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• BlueStar is a “dba” for United Radio, Inc, a Kentucky Corporation
• Corporate Headquarters - Florence, KY• Founded 1929, Privately held• 19 Offices serving the Americas• 300 Plus Employees• Primary Niche Markets
- Retail/Hospitality/POS- AIDC/Mobility/RFID
• Average Compound Growth of 28 % per annum since 1992
BlueStar Overview
• Expansion Outside North America— Europe
- PSD-PrintScan in Germany- Finalized in Q2 08
— Latin America
- Office re-organization and expansion Q1 08- Increased infrastructure spent in sales, marketing, operations and management
- Q1 08 revenue up by 55% - quarter over quarter- Q2 Go-To-Market Strategy - FUSION
BlueStar Expansion
North America• New BlueStar headquarters in
Hebron, KY• State-of-the-Art, RFID-enabled
warehouse & logistics• Expanded infrastructure and
head count• Sales, operations, marketing,
and technical support• Scheduled completion: Q1-09
BlueStar Expansion
• FUSION is BlueStar’s award-winning branded channel for resellers
• It is a “pull-through” business plan designed to help resellers grow their business via “Drip Marketing” campaigns with targeted end-users- Producing more than 20,000 prospect touches per month
• BlueStar’s solutions-based methodology- Not a Canvas, but a Chalkboard- Evolution: Constant Progression
Solutions-Based Methodology
• Business-Development Services- http://www.bluestarfusion.net- Online Partners’ Portal for real time customization of marketing collateral
• Demand Generation Services- Direct mailers- Email blasts- Trade-show assistance- Telemarketing services- Electronic lead management portal
• Educational Services- Lunch & Learns- Seminars & Webinars- Unlimited pre- & post-sale support
• Value Added Services- Best-of-breed hardware/software/service bundles- financial services
Solutions-Based Methodology
Partnering for Success
POS & AIDC Industry Leading Provider of Educational Trade Shows and Conferences in the Americas
BlueStar’s Value Added Support Services• Integration Services at BlueStar Warehouses
- POS/AIDC/Mobility/RFID- Hardware & peripheral configuration and testing- Loading/flashing of all software- One master carton repacking- “Open Me First” documents
• Unlimited Pre- & Post-Sale Support in English, French, and Spanish via Internet or 1-800 support lines
• End-user on-site installation services• Advanced exchange hardware depot service• 24/7 software application support programs• Software application training
BlueStar’s Value Added Support Services
• Financial Services- 30-, 60-, & 90-day deferred programs- Floating payments based on seasonal revenue- No money down- Terms from 24 to 60 months- http://www.leaseoptions.com
BlueStar’s Online Support Services• Dedicated one-to-one sales rep for
each customer• Online catalog and ordering at
http://www.bluestoreinc.com- Product configurators and vendor microsites
with FAQ’s
• All accessories, upgrades, and value added services associated with main bundled SKUS listed on same screen
• Same-day shipping• Online order verification and tracking
In Summary• Our customer support and service offerings along
with our unique “added value” go-to-market strategies have made BlueStar the fastest growing solutions based distributor in our industry.
• We have been awarded numerous industry accolades including:- Motorola’s 2007 North America Distributor of the Year- Microsoft 2007 Dynamics Distributor of the Year- Tyco Electronics, ELO TouchSystems 2007 Highest Growth Distributor- Alien 2007 Most Valued Distributor of the Year- First new Hewlett Packard Distributor since 1998
• Globally we represent over 140 best-of-breed electronic hardware and Software manufacturers