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ExpoVinis Brasil - Post Show Report 2014-ING
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OverviewOver 10,000 professionals
from every Brazilian state and 435 exhibitors wrote another successful
chapter in the history of ExpoVinis Brasil.In 2014, over 5,000 labels and 60,000
bottles of wine were tasted at Latin America’s largest wine event, from April 22
to 24, at Expo Center Norte, in São Paulo.
Countries
201420132011 2012
403
421432 435
Number of exhibitors:
Exhibitors’ testimonials“As soon as we achieved significant product, in proportion to the demand from new markets we joinedup with ExpoVinis Brasil to make business contacts and do good business. Undoubtedly, ExpoVinisis a vital event every year for us.”Valter José – Guatambu Estância do Vinho / Brazil “We chose ExpoVinis to launch the ‘Devil’s Collection’ and that reflects how important this trade show is to Concha y Toro. Being in the Top Ten was another great reason to celebrate.An indescribable feeling.”Daniela Rossini – VCT Brasil/ Branch and representative Group Concha y Toro in Brazil/ Brazil
“This is the fourth year we have taken part and as always our expectations were exceededand we achieved our goals.”Alex Martins – Bodegas Pinord / Spain
“The trade show has come on, and it is very well put together and organized.The audience is more demanding. There has undoubtedly been huge progress in this respect.”Miguel Martins – A.E.P. / Portugal
“We had lower expectations, but then we realized we achieved a 100% increasein demand at our booth. We are completely satisfied.”Fernando Zamboni - Cavino / Greece
Reasons to participate:
46%Create partnership between importer and exporter of beverages in Brazil
59%Meet decision-makers in thewine off-trade
46%Meet decision-makers in thewine on-trade
46%Promote your company’s reputation and brand image
TOP 3 by numberof exhibitors: Italy
57 WineriesBrazil
85 WineriesFrance
51 Wineries
Holanda Holanda Holanda
New world countries present:Netherlands Peru
HolandaHolanda
Exhibitors by country:
33% 22% 20% 10% 7% 5% 3% 1% 1% 1% 1% 1%
Brazil
Italy France
Spain Portugal Argentina Chile GreeceSouthAfrica
UnitedKingdomUruguay Peru
87% intend toparticipate to ExpoVinis 2015
The exhibitors met 121 visitors on their booth (on average)63% new contacts91%
Recommended the exhibition to otherwine professionals
TradeVisitor
19%16%
16%
12%
25%
Hotels Restaurants BarsCafesBakeries Catering
Importers Exporters
Supermarkets Hypermarkets
Distributor Dealers Wholesalers
Specialist wine retailers Duty Free
Who visits
PROFESSIONALS
• Students of Hospitality, Tourism,
Food and Wine
END CONSUMERSclasses
• Beverage importers and exporters;• Bars, restaurants, hotels and bakeries;• Distributors and wholesalers;• Luxury retailers;• Sommeliers;• Supermarkets and Hypermarkets;• Retailers;• Luxury importers and exporters;• Convenience stores.
96%Professional
4%Consumer
Visitor’sProfile
10.110 potentialbuyers
Area of interest 1 – European Wines2 – Producers – South America3 – Brazilian Wines4 – Wine Acessories and Equipment5 – North American producers6 – South Africa Wines7 – Producers - Asia
Wine Types and Products of Interest 1 – Sparkling2 – White Wine3 – Red Wine4 – Rosé5 – Equipment and Related Services
Top Five
Top 5 reasons to visit
the event
1- Find new products2- Find market trends3- Participate in tastings and talks4- Find new suppliers5- Exchange experiences with producers and specialists
Visitors’ testimonials“I have been to ExpoVinis Brasil since its second edition. Since then, every year we have been to the event in search of new wines, producers and partners. Every year ExpoVinis meets our expectations with its variety and its way of reinventing itself.” Miguel Vidigal – Casa Vidigal Vinhos / Brazil
“I represent Bodega Tapiz in Brazil and visit the largest wine eventin Latin America to analyze trends, new importers, producersand market movements.”Florencia Ortiz – Bodega Tapiz / Argentina
“ExpoVinis Brasil 2014 is fantastic. It is a trade show I attend every year. I like it a lot. There are a lot of new producers - always introducing trends, and for the Brazilian market it is very interesting.”Cícero Machado – Retalier / Brazil
32%SouthAmerica
3%Asia
60%Europe
5%North America
International visitors:
Over93% of visitorsintend to return to
ExpoVinis Brasil in 2015.
88% of thecompanies attending
are involved inthe on and off trade.
96% said they would recommended it to other
industry professionals.
85% of visitorsconsider ExpoVinis
importantto visit
BrazilianVisitors
Southeast 73%
South 12%
Northeast 8%
Center - West 4%
North 3%
The winning wines in the ten competition categories were:
The Top Ten has over the years become one of the most important wine awards in vouching for the quality of selected labels.
In its ninth edition an award winners ceremony was included, handing over certificates and materials to promote the winners.In 2014 all the award-winning wines were showcasedat a special area for over 10,000 visitors.
Parallel activities
Category: Brazilian Sparkling WineWinner: IBRAVIN – Vinhos do BrasilProducer: Gran Legado / BrazilWine: Gran Legado Brut Champenoise
Category: Imported Sparkling WineWinner: Importadora BarrinhasProducer: Lanson / FranceImported by: Importadora BarrinhasWine: Champagne Lanson Brut
Category: Brazilian White WineWinner: Vinícola PericóProducer: Vinícola Pericó / BrazilWine: Pericó Vigneto Sauvignon Blanc
Category: Imported White WineWinner: DGB (PTY) LTD.Producer: Boschendal / South AfricaWine: Boschendal Elgin Chardonnay
Category: Rosé WineWinner: Espaço FrançaProducer: Ackerman / FranceImported by: Importadora AuroraWine: Remy Pannier Rose D’ Anjou
Category: Brazilian Red WineWinner: IBRAVIN – Vinhos do BrasilProducer: Guatambu Estância do Vinho / BrazilWine: Guatambu Rastros do Pampa Tannat
Category: New World Red WineWinner: VCT BrasilProducer: Concha y Toro / ChileImported by : VCT BrasilWine: Casillero del Diablo Devil’s Collection
Category: Old World Red WineWinner: Câmara Ítalo Brasileira de Comércio e IndústriaProducer: Le Vigne di Sammarco / ItalyWine: Le Vigne di Sammarco Solemnis Primitivo Salento IGP
Category: Old World Red Wine - Iberian PeninsulaWinner: Adega AlentejanaProducer: Fundação Eugénio de Almeida / PortugalWine: Scala Coeli
Category: Fortified and Sweet WineWinner: CAP – Confederação dos Agricultores de PortugalProducer: Lusovini / PortugalWine: Andresen Porto White 10 Years
Brazil Camila Almeida Sales Executive
[email protected]+55 11 3598 7836
Other countriesDominique Lasseur
[email protected]+33 (0) 1 76 77 12 24
O maior evento de vinhoda América Latina/expovinisbrasil
Join the 19th edition of ExpoVinis Brasil and be partof the largest wine event in Latin America.
Promoted and Organized by:
um evento
SIAL, uma subsidiária do grupo Comexposium
TASTE THE BEST
IN LATIN AMERICA
O m
aior evento de vinhoda Am
érica Latina
22 to 24april, 2015
1p.m. to 9p.m.Expo Center Norte
Blue Pavillion