Brand Manual

Section 1

1

2

3

Section 2

1

2

3

Section 3

1

2

3

Section 4

1

Section 5

1

2

3

The Company - Rebirth

The History

The Trademark

The Range

Section 2

Introduction

Brand Positioning

Product Range

Section 3

Advertising

Signage

Merchandising

Section 4

Key Graphic Elements

Section 5

Rebirth Placenta

Rebirth Emu

Rebirth Lanolin

Contents

Contents

The Company - Rebirth

1. The History

2. The Trademark

3. The Range

Section 1

Section 1

Rebirth’s History

Rebirth’s History : How it began

How it beganRe-birth's history dates back to 1993, when a group of old friends

gathered for a school reunion. Whilst excited to see their friends,

collectively the group was shocked at how much they had all aged.

Years of being exposed to the sun's harmful rays had left them with

fine lines and wrinkles. The shock prompted the group to discuss

how they could challenge the ageing process and recapture their

youthful skin.

The result was that the group decided to launch a mission to

develop a range of products that would slow down the aging

process and allow their skin to be regenerated and restored

to its former glory. With the aid of experts, the group was

introduced to the anti-ageing property Placenta. Placenta is a

naturally occurring ingredient that is crucial to preventing fine

lines and wrinkles. The group formed the Re-Birth Company to

promote this product and others in the range.

The original series - 1993

The Trademark

The Tradem

ark : Rebirth logo

BLACK

PMS 163C

Rebirth logoThe rebirth symbol is a graphic representation of horns on a ram.

It is simple strong and easily identified. This relates back to the

vision and goal that rebirth is the ‘no.1 placenta expert’.

Rebirth Symbol

Rebirth logotype

Master logoIn full colour

Watermark 50%Background colour

Reverse black background only

Distorted or redrawn mark

Different size orpositioning Different colours

Master logoIn Black & white

Different size orpositioning

Remove the Symbolfrom the logotype Different typeface

Rebirth logo

Correct usage of Rebirth logo Incorrect usage of Rebirth logo

rebirth

The Trademark

returns beautyto your skin

The Tradem

ark : Rebirth logo + sloga

ns

Rebirth Slogans1. “No.1 placenta expert”

2. “Returns beauty to your skin”

3. “The most popular placenta cream in Australia”

Rebirth logo with slogans

Typeface used - Staccato 222 BT

Typeface used - FF Halva Thin Regular

Typeface used - Xxxxxxx xxxxxx xx

BLACK60%PMS 2395 PMS 163C

Rebirth Symbol

Rebirth logotype

Rebirth catch frase

The Most Popular Placenta Cream in Australia

IntroductionRebirth’s History : Introd

uction

Rebirth “duo portion”93”Bio-active ingredients sourced

from Australia's purest nature

Established in 1993, Rebirth skin care is the original placenta expert in

Australia. Rebirth laboratories are pioneers of the sheep placenta

cream with its unique formulations.

PBB ProteinThe "duo portion ‘93" of purified

placenta in water and in oil

base : creates silky smooth,

yet highly absorbant

creams & body lotions.

Rebirth ensures its

consistent quality which

is been proven by over

3 million jars of rebirth

placenta cream having

been sold.

Bio-active ingredients sourced from

Australia's purest nature. Many researchers

believe that natural skin care products with

cell extracts have been proven to be more

effective than those without cell extracts.

This is because skin care made from placenta cells

are made with our own biological structure.

Placenta derived from sheep is considered the closet to

humans skin tissue assuring its safeness. Therefore , sheep placenta

extract is effective in maintaining a youthful and vibrant skin.

Section 2

The Company - Rebirth

1. Introduction

2. Brand Positioning

3. Product Range

Section 2

Brand Positioning

Rebirth : Brand

Positioning

Rebirth’s purpose statement :To be the most specialised and knowledgeable in producing

good quality, and affordable placenta products.

Rebirth’s essence :Being the No.1 placenta expert

Rebirth’s trademark positioning statement :Rebirth’s products are affordable, reliable and well researched.

