Brazil Next Big Thing in PE

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    Street Sweep Term Sheet |BLOGS:

    Ec onomics Pri vate Equi ty Wall Street WashingtonTOPICS:

    Term SheetThe latest on private equity, M&A, deals and movements from Wall Street to Silicon Valley

    Is Brazil the next big thing for

    private equity?Posted by Dan PrimackSeptember 30, 2010 3:15 pm

    Latin America has long been the final frontier for private equity, but its time may have finally

    arrived. Just look at what's happening in Brazil.

    When I first began covering private equity, my newsletter had a stringer covering Latin

    America. Then came the Argentinian debt crisis, followed by the rapid emergence of markets like

    India, China and the Middle East. We had to let her go.

    More than a decade later, Latin America's eclipse may be fading.

    Ground zero for the revival is Brazil, where private equity firms invested approximately $3 billion in

    the first half of 2010. This is more than twice what was invested in all of last year, and is on track to

    top the record-amount invested in 2007 (which was due more to global M&A boom than anything

    Brazil-specific).

    Much of this year's activity has been sponsored by local firms, but the spike comes from outsiders.

    Apax Partners, for example, recently invested over $540 million for a control stake in Tivit SA, a

    So Paulo-based provider of IT and BPO services throughout Latin America. It was the firm's

    first-ever acquisition in Brazil. More recently, Warburg Pincus co-led a $206 million deal for a

    Brazilian renewable energy company. That deal came out of a So Paulo office that Warburg

    Pincus opened just this past February.

    Then there is The Carlyle Group, which has done three deals since last year out of its 8-person So

    Paulo office.

    But the biggest move may have come yesterday, when The Blackstone Group agreed to acquire

    40% of Ptria Investimentos, a Sao Paulo-based investment firm with $3.7 billion in assets under

    management. The deal will give Blackstone a ready-made team in Brazil, where it's never done a

    deal. For Ptria, it means the flexibility to do much larger transactions.

    With the exception of s ize, the two firms look like mirror images of one another. Both foundingteams previously worked within investment banks, and used private equity as an anchor to launch

    real estate, hedge and corporate advisory practices. Ptria also has a thriving infrastructure

    practice, while Blackstone is in the midst of raising its own dedicated infrastructure fund.

    "We began having relations with them on the advisory side around ten years ago, when Ptria was

    being bought and sold out of banks," explains Blackstone spokesman Peter Rose. "It's a great

    cultural fit and, in hindsight, maybe we would have partnered earlier."

    Ptria will continue to manage its own portfolio, and make decisions on new deals in Brazil.

    Blackstone has the option to co-invest out of its existing global funds, and may be asked to

    fund opportunities that Ptria cannot afford.

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    Dan Primack

    Dan Primack joined Fortune.comin September 2010 to coverdeals and dealmakers, from WallStreet to Sand Hill Road.Previously, Dan was an editor-at-large with Thomson Reuters,where he launched bothpeHUB.com and the peHUBWire email service. In a past journalistic life, Dan ran acommunity paper in Roxbury, Massachusetts. He currentlylives just outside of Boston.

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    azil the next big thing for private equity? - The Term Sheet: Fortune's... http://finance.fortune.cnn.com/2010/09/30/is-brazil-the-next-big-th

    10/1/2010