Brand presentation

Human+Kind is not only a 100% VEGAN, Natural and cruelty free beauty brand but it has a kind conscience.

Its simple, affordable, problem solving, effective and aim to convert everybody that is unhappy with its current

‘chemical’ beauty brand.

Unique selling Proposition

Where clean beauty, kindness and sustainability live in harmony.

Choosing our plant-based skincare is kinder to animals and your skin as we do not use

animal by-products and all our products are produced without animal testing.

Consciously Vegan + clean beauty

Human+Kind is different from its competitors because weprovide a simple, affordable, problem solving, effective

beauty brand.

On shelf it is creative appealing and a real traffic stopper.For a VEGAN and cruelty free beauty company Human+Kind

is more affordable than its competitors.

Priced between €4-€25

Additionally we strive to help the planet by only working with sustainable and recyclable packaging

Competitive advantage + differentiation

Marketing Objective

Human+Kind’s marketing objective is to reach the target customer, generate brand awareness, and launch a new line in store to generate profitable income for the retailer.

1. Social Media

2. On shelf POS

3. Launch and instore events

4. Influencers

5. Monthly Sales promotions

The Human+Kind Women

Age: 18-40Gender: FemaleHousehold size: 2-4Income: €25.000+Occupation: Education: College graduate or UniversityCulture: All culturesReligion: All religionsSocial Class: Upper, Middle and workingMartial status: All statuses

Skin type: Normal, problem and sensitive skin

Kind + conscience beauty

A kind and simple Face care routine

1. Cleanse 2. Exfoliate 3. Age defy + moisturise

Gentle Cream CleanserSuper soft cleansing and exfoliating

Super soft cleansing and exfoliating. Help reveal a brighter more refined complexion with our 3-in-1 dreamy creamy cleanser. It melts away make up and impurities and gently exfoliates without stripping skin of its natural oils. Free super soft Deep cleansing cloth (100ml size only). Assists revealing a brighter more refined complexion

Melts away make up and impurities.

Gently exfoliates without stripping skin of its natural oils

Dermatologically tested

Directions for use: Wet face with warm water. Apply Cream Facial Cleanser to skin with fingertips. Wet Deep Cleansing Cloth with warm water.

Use the cloth to remove the Cream Facial Cleanser. Pat skin dry.

For best results, follow up with our Moisturising Facial cream or Age-Defy Cream.

Face care1. Cleanse

Deep Cleansing ClothsSuper soft cleansing and exfoliating

Discover a Deep-Cleansing Cloth that’s super soft, easy to use and will change the way you remove make-up!

• Eliminate the need for cotton pads

• Reusable cloth which leaves your skin make-up free and silky soft on one simple step!

• Eliminates all smear-proof and waterproof make-up

• Removes stubborn mascara.

• Will last up to 1,000 washes!

1. Cleanse

Gentle cream Facial Scrub

Our Gentle Cream Facial Scrub helps the natural shedding process of skin and encourages a brighter, fresher-looking complexion. Formulated with oat kernel in a soothing cocoa butter base.

Enriched with collagen boosting Centella and moisturising Sunflower Seed Oil

Helps to replenish the skin’s moisture barrier, leaving fresh, softer and more radiant skin.

Contains superfine cellulose granules, which are 100% biodegradable and renewable.

Suitable for sensitive skin

Directions for use: Apply a almond-sized amount to dampened skin and gently massage in circular motions. Rinse off with luke-warm water

2. Exfoliate

Age-Defying cream with Anti-Ageing properties Super effective in helping your skin be naturally healthy

Our little miracle cream reduces the appearance of fine lines and wrinkles around the face and eyes and help to encourage optimal skin hydration.

• The Key-ingredient is organic Achmella Oleracea, known as ‘Natures Botox’ but without the toxic effects without the need to inject it under the skin, making it an affordable and easy to apply herbal Botox replacement.

• Organic Onopordum is known for its restructuring powers and helps to regenerate the skin, replenishes skin firmness and aids in healing damaged skin.

• Assist in healing and skin soothing properties.

• Super effective in helping your skin be naturally healthy

• Suitable for dry, atopic skin and damaged skin

• Leaving fresh, softer and more radiant skin.

• kind to the environment.

• Perfect for sensitive skin and skin prone to eczema due to the softening and anti-inflammatory properties

3. Age-Defy + Moisturise

Family Remedy CreamA CULT product that is a must have for every family

Family Remedy Cream is a real problem solver suitable for the whole family. It should bee in every Kitchen, handbag, car and bathroom.

