8/8/2019 BeCause Campaign Looks to Engage Young
Professionals
1/1
BUSINESS IN CALGARY
The next generation of Calgarys
leaders are taking charge for social
change, with a little help from theUnited Ways BeCause campaign.
For
many, money is the first thing that
comes to mind when discussing giving
back to the community. Money, how-
ever, is only one way people can help
make Calgary a better place.
BeCause is an ongoing campaign
with the goal of engaging Calgarys
young professionals with the hope
that this next generations of movers
and shakers will use their energy, time
and influence for the betterment of
Calgary as a whole.There is nothing like United Way
and BeCause in Calgary to make a
difference, see amazing work done
in the community and see Calgarians
truly uniting toward positive social
change, says Rhiannon MacDonnell,
co-chair of the BeCause campaign. I
get excited just thinking about it.
The army of BeCause ambassadors
work at companies throughout Calgary
and are leading the way in getting their
colleagues, friends and family involved
with United Ways BeCause initiative.
The demographic BeCause is focusing
on is between 23 to 35 years of age.
The recently launched initiative hopes
to educate and engage
Calgarys largest demo-
graphic on how to donate,
how to volunteer and how
to participate.
Calgary is Canadas
youngest city, says co-
chair Ryan Jennings. So
weve created BeCause to
be the ultimate resource
for that next generation
of leaders to find out how
to get involved. Statistics
show that the majority
of donating, volunteer-
ing and participation are
done by a small minority
of people; were here to
change that!Since the BeCause kick-
off in early September, the campaign
and its volunteers have worked tire-
lessly to put on important events that
both educated local young profession-
als and put the word out that BeCause
is an initiative that truly wants to
make an impact in Calgary.
Social change starts at an indi-
vidual level, whether its voicing my
opinion or raising awareness about
important social issues, says Ming
Ko, a BeCause ambassador.In November, the BeCause team put
on its first Black and Red Bash at The
Marquee Room. A first of its kind,
the event increased awareness of the
BeCause initiatives. Along with fun
events like the Black and Red Bash,
BeCause was also behind organizing
Living on the Edge Poverty Simula-
tions and the 2010 Timeraiser where
instead of money, attendees bid volun-
teer hours for local art. The momentum
will feed into 2011 with more events
scheduled, including the 2011 Spirits
of Gold Breakfast on Feb. 16 that will
be held at the BMO Centre.
For more information on the BeCausecampaign, check out their
website at
www.because.ca; the interactive website
has a blog and constant updates and news
on BeCause events and related issues.
News
Co-Chairs of the BeCause campaign Rhiannon MacDonnell and Ryan
Jen-nings at the BeCause kickoff this past fall.
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