BLUEPRINTS - Hilfswerft · Social entrepreneurship is the synthesis of entrepreneurial methods and socio-ecological goals. ... socially-motivated founder personalities. Current status:

BLUEPRINTS

PARTNERS:

F O R S O C I A LENTREPRENEURSHIP

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Blueprints for Social Entrepreneurship2nd edition November 2016© Hilfswerft gGmbH

Damm 35aD-26135 OldenburgGermany

Tel: +49 421 – 52 08 13 60Email: [email protected] www.hilfswerft.de to the website

Table of Contents

• Rough Sketch: Social Entrepreneurship ................................................................................... 4

• Architects: Hilfswerft gGmbH ................................................................................................... 8

• Blueprints: Sphere of Influence and Activity ........…………………….............................................. 10

• Builders: Supporters and Advocates ........................................................................................ 12

• Clients: Select Clients and Partners ......................................................................................... 13

• Basic Design: Our Services

1. Services (for Companies)

Impact-Optimisation ................................................................................................ 14

Employer Branding ................................................................................................... 16

Advanced Training .................................................................................................... 18

Executive Programmes ............................................................................................ 20

2. Events

Social Entrepreneurship Camp (for Universities) .................................................... 22

Social Startup Pitch (for Multipliers) ........................................................................ 24

3. Social Entrepreneur Progamme (for Founders) ................................................................. 26

4. Social Business Angel Programme (for Entrepreneurs and Management) ...................... 28

• Starter Blueprints for Home Use: ........................................................................................... 31

• Implementation Planning: Contact the Hilfswerft Team ......................................................... 32

4 | Hilfswerft – Blueprints for Social Entrepreneurship

Social entrepreneurship is the synthesis of entrepreneurial methods and socio-ecological goals.

Social entrepreneurship deals with the question of how one can solve the world’s challenges (see

image) with entrepreneurial means.

Goals of social entrepreneurship:

Rough Sketch: Social Entrepreneurship

Solving social problems through products and services

Self-sustaining financing based on a business model

Profits realised benefit society - not shareholders

Fair working conditions - high motivation

Global Sustainability Goals were adopted by the United Nations on 25 September 2015.

Hilfswerft – Blueprints for Social Entrepreneurship | 5


Hilfswerft Social Business Matrix: Financial Returns and Social Benefits (Impact)

ROI (+)

ROI (-)

Impact (+)Impact (-)

Organisations generate high

financial ROI at the expense of

society / environment

Organisations create social

benefits, are able to finance

themselves, and are not

dependent upon donations

Organisations generate many

social benefits, for which there

is limited willingness to fund

Vulnerable organisations

produce negative external

effects, yet generate no

financial returns

© Hilfswerft


Examples of Organisations and their Positions in the Hilfswerft Social Business Matrix

ROI (+)

ROI (-)

Impact (+)Impact (-)

© Hilfswerft


Architects: Hilfswerft gGmbH

Founded: 2014

Locations: Oldenburg and Bremen (Germany)

Benefit to the publicDue to its support of educational purposes and social engagement for the benefit of educational purposes, Hilfswerft GmbH is tax-exempt based upon the latest notice of exemption, as well as the appendix to the corporation tax assessment [Körperschaftsteuerbescheid] from the Oldenburg tax office, StNr. 64/220/20310 IV/255, dated 11 Dec 2014 in accordance with § 5 Para. 1 No. 9 of the corporation tax law [Körperschaftsteuergesetzes] and § 3 No. 6 of the Trade Tax Act [Gewerbesteuergesetz].

StakeholdersSönke Burkert, Nils Dreyer, Carsten Lessmann (each 1/3 owners)

Hilfswerft is a German charitable organisation (GmbH)

Nils Dreyer, Sönke Burkert, Carsten Lessmann (from left to right)


The Hilfswerft Founders Team


Blueprints: Sphere of Influence and Activity

Entrepreneurs &Management

Companies & Organisations

Universities& Students

SocialEntrepreneurs

Our sphere of influence


We bring social entrepreneurship into universities. Students in Social Entrepreneurship Camps develop business models to solve our world’s socio-ecological challenges.

We assist companies and organisations in determining how they can increase their social yields.

We provide practical training and education for founders in the social sector (i.e., social entre- and intrapreneurs). Our assistance is free of charge for the social startup.

Our Sphere of Activity

We build a network of experienced and socially dedicated entrepreneurs - our social business angels. They share their experience and knowledge in coaching and workshops.


