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2019-2020General Rate Card
P.O. Box 14257Gainesville, FL 32604
(352) 376-4482Fax: (352) 376-4556
6
University Community Market Information$6 billion market.University of Florida students - 55,862University of Florida faculty and staff - 14,101University of Florida annual payroll - $1.26 BillionUniversity of Florida as an institution spends an additional $591,655,2289.00 annually on goods and services. University of Florida employs 11% of the Gainesville work force. Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida. Gainesville also has the lowest median age of any major market in the state. More than 93.6% of the student population are loyal readers of The Alligator.
Bonus Market Santa Fe College, students earning credit - 22,603Non-credit and community education students - approx. 808Santa Fe College faculty and staff - 738 full timeSanta Fe College as an institution spends a total of $80.8 million for salaries, goods and services.
ALLIGATOR READERS’ EXPENDITURE INFORMATION*TOTAL ITEMS SURVEYED
YEARLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Audio Visual Equipment (Stereo, TV) ............................................................... $9,519,859Bicycles ............................................................................................................................2,631,176Computer Hardware ............................................................................................... 35,071,224Home Furnishings / Appliances .......................................................................... 13,706,510Jewelry ............................................................................................................................8,170,424Life & Health Insurance.......................................................................................... 16,729,706Tires / Tire Repair ..................................................................................................... 10,359,861Vehicle Detailing / Modification ............................................................................5,175,805Vehicle Insurance ..................................................................................................... 38,198,005Vehicle Maintenance and Repair ....................................................................... 31,425,513
TOTAL...................................................................................................$170,988,083
BI-WEEKLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Eating Out ................................................................................................................... $4,438,256Take Out/ Delivery ......................................................................................................2,931,756
TOTAL.........................................................................................................$7,370,012
MONTHLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Air, Bus or Train Tickets ......................................................................................... $1,501,779Arts, Crafts & Stationery ..............................................................................................434,672Athletic Events .................................................................................................................975,097Auto Accessories / Cleaning Products ....................................................................577,178Balloons and Flowers .....................................................................................................338,172Books ................................................................................................................................2,523,396Buying Music, Movies or Video Games ..............................................................1,283,013Clothing and Shoes .....................................................................................................4,859,247Computer Software ........................................................................................................327,881Concerts or Plays ............................................................................................................792,589Cosmetics & Toiletries ...............................................................................................1,546,144Exercise Classes, Health Spas or Gym Memberships .......................................724,295Groceries ..................................................................................................................... 10,992,458Hair Cutting & Styling ................................................................................................1,368,516Housewares / Home Improvement ......................................................................1,267,688Laundry / Cleaning / Clothes Repair ....................................................................1,089,705Lounges, Bars & Clubs ...............................................................................................3,471,029Movies..................................................................................................................................894,062Packaged Alcohol ........................................................................................................2,518,525Pet Care & Accessories ................................................................................................822, 598Photo Equipment, Supplies & Processing ..............................................................294,685Plants & Garden Supplies .............................................................................................940,304Sporting & Recreational Goods .............................................................................1,660,499Tobacco Products ............................................................................................................634,208
TOTAL .................................................................................................... $41,837,739
THREE YEAR EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Home ........................................................................................................................$205,501,013New or Used Boat .......................................................................................................8,408,312New or Used Car, Truck or Van ........................................................................ 357,924,124New or Used Mobile Home .................................................................................. 25,971,767New or Used Moped ..................................................................................................1,016,647New or Used Motorcycles .......................................................................................1,583,688
TOTAL...................................................................................................$600,405,552
*Conducted by an independent study
5
Modular Ad Sizes Available
1. Full page: 5 cols. x 13 inches .......................................... 65 col. inches2. Three-Quarter page: 5 cols. x 10 inches .................. 50 col. inches3. Half page: 5 cols. x 6.5 inches ....................................... 32.5 col. inches4. Quarter page: 4 cols. x 4 inches ................................... 16 col. inches 2 cols. x 8 inches .................................... 16 col. inches5. Eighth page: 2 cols. x 4 inches ...................................... 8 col. inches
Electronic Ad Submission
Preferred file formats:
• PDFThis format produces the best results. Special care should be taken to ensure all elements are embedded when distilling the file. Call for a camera ready specifications sheet for proper settings: (352) 376-4482.
