Blue Cross and Blue Shield of MontanaApril 15, 2013

Prepared for Craig Delk ofEvent Talent Resources

.

The Water Coolers is a New York City based, singing comedy act specializing in song parodies, original songs and sketch comedy about life and work

They recently won the Spotlight Award for 2011 Entertainment of the Year in the events industry (one of only a handful of 3 acts to win in the category twice)

They were created for the events industry to use comedy to bring people together, energize them and to reinforce core themes/messages in a fun way

They tour theaters nationally after a smash Off-Broadway run in New York City (produced by the production team behind Hairspray, The Producers, and STOMP)

And they deliver entertainment that does more than entertain. Our experience at hundreds of events has taught us that when audiences laugh about the challenges and frustrations they share, it energizes and connects them. When they relate to the material, they relate to each other – they connect and that’s a powerful tool for planners and senior executives.

The Basics

A late morning event in Charleston, SC.

The audience of 100 people is comprised primarily of health insurance sales professionals (both external brokers and internal sales reps). There will also be a few people representing the marketing department and administration.

The client’s goal is to thank top performers and create an experience that reinforces a creative brand with fresh energy.

Our Understanding Of Your Event

We Have Deep Experience With A Wide Range Of Clients

[selected client list]

AT&TMicrosoftSony Mattel / Fisher PriceMarch of DimesHewlett PackardIBMXeroxCiscoCaesar’s EntertainmentUnited DrugSheraton HotelsMeeting Professionals

International [MPI]SuccessFactors [an SAP

company]

State Farm InsurancePacific LifeFlexible Packaging Assn.Genworth FinancialJP Morgan ChaseNew York LifePrinceton FinancialGrocery Manufacturers Assn.American Payroll Assn.HoneywellDelaware State Bar Assn.Met LifeFinancial and Insurance Conference Planners [FICP]

Their response lets us know we’re getting it right for them

“On behalf of the entire management team, I want to thank you for a tremendous show! People were laughing hysterically – some had tears streaming down their faces – and every song was spot on!” Bingham McCutcheion LLC [global law firm]

“Little did I know when we signed our first agreement three years ago that the seeds of a tradition were being sown. I don’t know how you create such timely and topical material that speaks to the heart of the ABWA member experience, but I am grateful that you do. I can’t wait to see what you come up with for next year.” American Business Women Association

“As the ‘owner’ of the awards night, my commitment to everyone at our National Sales Meeting was to be recognized for a great job during the year, have more fun than at any other awards night they've ever attended, and be proud of working for Genworth Financial. Mission accomplished!” Senior Sales VP, Genworth Financial

“With the amount of compliments I've received, I could go back home right now and be happy. We try to top ourselves each year, and I really don't know how I will top this next year." Senior Meeting Planner, National Life Group

“Our CFO rated the event a 10 out of 10. Our President said that it was our ‘all time best!’ and our attendees absolutely loved it. You made our award winners feel very special and made Joe and I look like heroes” Monumental Life

We work in a variety of ways to help achieve goals and make connections

• Daytime Impact(energize & reinforce core theme of event)

• “All Employee” meetings• Interstitials• Leadership Meetings• Regional or National Sales meetings (sample industry specific material with a sales focus)• Can pull from core material or include customization (sample customized number)

• Awards Shows (celebrate, recognize and entertain) (video)

• Custom Opening Number• Mini Intros to celebrate winners, departments or define awards• Hosting• Custom Closing Number

• Evening Entertainment(have fun and laugh)

• Shows that last from 20-60 minutes• Can be woven in with dinner service or stand alone

Mini-Case Studies

AT&TGenworth Financial

Wolters Kluwer Atlantic Health System

Texas Credit Union League

Mini-Case Study:AT&T

Our client’s Objective: AT&T had a number of goals to accomplish and they were extremely focused on getting the absolute best ROI for their company.   Their primary goal was to energize and focus key sales team members on the coming year’s goals. Within that, they needed a short entertainment on the first night, someone to help lead attendees onto the next session following the evening show, and then they wanted interstitial performances throughout the next morning’s business session to keep everyone engaged with the important business content.

