WAN Optimization for Today and Tomorrow

Edward O’Connell

Product Marketing Manager

Unique web-hosted environment from Westcon Security offers on-demand capabilities delivered at your fingertips.

Your customers experience in-depth, “hands-on demos” as they evaluate specific security solutions.

You’ll become comfortable with selected products and solutions, enabling you to demonstrate the value of the solution to your customers…and close more sales.

Westcon Updates

Westcon Updates

NEW! - DLP1700

SG210-10

SG510-10

SG810-10

SG810-20

SG9000-10

AV510-A

AV1400-A

PS1700

PS7500

The reseller requests an evaluation unit.

Program Rules:

PO for evaluation sent to Westcon Group

A unit is provided for evaluation purposes

only.

When the customer decides to buy, a second

(new) unit must be purchased and installed. The

demo unit is removed and returned to the

Westcon Group evaluation pool.

The reseller is responsible for the evaluation

unit shipping costs to and from the warehouse.

Evaluation Timeframe: 30 days

Blue Coat Evaluation Program

You can boost your Blue Coat sales closure rates by offering an evaluation unit to prove

product benefits and features. This trial basis opportunity will ensure that the product

completely meets your customer’s requirements.

Total of 22 Blue Coat Boxes in the Program

Westcon Security Website

Blue Coat Systems

All-in-one appliance

to 2000 users

ProxyOne

Cloud Service Simple, Deploy Everywhere,

Opex

ProxySGScalability, Flexibility, Rich

Control, Centrally Managed

Simple, All-in-one appliance

to 2000 users

ProxyOne

WebPulseReal-Time Protection

70+M User Community

Branch

Mobile

Guest Wireless

Small/Med

Enterprise

Web SecurityWeb Malware Protection

Content Policy, Filter & Reporting

AV & DLP Gateway

OptimizationWAN Optimization

Network Visibility/Shaping

MACH5(ProxySG)

WAN Optimization

Network Application Visibility/Assessment

Advanced QoS/Shaping

PacketShaper

Network Buyer/Channels

OptimizationWAN Optimization

Network Visibility/Shaping

Security Buyer/Channels

Web SecurityWeb Malware Protection

Content Policy, Filter & Reporting

AV & DLP Gateway

Security Products

• Real-time Ratings & Protection Service

• 70+M User Community

• Scalable, multi-dimensional defenses

• Real time protection: ProxySG, ProxyOne, Cloud Service

• Target: Enterprise (1,000+ Users)

• Budget Model: Capital Expenditure

• Key attributes: Scalability (separate components), Rich Policy

Control, On-Premise, Centrally managed (Director)

• Target: Mid-Market Security (500-1,500 Users)

• Budget Model: Capex + Subscriptions (Opex)

• Key: All-in-One (Web security + Reporter + AV), Simple Controls,

On-premise.

• Target: Enterprise branch and mobile users;

Mid Market all sites

• Budget Model: All Subscriptions/Opex

• Key: Simple Controls, SaaS Deployment

Proxy SG

Proxy AV

DLP

Director

Reporter

ProxyOne

Blue Coat

Cloud Service

Web Security Module

WebPulse

Cloud Community

Blue Coat Acceleration

WAN Optimization for Today &

Tomorrow

Why WAN Optimization – ROI

Save Money Make MoneyReduce Branch Office

Infrastructure Costs Servers & OS Licenses

Backup & storage

Patches, admin

Reduce Bandwidth

Costs Current – fix problems

Future – new initiatives

Consolidate IT Remove redundant equip

Increase IT worker efficiency

Reduce risk

Increase Productivity Remove end users

application wait times

Faster decision making

Faster business

processes Faster backup, DR

replication, ERP & CRM

systems

IT Innovation New apps? Opportunity?

SFDC to increase sales

velocity?

Video based training for

cross-selling? Ads?