•EPS and TIFNote: .tif files are bitmapped, which means the entire image may have a fine dot pattern in it. This can make small text difficult, if not impossible, to read. Using the PDF format will eliminate this problem.
How to send electronic files: - E-mail attachments to [email protected]: not all ads can be sent by e-mail, as some ISPs enforce size limits
on attachments.
Application-specific formats: Adobe Photoshop CS4, InDesign CS3, and Illustrator 10.
Important Information for Electronic Files: -Be sure to embed all fonts in your file. We have many fonts in our
collection, but may not have the ones your file needs. -We cannot edit your files after they are submitted. If you need to
change text or art, you will need to do this yourself and resubmit the file.
17 Classified Rates 373-FIND q e t yDeadline is the same as stated in section 14 of this rate card. Classified advertisements may be placed through the website, in person, by mail, telephone, e-mail, or fax. We accept MasterCard or VISA. All classifieds are payable in advance except those placed by commercial accounts. You can request a credit account application which can take two to three weeks to process. An advertisement may be canceled at any time, but no refunds will be given and no credit may be obtained. You may extend your ad as many times as you wish. As long as you meet the deadline, the lower rates will continue to apply. Deadlines will be adjusted for holidays, breaks and special issues.
A basic size ad is 5 lines/32 characters per line (a character being a letter, space, punctuation mark or number. Capital letters count as two character spaces.)Note: Prices below are for consecutive run dates both in print AND online. 1 day = $12.00 2 days = $22.50 3 days = $30.00 4 days = $37.50 5 days = $45.00Additional day after 5 = $4.50 each
The Largest College Newspaper in the Nation.The Largest College Market in Florida
• 14,000 daily circulation, with a local readership of more than 40,000
• One of the largest university populations in the Southeast, the University of Florida
• The highest percentage of young adults, aged 18-34 years, of any major market in Florida
• $6 billion per year market• Inexpensive rates and CPM• ROP Newsplan discounts; standard agency discounts• 5 column format; short tab size gives you full-page impact
at less cost• Free Standing Inserts with frequency discounts• Standardized rate card and invoice
OPTIONS
• Additional lines over the first five are $3.00 per additional line per day
• Bold print in any part of your entire ad adds an additional 50% to the subtotal.
• Centering of type or elements adds a one-time charge of $6.00. As long as your ad runs consecutively you are not recharged for this service.
• Logos can be used in your ad. A logo counts as five lines of your ad and has an additional $7.50 charge. We do not design logos. You must provide us with the logo in .jpeg, .png, or .svg format.
• Larger fonts are available as follows: 7 point font is our standard size for classified ads 10 point font counts as 2 lines and has a width of approximately 22 characters 14 point font counts as 3 lines and has a width of approximately 16 characters 18 point font counts as 4 lines and has a width of approximately 12 characters 24 point font counts as 5 lines and has a width of approximately 9 characters
Further information regarding classified advertising is available upon request. Classified placement of display advertisements is available upon request at the same column width retail advertising rates. Contact the Display Advertising Department regarding classified display ads.
20 Circulation 14,000
Founded: 1906. The Alligator is circulated free of charge on the University of Florida campus at locations determined to be the high traffic areas of classroom, administration, residential and service buildings. The Alligator is circulated at Santa Fe College campus in locations of high traffic areas. The Alligator also circulates copies at off-campus locations for the convenience of UF and Santa Fe community members and spouses who may not go to campus on that particular day, and for members of the general public. The off-campus locations include shopping malls and plazas, the public library, convenience stores and other high traffic areas. Circulation figures available as Publisher’s sworn statement.
MEMBERSHIPS
Corporate and individual memberships include: American Advertising Federation, Associated Collegiate Press, Better Business Bureau, College Media Advisors, College Newspaper Business & Advertising Managers, First Amendment Foundation, Florida Press Association, Gainesville Advertising Federation, Gainesville Area Chamber of Commerce, International Newspaper Financial Executives, Investigative Reporters & Editors, Newspaper Association of America, Society of News Design, Southern University Newspapers, Society of Professional Journalists.
2
August 2019
The Independent Florida AlligatorP.O. Box 14257, Gainesville, FL 32604http://www.alligator.orgDisplay Advertising (352) 376-4482 Fax (352) 376-4556 E-mail [email protected] Advertising (352) 373-3463Business (352) 376-3015
Published mornings Monday, Wednesday and Friday, Fall and Spring semesters, and Tuesdays and Thursdays, Summer semester. Refer to calendar on page 3 for exceptions.