It is kind to skin and helps to soothe and reduce the appearance of:

• Eczema

• Psoriasis

• Acne prone skin

• Dry and sensitive skin

• Itching

• Razor burn

• Cold and bed sores

• Athlete's foot

• Insect bites & stings

• Brittle nails and sunburn

• Dermatologically tested

Our Miracle Cream

Kind moisturising for dry skin

Body Soufflé

Lightly whipped for the Ultimate in Kindness, Human+Kind’s 2-in-1 light and fluffy Body Soufflé is quickly absorbed to leave your skin feeling super moisturised and soft to the touch.

• Quickly Absorbing

• Heavenly Smell

• Super moisturising

• Leaving soft skin

• Suitable for sensitive skin

• Particularly good for dry skin

• Available in 3 SKU’s

The best Light and fluffy body moisturiser

Our best sellerOver 3MM units sold worldwide!!

Body Scrub

Soften, Smooth and Revitalise your skin with Human+Kind’s 3-in-1 Body Scrub.

• Delicately fragranced with Spa scent

• NO micro beads, but bamboo beads

• Exfoliates skin

• Remove dead skin cells

• Leave your skin feeling super smooth.

• Suitable for sensitive skin

• Particularly good for dry skin

• Spa experience

Exfoliate and Removes dead skin cells with the ultimate Spa experience

Body Washes

Enjoy a shower treat with Human+Kind's Body wash. The fresh fragrances helps awaken and revitalise the senses. Formulated with extracts of comforting coconut oil this Body wash gently cleans and soothes the skin, leaving it feeling beautifully soft. Can also be used as a shampoo. Rinse after use.

• Nourishes dry skin

• Heavenly Smell

• Leaving soft and clean skin

• Suitable for sensitive skin

• Available in 3 fragrances. Grapefruit, Orange and Apple+Herbs

Nourishes and cleanses dry skin

Shower Mousse Grapefruit

This light and delicately fragranced mousse surrounds you in lashings of lather, leaving your body feeling cleansed and beautifully soft.

• Nourishes dry skin

• Heavenly Smell

• Leaving soft and clean skin

• Suitable for sensitive skin

• Available in 3 fragrances. Grapefruit, Tropical and Coconut

Cleanse your skin with puffs of fluffy foam

Intensive repair for delicate hands

Hand creams

Pamper your hardworking hands with this luxurious hand cream lavender for silky-smooth, hydrated, and protected hands.

• Enriched with moisturising Avocado Oil and hydrating Shea Butter

• ultimate skin softness

• non-greasy texture

• quickly absorbed by the skin

• providing immediate and continual hydration that lasts

• keep your skin feeling soft

• intensely nourished

Intensive repair for delicate hands

Hand Scrub and Hand Cream

Elder Flower & Raspberry

• Mild & caring cleansing

• Scrub : hydrated silica and Raspberry scrub

• Bio certified Shea Butter

• Bio certified Elderflower and Raspberry

Extract

• Natural Oil: Sunflower Oil

Super soft moisturising and exfoliating

Caring Hand Soaps & Lotions

• Hand Soap made with essential oils, aloe vera,

olive oil and other thoughtfully chosen

ingredients

• Cruelty-free formula is not tested on animals

• Garden-fresh Peony is a heady floral scent

that is bright and bold

Hardworking soap and lotion for busy hands

Delight your lips

Lip Balms• 100% Natural formula

• 98% Organic

• 100% Vegan

• Raspberry, Orange, and new Vanilla lip balms

• Makes a great gift for yourself or someone you love!!!

• Keep your lips soft and smooth all day long.

• Our special blend of natural goodness contains Vitamin E rich Olea Europaea Fruit Oil and soothing Jojoba oil

• Leave your lips moisturised, soft and sensationally smooth.

• Perfect for even the most sensitive lips.

• Available in 3 flavours. Orange, raspberry and vanilla

Delight your lips

The ultimate Gift

Gifting range• Creative disruptive packaging

• Good value

• All price range

• 100% Vegan

• Gifting for body, hand, lip and face

• Makes a great gift for yourself or someone you love!!!

• Available whole year and seasonal

The Ultimate gift

Subscription boxes

Airport / Travel

E-Commerce

Traditional Retail

Our Partners

Instore Activation

Social Media

A skincare with a conscience

100% Vegan

100% Cruelty free

Natural

Ethically Sourced

Paraben Free.

Suitable for even the most sensitive skin.

Clean beauty

Sustainability

Creative disruptive packaging

Simple regime

International bestsellers

Contact us now on: jeroen@humanandkind.com

Are you ready for Human+Kind?