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Learn a bit more about about Personal Branding from Ethan Chazin, the “Compassionate Coach.” Mr. Chazin has provided business advice to many clients on business planning, business development, marketing, and strategic planning to help them achieve their business goals. He will share with you the best practices to brand yourself as a compelling product so that you can find and land your dream job! This program will teach you to effectively market yourself as a product and to find career success. Learn to define your USP, perfect your sales pitch, and network like an All-Star by leveraging unconventional search strategies based on timeless marketing best practices.
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Market Yourself for a Successful Career
Presented by:Ethan Chazin, President
The Chazin Group
The Chazin Group
Thanks to:
Only Through BRANDING Can We Achieve Lasting
Differentiation
What is a “Brand?”
Is it a LOGO?
…tagline?
“Finger-Licking Good.”
“We Bring Good Things to Life.”
“Quality isJob One.”
…a jingle?
It’s a PROMISE!
Memorable Invaluable
Unique
What is YOURBrand?
It’s a “PERCEPTION” thing.
Ask people how they perceive YOU?
Your BRAND is the collection of all your
actions.
The Chazin Group The Chazin Group
• LIVE your brand:– If you say you’ll do it…DO IT– Do as I DO…NOT “do as I say.”– Return ALL emails & phone calls– Subscribe to a “MORAL COMPASS”
The Chazin Group The Chazin GroupLIVE Your Brand
Your Journey to Personal Exploration Begins
The Chazin Group The Chazin Group
18
The Chazin Group
DREAMJOB
Passions Strengths
Your Passions & Skills Collide
• Psychological Assessment Tools:– Keirsey Temperament Sorter
(www.keirsey.com)– Myers Briggs (www.myersbriggs.org)– Hermann Brain Dominance Instrument:
www.hbdi.com– DISC Tool: www.onlinediscprofile.com– Birkman Method (www.birkman.com)
The Chazin Group The Chazin GroupTake a Test
• Your Goals:– Identify Strengths & Areas for Improvement– Identify New Career Opportunities– Identify Ideal Industries and Companies– Identify Your Working Style
The Chazin Group The Chazin GroupPersonal Exploration
• Match Your Values and Belief System to the Ideal Culture of Potential Employers:– Research your ideal company culture.– Learn to distinguish between the Formal and
Informal culture in ANY organization.
The Chazin Group The Chazin GroupPersonal Assessment
Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin Group The Chazin GroupBrand Building Is a 3 Step Process
YourPERSONAL MISSION
Statement
The Chazin Group The Chazin GroupSTEP 1
• What principles do I choose as a foundation for my life?
• What would I like to accomplish and contribute?
• What would I like to be? • How do I fit into my family and
community? • What are my strengths?• What are my passions?
The Chazin Group The Chazin GroupYour Core Values & Beliefs
• Take an Online Self Assessment Tool:– Myers-Briggs Type Indicator (MBTI)– The Birkman Method– Keirsey Temperament Sorter
• Understand Your Values• Match Your Values To Ideal Employer
Cultures (Differentiate the Formal & Informal)
• Identify Your Preferred Working Environment
The Chazin Group The Chazin GroupWho Are You?
The Chazin Group The Chazin Group
Elements to ConsiderVery
Important Important NeutralNot
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture: Values Integrity Energy Structure Celebrations
What’s MOST Important to You?
The Chazin Group The Chazin Group
Elements to ConsiderVery
Important Important NeutralNot
Important N/A
Environment
Helping or Impacting Lives of Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with Manager
Personal Relationship with Co-workers
Physical location
Commute
What’s MOST Important to You?
Your Marketing 5 Ps
Mission Statement Templates
The Chazin Group www.timethoughts.com/goalsetting/mission-statements.htm
www.timethoughts.com/goalsetting/mission-statements.htm
"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”
The Chazin Group The Chazin GroupAn Example
Have a40-Year Plan
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
YourPOSITIONING
Statement
The Chazin Group The Chazin GroupSTEP 2
• Based on my background, this is how I am in a UNIQUE POSITION to help your organization
• Highlight your FEATURES & BENEFITS:– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)– Expertise (Leadership, Management)– Success Stories– Qualifications & Experience– Accreditations & Certifications – Language Proficiency
The Chazin Group The Chazin GroupYour Positioning Statement
YourPROPOSITION
Statement
The Chazin Group The Chazin GroupSTEP 3
• Based on my personal mission and my positioning statement, I PROPOSE that…
• Here’s what I will do for your organization• Apply your background, skills and experience to
their specific needs
The Chazin Group The Chazin GroupYour Proposition Statement
• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work
The Chazin Group The Chazin GroupResources
Marketing the Brand Called YOU…
The Chazin Group The Chazin GroupYour Brand Is Ready
• PRICE: Know Your Worth
• PLACE: Meet With the Right People
• PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Do Business With You?