A wonderful Australian product that I can confidently

recommend to my friends.

Point of difference :Being the No.1 placenta expert

Target consumer :Being the No.1 placenta expert

Competitors :Being the No.1 placenta expert

Product rangeRebirth : Prod

uct Range

RB04Placenta Body Lotion with Vitamin E

RB05Anti-wrinkle eye gel with Vitamin E

RB13Lanolin Oil with Vitamin E & EPO

RB14Lip Balm with Vitamin E & Sunscreen

RB17The Best of Rebirth Gift Set

RB21Mini Placenta & Vitamin E

RB22Mini Emu Anti-wrinkle cream with AHA

RB24Placenta rosemoisturising cream

RB31Manuka & Propolis tooth paste

RB33Emu lavendermoisturising cream

RM01Advanced Placenta Concentrate (Day)

RM02Advanced Emu Concentrate (Night)

RM03Advanced Extract Concentrated Skin Serum

RM04Gift Set (Day, Night Cream & Skin Serum)

RM05Placenta Extract Concentrated Skin Serum

RB01Lanolin & Vitamin E

RB02Placenta & Vitamin E

RB03Emu Anti-wrinkle cream with AHA

RB02DTC Placenta & Vitamin E

RB03DTC Emu Anti-wrinkle cream with AHA

Rebirth : The Complete Ra

nge

The Range

Rebirth’s complete rangewith product benefits as listed below

Lanolin Anti-Wrinkle (RB01) Cream with Vitamin E 100g*Lanolin cream for younger skin*Use as a face or body cream

DTC Emu Anti-Wrinkle (RD03) Cream with Aha 100g*Anti-wrinkle + Whitening*Light, gentle formulation

Placenta Anti-Wrinkle (RB04) Lanolin & E Body Lotion 200ml*Anti-wrinkle body cream*Vitamin E reduces scars

Anti-Wrinkle Eye Gel (RB05)with Vitamin E 30g*Reduces wrinkles* Gel, easy to absorb

Lanolin Oil (RB13)with Vitamin E & EPO 125ml*Body Oil after shower* EPO promotes circulation

The best of Re-birth (RB17) Gift Set 460g*RB01, RB02, RB03*Special gift from Australia

Manuka Bio 5 (RP24)Propolis Herbal Toothpaste 110g*Prevents tooth decay*Herbs formula (5)

Emu Anti-Wrinkle Cream (RB22)with Aha 15ml*Anti-wrinkle + whitening*24 hrs time release

Placenta Anti-wrinkle (RB23)with Vitamin E & Lanolin 15ml*Anti-wrinkle, lines*Light, gentle formulation

Placenta Anti-Wrinkle (RB02)Vitamin E & Lanolin 100g*Most popular placenta cream*Reduces wrinkles & lines

Emu Anti-Wrinkle (RB03) Cream & Aha 100g*Anti-wrinkle + whitening*24 hrs time release

DTC Placenta Anti-wrinkle Cream (RD02) with Vitamin E & Lanolin 100g*Helps reduce wrinkles, & lines*Light, gentle formulation

Advanced (RM01) Placenta Concentrate 50g*Concentrated placenta cream*Smooths wrinkles

Advanced (RM02)Emu Concentrate 50g*Concentrated emu cream*Rejuvenates + Brightens skin

Placenta Extract Concentrated (RM04) Skin Serum 25ml*Reduces wrinkles, lines* Minimises age spots, scars

Maximum Skin Treatment (RM05)Gift Set - 3 Items*RM01, RM02, RM03*Special Gift for mature skin

Rebirth : Photography

Photography

The face of rebirthA young, youthful and vibrant look to communicate, represent and

strength the entire concept that lies behind the product and it’s name.

