• Best sold liquorice in Holland by volume

• Very high rate of sale• Proven succes• Affiliation with CliniClowns (donating

1 % of turnover to this charity)

What does the consumer think?

(various quotes from fan-mail)• “Harlekijntjes is the best tasting liquorice around…”• “Other liquorice is far less tasty…”• “We are addicted to Harlekijntjes…”• “For years I’ve been eating those delicious Harlekijntjes…• “As exerienced liquorice eater I’ve discovered that

Harlekijntjes are the best…”• “...we always get a number of bags at a time…”• “I’m on a diet, but I can’t stay away from Harlekijntjes….”

• In the food channel in the Netherlands:• No. 1 in volume;• No. 1 in number of units;• No. 1 in rate of sale

number of packs volume (kg)

HARLEKIJNTJES ZOET 375GR 185.372 69.514

VENCO SCHOOLKRIJT SALMIAK 259GR 124.358 32.209

KLENE MUNTDROP MILD ZOET 242GR 123.929 29.991

PRIVATE LABEL ENGELSE DROP GEMENGD 400GR 84.806 33.922

HARIBO PERZIKEN PERZIK 300GR 73.940 22.182

RED BAND SCHATKISTJES FRUIT 220GR 69.701 15.334

RED BAND WINEGUM FRUIT 290GR 66.375 19.249

HARIBO KERSEN KERS 300GR 62.694 18.808

VENCO ZWART WITJES SALMIAK 225GR 60.085 13.519

HARIBO ZOUTE RIJEN ZOUT 200GR 59.552 11.910

HARIBO TREKDROP ZOET 180GR 59.001 10.620

VENCO HONING DROP HONING 300GR 57.937 17.381

KLENE ZAKGELD GEMENGD 242GR 57.735 13.972

KLENE WATERWERKEN ZOUT 200GR 56.656 11.331

KATJA APEKOPPEN BANAAN 350GR 56.419 19.747

KLENE STEEKPENNINGEN PITTIG ZOETHOUT 242GR 53.824 13.025

Best sold sugar confectionery items in the Netherlandsin last 4 weeks of 2007 (food channel)

Best sold sugar confectionery items in the NetherlandsFood channel 2007

  distribution % RoS position

InfoScan Supermarkten 94 49 1

Albert Heijn 97 77 2

Super de Boer 98 46 1

C1000 95 94 1

Superunie 91 45 1

COOP Totaal 96 42 1

Hoogvliet 99 106 2

Jumbo 99 78 2

Vomar 99 61 2

Dekamarkt 100 84 1

Sperwer 84 22 1

Plus 93 49 1

Jan Linders 90 35 2

250 gramsalty

250 gramsweet

•Increasingly popular and growing fast in Finland, Sweden, Denmark, Germany

100 gramsalty

250 gramsalmiak

750 gramSweet tub

100 gramsweet

100 gramsalmiak