2019-2020 GENERAL RATE CARD
1 PersonnelGeneral Manager ............................................................. Shaun O’Connor Classified Advertising Manager .............................................Ellen LightAdvertising Office Manager ................................... Cheryl del Rosario
2 Representatives re:fuel10 Abeel RoadCranbury, NJ 08512(609) 655-8878
Intersect Media Solutions610 Crescent Executive CT, Suite 112Lake Mary, FL 32746-2111866-404-5913
3 Commission and Cash Discount15% to agencies recognized by The Alligator; 2% for billed or charge clients/customers who remit payment within 10 days of invoice date. Payment required with order unless credit approved in advance.
4 Policy-All ClassificationsRate based on 5-column format. Rates will be published 30 days prior to revisions. Newsplan rates are based on annual contract and not subject to rate change during the contract period. Contracts not fulfilled will require the advertiser pay a contract adjustment calculated at the actual earned rate. Although The Alligator reserves the right to refuse to accept a particular advertisement for any reason, the following types of advertising are generally acceptable: alcohol, feminine hygiene products and birth control advertising.
(Founded: 1906)
Table of ContentsA
Advertising Rates ................................................ p. 3Agency Commission ........................................... p. 2Avenue, The ........................................................... p. 4
B
Billing Discount .................................................... p. 2Black and White, Run of Paper (ROP) ......... p. 3
C
Centerfold (Double Truck) ............................... p. 4Circulation .............................................................. p. 5Classified Rate ...................................................... p. 5Color Rates ............................................................ p. 3Color Separations ................................................ p. 3Commission ........................................................... p. 2
D
Deadlines (Closing Time) .................................. p. 4Double Truck (Centerfold) ............................... p. 4
E
Electronic Ad Submission ................................. p. 5EPS format ............................................................. p. 5
I
Inserts ...................................................................... p. 3, 4
M
Market Information ............................................ p. 6Mechanical Measurements ............................. p. 4Memberships ........................................................ p. 5Modular Ad Sizes ................................................. p. 5
N
Newsplan Inches .................................................. p. 3
O
Open Rate............................................................... p. 3
P
PDF ........................................................................... p. 5Personnel ................................................................ p. 2Publication Calendar ......................................... p. 3
R
Representatives ................................................... p. 2 ROP Requirements ............................................. p. 4
S
Special Days/Pages/Features ......................... p. 4, 5Special Sections .................................................... p. 4Split-Run ................................................................. p. 4Standard ROP Advertising Units .................. p. 3, 4
T
Tif format ................................................................ p. 5
4
Two copies of each proposed insert must be submitted to the Advertising Director of The Alligator at least two weeks prior to the scheduled insertion and before the inserts are shipped to the printer.
Full-size sections (folded to tabloid) take the rate of a comparable number of tabloid pages (e.g. an 8-page, full size section is equivalent to a 16-page tabloid.) Marriage-insert discounts and further details are available from the Advertising Director. Final products must be no larger than 11” x 14”. All printed sections must be properly folded to size, skidded and/or boxed and shipped prepaid to The Alligator’s printer.
9 Split-RunSplit-run is available on the following basis:
1. The advertisement must be the same size for all splits and must have a minimum size of 40 column inches for each ad.
2. An additional $15 per thousand will be charged for each of the splits.
3. A minimum 6,000 copies will be changed in the split. 4. A split involving color may be (color/no color), (color A/color B) or
(color A/color B/no color).5. Charges for split-run color will be on a per thousand basis with a
minimum of 6,000 copies with color. Normal color charges will be added to the split-run cost.
Split-run is not available in special sections.
11 Special Days/ Pages/ Features
Best Food Day ...................................................................Wednesday Entertainment section .......................Wednesday’s The Avenue Restaurant Guide ..................Wednesday / Tuesdsay (summer) Worship Guide ..................................Friday / Thursday (summer)
The Avenue is the entertainment section of The Alligator designed to find out what to do and where to go in the Gainesville area. The Avenue contains stories, reviews and listings. Restaurant Guide is a paid dining listing. Worship Guide is a paid listing of places of worship.
