(BF) Corporate Identity Guidelines

Business Formula Logo & Brand Identity Guidelines

by Sheikh Studios.Inc — Sheikh ShahabuddinPrepared 01/08/16

Business Formula

Logo & Brand IdentityGuidelines

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Contents0

Logo Specifics0.1Typeface Details0.2Typography in Use0.2.1Colour Specifications0.3Logo Styles (lock-ups)0.4Logo Best Practices0.5


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Business Formula Business Formula

Logo

&

Brand Identity Guidelines Logo

&

Brand Identity Guidelines

Logo Specifics0.1

Logo Clear

Space

Logo Meaning

Grey stripped area indicatesSafe Zone. Other graphicaland visual elements can be safely positioned up to theadjoining Blue Area.

Blue Indicates Clear Space.The blue area must be keptfree of all other graphical and visual elements

The minimum required Clearspace is defined by themeasurement ‘X’ (equal tothe height of the uppercaseletters, known as the ‘cap-height’. The width is equalto the height.)

The Flask and Liquid :Representing the wording “Formula” with the floating solution.

Two Colors giving the look of floating liquid in the flask.While the flask it self is dark-greyfor highlighting the liquid inside.

The Dollar :Representing the Business’sGrowth and Success, round incircle representing the oxygenmolecules, as the tag-line or sologen says.

The same dollar sign will be useas a sign of comapny in marketing.As a second sign/sub-logo for company.

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WE PROVIDE OXYGEN TO YOUR BUSINESS

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Business Formula

“Exo Medium” is the primary font used for the logotype/logo wording.

Only two font styles are used for the logo, and they are both from the same typeface family: Exo.

The huge variety of font weights and widths will ensure immenense flexibility, and consistency for the future growth of the Co. identity.

Logo & Brand Identity Guidelines Business Formula Logo & Brand Identity Guidelines

Typeface Details0.2

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When to Use:

The Typeface Family

“Exo Light” is to be used for all otherforms of standard body text, rangingfrom: stationary, website design,brochures and all forms of generalcorrespondance.

It’s also used to draw attention to the 2nd half of the tag-line.

When to Use:

Exo was meant to be a very versatile font, so it has 9 weights each with a true italic version. It works great as a display face.

It can also be used as the standard when stronger empasis is needed, such as in: stationary, website design,brochures and all forms of generalcorrespondance.

EXO (MEDIUM)

EXO (LIGHT)

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Business Formula

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“Exo Medium”

is used

for:“Business Formula” For the main Text in Logo.

Logo & Brand Identity Guidelines Business Formula Logo & Brand Identity Guidelines

Typography in Use0.2.1 Exo (Medium)

Exo (Light)

When

to

Use:

“Exo Light” used

for the

tag-lineor for the slogan.For the other Text in Logo.

When

to

Use:

Note: The fonts will be always light, and will be small lettersinstead of capitals, to give the client a user-friendly environment, espcailly in social networks and e-mails.(That’s the image of the corporate)

Business Formula Logo & Brand Identity Guidelines Business Formula Logo & Brand Identity Guidelines

Colour Specifications0.3

Light Sea Green

Persian Green

Payne’s Gray

Casper

PROCESS C : 80 M : 10 Y : 45 K : 0SCREEN R : 0 G : 167 B : 157WEB HTML #00a79d

PROCESS C : 73 M : 10 Y : 43 K : 0SCREEN R : 25 G : 185 B : 168WEB HTML #1ab9a8

PROCESS C : 0 M : 0 Y : 0 K : 90SCREEN R : 64 G : 64 B : 64WEB HTML #404041

PROCESS C : 27 M : 20 Y : 19 K : 0SCREEN R : 187 G : 189 B : 191WEB HTML #bbbdbf



Logo Styles0.4

Primary Full Tone Colour

Primary Full Flat Colour

This is the primary logo to use,This is your main go-to-versionof the logo, except for limitedexceptions below.

Solid Black

The solid black version is only tobe used for Fax, and some forms of black/white commercial printingapplications, such as local newspapersetc, where course halftones are used.

Social Media

There 2 versions of the SocialMedia profile image. Each aresaved with Transparent backgrounds.

The 1st one can be used for all round & square cornered pro e destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cylan & magenta keylines).

The 2nd one is for circular pr le destinations, such as: Google+, Instagram etc and as such does not come inside a container.

Full Tone Greyscale

The greyscale version can beused for higher quality, but stillB/W print reproduction, wherea finer halftone screen is used.

This is the flat colour version,and can be used in environmentsthat might require a cleaner aesthetic.

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Logo Best Practices0.5

Do Not: Logomark

Do Not: Logomark

Do Not: Fonts

Do Not: Sizing

Do Not: Colour

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To ensure your brand logo isnot the victim of aestheticvandalism, the general rule toabide by is: do not change, alter,modify any part of the logo.

Some examples of logo missuese are shown below.

Do not resize or change the position of the logo mark.

Do not use any other font, nomatter how close it might lookto “Exo”.

Do not use squish or squash thelogo. Any resizing must be in proportion.

Do not change the colours evenif they look similar. Use the officialcolour specifications detailed in theseguidelines.

Background Suggestions :

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For Dark Background, The Flask Color can be changed to light grey.

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Documents

(BF) Corporate Identity Guidelines