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7/30/2019 Biz and Gov't Readings
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Business and Government Required Readings
Flanagan: Campaign Strategy
The central principle of campaign strategy is that, in a world of scarce resources and
legislated spending limits, it is necessary to focus spending where it will do the
most good.
A campaign is a collective action project that seeks to coordinate the activities of people
over a period of time to reach a predetermined objective.
There is no such thing as a universal campaign model -> meaning a political campaign is
always waged within a set of specific rules.
Rules are important in the general institutional setting of the political system, the
specific details of the electoral system (majority/proportional), and the
regulatory framework for conducting the election (regulated by Elections
Canada)
The Institutional setting is the arrangement of political institutions, that of which makes a
huge difference in overall campaigning (municipal campaigns). Deciding to
address the needs of a vast group of people in a large sector or a small group of
people in a minor sector is key.
The Electoral system. When majority government is not forseen, parties are encouraged
to 'narrowcast' and continue to campaign toward core supporters. You may also
want to keep communication lines with other parties to create a coalition
government, in turn creating a majority.
The regulatory framework is democracies rules they establish for the conduct of the
campaign. Some countries prohibit TV or Internet campaigning.
Party Objectives Liberal, Conservative and NDP's objectives are always to win and gain seats toward a
majority government.
Other parties however may run for any of the following (in order of importance)
* majority gov't
* minority gov't
* become official opposition
* become a recognized party (12 seats)
* elect one member to legislature
* get enough votes to recieve government fundingDefining Geographic Coalition
For strategic purposes, parties characterize the 'triage of seats' as follows
* Seats that are safe for your party
* Battleground ridings (seats you may lose)
* Hopeless seats for your party
Rule of Ten states your party can get a maxiumum of 10% more voter share than
previous election
Star candidates are people who have a previous career in something else and are well
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known by public
Concentration of Resources on battleground ridings is essential
Concentration of Resources can mean
* transferring extra money
* offering organizational assitance
* Tilting media buy (heavier advertising)
* Leader visits
* Direct voter contact program
Defining a Demographic Coalition
the 'triage of voters' for demographic coalition is
* core supporters
* swing voters
* confirmed opponents
Strategists determine which people are able to be persuaded and spend their time and
money on them rather than the core supporters of other parties whom may not be
worth it
Strategy and Mechanics of Persuasion
Barack Obama had one of the best of all time with the 'change' campaign
Delacourt, Maryland. From Sales to Marketing
- When a politician connects with the voters, we call him or
her a good retail politician.
- Marketing is often used as a synonym for selling, but
theyre different things. In politics, as in business,
marketing is what happens when the product shapes itself
around the consumers demands often before it even hits
the sales floor or the ad campaign. Its the attempt to give
the people what they want, sometimes before they know
they want it
MOP = market oriented party
SOP = sales-oriented party
POP = product-oriented party
Malloy. Is There a Democratic Deficit in Canadian Legislatures and Executives? Paul Martin, in 2003, identified the goal of restoring Parliament as the centre of decision
making and renewing the capacity of Parliamentarians to shape national policy
He spoke of the democratic deficit, that required a change in the balance of power
Aimed at key issues of Canadian politics- power relations between parliament, cabinet
and prime minister
Prime minister and premiers are known as First Ministers
First Ministers elect cabinet who are responsible for different departments
The first minister and cabinet are the executive
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Three Components of Parliament:
1. House of Commons (lower house)
2. Senate (higher house)
3. Governor General (representing the crown)
Canada: The first minister and cabinet are supposed to have seats in the legislature and to
be able to survive any motion by the legislature that it has no confidence in the
government. Known as responsible government
USA: separation of powers, meaning cabinet and first minister do not sit on legislature;
congress.
Canada = parliamentary
USA = presidential
Legislature
House of Commons is the heart of the Canadian Political System
1. Approves all laws
2. Central forum to scrutinize and hold government accountable
Provinces also have assemblies
House of Commons has 308 members (MP's)
Senate has 105 (Senators)
Provincial vary in size (smallest PEI, 28 and largest Quebec, 125)
The House of Commons has a Question period for civilians to ask questions and
Answer Period
Party Discipline
Trustee vs Delegate Debate (who the legislators represent)
Trustee: legislators use their own best judgement to decide what is best
Delegate: Vote the way their constituents tell them to
In reality, they act not solely on one model, they follow their political party PARTY DISCIPLINE = the expectation that the elected party members will vote with
their party
Functions of Legislatures
Three Main Roles:
1. Law and Policy Making
> Approves and scrutinizes PUBLIC POLICY rather than initiating policies
> consider bills proposed by government
> Is such thing as member private bills; rarely pass
2. Accountability and Scrutiny Canadian system emphasizes responsibility of the governments accountability (question
period)
3. Representation
Symbolic and Functional
focus on women and minorities in legislature so that everyone is represented
Still dominated by men
More women may mean more women-friendly legislation?