Special SectionsSpecial Section Month to Run Welcome Back ......................................................................... August Thisisthefirstissueoffallandallowsbusinessesto reintroduce themselves to readers. Family Weekend ..................................................................... September
Homecoming issue ................................................................. October This souvenir edition is passed out along the Homecoming parade route. Student Living Guide ............................................................. November Apartmentandhousingguidethatrunsaspartof The Alligator. Local Living Guide .................................................................. December Dedicatedtolocalswhostayintownoversemesterbreak. Itincludesamapshowinglocationsofadvertisers.Spring Welcome Back ........................................................... January Thisisthefirstissueofspringandallowsbusinessesto reintroduce themselves to readers.Fun and Fitness ........................................................................ February Thissectionfeatureshealth-relatedarticlesand advertisementsgearedtowardstudenthealthandwellness.Spring Break Getaway .......................................................... TBA
Student Living Guide ............................................................. March Apartment and housing guide.
NCCAA Braket ......................................................................... March
Local Living Guide .................................................................. April Dedicated to locals who stay in town over semester break.
Thanks for Staying .................................................................. May
New Student Edition.............................................................. August NSE is published for incoming students to start fall and has helpful information and ads about Gainesville.
Special Sections calendar available upon request.
12 ROP Depth/ Height Requirements
Minimum depth: 1 column inch. No advertisements may be wider in the number of columns than deep in inches except for tie-in advertising. No portion of a column width will be sold.
Minimum height: 1 inch. No advertisements will be sold in increments other than 1/4, 1/2 or full inches deep. Copy over 10 inches deep will be centered vertically on the page and billed as a full 13 inches. Step advertisements available at no extra charge.
13 Contract and Copy Regulations
SRDS codes: 1, 2, 3, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16, 18, 19, 20, 21, 23, 24, 25, 26, 27, 28.
14 Closing Times
Publication Deadline Monday ........................................4 p.m., previous Thursday Wednesday ...................................... 4 p.m., previous Friday Friday ......................................4 p.m., previous Wednesday -Deadlines are adjusted around holidays, breaks and special issues. -Special issue deadlines are set by the Advertising Director. -Deadlines for original art, photography, and proofs are advanced a
minimum of one working day prior to the normal deadline.
15 Mechanical Measurements
-Printing Process: Offset, 85 - line halftone screen -Full-page size: 5 cols. x 13 inches (65 column inches) 61,60 picas x 78 picas 10 1/4 inches x 13 inches -Centerfold (double truck) pages: 11 cols. x 13 inches (143 column inches) 127,8 picas x 13 picas 21 5/16 inches x 13 inches
-Centerfold advertisements must be at least 11 inches deep and 11 columns wide.
-Ads over 11” in height will be priced as if 13”.
Standard ROP Advertising Units Sizes Columns Width in inches 1 ....................................................1.9
2 ....................................................4.0 3 ....................................................6.1 4 ....................................................8.2 5 ....................................................10.25 11 ..................................................21.0
3
5 Black/White RatesEffective Publication Date: Aug. 19, 2019
Open Rate, per column inch: $47.75
Standard ROP Advertising Units Rates
Minimum, if any, float used. Advertiser not charged for any float that occurs.
Newsplan Inches Equivalent
7 Color Rates and Data
Available daily. No minimum size required. Color rates are net rates and are not commissionable. Use ROP rate plus the following costs:
Black and 1 color ......................................................$60 Black and 2 colors ................................................. $115 Four-color process ............................................... $235
Closing dates: Scheduling and cancellation date three (3) working days in advance; printing material three (3) working days in advance.
8a Inserts
Rates for preprint insertions are net rates and are not commissionable. Insertion rate of preprinted material by size and number of pages:
Insertion rates of preprinted material by size and number of pages: FREQUENCY RATES
Retail 1-4 times 5-8 9-12 13-16 17-20 21 & abovesingle sheet $32.00 31.00 30.00 29.00 28.00 27.004-8 pages 37.00 36.00 35.00 34.00 33.00 32.0012-16 pages 49.00 48.00 47.00 46.00 45.00 44.00 20-24 pages 62.00 61.00 60.00 59.00 58.00 57.0028-32 pages 66.00 65.00 64.00 63.00 62.00 61.0035 & above 70.00 69.00 68.00 67.00 66.00 65.00
A full run of 18,000 inserts is required (insert must be 1 page or larger).