•Driven by compliance & data protection

•Focused on cost savings & efficiency

•Enabled by virtualization in data center

Consolidation

Branch

WAN

Data Center

Branch

Branch

User performance suffers: Latency (distance delay) and chatty protocols

Everything over the WAN - 1MB files to 1GB backups to 1TB data mirrors

Consolidation: Latency & Protocols

WAN

Data Center

Branch

Problem:• User performance complaints

• Massive increase in required bandwidth

• Consolidation initiatives fail

WAN Optimization – Consolidated, Fast

Branch

WAN

Data Center

Branch

Branch

Optimized

Foundation

Acceleration

Positive Outcomes/ROI

Accelerate apps, files, email, backup 3-300x

Reduce bandwidth 50-99%

Enable IT consolidation

Required Capabilities (differentiators)

Protocol acceleration for CIFS, MAPI, TCP, etc

Byte caching and adaptive compression

Quality of Service (QoS)

What type of consolidation and centralization

projects are you working on??

Example Benefits of WAN Optimization

Dell EqualLogic – 90% reduction

EMC – 8x faster Microsoft Files over CIFS – 107x faster

Focus Areas IT Initiative

Internet

Protection and

WAN Offload

Re-architect WAN cost structure with Direct to Net

Embrace Direct to Cloud branch office

Cloud

and Web

Acceleration

Cloud business applications (SaaS)

Web caching and recreation reduction

Fast BI, CRM, ERP and other HTTP/SSL applications

Video

Optimization

Live video streaming communications

Video on Demand and CDN for training

Recreational video optimization and control

Foundation

Acceleration

File and Email Consolidation

Centralized Backup, Storage and DR

Business App Centralization

Blue Coat Enables IT Innovation

Video – Taking Over Networks

Recreation: 50% of all Internet is video

Consumes 30-60% of WAN budget

Single BBC stream takes 500k-1.2Mbps

Enterprise video – add $500k-$2M annually

#1 driver for increased bandwidth (Forrester)

Problem:• Recreational video consumes WAN bandwidth & budget

• Creates performance issues with mission critical applications

• Video training & communication initiatives fail because of performance or costs

Optimized Video Delivery – Live

Remote

OfficeData Center

Video Server

Live Video Stream SplittingScale video by 2-10000x

Reduce impact of Internet video

• Single live stream from server

• Split into multiple streams by Blue Coat

• Works for internal video or external/Internet video streams

• Support for Microsoft Windows Media Server and Adobe Flash!

Video – Benefits & Required Capabilities

500kbps

500kbps

500kbps

500kbps

500kbps

500kbps

500kbps

Video

Optimization

Positive Outcomes/ROI

Scale video bandwidth: 10x, 100x, 1000x

Reduce recreation by 30-80%

Protect critical apps from “flood” of video

Required Capabilities (differentiators)

Live stream splitting (integrated)

Video on demand caching and ECDN (integrated)

Integrated Web smarts: categorize, optimize and control

Tell me how you leverage on-demand or live

streaming? What initiatives are planned??

Video ROI: Real-World Proof Points

Blue Coat WAN Optimization Customer Deployments

• Live video to 1,500+ users

• NO Bandwidth Upgrade

• Training/compliance video pre-population

• 15 Refineries

• NO Bandwidth Upgrade

• “Campus Veolia”

• Enterprise-wide broadcast video

• Reduced overall WAN utilization by over 40%

• Reuters “Insider”

• New live broadcast revenue stream in 1,200 sites

• Blue Coat Optimized Video Delivery recommended for customers

Web Technologies Replace LAN Protocols

80% of business

applications and files are

accessed over the web

Web Technologies Replace LAN Protocols

•HTTP/S delivered documents

•Parity with “base engines”

•Enable cache headers

•2-4x faster than competition

SharePoint with Object Caching

0 50 100 150 200 250 300 350

Check-Out File from Library

Save Previously Opened File to Library

Upload File to Document Library

View File by Open

Download to Local Desktop

Download Uncompressible File Type (13 …

Upload Uncompressible File Type (13 MB)

Time in Seconds

Shar

eP

oin

t P

roce

ss

End-User Response Times

Native

1st hit

Avg Hot

Business Objects Acceleration

Cloud – Emerges for Enterprise App Delivery

Problem:• Lack of control – can’t control the infrastructure on “the other side” of public cloud