The Territorial Governments
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NW Territories, Nunavut abide by Consensus-Style Government
Yukon is much like other provinces
Consensus-Style Government is rooted in Aboriginal culture that stress discussion and
consensus
Called consensus-Style because operated through parliamentary procedures still
The Senate
Senate are appointed by PM, not elected
Senate has difficulty asserting legitimacy for several reasons
Conflicts of interest, laziness, urged to abolish
Originally a place for regional representation
Reform Idea: Triple-E Senate, should be elected, different numbers in each region
Executives: First Ministers and Cabinets
Prime Minister is not head of state, symbolic figure of the nation
Head = monarch
Monarch are appointed and therefore do not touch legislature
Most Important power of First Ministers is appointing cabinets, serve as a collective
decision making body
Also control appointment of senior public servants (judges)
Also appoint senators, foreign ambassadors, governor general, lieutenant-governors of
each province, commissioners of each territory
Ministers are appointed on the amateur principle, meaning they dont need a
background portfolio (businessman as minister of education)
Deputy minister = top public servant in the department
Cabinet Management Styles
Until the 1960s governments functioned as conglomerates and departmentalized.
Worked well with smaller government, simpler communications, most issuesseemed to fit within single departments
Institutionalized Cabinets begain in welfare-1960s with more complex government. More
committees and coordination of work
Ministers and Their Departments
Do not appoint personal staff
Staffed by public servants, serve whichever government comes into power
Patronage = the practice of granting government jobs or contracts on the basis of political
loyalty rather than merit
Ministerial Responsibility Ministers are responsible for everything that goes into their portfolios
About answering and explaining (Question Period)
Public Service Anonymity = the principle that public servants do not take either public
credit for services or public blame for problems in their departments
Resign only for own actions
Concentration of Power
Four Possible Options for Reform of Institutions and Distribution of Power
1. Reduced Party Discipline
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- Legislators given more freedom to vote according to own conscience and beliefs or of
their constituents
- More freedom and resources to operate independently for monitoring accountability and
developing policy
2. Electoral Reform
- Create a system that awards seats more in relation to the votes each party recieves with
more minority governments and parties
- more coalitions
- Proportional Representation = greater powers to party leaders
- Reform fixed election dates
3. Senate reform
- challenge legislative power
1. 4. Citizen Engagement
2. - incorporating citizens more directly in the processes of governments , sharing
information and decision making power over policy and programs.
3. - Challenge centralized power
Historical Foundations Liberal Political EconomyClassical Political Economy
origin coincideds with emergence of Capitalism
Adam Smith Wealth of Nations = first book to lay out model, nature, structure, and
workings of capitalist system
Each inidividual pursuing his own self interest is led by invisible hand to promote
intentions - Adam Smith
According to Smith, the self-serving behaviour of individuals deriving from the natural
and universal human instinct for self preservation and self advancement benefits
not only those concerned but also the whole society
Process should take place without outside intervention
Liberal theory today still retains these teachings/values
Accumulation of Capital (profits) >>> the growth propelling force for the economy
Refer to textbook for additional highlights
Benefits and Costs of Government Inverention Lipsey
Two extreme views of Canadian Economy
1. Stronghold of Free Enterprise (millions of people in a race for the almighty dollar) 2. Business's, people and workers in slow web of governanment regulation
Neither is accurate
How Markets Coordinate
Various markets are coordinated by the price system in an unplanned, decentralized
fashion
Profits and losses play a key role in coordinated market response
Changes is prices and profits, resulting from increasing scarcities and surpluses, lead to a
response by both consumers and producers
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These responses tend to correct the shortages and surpluses as well as change market
signals of price and profits
Features of a Market Economy:
1. Voluntary Response to Market Signals
2. Limited Information Required for Individuals
3. Coordination will occur under any market structure
The Case for Free Markets
The formal defense: allocative efficiency, self-interest will determine optimal outcomes
The informal defense: applies to market structures of imperfect competition, has 4
arguments:
1. Free markets are flexible and provide automatic coordination of the actions of
decentralized decision makers
2. The pursuit of profits which is central to free market provides a stimulus to innovation
and growth
3. Free markets are self-correcting, disequilibrium is temporary
4. Free markets permit a decentralization of economic power
The Case for Government Intervention
Markets do not always work perfectly, results of 5 sources of market failure are:
1. Monopoly (prices too high for consumers)
2. Externalities (pollution= producer does not pay social cost, therefore not motivated to
avoid. Producers will produce more than what is allocatively efficient)
-- Coase Theorem: describes theeconomic efficiencyof an economicallocationor outcome in thepresence ofexternalities.
