Brand action

45%

20%

20%

15%

5%

previous

LatestCategory

company

product

Share Growth

-15 -10 -5 0 5 10 15 20

2

-15

-10

5

15

-12

-8Beauty GB

GBU value

Brand TC

BG OTC

OTC UBCHC UB

Baby EM

Rationale

Reach declined rapidly due to product closed and competitors promotional performance

Brand action

Share growth Rationale, %

45%

20%

20%

15%

5%

Previous Latest Category Company Product

-15 -5 5 15

2

-15

-10

5

15

-12

-8Loppy GB

GBU value

Brand TC

BG LVC

LTC UB

NTC KB

Mobl EM

Reach declined rapidly due to product closed and competitors promotional performance