Corporate Identity Guidelines

Corporate Identity Guidelines


IndexA. Brand LogoB. Minimum Size,Minimum Staging AreaC. Registered and Trade Mark Placement, AlphabetD. Corporate Typeface, AlphabetE. Corporate ColorsF. Supporting graphics-A Examples of mistaken useG. Application Design System


A. Brand Logo


The Brand LogoThis is the only permitted format of the YenY-uShihDesign logo.It must never be altered in shape.It must never be traced, redrawn or made up of typesetting.


The Grid ScaleThis grid scale is only used when precise means of reproduction are not available us-ing professional reproduction equipment.


B. Minimum Size,Minimum Staging Area


Recommended Minimum SizeThe YenYuShihDesign logo may be reduced to a minimum width of 10mm, minimum hight of 12mm.

Minimum Staging AreaThe minimum staging area specification relates tothe minimum distance of type and graphics th the YenYuShihDesign logo - and not for the distance toan edge of a product or print item.The Minimum clear space is equal to the 1/2 height of the .To most effectively communicate the YenYuShihDesign brand,a minimum amount of space is to be left clearof symbols, logos, body text and icons.This does notapply when applying the YenYuShihDesign logo inisolation to the side of a package, banner or sign,or to sub-branding.Refer to the relevant sections for explanation and allowable placement of the logo to an edge within a given space.

10mm

12mm


C. Registered and Trade Mark Placement, Alphabet


Registered and Trade Mark Placement, Alphabet

TM / ® PlacementRegistered and Trade Mark symbols are placedat the top right of the YenYuShihDesign logo.• The ® symbol is set in Futura Book.Do not redraw the symbol.• The TM symbol is set in Futura Book.Do not redraw the symbol.• The size of the Registered and Trade Marksymbols is 30% of the height of the .Please contact YenYuShihDesign for master artworks of the YenYuShihDesign logowith the ® or TM symbol.

Standard


D. Corporate Typeface, Alphabet


Corporate TypefaceFuturaThe corporate typeface should be used consis-tently throughout all corporate communication materials. Only the weights shown may be used.Futura should be used on all pre-printed items for promotion and advertising, such as brochures, posters, signage and packaging.Futura is a serif typeface and is from the Adobe collection. Futura is a readily available typeface. However if you do not have access to these typefaces they can be purchased and downloaded from a num-ber of font libraries. A selection of the websites for these libraries have been listed.

Usage GuideFutura BookTo be used for body print and lead copy.abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQ RSTUVWXYZ (1234567890@&$,.’”;:+-%!?)

Futura MediumTo be used for headings and sub headings.abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQ RSTUVWXYZ (1234567890@&$,.’”;:+-%!?)

Font Library Contact Detailswww.fontshop.comwww.fontfactory.com www.adobe.com


Secondary TypefaceArialThe secondary typeface should be only used for technical copy such as specifications and captions for diagrams within manuals, product feature lists and business forms.Arial should be used on all pre-printed items for promotion and advertising, such as brochures, posters, signage and packaging.Arial is a sans serif typeface and is a system font.

Usage GuideArial To be used for body print captions and specifications.abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQ RSTUVWXYZ (1234567890@&$,.’”;:+-%!?)

Arial BlackTo be used sparingly for headings and sub headings within captions and specifications.abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQ RSTUVWXYZ

Font Library Contact Detailswww.fontshop.comwww.fontfactory.com www.adobe.com


E. Corporate Colors


Color and ApplicationThe Corporate Color is YenYuShihDesign Pan-tone Process Black.This is the recommended color for the YenYuShihDesign logo on corpo-rate applications. The YenYuShihDesign logo may reverse white from the YenYuShihDesign Black.Four-color process printing techniques vary from country to country. It is advised that Pantone® color chips are always used to check color proofs. Monitors display color differently, regardless of model, manufacturer or platform. The specifications on the right ensure color con-sistency. Do not use color references or values from files where color modes have been convert-ed automatically.

All colors indicated here are representative of the PANTONE® Color Matching System.PANTONE® visual reference.Any other direct output from this file, such as on-screen or color print outs, will not give accurate values. PANTONE® is a registered trademark of Pantone, Inc.

Pantone Process Black Black 100%RGB: R0, G0, B0CMYK:C0, M0, Y0, K100WEB:#000000


F. Supporting graphics-A Examples of mistaken use


Do not squash Do not change color Do not exclude Do not turn

Do not length Do not change Do not edit Do not outline


G. Application Design System


G. Application Design System

Yen Yu ShihFreelance Designer+886 [email protected]

YenYuShihdesign is a media and communication design studio founded by Yen Yu, Shih based in Taipei, Taiwan. The range of projects developed by YenYuShihdesign ranges from graphic, installation, illustration, CIS, animation and game design.

Yen Yu ShihFreelance Designer+886 [email protected]

YenYuShihdesign is a media and communication design studio founded by Yen Yu, Shih based in Taipei, Taiwan. The range of projects developed by YenYuShihdesign ranges from graphic, installation, illustration, CIS, animation and game design.

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Corporate Identity Guidelines