Bayer Innovation Council Sustainability Presentation2

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    Science For A Better Life

    Engaging employees in environmental sustainabilityB-Green Program: William Malpass, Bayer NZ Ltd

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    Bayer Excellence in Communication Awards Page 2

    Business Areas

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    Bayer Excellence in Communication Awards Page 3

    Full year sales: EUR 35.1 billion112,500 employees

    291 subsidiaries

    R&D expenditures: EUR 3.1 billion

    As of December 31, 2010 / Employees: March 31, 2011

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    Bayer Excellence in Communication Awards Page 4

    Key Locations /Regions

    Europe

    Africa /Middle East

    North America

    Asia / Pacific

    LatinAmerica

    The Bayer Group is a global enterprisewith companies in almost every country

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    Bayer Invests Heavily in R&DSustained innovation output from all subgroups

    * as of February 2011

    Strong pharma R&D pipelinewith round about 50 projectsin clinical trials

    More than 20% of salesbased on products launchedsince 2005

    Six new substances to beintroduced to the marketbetween 2010 and 2012 havetotal peak annual sales potentialof more than EUR 1 billion

    Input Output*

    67.7 %

    7.6%

    23.6%

    1.1%

    Bayer MaterialScienceEUR 231 million

    R&D staff: ~1,000

    Bayer HealthCareEUR 2,066 million

    R&D staff: ~7,700

    Bayer CropScienceEUR 722 million

    R&D staff: ~4,300

    OtherEUR 34 million

    R&D staff: ~200

    R&D budget

    2010:

    EUR 3.1 bn

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    Commitment to the principles of sustainabledevelopment and our role as a socially andethically responsible corporate citizen

    Economy, ecology and social commitmentare objectives of equal rank

    Social activities in the fields of education andresearch, environment and nature, basicsocial needs, sports and the arts

    Bayer Science & Education Foundation:Support for talented schoolchildren, ambitiousstudents and outstanding scientists

    Bayer Cares Foundation:Improve living conditions at our sitesand solve central social problems

    Foundations:

    Sustainable Development and

    Corporate Social Responsibility

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    Why? The case for a local sustainability

    initiative

    Fulfil Bayers commitment to climate change at alocal level in Australia and New Zealand

    Create a local environmental strategy where wecan make a difference

    Build on the global Climate Change Program

    Provides a local context for our 850 employees

    Complement Bayers Mission Statement Science For A Better Life.

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    Survey

    93% - environmental sustainability will be veryimportant to Bayer in the future

    90% - environmental sustainability important tothem in their personal lives.

    94% - changing their behaviour can improveBayers sustainability performance.

    33% believed leaders not committed

    47% did not know how to help

    36% didnt think it a priority

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    Employee Champions: Green Team

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    Top level endorsement

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    Results

    Champions workshops

    30 champions - 3 workshops - 2 countries

    100% agreed or strongly agreed that the workshop, Bayersustainability strategy and their role as a champion were

    important and valuable.

    Online training

    64 managers and champions completed pilot

    81% wish to undertake further education

    91% want to get more involved in Bayers sustainability

    initiatives

    100% thought the sustainability office challenge would bevaluable to all employees

    91% want to know how they can reduce their personal footprint.

    Global feedback

    This is fantastic. Can we borrow?

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    Pilot online training

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    Visual identity and logo

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    1. Green Transport

    2. Improving energy

    efficiency

    1. Reduce Water

    2. Increase Water

    Efficiency

    1. Increase Recycling

    2. Reduce Waste

    3. Greener packaging

    1. Raise StakeholderAwareness

    2. Tailored platformsfor each business

    10% Efficiency & Waste 10% Production & Operations External

    Our Environmental Strategy

    Four focus areas and TARGETS

    11% Reduction

    Behavioural change !

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    Think. Act. Live.

    Add montage from guidebook.

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    B-Green intranet site

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    Guidebook

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    Employee Challenge

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    Employee Challenge: weekly email teasers

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    Vincent Truijens

    Bayer Corporate & Business Services

    I haven't replaced all myincandescent bulbs with energy-saving fluorescent bulbs. I know Ishould. I know it's good for theenvironment.

    Photo = 12cm x 11cm

    or340px x 312px

    Planets to maintainlifestyle 3.4

    I intend to change them at home.

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    Rob Hall

    Bayer CropScience

    I have gone through thousands ofnappies with my one-year old son!Im not prepared to wash cloth

    nappies, so

    Photo = 12cm x 11cm

    or340px x 312px

    I'll have to repent by clocking upthousands of km on my bike

    instead!

    Planets to maintain

    lifestyle 3.8

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    Bayer Excellence in Communication Awards Page 24

    David Clarke

    Bayer CropScience

    As a Queenslander it seems I dontlike darkness - I always forget to

    turn the lights out!

    Photo = 12cm x 11cm

    or340px x 312px

    I am going to put yellow post-it noteson lights and equipment to remind meto switch off - until it becomes a habit!

    Planets to maintainlifestyle 5.6

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    Kirsten Impey

    Corporate Communications

    I remember to buy the reusablebags, but I NEVER remember totake them into the shopping centre

    with me.

    Photo = 12cm x 11cm

    or340px x 312px

    I will put them in the boot of mycar.

    Planets to maintain

    lifestyle 3.4

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    Jackie Herd

    Environment, Health & Safety

    I buy too much water in plasticbottles: it takes a lot of energy to get

    the bottles to me in the shop.

    Photo = 12cm x 11cm

    or340px x 312px

    I am going to take a proper bottlefrom home from now on.

    Planets to maintain

    lifestyle XXX

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    Mark Sargent

    Consumer Care

    Anyone who has seen my officeknows that filing is not my strongpoint. Neither, unfortunately, is

    recycling paper.

    Photo = 12cm x 11cm

    or340px x 312px

    I am going to print less paper.

    Planets to maintain

    lifestyle XXX

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    Bayer Excellence in Communication Awards Page 28

    Eric Ruggirello

    Finance & Administration

    I know that I spend TOO LONG inthe shower.

    Photo = 12cm x 11cm

    I will set a timer to makesure I have shorter

    showers

    Planets to maintainlifestyle 4.6

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    B-Green launch: CEO Roadshow

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    Results

    Roadshow

    524 employees - 9 events - 5 cities - 2 countries

    (840 total employees)

    85% - overwhelmingly positive (Excellent, Enlightening, GreatProgram, A responsible attitude and fully support it, improves Bayers

    reputation). 95% - launch of B-Green (and Bayers focus on environmental

    sustainability) was highly relevant to them.

    94% found the B-Green DVD relevant to them in their business.

    B-Green Hub More than 200 suggestions submitted from employees

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    Examples of small changes

    56 new eco- friendly vehicles ordered through

    the new green policy in May 2009. (A reductionof 107 tonnes CO2 equivalent emissions/year.)

    Delamping in carparks, foyers, lunch areas,hallways etc

    Timers and sensors on lighting, electronicequipment and taps

    Biodegradable kitchenware

    Installing ecobulbs

    Blinds installed to reduce heat transmission

    Employee suggestionMakrolon sheeting skylights in two warehouses- improve lighting and reduce energyconsumption.

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    Examples of small changes

    Marketing teams are cleaning up databases to reduce mailouts

    Accounts have organised for all employee phone bills to be distributedonline

    35 employees joined the Ride to Work day.

    Employee suggestion: install bike racks.

    Many continue to ride regularly

    Employees at home

    Say no to ATM receipts

    Buy local produce only

    Catch public transport

    Hang laundry on the line, not electric dryer

    Shorter showers

    Plant vegetable gardens

    Car pooling

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