Our approach: The Water Coolers delivered a very successful 20-minute set in the evening followed by a short song with which we led attendees to their next session. When The Water Coolers returned to kick off the general session the next morning, the audience recognized them right away, clapping and laughing from the moment we took that stage. The Water Coolers appeared two more times during the session – each for about 3-5 minutes – before wrapping it up with a special song from The Water Coolers’ core material written just for sales reps.  The audience was right with them every time they returned and energized for the speaker who followed each performance

Result:  A thrilled client who rehired The Water Coolers for a similar event two months later.

Mini-Case Study:Genworth Financial

Our client's objective: To create energy throughout a morning of programming that – on it’s own – could have been seemed dry. The audience was their independent channel sales team.

Our approach: The venue was in Nashville and the theme was 80’s rock n’ roll. We

opened the morning with a medley of fully customized songs that included: A parody of Talking Heads’ Once in a Lifetime, called “Workin’ in ICS” A new take on Blondie’s Call Me, called “Call Me (I’m The Best)” A rockin’ comment on Bon Jovi’s Livin’ on a Prayer, sung as “Independent Channel Sales

Team” We performed intermittently through the morning, in between product education sessions

and ultimately ended the morning with a customized version of I Love Rock n’ Roll that joked about the crazy things the agents sometimes face and ultimately got the entire audience singing and clapping along.

Result: A focused energized content session that received a standing ovation and the senior team was thrilled

Mini-Case Study: Wolters Kluwer

Our client's objective: Maximize the entertainment investment – get energy and focus into the morning session and then rock the awards program to get people excited for the coming year.

Our approach: For the OGS, we opened with a high energy set, integrated super-relevant music and comedy throughout, wrote a custom musical intro for the key speaker and provided MC support to create momentum and in the process build excitement about the awards show that evening. For the Awards show, after a big customized opening number, we performed customized 6 songs – mini rock / comedy tributes – comically celebrating each of the main awards.

Result: A standing ovation and this from the client: “The Water Coolers were a BIG hit and I look like a rock star for bringing you in…I've already told anyone who will listen how awesome you guys are. ” Cheri Palmer, Wolters Kluwer

Mini-Case Study: Atlantic Health System

Our client's objective: Atlantic Health was hosting a morning meeting of all senior level staff and managers from all departments along with their board of directors in an effort to facilitate communication between departments; refine leadership skills; and “humanize” their board of directors in an effort to “create an open dialogue”

Our approach: We created a set list of material from our repertoire and also included several songs that we created specifically for the healthcare industry. We also served as facilitator for an open discussion of leadership issues as well as hosting a question and answer session for the board of directors

Result: “It was such a pleasure working with your team from the planning phase all the way through to execution. We heard great feedback from the audience, in fact, I came back to the office and people are still coming and saying how much they enjoyed themselves, thankful for the change, and of course ‘How are you going to top yourself next year?’ You guys have set the bar for future Atlantic Health events!”

Mini-Case Study:Texas Credit Union League

• Our Client's Objective: “I’m looking to add some fun to this year’s show! Our awards ceremony has typically been pretty boring and we in desperate need of jazzing it up.”

• Our Approach: We delivered a teaser performance to kick-off the opening session and generate excitement about the awards show [including a custom song featuring the current TCUL President]. That evening we did a custom awards show which combined special songs about winners and a comic tribute to the challenges their members face in their industry.

• Result: A standing ovation and this from the client: “This was the first time in my 7 years at the league, that we were able to keep at least 150 people in the room for the awards ceremony, much less the actual 500 we actually had in the room last night! …exactly what we needed to give our awards program a shot of adrenaline and create a performance that the entire audience would enjoy - even if they didn't know the winners! Not only that, but after your opening number during the morning general session, many of our members who initially didn't want tickets to the party, came and asked for tickets!" Tonya Farmer, Vice President of Training & Events, TCUL

We’ve done hundreds of events and at every step of the way, we’ve worked closely with creative, insightful

clients. Thanks to them, we’ve had the chance to meet many event challenges, support a wide variety of

business goals, and learn a ton about helping clients achieve their goals.

We’d love to share our best thinking and the benefit of our experiences with you. These creative conversations

are the best part of our job.

We’d love to brainstorm ways to meet your event’s goals