MEquivalent of emission reduction

from renewable fuel amounts to

1.3 million cars supported by

Nortal solutions

90%

Drop in incidents in shipping

area due to Nortalenhancements

75%

Of oil market in Finland is

supported by Nortal solutions

Increase in information

accuracy in logistics

30%

15 YEARS

of free system-trouble

production.

300k CUSTOMERS' DEMANDS

met more efficiently and

reliably

93%A reduction from 100 mins to 7

mins in time needed for

service action. (application

upgrade) - 1.5 man-month

freed-up

2 LARGE-SCALE

CENTRALISATION PROJECTS:

Centralization of refinery and

warehouse systems

Replacement of terminal system

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John Deere Forestry

80% jump in productivity

IMPACT CREATED

19 YEARS

Nortal as trusted

partner

Continuously introduce advanced products

and features requiring high quality support

information

100%

Digitalized

global product

support

50%

Reduced paper

+80%

Production

efficiency

Overview

1MYEARLY

SAVINGS

Thanks to the

Nortal solution

38LANGUAGES

THE SOLUTION

Technical Information Platform

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Outokumpu

Smelting time reduced significantly

IMPACT CREATED

129 cars' worth of steel was

added to annual production. The

only change was the upgraded

system.

More steel per year with

the same manufacturing

capacity.

SHORTER PROCESS

This 7.3% meant

reducing every smelting

A faster process

The smelting process was

shortened by 7.3%, a

huge efficiency increase

in steel smelting.

38MINUTES process by 38 minutes.

A visualised process

Outokumpu now has a 24/7

real-time overall view of the

smelting and hot rolling

processes.

+116

TONNESPER YEAR

OVERVIEW

19 YEARS

Nortal as trusted

partner

Casting perfect steel is about timing

THE SOLUTION

Scheduling system for steel casting with a

predictive model of the different smelting phases

7.3%

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More about Nortal

We want Nortal to be a great place to work, where people can deliver a

tangible impact and help build seamless societies.

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Nortal structurein 2017

Organizational set-up ensures oversight, efficiency and unlocked silos

Nortal Group

Shareholders

Concept

Development

Delivery

Enterprise BA ServicesGovernment & HealthBA Sales & Business Development

Concept

Development

Delivery

Nortal Leadership TeamPartners (about 30

key employees)

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Awards

Over the years, our work has been acknowledged by different parties

2007 WORLD SUMMIT AWARD

Nortal project: Finnish tax

card online service

Awarded best ICT solution in the public

sector

2009 JOLT AWARDS

NortalProductivity Award for developing

Jrebel

2011 ENTREPRENEUR OF THE YEAR

Nortal CEO Priit Alamäe

Entrepreneur Of The Year 2011 by

Ernst & Young among the fastest-

growing technology companies in the

EMEA region

2008 DELOITTE & TOUCHE MENTION

NortalFor being among the 30 fastest-growing

companies in Central and Eastern

Europe, and among the 500

fastest-growing technology companies

in the EMEA region public sector

2011 OUTSTANDING E-CONTENT

Nortal project: Hukoomi

solution

Best government electronic content in

the Arab region as an example of

"outstanding e-content", winning the

award in the category of "e-Government

and Institutions" for best practice in high

quality e-content

2012 WSIS PROJECT PRIZE

Nortal project: One-Stop-Shop

Oman Ministry of Commerce and

Industry’s One-Stop-Shop won a WSIS

Project Prize in Geneva, Switzerland, in

the e-business category

2012 E-ACCESSIBILITY AWARD

Nortal project: Government

Portal Hukoomi

The Qatari Government website

Hukoomi won the e-accessibility award

at QITCOM 2012 by Mada (Qatar

Assistive Technology Center)

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Awards

Over the years our work has been acknowledged by different parties

2012 RANKED FIRST IN

PRIME INVESTMENT

NortalBi-annual report on Baltic ICT Market

ranking in four different categories:

Prime Baltic IT servicescompanies

Top 5 software development

companies

Top 5 professional services

companies

Top 5 exporting companies

2008, 2012 & 2014MOST FAMILY FRIENDLY

COMPANY

NortalNortal awarded most employee and

family friendly company in Estonia

2015 GCC E-GOVERNMENT AWARD

Nortal

Best Government to Business e-service

2016 RANKED AMONGST THE TOP

30% OF WORLD SAVERS

NortalNortal has been promoted through its

CSR program concluded by EcoVadis.

Nortal attained silver level, which is a

very good result. With this year’s score,

Nortal AS is ranked amongst the top

30% of world savers

2017 MARITIME HACK

BY KONECRANES

Nortal team

Creation of an app that helps truck

drivers save time spent picking up

cargo at ports by using data from

container logistics

2014 GITEX CLOUD AWARD

Nortal project: G-Cloud

The project developed for the

Information Technology Authority of the

Sultanate of Oman won the GITEX

Cloud Award in the category of Best

Virtualization Solution Implementation

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Long term goals Strategic programs

Loyal customers

Increased value to

customers

Professional

Development

High Performance One Nortal

Great place to work

Built to last

Deliver tangible impact

Financial strength

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Our competitive edge is having access to the best talent, which thrives on creating meaningful impact and strives to learn new skills every day

Our Values

Team

Work

Openness

& Honesty

Constant

Improvement

Meaningful

Impact

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