• PACKAGING: Dressing for Success
• PRODUCT: Your Features & Benefits
Your Marketing 5 Ps
• Become a Subject Matter Expert• Get Published• Identify Your USP• Your Product Features & Benefits• Build Rolodex of References / Testimonials• Your Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks
The Chazin Group The Chazin GroupSelf-Promotion = BRANDING
Your Personal Marketing Plan
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Security Analyst
Information Security Research Market Data
Senior Security Analyst
Information Analyst Research Analyst
Market Data Specialist
Quant Research Analyst
Network Intrusion Analyst Research Manager
Quant Modeler / Trader
Application Security Analyst
FX Systematic Trader
Security Systems Analyst
Your Contact Details Here!Summary of my professional qualifications: 13 years as a security analyst with core competencies in:
• Core competency 1• Core competency 2• Core competency 3• Core competency 4
My target job functions & job titles:
Your Personal Marketing Plan
The Chazin Group The Chazin GroupYour Personal Marketing Plan
Key Company Attributes Ideal Job LocationEntrepreneurial culture, small start up, and condones calculated risk-taking
NYC, Northern/Central NJDallas/Ft. Worth, TXCincinnati, OH
E-Commerce Manufacturing
Security Sports Management
Amazon Amano Corporation
Kroll Worldwide Steiner Sports
E-Bay Johnson Controls
Citigate-Hu dson
MIllsport
B&N.com United Technologies
Safir-Rosetti SME, Inc.
Key Responsibilities That I am Seeking Include:• Project Management • Telemarketing• Customer Service
Target Industries and Companies:
My Ideal Company Characteristics and Locations Are:
Only 10-15% of Jobs Get Advertised Online Resources:
oCareerBuilder, Monster, Yahoo! Hot Jobs represent ONLY 6-7% of all jobs
Classified Advertising:oNJ.com, NYT.com, Craig’s List
The Chazin Group The Chazin GroupUse All Your Resources
Job Aggregator Sites:oSimplyHired.como Indeed.com
Executives/Professionals:oExecuNetoKorn FerryoChristian & Timberso6FigureJobs
The Chazin Group The Chazin GroupUse ALL Your Resources
• Research Sources: Hoover’s Online SEC (www.sec.gov/edgar.shtml) DNB.com Business.com SearchSystems.net (public records
dbase) PR Newswire
The Chazin Group The Chazin GroupDo Your Research
• Research Sources: ThomasNet.com CNNMoney.com (http://money.cnn.com/news/crc) vault.com/companies/searchcompanies.jsp www.learnwebskills.com/company
The Chazin Group The Chazin GroupDo Your Research
• Your Resume “Forever” Success Stories• You Are a Product:
– Features & Benefits:• Core competencies• Experience• Skills & Qualifications• Education• Certifications
• Resume & Cover Letter LAST!
The Chazin Group The Chazin GroupYou Are a Product
EDUCATIONHOBBIE
S & INTERE
STSCONTACTS
LANGUAGE
VALUES & BELIEFS
Your Product Benefits/Features
What Are Transferrable Skills?
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Transferable skills are talents you've acquired elsewhere, that you can
take with you to help future employers.
Your Transferrable Skills
The Chazin Group The Chazin Group
Experiences like volunteer work, hobbies, sports, previous jobs, college
coursework or even life happenings can lead you to
find these skills.
Your Transferrable Skills
• Communications• Human Relations• Research & Planning• Organization, Management, Leadership• Work Survival
The Chazin Group The Chazin Group5 Basic Skill Areas
• Paralegals• Home Healthcare & Nursing• Risk Management• Green Initiatives• The Government• Business Continuity• Security• Sports Management
The Chazin Group The Chazin GroupGo Where the Jobs Are
Ready to Completely CHANGE Your Resume?
The Chazin Group The Chazin Group
• What USELESS Folly• The “10-15 Second” Rule• Customize for Each Job• Success Stories• Highlight Your Experience
• The C.A.R Approach• Customize By Job and/or Industry
The Chazin Group The Chazin GroupResumes That Get Read
7 Success Stories
The Chazin Group The Chazin Group
• Can It Be Scanned?• As Long As It Needs To Be• Make It About Employer Needs• Separate Yourself From Other Candidates• Show How Will Employers Make Money by
Hiring You• Use LOTS of Buzzwords• Use Numbers to Build a Compelling Story
The Chazin Group The Chazin GroupResumes that Get Read
The Chazin Group The Chazin Group
Value Proposition
Value Proposition as Billboard
The Chazin Group The Chazin GroupGive An Overview for EACH Job
Highlight Success Stories
Tell Your Success Stories
The Chazin Group The Chazin GroupTell a Story Using #s
UNCONVENTIONAL Cover Letters
The Chazin Group The Chazin Group
• OPEN: How About A Headline?• Target With Research• Address Their Needs• You Are a Set of “Solutions”• Canned Letters Get Canned – Be
Unconventional!• CLOSE: I Will Call You…Then Do It!