• Symmetric WAN Op model breaks down

• Latency (double hop) & bandwidth slows documents/large data queries

Remote

Office

No control over

public cloud

Cloud – Required Capabilities

Remote

Office

Cloud

and Web

Acceleration

Positive Outcomes/ROI

Speed cloud-delivered apps 5-25x

Low TCO public cloud with single box

Accelerate Internet and Web Applications

Required Capabilities (differentiators)

Asymmetric cloud optimization (cloud caching)

External SSL decryption (along with Internal)

Web categorization and QoS policy

Asymmetric “cloud cache”:

Single box/one-armed acceleration

Tell me how you use cloud based apps today? Do you

have plans for using more cloud applications? Which??

Focus Areas Positive Business Outcomes/ROI Required Capabilities (Differentiators)

Direct to Net Enable low cost Internet Connected Enterprise

Offload WAN of 100% recreation

Web categorization, content filtering,

authentication and policy

Malware protection and WebPulse cloud link

Cloud

and Web

Acceleration

Speed cloud-delivered apps

5-25x

Low TCO public cloud with single box

Accelerate Internet and Web Applications

Asymmetric cloud optimization (cloud caching)

External SSL decryption (along with Internal)

Web categorization and QoS policy

Video

Optimization

Scale video bandwidth: 10x, 100x, 1000x

Reduce recreation by 30-80%

Protect critical apps from “flood” of video

Live stream splitting (integrated)

Video on demand caching and ECDN (integrated)

Integrated Web smarts: categorize, optimize and

control

Foundation

Acceleration

Accelerate apps, files, email, backup 3-300x

Reduce bandwidth 50-99%

Protocol acceleration for CIFS, MAPI, TCP, etc

Byte caching and adaptive compression

Quality of Service (QoS)

Blue Coat WAN Optimization

WAN Optimization for Today & Tomorrow

24

Extend innovation to optimize the future

of applications Web, Video, Cloud & InternetTomorrow

Accelerating performance for today’s

consolidation and tomorrows’ applications & networks Today

Licensing Options

ProxySG

ProxyEdition

Secure Web Gateway & Acceleration• Malware protection with WebPulse real time cloud

• URL & Content filtering (BC and Third Parties)

• Flexible, powerful policy & authentication

• SSL decryption for DLP, AV/Malware with policy & redirection

• Full Web & SSL Visibility

• IPv4-IPv6 Gateway

Acceleration• Protocol Acceleration: CIFS, NFS, MAPI, HTTP,

HTTPS, MMS, RTSP & More

• Live video stream splitting, video on demand caching

• Byte Caching, object caching

• QOS and Compression

• Accelerate files, email, web, SSL, streaming, rich media,

external Web & SSL

ProxySG

Mach5Edition

Delivering Blue Coat WAN Optimization

Elite & GSI Partner

Premier Partner

Authorized Partner

WAN Optimization

Designation

Cloud

New Benefits and

Designations

BTSP

Blue Touch

Support

Partner

Major

Enhancement New New

Channel Advantage Program Enhancements

WAN Optimization Designation

• Special Designation which recognizes and rewards

WAN Optimization-only partners

• Only partners in this new designation will be eligible

for a deal registration discount on M5

Discount will be aligned to current CAP Authorization levels

• All other partners may sell M5, but will not be eligible for deal

registration discount or special M5 promotions

WAN Optimization Promotions

• M5: Extra 15% Deal Registration Kicker on MACH5

• WANUP: Sell 5 MACH5s plus a Shaper in the core earn 15%

Extra, plus 10% on support

• Net 40% + GM!

Next Steps

• Visit Westcon Security website for more detail information

• Complete Blue Coat WAN Optimization Partner Application

located on Westcon Security Website

• Eligibility for the $250 gift certificate

We will be sending out a simple questionnaire

• If you have question contact Sean Simmons at 303-566-2619

Westcon is here to support you through your

WAN Optimization enablement process

Question and Answers