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Brand Identity Brand Image Brand Elements
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HISTORY
Group
Amit BhatiaDharmesh KumarGautam AggarwalSonali SharmaSuneet Raj Gantayat
ABOUT RAYMONDABOUT RAYMOND
1999200020022006201319251986BRAND HISTORY
MARKET CONDITION
GROWTH OF TEXTILE MARKET
COMPETITOR ANALYSIS
PRICEQUALITY. SIYARAM. VIMAL. GWALIOR. DONEARPRICE Vs QUALITY
. RAYMOND
RETAIL OUTLET OBSERVATIONS
THE COMPLETE MANHIGHER-END
POSITIONING
BRAND IMAGE
The Complete ManHandsome &Well GroomedValues Family Above AllSuccessful Professional Elegant and PremiumEverlasting AppealResponsible and MatureSensitive and CaringTrust and ExcellenceMemories and OccasionsLeaderDependableCalm & ComposedDistinguished
BRAND RELATED STORIES
Doting and Supportive HusbandWhat I wore for my brothers wedding!A Sincere SonA Caring FatherMy First SuitResponsible Son-in-lawI have worn it to all my interviews since 12th grade!My Mom helped me choose my first Raymond. She (Fiance) got me this one!Respectful Student
AdvertisementsConsumers
Brand Resonance Model
,SaliencePerformanceImageryJudgmentFeelingResonanceMade to measure service with excellent fabric available to create a personalized style for a customers suit, trouser, shirt or jacket.One stop shop for all garment categories, exotic fibers. Total textile solutions,. Corporate and Function wearLeader , Trusted, SuperiorityCompleteness, Celebration, PrideConsumer Involvement, Loyalty &AttachmentBRAND RESONANCE MODEL
Brand Elements
SloganThe Complete ManJingle
BRAND ELEMENTS
Logo
The Raymond Ritual
THE RAYMOND RITUAL
RAYMOND TAILORING INITIATIVE
RAYMOND EMBRYO RESEARCH CENTRE
Thank You!