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BIBLIOGRAPHY Books Adrian Payne, The Essence of Service Marketing, Prentice- Hall of India, New Delhi. Agarwas, I-I.S. Simple Indian Economics, Lakshmi Narayana Agarwal Educational Publishers, Agra, 1992. Davar, S.R. Law and Practice of Banking, Progressive Corporation Private Ltd, Bombay, 1986 Desai, S.S.M. Rural Banking in India, Himalaya Publishing House, Bombay, 1986. Dhingra, I.C. Rural Banking in India, S. Chand and Sons, New Delhi, 1987. Dibakar Panigrahy, Marketing of Plastic Money - A New Avenue of Selling Money, Kanishka Publishers, Distributors, New Delhi- 1 10002 Frank Jekins, Advertising, 3rd Edition, Macrnillan India Ltd, Delhi, 1999. Gandhi, J.C. Marketing - .4 managerial, Tata Mc Grew Hill Publishing Co Ltd. New Delhi. Geoffery Crowther, An outline of money, Universal Book Stall, Delhi, 1988. Gordon, E. Natarajan, Banking -Theory, Law And Practice, Himalaya Publishing House, Mumbai. 2002. Gulshan, S.S. Gulshan, K. Kapoor, Banking Law And Practice, S.Chand &Company LTD, New Delhi. Gupta, C.B. An introduction to statistical methods, Vikas Publishing House. Pvt. Ltd. New Delhi, 1990.

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Page 1: BIBLIOGRAPHY - INFLIBNETshodhganga.inflibnet.ac.in/.../562/15/16_bibliography.pdfBIBLIOGRAPHY Books Adrian Payne, The Essence of Service Marketing, Prentice- Hall of India, New Delhi

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