COMMUNITY BRANDING:

The Creation Of A Destination

History Of Communities

Branding

Name That Brand!

What Is A Brand?A brand is a product, service, or concept that is

publicly distinguished from other products, services, or concepts so that it can be easily

communicated and usually marketed.

A brand is a product, service, or concept that is publicly distinguished from other products,

services, or concepts so that it can be easily communicated and usually marketed.

A brand is simply how you feel about the product, service, or organization. It’s the immediate “gut” response you have when recognizing the product

Examples

Brand vs. Logo

What is a Brand?A brand is the impression that your product or service leaves on a customer. It's how people feel about and what people think of their experience with your product or service. A logo can be used to help customers recognize a brand, but is not required for a brand to be effective.

What is a Logo?A visual symbol to represent your company. An effective logo does not require a person to read, is distinctive and instantly recognizable, and conveys something about the brand experience of your product or service.

Slogan vs. Tagline

A slogan is typically used with a single marketing campaign, whereas a tagline should be

considered permanent.

A slogan is a memorable motto or phrase used in some

context as a repetitive expression of an idea or

purpose.

A tagline is a memorable phrase that will sum up the tone and

premise of a brand or product to reinforce the audience's memory

of the brand.

What Is A Community Brand?definition, creation, and implementation of a

system to share your community’s personality

Community branding should teach people

to play together

• define identity, shape perceptions, and attract positive attention

What Does A Community Brand Do?

“In other words, a brand can move a community from good to great.”

•further economic, political and social goals of the community

Why Does A Community Need A Brand?

• Competitive Identity

• Value & Influence

• Long-term Vision

• Larger community development program

Some Reasons Communities Decide To Brand:

• Loss of income in a specific sector such as tourism or economic development

• A negative, non-existent, or conflicting image

• Increasing competition from surrounding communities

Making YourBrand

Branding Toolbox

The Curious Case Of Dr. Greason

The Curious Case Of Dr. Greason

Other Case Studies

BrandingExamples Toolbox

YourTurn

What You Should Identify:

• Logo, Tagline, or Message you’re sending

• What is the feeling-to-action of your brand?

• Who is your target audience?

Branding Examples Toolbox

Digging Deeper

• How would the early and mid-20th century suburb immigrant growth affect community branding?

• How did the Baby Boom generation effect suburban communities, and would that play a part in community identity? Why or Why not?

• What role (if any) does the increased function and social norm of technology play in developing community brands?

AnyQuestions?