The Chazin Group The Chazin GroupCover Letters That Get Calls
The Chazin Group The Chazin Group
• Let’s Play Whack-a-Mole• Ask the Best Companies in industries
you want to work in who THEY use• Limit to No More Than 3-4• Provide Your Marketing Plan• Leverage Against Each Other• Kennedy Information “Red Book”of Recruiters
The Chazin Group The Chazin GroupUse Recruiting Firms
– Talent Shortage Growing Rapidly• College graduates incapable of performing the work
before them• Baby Boomers Soon to Retire in Masses
– Becoming an Employer of Choice– Tons of Job Seekers…Meet Hiring Freezes– Measurable Training & Development– Develop & Implement Acquisition/Retention Strategies
Want a Seat at Management Table
The Chazin Group The Chazin GroupEnter the Mind of HR
• Temporary Work/Consulting• Placement Agencies• Freelance / Contract Work• Websites:
– Sologig– Flipdog– Allfreelance– VirtualVocations– PeoplePerHour
The Chazin Group The Chazin GroupContract Work Is A Viable Option
• Research Participating Firms• Perfect Your Elevator Speech• Resumes, Marketing Plans & Bios• Dress to IMPRESS!• Focus On Your Industry
The Chazin Group The Chazin GroupHow To Work a Job Fair
Your Brand Goes Networking
The 5-2-1 Goal:5 SECONDS
2 MINUTES
1 HOUR
• Develop a Networking PLAN Profile of your immediate boss Relevant Industry Associations Key Industry networking groups Industry Websites Include contact tracking form
The Chazin Group The Chazin GroupCultivate a Lifeline
• Networking Is Reaching Out To: Family; Friends of Family; Friends of
Friends; Friends of Friends of Friends! It’s Not Who YOU Know But Who Knows
YOU Keep a Tracking Form:
Name & Organization Tel. # Email Who They Referred You To Comments
The Chazin Group The Chazin GroupCultivate a Lifeline
• Networking = GET OUT THERE! BNI FENG, MENG, etc. Toastmasters Industry Associations Chambers of Commerce Business Development Centers Small Business Administration
The Chazin Group The Chazin GroupCultivate a Lifeline
The Chazin Group The Chazin GroupManage Your Pipeline
FirstName
LastName
JobTitle Organization Industry Address City State Zip Tel
The “Informational” Interview
The Chazin Group The Chazin Group
• The Informational Interview: Understand What People Do What They Enjoy Most/Least How They Got Into the Industry Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job!
The Chazin Group The Chazin GroupThe Informational Interview
• The Informational Interview: DO Ask For Referrals! Ask what they read to stay current Who in their company/organization is
a “shining light” (rising star) Send Thank You Immediately
The Chazin Group The Chazin GroupThe Informational Interview
Know Your Worth
Place a “VALUE”on Your Brand
The Chazin Group The Chazin Group
• Research An Appropriate Salary Range: Numerous Resources Exist Online:
SalaryCalculator.com Salary.com JobStar.org EcompOnline.com SalaryExpert.com Payscale.com/salary-calculator
By Industry Experience Level Geography Bureau of Labor Statistics Anecdotal (Through Your Networking)
The Chazin Group The Chazin GroupKnow Your Worth
The Interview
The Chazin Group The Chazin Group
Interviewing• Interviewer Is NOT an Expert, so…• YOU Control the Process• Get Ready…The Curtain’s Up• Focus On…EVERYTHING!• An Aptitude Test Might Be Given• Rehearse Your Core Competencies• Apply The ‘Mirroring’ Technique• 1:to:1 Versus 1:to:Many
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing• Know Your Interviewer So You Can…• Interview the Interviewer• Salesmanship in Print• Ask For The Sale• Understand The Follow-Up Process• Video/audiotape your practice
• Practice, Practice, Practice
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing Questions• Some Examples of AWFUL Questions:
– Tell Me About Yourself– What Are Your Strengths/Greatest Weakness?– Where do you see yourself in the future?– What would your old boss say about you?– Why did you leave your last job?
• For each question add to the end of it: ”As it applies to my ability to do this job!”
• Relate their questions to your interests, strengths, and accomplishments.
The Chazin Group The Chazin GroupInterviewing For Success
Interviewing Questions
• What you SHOULD ask them:– When we have my first review how will you gauge
success?– What are the most crucial 3 or 4 attributes of the
ideal candidate you are seeking for this opportunity?
– What problems keep you up at night?– What have been the qualities/characteristics of
people you have worked most effectively with?– What happened to the person doing the position
most recently?
The Chazin Group The Chazin GroupInterviewing For Success