2. Background Predominantly Islamic country 160 million
consumers Bangladesh is an emerging market (Next 11) with a
developing advertising industry. Advertisements have often featured
puns and/or references to Bengali literature (underdeveloped). In
recent years, Bengali advertising is trending more on visuals and
soft selling as advertisers have become more savvy and consumers
have become more receptive. Advertisements often feature only
Bangla as the common language. Often feature women in traditional
Bengali/Indian attire. Often feature Bengali/Indian music and
bright colors. Often display a sense of nationalism.
3. 1st Advertisement: Share a Coke Ramadan Islamic symbolism is
subtly placed into the ad with multiple stars and one large
crescent. All of the ad text is in Bangla. The national identity of
Bangladesh is maintained, down to the skin tones of the hands
featured in the ad.
4. 2nd Advertisment: Robi Telecom Both subjects are Bengali and
the text is once again in Bangla The woman is dressed in
traditional Bengali/Indian attire and the colors of her outfit
represent the Bangladeshi flag. Colors are consistent through out
the advertisement.
5. 3rd Advertisement: Banglalink Central focus is a Bengali
youth in his travel through the homeland. Emphasis on the country
of origin. The country is the background. The music is in Bangla.
Selfie concept indicates the status of Bangladesh as an emerging
economy.
6. Summary Advertising in Bangladesh reflects its status as an
emerging market. Advertisements usually contain some element of
national pride. State of advertising is less developed than those
of the most advanced economies but recent trends show growth.