Any item larger than the maximum size (11” x 14”) must be folded before delivery and priced by the Advertising Director. Preprints above 32 tabloid pages, certain card or product-sample inserts can only be accepted upon special arrangements. Preprints are inserted mechanically for better coverage. Minimum insert size is 5.75” x 7”. No metal objects can be attached to any portion of an insert. For even distribution, minimum size should be an 8-page tabloid or 16-page quarter fold. Inserts under 8-page tabloid cannot be guaranteed 100% coverage. All inserts under the above sizes should be at least 8/1000 of an inch thick, or the equivalent of 40 lb. paper, to avoid misses and duplication. Neat, well-secured packaging, as well as having the ink well dried before stacking is essential to efficient distribution.
1-1.5 ................ $71.631-2 ...................... 95.501-3.5 ................ 167.131-5.25 ............. 250.691-7 ................... 334.251-10.5 ...........501.3751-13 ................. 620.75
2-2 ................... 191.002-3 ................... 286.502-3.5 ................ 334.252-5.25 ............. 477.502-7 ................... 668.502-10.5 ..........1,002.752-13 ..............1,241.50
3-5.25 ............. 752.063-7 ................1,002.753-10.5 ..........1,504.133-13 ..............1,862.25
4-5.25 ..........1,002.754-7 ...................... 1,3374-10.5 ..........2,005.504-13 ..............2,483.00
5-7 ................1,671.255-10.5 ..........2,506.885-13 ..............3,103.75
Pages132852
Disc.10%15%20%
Daily$42.98 40.59 38.20
Inches845
1,8203,380
PUBLICATION CALENDARThe Alligator is published Monday-Wednesday-Friday with exceptions.Publication schedule is shown in the shaded areas below.
Fall Semester 2019 (16 weeks, 43 issues)
Spring Semester 2020 (15 weeks, 43 issues)
Summer Semester 2020 (12 weeks, 24 issues)
AUGUST 2019
JANUARY 2020
MAY 2020
SEPTEMBER 2019
FEBRUARY 2020
JUNE 2020
OCTOBER 2019
MARCH 2020
JULY 2020
NOVEMBER 2019
APRIL 2020
AUGUST 2020
DECEMBER 2019
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
2
August 2019
The Independent Florida AlligatorP.O. Box 14257, Gainesville, FL 32604http://www.alligator.orgDisplay Advertising (352) 376-4482 Fax (352) 376-4556 E-mail [email protected] Advertising (352) 373-3463Business (352) 376-3015
Published mornings Monday, Wednesday and Friday, Fall and Spring semesters, and Tuesdays and Thursdays, Summer semester. Refer to calendar on page 3 for exceptions.
2019-2020 GENERAL RATE CARD
1 PersonnelGeneral Manager ............................................................. Shaun O’Connor Classified Advertising Manager .............................................Ellen LightAdvertising Office Manager ................................... Cheryl del Rosario
2 Representatives re:fuel10 Abeel RoadCranbury, NJ 08512(609) 655-8878
Intersect Media Solutions610 Crescent Executive CT, Suite 112Lake Mary, FL 32746-2111866-404-5913
3 Commission and Cash Discount15% to agencies recognized by The Alligator; 2% for billed or charge clients/customers who remit payment within 10 days of invoice date. Payment required with order unless credit approved in advance.
4 Policy-All ClassificationsRate based on 5-column format. Rates will be published 30 days prior to revisions. Newsplan rates are based on annual contract and not subject to rate change during the contract period. Contracts not fulfilled will require the advertiser pay a contract adjustment calculated at the actual earned rate. Although The Alligator reserves the right to refuse to accept a particular advertisement for any reason, the following types of advertising are generally acceptable: alcohol, feminine hygiene products and birth control advertising.
