Bioprocessing for Sustainable Production of Coloured the interior textile firms in the Benelux and Herning

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  • Work Package 7 – Exploitation and Business Plan

    Lead contactor for this deliverable: UNISI Coordinator organisation: University of Siena Coordinator: Rebecca Pogni Dissemination Level: CO Confidential, only for members of the consortium (including the Commission Services)

    Bioprocessing for Sustainable Production of Coloured textiles

    CIP Eco-innovation – First Application and market replication projects ECO/09/256112/SI2.567273

    www.biscol.unisi.it

    Starting date: September 1st, 2010 Duration: 36 months

    Deliverable 7.4 Business Plan of dyeing process

  • Bioprocessing for Sustainable Production of coloured textile

    WP7/Deliverable 7.4 Page 2 di 23

    1. EXECUTIVE SUMMARY .......................................................................................................................................... 3

    2. BUSINESS SUMMARY............................................................................................................................................... 4

    2.1 TEXTILE AND CLOTHING: TRENDS IN BUSINESS MODELS...................................................................... 4

    2.1.1 VALUE CHAIN CONTROL.................................................................................................................... 4

    2.1.2 NICHE MARKET CONTROL ................................................................................................................ 4

    2.1.3 FRAGMENTATION................................................................................................................................. 5

    2.1.4 THE COMMODITY TRAP ..................................................................................................................... 5

    2.2 POSITIONING OF SUB SECTORS ........................................................................................................................ 6

    2.2.1 RAW MATERIALS .................................................................................................................................. 6

    2.2.2 SPINNING.................................................................................................................................................. 7

    2.2.3 WEAVING AND KNITTING .................................................................................................................. 7

    2.2.4 FINISHING................................................................................................................................................ 7

    2.3 PRODUCTS AND SERVICES.................................................................................................................................. 8

    2.3.1 PRODUCTS AND PRODUCTION DESCRIPTION............................................................................. 8 2.3.1.1 ENERGY IN TEXTILE INDUSTRY ................................................................................................... 9 2.3.1.2 WATER CONSUMPTION.................................................................................................................. 11

    3. MARKET ANALYSIS SUMMARY......................................................................................................................... 14

    3.1 INDUSTRY BACKGROUND ................................................................................................................................. 14

    3.2 MARKET ANALYSIS ............................................................................................................................................. 15

    3.2.1 INTERNATIONAL MARKET TRENDS ............................................................................................. 15

    3.2.1.1 EUROPEAN CONSUMPTION........................................................................................................... 15

    3.2.1.2 EMERGING MARKETS..................................................................................................................... 16

    3.2.1.3 RELOCALISATION............................................................................................................................ 16

    3.3 SWOT ANALYSIS ................................................................................................................................................... 17

    4. STRATEDY AND IMPLEMENTATION SUMMARY.......................................................................................... 18

    4.1 PRODUCT POLICY................................................................................................................................................ 18

    4.2 PRICE POLICY ....................................................................................................................................................... 18

    4.3 PROMOTION AND EXPLOITATION POLICY................................................................................................. 18

    5. FINANCIAL PLAN SUMMARY.............................................................................................................................. 19

    5.1 ASSUMPTIONS ....................................................................................................................................................... 19

    5.2 SALES FORECAST................................................................................................................................................. 21

    5.3 CASHFLOW STATEMENTS................................................................................................................................. 21

    5.4 PROFIT AND LOSSES FORECAST..................................................................................................................... 22

    5.5 BREAK-EVEN ANALYSIS..................................................................................................................................... 22

  • Bioprocessing for Sustainable Production of coloured textile

    WP7/Deliverable 7.4 Page 3 di 23

    1. Executive Summary The textile and clothing industry is one of the world most global industries, and constitutes an important source of income and employment of many EU countries. It suffers now displacement to the developing world due to high labour costs in Europe and a more stringent environmental regulations. The rise of the ethical, social or ecological concerns is one of the outstanding trends of the last decade in the sphere of consumption. Consumers go for “cleantech” products: hybrid cars, energy-efficient lighting etc. After the bio-food and the bio-houses, the spotlight is now on the bio- clothes. In BISCOL project a new dyeing process has been proposed following these specific objectives:

    • synthesis of bio-dyes and auxiliaries with low environmental impact • new tinctorial dry pre-treatments based on plasma technologies • optimization of the dyeing process

    The approach developed during the BISCOL process is mainly devoted to the European market of dyes and textiles. Our target is represented by:

    • Consumers asking for natural eco-friendly non-toxic products • Producers wishing to reduce their ecological footprint therefore strengthening their brand

    image

    New bio-dyeing process will have a beneficial impact on the following environmental issues: • Climate change: reduction of greenhouse gases • Soil and stream pollution: reduction of amount of waste and hazardous waste • Sustainable production and consumption: reduction of raw materials and extra chemicals • Protection of water resources • Reduction of toxicity of new dyes and auxiliaries

    It is expected that the new dyeing process will lead to a concrete evolution of the traditional colour industries toward high tech SMEs, which become more competitive, more innovative and develop sustainable processes.

  • Bioprocessing for Sustainable Production of coloured textile

    WP7/Deliverable 7.4 Page 4 di 23

    2. Business Summary - Promotion of green products and processes Target groups Retail groups - who wants to promote themselves as supporter of a sustainable development - who wants to carry a green image - who wants to develop a collection of bio-dyed products Consumers are now much concern about the green activities. They choose products which are non- toxic and cause no harm to both the human society and the environment. This tendency for eco- friendly products has been extended to textile and apparel products, particularly those products which directly come into contact with the skin for prolonged period. 2.1 Textile and Clothing: trends in business models 2.1.1 Value chain control Increased competition inside the EU and the commercial innovation required to tap into the potential of emerging markets, point to a trend of vertical integration. A successful business model is indeed to aim at controlling the value chain. This strategy has taken shape in clothing by downstream investment into retailing, whereas retailing is closely associated with branding strategies. The strategy of vertical