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BRAND ELEMENTS
Presented ByGroup 8
Sana NabiKirti Siddapur
Rohan NairMandanna T.M.
Sudipta SarAnil Jhinjha
ABOUT THE COMPANY : PARLE ARGO
• Mumbai based company• Marketer of largest selling biscuit – Parle G• Categories operate : Beverage Biscuit & Snacks Confectioneries
ABOUT THE COMPANY : PEPSI
• Established in 1890• Brands : Pepsi – Cola Frito Lay Tropicana Quaker Gatarode
About Kingfisher as a brand
• Largest Indian Beer Brand/market share(29%)
• Varied brand associations
• One out of every 4 bottles of beer sold every second in India
• Available in 52 countries across the globe
About Foster’s as a brand
• Rights to the brand are owned by SaBMiller
• Competition from Carlton Draught/Victoria Bitter
• Lucrative Sponsors for major events
• Australian Imagery to the brand
Brand Elements -Kingfisher
• Name : Kingfisher (Abstractness)
• Slogan : King of Good Times
• Jingle : Ooh La la la Le –yo
• Logo :