„Hilfswerft seeks to solve social problems with entrepreneurial approaches - that’s something I believe is worth supporting.“

Prof. Dr. Sabine Bohnet-Joschko Walcker Stiftung, Professor of Management and Innovation in Public Health, University of Witten/Herdecke

„The Hilfswerft team is building a bridge between charitable organisations and social entrepreneurs. This is a win-win for everyone involved.“

Michael SommerContributor, Deutscher Caritasverband e.V.

„The event organised by Hilfswerft was run in a professional and goal-oriented manner. We will gladly support the good work of Hilfswerft.“

Dr. David Klett Director, Klett Lernen GmbH

„The Hilfswerft events initially reach students and entrepreneurs. We then make the content available to a broad audience.“

David DialloFounder, Social Publish Verlag (enorm)

„The cooperation with Hilfswerft was distinguished by a level of professionalism that we have seldom experienced.“

Frank KühneFoundation Director, Adalbert Raps Stiftung

„I see great potential in the social startup pitch initiated by Hilfswerft. We at the BMWI [Federal Ministry of Economic Affairs and Energy] will further develop the format in collaboration with Hilfswerft.“

Brigitte ZypriesParliamentary State Secretary, BMWI

Builders: Supporters and Advocates


Clients: Selected Clients and Partners


For Companies: Impact Optimisation

Benefits:

We enable companies to generate social returns

from available resources.

Current status:

Corporate Social Responsibility (CSR) in recent

years has developed increasingly into a purely

marketing and public relations tool. Companies

who actually wish to make an impact in our society

require new approaches.

Our solution:

Our impact optimisation is focussed on developing

an individualised solution to integrate social

entrepreneurship as a component in the company’s

DNA.

Target group:

• Companies

Expected results:

• Impact audit

• Development of project ideas

• Contact with leaders

Services:

• Guided social innovation process

• Advanced training concepts

• Event concepts

• Consultation during

implementation


Implementation: Impact Optimisation through Advanced Training with Local Initiatives

Event format “engagiert in Oberfranken,” developed for Raps KG (Kulmbach).


Benefits:

Companies position themselves as an attractive

employer for students and graduates.

Current status:

When choosing a career, graduates are placing

increasing value on non-monetary factors like

purpose and ethics. In this regard, employer

branding is uncharted territory for companies

- with the end result that particularly dedicated

applicants do not become the skilled workers of

tomorrow.

Our solution:

Our attractive event formats give companies

the opportunity to present themselves as an

attractive and dedicated employer in a high-

quality environment as well as foster intensive

communication with students.

For Companies: Employer Branding

Target group:

• Companies

Expected results:

• Contact with graduates

• New applicants

• Branding in an attractive

environment

Services:

• Content input as part of our

events, e.g. lectures.

• Prominent placement of company

names and logo

• Opportunity for presentation

(dependent upon format, e.g., expo

stand)


Implementation: Direct Contact with Students at our Events

Our approach is based on interactive exchange between students and company representatives.


For Companies: Advanced Training

Benefits:

Companies send their technical and management

staff to educational events on issues like

social entrepreneurship and social innovation.

Participants also network with leaders in the

branch.

Current status:

Training opportunities in the corporate social

responsibility sector are often reactive. The

individual, practical applicability of training

options is often insufficient or cost-intensive.

Our solution:

We offer an innovative learning solution: together

with student teams and external speakers, we

advance charitable projects within the company

through our Social Entrepreneurship Camps.

Target group:

• Companies

Expected results:

• Stimulation of social

entrepreneurship through student

initiatives

• Contact with students and leaders

in the branch

• Direct feedback

Services:

• Identification of suitable training

formats

• Collaboration, e.g., with Social

Entrepreneurship Camps at

universities

• Evaluation of ideas and

development of pilot projects


Implementation: Learning Together with Students

Many companies utilise the Social Entrepreneurship Camps to develop charitable projects within the company.


For Companies: Executive Programmes

Benefits:

Companies advance the social-reflexive skills

in their most important management staff in

executive programmes on the issue of social

entrepreneurship.

Current status:

Social entrepreneurship is part of many companies’

vision - yet practical, everyday implementation

is difficult, by comparison. Employees save their

social causes for their free time.

Our solution:

Executives are placed as coaches and speakers

for social entrepreneurship. Besides staff

development, social benefits are also created as

a result.

Target group:

• Companies

Expected results:

• Fostering motivation and loyalty

amongst management staff

• Examination of new business

models

• Strengthening social

entrepreneurship

Services:

• Implementation of social vision in

concrete action recommendations

• Creation of an individual

development plan

• Channeling social commitment


Implementation: Entrepreneur Engagement in the Training of New Social Entrepreneurs

Entrepreneur Christian Dreyer shares his experiences with students.


