Blackberry Healthcare service in India.

# Group- "Sharp Sword "(Cut the problem, Shape the personality)

• Amit• Chetan• Prerna• Sangya• Amrit

Introduction of Blackberry-• BlackBerry, formerly known as Research In

Motion Limited (RIM), is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smart phones and tablets.. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis in 1984. His strategy is to subcontract manufacturing to Foxconn, and to focus on software technology.

Blackberry Services in various field :

• Healthcare• Insurance• Government• Education• Public Safety• Financial Services

Stay connected to the applications that matter most

# Overview of case study :• There is word that BlackBerry is planning on

helping to launch a new healthcare services program in India with interconnected medical devices all working in harmony. The Economics Times has it on good authority (Sunil Lalvani MD of BlackBerry India) saying that they are already trailing in multiple hospitals with various equipment. This seems to all be part of BlackBerry’s investment in Nant Health in April which combines Nant Healths OS with QNX.

Question arise from the case study :

•How too promote the product in indian platform?

•How to sale the product to the consumer?

MARKET RESEARCH

First we will conduct the market research in which we will come to know about the customer needs & buying habits, nature of competitors, prevailing prices, effectiveness of advertising.

Marketing Research will help in analysis facts for arriving at rational decision & developing suitable marketing strategy.

PRODUCT

“Service and satisfaction to the customer is our product”

We are providing these features in our services :

PRICE• Moderate price rate which can attract our

metro cities, population.• We are going to offer Similar or more cheaper

than others smartphone`s price.• Does we will start selling our product with the

minimum price of Rs. 10,000/-

PLACE

We will launch our product in these metro cities, AIIMS, Medanta, fortis scott, DelhiCity hospital, KolkataLeelawati Hospital, MumbaiVIT, VelloreAnd also Silicon velly of city Banglore.

PROMOTION

We will promote our product through introducing the feature of our services to the Indian consumers through these sources :

Direct marketingSocial NetworkingRadioPublic Relation

Thank You…☺