Build your Brand

Embed Size (px)

DESCRIPTION

BRAND YOU ® INTRO TO PERSONAL BRANDING • President, Kristian Andersen + Associates • Lives in Arkansas works Indy • Founder, TinderBox • Husband and father to Scout, Daisy & Indiana • Founder, Pathagility A BRAND IS NOT A LOGO IN THE MIND OF A CONSUMER. A BRAND IS A COLLECTION OF EXPERIENCE BRANDS ARE BORN OF AND REFLECT NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR. BUT THOSE ARE CONSUMER BRANDS NOT PEOPLE.

Text of Build your Brand

  • BRAND YOU INTRO TO PERSONAL BRANDING

  • A Bit About Me Husband and father to Scout, Daisy & Indiana

    President, Kristian Andersen + Associates

    Founder, Pathagility

    Founder, TinderBox

    Managing Partner, Gravity Ventures

    Lives in Arkansas works Indy

  • A BRAND ISNOT A LOGO

  • A BRAND IS A COLLECTION OF

    PERCEPTIONSIN THE MIND OF A CONSUMER.

  • BRANDS ARE BORN OF EXPERIENCE

    AND REFLECTREPUTATION

  • NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN

    AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY

    DIFFERENTIATOR.

  • BUT THOSE ARECONSUMER BRANDS

    NOT PEOPLE.

  • Personal brands allow individuals to differentiate

    themselves by consistently articulating

    and leveraging their unique value proposition.

  • WE ARE ALLBRANDS

  • If youre not branding yourself, you can be

    assured that others are doing it for you.

  • RateMyProfessors.com

  • ITS ABRAND YOU

    WORLD

  • AND JUST BEING GOOD ISNT GOOD ENOUGH

  • SIMPLE UNIQUE FOCUSED

  • A LESSON FROMTHE KITCHEN

  • THE KITCHEN

    THE DINING ROOM

    (The Craft / What You Know)

    (The Delivery / How You Share It)

  • WERE ALL IN THE CONTENT BUSINESS

  • GETTING TACTICALGETTING TACTICAL

  • Why Employers Should CareStrong personal brands add value to corporate brands!

    Publicity & Visibility

    Build Organizational Credibility

    Increased Engagement Levels

    Expands Influence

    Human Connection to the Organization

    Halo Effect (which works both ways)

  • 5 QuestionsQuestion #1 : What are your goals?

    Question #2 : What do you value?

    Question #3 : What are you passionate about?

    Question #4 : What motivates you?

    Question #5 : What makes you remarkable?

  • 5 RulesRule #1 : Be Diligent

    Rule #2 : Be Consistent

    Rule #3 : Be Relevant

    Rule #4 : Be Interesting

    Rule #5 : Be Yourself

  • 5 StepsBuilding lasting, effective personal brands takes time and there is no one-size-fits-all process.

    Step #1 : Take Inventory

    Step #2 : Develop a (Brand) Plan

    Step #3 : Craft Your Identity

    Step #4 : Choose the Right Tools & Channels

    Step #5 : Measure & Repeat

  • Tools & ChannelsTools & Channels:You have to use them to understand them Web sites Blogs / micro-blogs Podcasts Social networks (Facebook, Ning, Linked-In, Twitter) Events (create your own or hijack one) Off-line & alternate publishing The media

    Dont Forget to: Make yourself findable (SEO, social networks, etc.) Connect everything Cultivate relationships w/ the press, peers, competitors, etc. Donate your expertise to a cause Develop a visible platform Start & join conversations

  • We are CEOs of our own companies: Me Inc. To be in business today, our most

    important job is to be head marketer for the brand called you

    Tom Peters

  • Twitter: kristianindyeMail: kristian@kaplusa.comLinkedIn: linkedin.com/in/kandersen1Web: kaplusa.com