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BEHAVIOURALLEARNIN
THEORIERO
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CONSUMER LEARNING
IT PROCESS OF ACQUIRING OF KNOWLEDGE FROM DIFFERENT SOURCES
AND TRYING TO LEARN FROM THE EXPERIENCE YOU GET FROM THE
KNOWLEDGE AQCURIED TH
LEARNING
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LEARNING PROCESSES
INTENTIONAL
LEARNING ACQUIRED AS A RESULT OF A CAREFUL SEARCH FOR
INFORMATION
INCIDENTAL
LEARNING ACQUIRED BY ACCIDENT OR WITHOUT MUCH EFFORT
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LEARNING THEORIES
BEHAVIOURAL THEORIES
COGNITIVE THEORIES
INVOLEMENT THEORY
SOCIAL THEORY
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BEHAVIOURAL THEORIES
CLASSICAL CONDITIONING
INSTRUMENTAL CONDITIONING
MODELING OR OBSERVATIONAL LEARNING
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STRATEGIC APPLICATIONS OF CLASSICALCONDITIONING
REPETITION
STIMULUS GENERALIZATION
STIMULUS DISCRIMINATION
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REPETITION
REPETITION INCREASES STRENGTH OF ASSOCIATIONS AND SLOWS
FORGETTING
BUT OVER TIME MAY RESULT IN ADVERTISING WEAROUT.
COSMETIC VARIATIONS REDUCE SATIATION.
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STIMULU
GENERALIZATIO
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STIMULU
DISCRIMINATIO
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INSTRUMENTAL CONDITIONING
CONSUMERS LEARN BY MEANS OF TRIAL AND ERROR PROCESS IN WHICH
SOME PURCHASE B
RESULT IN MORE FAVORABLE OUTCOMES (REWARDS THAN OTHER PURCHASE
BEHAVIOURS.
A FAVORABLE EXPERIENCE IS INSTRUMENTAL IN TEACHING THE
INDIVIDUAL TO REPEAT A SPE
BEHAVIOUR.
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INSTRUMENTAL CONDITIONING
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THANKYO