Packaging, Advertising & Point of sale Photograph - cute , clean to appeal to local and tourtistic market

Current Previous

EMU LAVENDER Photo thinkstock 93881765

PLACENTA ROSE PhotoiStock_000004305232Small

HAND CREAM Photo iStock_000009753535Medium

LAVENDER Photo iStock_000009881075Medium

2010 Current face for rebirthiStock_000001786935Medium

ROSE PETALS Photo iStock_000009011113Small

LADY MOISTURISING PhotoiStock_000008685200Medium

1993 Previous face for rebirth

- Youthful_ Trendy- Playful- Optimistic- Clever- Cheeky- Light hearted- Sweet

Section 3

The Company - Rebirth

1. Advertising

2. Signage

3. Merchandising

Section 3

Rebirth : Advertising

Advertising

Rebirth’s Advertisinghas evolved with the times and trends keepign current to what is

appealing to todays market.

Rebirth’s Latest Advertising2009 - 2010

Rebirth’s Latest Advertising1993 - 2008

Rebirth : Store fa

cade signa

ge

Signage

Store facade signageBelow are just a few examples of the different ways the brand can

be used and displayed for store signage.

Hanging signage & awnings

Lightboxes & vynl application on all glass windows

Vynl application and posters

Rebirth : Mercha

ndising - The prod

uctsMerchandising The products

Displaying the entire range together with the exsisting products. This kind of merchandising gives a good overview of the entire range of products.

The range is displayed in groupings, another very strong way of merchandising the products. When displayed in this way you can have the boxes joined together in order to display the entire picture (as shown above with the goatmilk product).

Merchandising products by colour is helpful in identifying between the different various products within the range. This makes shopping easier for the customer.

A fun and playful aspect of the tops of the boxes and how they can be grouped and used again within the store, again adding another way to display creating a strong visual impact.

Rebirth : Mercha

ndising - Displa

y units

Merchandising

Rebirth’s display unitsBelow are just a few examples of the different custom made display

units that can be created for any store selling rebirth products.

Singledisplayunits

Shelving display units with a concept shop

Singledisplayunits

Section 4

The Company - Rebirth

1. Key Graphic Elements

Section 4

Rebirth : Key Elem

ents

Key Graphic Elements

Rebirth’s SymbolsThere are several key elements used across all of rebirths packaging,

throught to advertising and point of sale. These elements are to be

consistently applied across all ranges in the appropriate manner.

SEAL - Mineral Oil & Paraben Free

SEAL - Labratories &Placenta Expert

SYMBOL - Not tested on animals

SYMBOL - Recycled packaging

SYMBOL - Halal certified

SYMBOL - Made in Australia

GRAPHIC ELEMENT - Magnifying Glass - Highlighting PBB Protein

PBB Protein

REBIRT

H LA

BORA

TORIES & PLACENTA EXPERTEST.1993

GRAPHIC ELEMENT - Morter & Pestle Illustration

Section 5

The Company - Rebirth

1. Rebirth Placenta

2. Rebirth Emu

3. Rebirth Lanolin

Section 5

Rebirth : The Range - 3 m

ain ca

tagories

The Range

Rebirth’s has 3 main catagories1st - Placenta

2nd - Emu

3rd - Lanolin

These are the 3 main colours which are used to help brand and

by colour coding and making strong visual identifications towards

each product.

e 100ml / 3.3 FL.OZ

vitamin e 1000iu and lanolin cream

e 100ml / 3.3 FL.OZ

24 hour time release

e 100ml / 3.3 FL.OZ

with vitamin e 1000iu

PMS 163C

PMS 277C

PMS 366C

Rebirth : Emu collection

The Emu collectionHere is a photography to show the complete emu collection

as a group and how it is clearly all from the same series.

Rebirth Emu

Rebirth : Lanolin Collection

Rebirth Lanolin

The lanolin collectionHere is a photography to show the complete lanolin collection

as a group and how it is clearly all from the same series.

Rebirth : Placenta

Collection

Rebirth Placenta

The placenta collectionHere is a photography to show the complete placenta collection

as a group and how it is clearly all from the same series.

2010 Rebirth. All rights reserved. Rebirth is a registered trademarks of Lanopearl Pty Ltd.