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Blockchain and business opportunities
Slovenska Marketinška Konferenca
Portorož, 29.05.2018
Dr. Mitja Pirc
Blockchain – The topic of the past year
1. BTC and altcoins prices and growth
2. Startups raising +10+ mio USD
3. Switching corporate jobs for blockchain
4. Different opinions on blockchain
5. Legal uncertainties
However, where are blockchain opportunities and threats and are they here yet?
One year ago... and now
WWW vs Blockchain
Source: Deloitte
Applications in diverse areas and industries
Why is blockchain so hard to explain?
Blockchain as has multiple dimensions:
• technology
• philosophy and movement
• alternative startup financing
• new asset class
• set of legal rules
The crypto impacts the real economy
New customers and changed consumers
Today: (example of Slovenia)
• 40+ blockchain startups with over 2000+ employees.
• 40+ additional expected in 2018.
• What they need :
• Legal and accounting services
• Human resources
• Equipment, office space
• Customers who own crypto: 100.000 individuals in Slovenia = changed consumers
Emergence of new markets
New and different competition
• Agile and well funded challengers are entering existing markets
• Many have funds measured in dozens of mio USD
Insurance Digital advertising
Global cases...
... some more global cases...
... also in Slovenia
Telekom Slovenije:
- IBM Hyperledger blockchain
- Collaboration with a startup building enterprise blockchain solution (since may 2017)
Petrol:
- Electricity blockchain transaction (march 2018)
FMCG firms:
- OriginTrail
- Mlekarne Celeia, Perutnina Ptuj, Natureta
BTC:
-Eligma
- OriginTrail
So what can corporations / firms do?
1. Nothing
2. Act on opportunities / threats which already exist TODAY
3. Partner with blockchain startups
4. Partner with (blockchain) IT firms
5. Develop own solutions / patent
What will you do?
1. Nothing
2. Act on opportunities / threats which already exist TODAY
3. Partner with blockchain startups
4. Partner with (blockchain) IT firms
5. Develop own solutions / patent
Thank you