3. Public Goods (National defense, market will not produce because available to public
regardless)
4. Information Assymetrics (one party manipulates another using personal expertisecausing moral hazard, adverse selection, principal agent problems)
5. Failure to achieve social goals
Changing distribution of income is a role may be desired for government intervention
Government Intervention
Microeconomic Policy Tools (used to alter unrestricted workings of free market system,
to better allocation of resources and distribution of income)
1. Public Provision
2. Redistribution
3. Regulation 4. Structuring Incentives
Costs and benefits must be considered for government intervention
Costs: a) direct government costs, b) costs imposed directly and indirectly on parties
affected, c) costs on third parties
Costs are seldom negligable and usually large
Possibility of government failure must be weighed against market failure
Neither possible nor efficient to correct all market failures
http://en.wikipedia.org/wiki/Efficiency_(economics)http://en.wikipedia.org/wiki/Efficiency_(economics)http://en.wikipedia.org/wiki/Efficiency_(economics)http://en.wikipedia.org/wiki/Allocationhttp://en.wikipedia.org/wiki/Allocationhttp://en.wikipedia.org/wiki/Externalityhttp://en.wikipedia.org/wiki/Externalityhttp://en.wikipedia.org/wiki/Externalityhttp://en.wikipedia.org/wiki/Allocationhttp://en.wikipedia.org/wiki/Externalityhttp://en.wikipedia.org/wiki/Efficiency_(economics)7/30/2019 Biz and Gov't Readings
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Lyons : The Politics of Economics
The Right Wing View
Believe that economic prosperity is best promoted by free markets, minimal government
interference
Emphasize:
1. Private enterprise
2. Incentives
3. Efficiency
4. Creation of Wealth
The Left Wing View
Stress the importance of economic security and a fair distribution of income
To provide prosperity and equality, government must intervene in the economy
Particularly, to redistribute income from wealthy to poor
Right vs Left
Theory and evidence show that neither wing is necessarily outright better for the
economy
A blend is the best, to get the good of the free market, while rectifying disadvantages
Long term has been left, but since the late 70s, a shift to the right has occurred
Into The Millenium Graham Taylor
Read chapter
Macroeconomic Policy --
Read Chapter
Social Policy
Key Terms
Legitimization The purpose (marxist) of social reforms and welfare spending in capitalist
societies
Low-income cut off lines (LICOS) Income levels used by statistics Canada, not as 'poverty
lines' but to qualify the numbers and characteristics of individuals and families falling into the
lowest level of income category defined in relative terms and taking into account current
overall standards of living
Progressive Taxes
Forms of taxation, such as personal income tax, in which the tax rate increase with one's
income
Redistributive payments the transfer of money from those who can afford to pay to those whoa
are in need
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Regressive taxes- Taxes, such as sales and property taxes and the GST, that weigh more heavily
on those with lower incomes because the amount of tax paid is not determined by income (not-
marginal)
Business Regulation
Regulation of social and economic activity is one of the principal functions performed by
governments in all industrialized countries
In Canada, pervasiveness of regulation is apparent
The Concept:
When government intervenes, five instruments may be used:
1. Persuasion Where government tries to convince business to do something voluntarily,
no rewards or penalties
2. Expenditures governments try to alter business behaviour through subsidies, loans, tax
concessions or financial incentives
3. Taxation government uses taxes, tariffs, and other compulsory payments as a financial
levy on business activity
4. Regulation government directs business behaviour through mandatory rules and
sanctions, ultimately enforced through state coercion
5. Public Ownership government takes a business out of private hands
Types:
Divided into two broad types:
1. Economic
a) Prices and Rates of Return (regulate chargeable prices)
b) Entry (restrict new competitors)
c) Exit (Prevent from getting out)
d) Output (Limitations on quanity of production)
2. Social Regulation
a) Health and Safety (consumer goods, handling, quality control)b) Environmental (pollution)
c) Fairness (advertising truth, disclosure, minimum wage, accurate labelling)
d) Cultural (restriction on foreign ownership)
Reasons:
1. Business Needs (continue to be profitable)
2. Public Pressure (environmental)
3. Bureaucratic Initiative (those directly involved)
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Regulatory Agencies:
Canadian Radio- Television and Telecommunications Comission (CRTC)
The National Transportation Agency (NTA)
National Energy Board (NEB)
Building the Just Society-- Read Chapter