For Universities: Social Entrepreneurship Camps

Benefits:

Students obtain a practical introduction to social

entrepreneurship and learn methods of business

model development.

Current status:

The topic of social entrepreneurship is on the

agenda of many universities, but for very few is it a

component of the curriculum.

Our solution:

A Social Entrepreneurship Camp from Hilfswerft

integrates practical application, alumni work,

and social commitment in a high-quality seminar

concept.

Target group:

• Universities, foundations and

business development entities (as

organisers)

Expected results:

• Networking

• Business models

• Public relations

Services:

• Concept / coordination

• Acquiring speakers

• Moderation and implementation

• Follow-up care

watch the video


Implementation: Social Entrepreneurship Camp at the University of Witten/Herdecke

Students at the University of Witten/Herdecke work out business models for social change.


For Multipliers: Social Startup Pitch

Benefits:

Founders of socially-oriented companies will be

trained and educated and be brought together

with collaborative partners and financial backers.

Current status:

Founders of innovative social business models

often fail in the early phase due to a lack of access

to resources that are critical for success (such as

financing, reach, and staff).

Our solution:

We create networking opportunities between

founders and established companies and

multipliers through social startup pitches.

Target group:

• Economic development entities,

media and foundations (as

organisers)

Expected results:

• Visible event format

• Public attention, public relations

• Networking

Services:

• Concept and curating

• Procuring participants

• Addressing and selecting startups

• Moderation


Implementation: Social Startup Pitch Berlin

Patron and Parliamentary State Secretary Brigitte Zyprieshonoursthe winning team “Schülerpaten Berlin“.


For Founders: Social Entrepreneur Programme

Benefits:

Coaching, networking and advanced training of

socially-motivated founder personalities.

Current status:

Social entrepreneurship is founding for those

at the advanced level. The social entrepreneur

is confronted with many challenges, which they

must first solve. This is not a rare phenomenon,

and is very cost- and time-intensive.

Our solution:

As part of our social entrepreneur programme,

we coach selected founders, connect them with

relevant experts, and, as a result, increase the

chances of success for their visions.

Target group:

• Founders and social entrepreneurs

Expected results:

• Acceleration

• Professionalisation

• Improving the odds of success

Services:

• Coaching

• Providing contacts

• Process optimisation

• Transfer interim activities to video

watch the video


Implementation: Social Entrepreneur Promotion

The “einhorn” project we supported made it onto the TV show “Die Höhle der Löwen“ [Shark Tank].


For Entrepreneurs and Management Staff: Social Business Angel Programme

Benefits:

Coordinated by us, entrepreneurs and

management staff can utilise their experiences,

contacts and knowledge in order to attain the

maximal social effect.

Current status:

Entrepreneurs are often asked to support their

visions with financial donations. In contrast, their

much more important resources - their skills - are

utilised much too seldom for social challenges.

Our solution:

With our Social Business Angel Programme, we

enable goal-oriented, effective engagement for

people who have exceptional skills, but have little

time.

Target group:

• Entrepreneurs and management

staff

Expected results:

• Staff development

• Contact with social entrepreneurs

and like-minded people

• Personal creation of meaning,

accepting social responsibility

Services:

• Provide mentors

• Goal-oriented engagement

• Networking with like-minded

people

to the profiles


The Implementers: Social Business Angels at Hilfswerft

Your photo could be here

next!

Hilfswerft in action: Curation of the „Social Start-up Night“ at the Federal Ministry of Economic Affairs and Energy



Basic Blueprints for Home Use

Fold the corners in towards the middle.

2.Fold a piece of paper in half.

1. Fold the edges upwards.3.

Bend over corners & fold them towards each other.

4. Fold up both sides in the middle.

5. Fold the lower corners towards each other.

6.

Carefully pull apart the ends of the ship.

7. Complete!8.


For Implementation Planning: Your contact to the Hilfswerft team

Email: [email protected]: +49 151 58 74 87 80

Sönke BurkertContact for foundations

Email: [email protected]: +49 171 53 89 116

Nils DreyerContact for companies


Carsten LessmannContact for universities


Janine SchröderContact for events

Documents

BLUEPRINTS - Hilfswerft · Social entrepreneurship is the synthesis of entrepreneurial methods and socio-ecological goals. ... socially-motivated founder personalities. Current status: