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POSTSHOW 2017

BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

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Page 1: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

POSTSHOW2017

Page 2: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

EXPOVINIS

COMPLETED 21 YEARS IN AN AMAZING WAY

The main wine event held in Latin America, persisted in the midst of the current economic

scenario and surprised everyone by promoting adjustments that

brought a highly qualified and interested audience to the trends and

novelties of the market and, with each edition, rea�rmed itself as

the main business centralizer in the world of wine in Latin America.

Once again, ExpoVinis was held simultaneously with the Fispal Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co�ee) fairs, all aimed at the food market outside home, whose

public is composed mostly of restaurants, bars, steakhouses, etc.,

forming a perfect synergy for conducting business!

Page 3: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

6146 Visitors

94,5% Professionals

5,5% Consumers

- Class A and B oenophile

A GLIMPSE OF

VISITORS’ PROFILE

Page 4: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

VISITORS’ PROFILE

27% 15%

11%

11%

8%

4% 3% 21%

Others

Sommelier BuyerManager

32%

15% 13%3%

9%3% 2%5% 3% 2%

Position

13%Other

Restaurant / Café / Bakery / Catering /

Club Bar

Hotel /

Hostel / Flat

/ Motel

Supermarket /

Hypermarket

Expert advice

Importer /

Exporter

Distributor /

Representative /

Wholesaler

Retailer specialized

in wines and other

drinks / Duty Free

Main Segments of professionals

in the audience

President / CEO / Director /

Owner

Representative / Consultant

FinalConsumer

Analyst / Assistant

Chef / Sous Chef

Coordinator / Supervisor

Commercial / Sales

Page 5: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

84%

5%

2%

1%

8%

southeast

northeast

midwest

north

south

National attendance

International attendance

VISITORS’ PROFILE

ARGENTINA

BOLIVIA

CHILE

COLOMBIA

SPAIN

U.S.A

ITALY

PARAGUAY

PORTUGAL

URUGUAY

Page 6: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

Region of interest

62.7%56.3%

55.7% 49.3%45.7% 44.3%

41%

WinesWines

Wines

Wines

Wines

Wines

Wines

Products of Interest

58%

49%

55%

43%

54%

40%

51%

31%

34%

Research a�rms the intentions of visitors

87%

59%

VISITORS’ PROFILE

Red Wines

Equipment, accessories and services related to wine

Olive oil

White Wines

Sparkling Wines

Rosé Wines

Fortified and sweet wines

Distilled beverages

Grape juice

say that visiting

ExpoVinis is essential

to their business

of visitors expect a growth

in budget for purchases

within the next 12 months

European

South A

merican

Brazil

ian

North A

merican

Africa

n

Ocean

ia

Easte

rn

Page 7: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

Attending Countries

EXHIBITORS’

PROFILE 2017 EDITION

exhibitor

brands

labels

BRAZIL

SPAIN

CHILE

ENGLAND

SLOVENIA

ITALY

PORTUGAL

SWITZERLAND

GREECE

Page 8: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

*Pesquise Já Institute data

92%

64%

35%

OPINION OF PARTICIPANTS

"With the high number of professional visitors, we were able to make an adequate disclosure of Quinta da Sequeira to the visitors we were looking for, especially importers, and many of them already had interest in importing our wines"

"ExpoVinis is extremely important for professionals and audience in the wine market be able to be updated, do business and present products to those who understand it and want to put something di�erent in their restaurant, hotel. The fair is essential to the market."

"We love to participate in ExpoVinis, this was our fourth edition, we feel we are in tune with the audience bringing wines that have been missing in the Brazilian market, the new flavor of the old world: Refreshing wines from Slovenia! This year we felt a big di�erence compared to previous years, a much more select audience. This makes the fair more e�cient."

Research data reinforce the

good standing of the event!*

state that ExpoVinis is an important event for

doing business

state that they had conducted business with NEW clients

found NEW distributors

Page 9: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

Discover the attractions

that are parallel to the event, which make

Expovinis an unforgettable event for

wine lovers.

Page 10: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

ParticipatingLabels.

Velho Muno Red Wine

- Iberian Peninsula

Manzwine

Brazilian Sparkling Wine

Peterlongo Winery

Imported White Wine

Premium Importer

Brazilian Red wine

House Verrone

Imported Sparkling Wine:

Mundo Novo Red Wine

Carvalho Vino

Importer

Brazilian White Wine

Don Guerino Winery

Rosé Wine

Galeria dos Vinhos

Importer

Velho Mundo II Red Wine

Casa Flora Importer

Fortified and Sweet Wines

Casa Flora Importer

Check out the winners of the 2017 edition:

100

The award came in its 11th award, one of the most recognized competitions of the select wine market. Led by the renowned Jorge Lucki, fair consultant, a jury composed by some of the most important professionals in the area, elected the ten best wines of the event, in blind tastings.

Casa Flora Importer

Page 11: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

Red wine Torre de Estremoz 2015 Presented by Adega Alentejana

White wine Amaral Sauvignon

Blanc 2016 Presented byViria MontGras

WINNERSOF THE 2017 EDITION

ExpoVinis Brasil holds a challenge every year to the largest Brazilian Wine Blogs: to go hunting, during the first day of the event, the best white and red wine, with sales value of up to R$ 70.00 to the final consumer. The idea with this challenge is to promote the increase in the consumption of wines with a great cost benefit. A great opportunity for companies to highlight their products.

Page 12: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

participantsWine tastings

it is the perfect opportunity for anyone looking to enrich their knowledge about wines. Experimental and sensorial sessions

that stimulated the palates of the participants with themes on Enogastronomy, Basic Harmonization in addition to, of course,

the most competitive tasting of the winning wines of TOP TEN.

Page 13: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

Lectures

participants

A di�erent environment, totally open and reserved for the knowledge and update of wine professionals, where lectures

were given with relevant content of interest to the visiting public (restaurants, sommeliers, retailers and final consumers).

The program was attended by renowned wine professionals such as Ari Gorenstein (CEO of Evino), Arthur Azevedo

(president of the Brazilian Association of Sommeliers), Celito Guerra (Doctor in Oenology and Polyphenol Chemistry of

Embrapa Grape and Wine), Diego Arrebola Two time champion in the Brazilian Competition of Sommeliers), among others.

Page 14: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

In order to promote the consumption of wine and to complement the experience of the visiting audience, the first edition

of São Paulo Wine Week was held in partnership with ExpoVinis Brasil. Big

restaurants, such as L'Éntrecôte de Paris, Fleming's, Esquina Mocotó, among others, participated, o�ering wines from

various regions of the world with promotional values.

In response to a demand from the public and the

segment, in 2017 the EXPOVINIS STORE was

created, where visitors could buy labels from exhibitors of

the fair to extend the experience of the event.

Participating restaurants

Bottlessold

Page 15: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

COMMUNICATION AND MEDIA

15 advertisement pages in media exchange agreements

Digital banner On 6 media sites of the industry

1,056,418 prints On AdWords campaigns on Google, Facebook and Instagram

11,789 SMSs sent

127.602 e-mail marketing handed out

Stories Published

Valor de difusión

ExpoVinis once again attracted several media outlets, generating stories and highlights in the country's main newspapers, websites, magazines, radios and TVs, as well as the communication made by the promoter.

Impacted press professionals

Page 16: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

The experience of the public extends

to our digital channels!

20 thousandFollowers

220 thousandpeople reached

185posts

113 thousandUnique visitors

275 thousandPage views

Page 17: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

Our

special thanks!

Sponsorship:

O�cialCup:

Supporting Entities:

O�cialPartner:

Convênio SEAPI/Fundovitis Nº 03/2016 – FPE Nº 814/2016.

O�cialWater:

The 2017 edition was even more special for having sponsors that enable more comfort to our visitors, making the event more memorable.

Page 18: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

Contact our sales team and be partof this great meeting!

[email protected]+55 (11) 3598 7813

EXPOVINIS 2018 WILL BE EVEN BETTER!Do not miss the opportunity to participate in the main

wine event in Latin America!

Close new deals

Present your new products and launches

Expand your network of contacts

Consolidate your brand

Boost your Profitability

Page 19: BRA18FRX - PDF - Post Show ExpoVinis English...Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co˜ee) fairs, all aimed at the food market outside home, whose public is

www. .com.br

EXPOVINIS 2018 will take place simultaneously at the fairs:

A�liated with Promotion and Organization

JUNEZ