(Founded: 1906)
Table of ContentsA
Advertising Rates ................................................ p. 3Agency Commission ........................................... p. 2Avenue, The ........................................................... p. 4
B
Billing Discount .................................................... p. 2Black and White, Run of Paper (ROP) ......... p. 3
C
Centerfold (Double Truck) ............................... p. 4Circulation .............................................................. p. 5Classified Rate ...................................................... p. 5Color Rates ............................................................ p. 3Color Separations ................................................ p. 3Commission ........................................................... p. 2
D
Deadlines (Closing Time) .................................. p. 4Double Truck (Centerfold) ............................... p. 4
E
Electronic Ad Submission ................................. p. 5EPS format ............................................................. p. 5
I
Inserts ...................................................................... p. 3, 4
M
Market Information ............................................ p. 6Mechanical Measurements ............................. p. 4Memberships ........................................................ p. 5Modular Ad Sizes ................................................. p. 5
N
Newsplan Inches .................................................. p. 3
O
Open Rate............................................................... p. 3
P
PDF ........................................................................... p. 5Personnel ................................................................ p. 2Publication Calendar ......................................... p. 3
R
Representatives ................................................... p. 2 ROP Requirements ............................................. p. 4
S
Special Days/Pages/Features ......................... p. 4, 5Special Sections .................................................... p. 4Split-Run ................................................................. p. 4Standard ROP Advertising Units .................. p. 3, 4
T
Tif format ................................................................ p. 5
4
Two copies of each proposed insert must be submitted to the Advertising Director of The Alligator at least two weeks prior to the scheduled insertion and before the inserts are shipped to the printer.
Full-size sections (folded to tabloid) take the rate of a comparable number of tabloid pages (e.g. an 8-page, full size section is equivalent to a 16-page tabloid.) Marriage-insert discounts and further details are available from the Advertising Director. Final products must be no larger than 11” x 14”. All printed sections must be properly folded to size, skidded and/or boxed and shipped prepaid to The Alligator’s printer.
9 Split-RunSplit-run is available on the following basis:
1. The advertisement must be the same size for all splits and must have a minimum size of 40 column inches for each ad.
2. An additional $15 per thousand will be charged for each of the splits.
3. A minimum 6,000 copies will be changed in the split. 4. A split involving color may be (color/no color), (color A/color B) or
(color A/color B/no color).5. Charges for split-run color will be on a per thousand basis with a
minimum of 6,000 copies with color. Normal color charges will be added to the split-run cost.
Split-run is not available in special sections.
11 Special Days/ Pages/ Features
Best Food Day ...................................................................Wednesday Entertainment section .......................Wednesday’s The Avenue Restaurant Guide ..................Wednesday / Tuesdsay (summer) Worship Guide ..................................Friday / Thursday (summer)
The Avenue is the entertainment section of The Alligator designed to find out what to do and where to go in the Gainesville area. The Avenue contains stories, reviews and listings. Restaurant Guide is a paid dining listing. Worship Guide is a paid listing of places of worship.
Special SectionsSpecial Section Month to Run Welcome Back ......................................................................... August Thisisthefirstissueoffallandallowsbusinessesto reintroduce themselves to readers. Family Weekend ..................................................................... September
Homecoming issue ................................................................. October This souvenir edition is passed out along the Homecoming parade route. Student Living Guide ............................................................. November Apartmentandhousingguidethatrunsaspartof The Alligator. Local Living Guide .................................................................. December Dedicatedtolocalswhostayintownoversemesterbreak. Itincludesamapshowinglocationsofadvertisers.Spring Welcome Back ........................................................... January Thisisthefirstissueofspringandallowsbusinessesto reintroduce themselves to readers.Fun and Fitness ........................................................................ February Thissectionfeatureshealth-relatedarticlesand advertisementsgearedtowardstudenthealthandwellness.Spring Break Getaway .......................................................... TBA
Student Living Guide ............................................................. March Apartment and housing guide.
NCCAA Braket ......................................................................... March
Local Living Guide .................................................................. April Dedicated to locals who stay in town over semester break.
Thanks for Staying .................................................................. May
New Student Edition.............................................................. August NSE is published for incoming students to start fall and has helpful information and ads about Gainesville.
Special Sections calendar available upon request.
12 ROP Depth/ Height Requirements
Minimum depth: 1 column inch. No advertisements may be wider in the number of columns than deep in inches except for tie-in advertising. No portion of a column width will be sold.
Minimum height: 1 inch. No advertisements will be sold in increments other than 1/4, 1/2 or full inches deep. Copy over 10 inches deep will be centered vertically on the page and billed as a full 13 inches. Step advertisements available at no extra charge.
13 Contract and Copy Regulations
SRDS codes: 1, 2, 3, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16, 18, 19, 20, 21, 23, 24, 25, 26, 27, 28.
14 Closing Times
Publication Deadline Monday ........................................4 p.m., previous Thursday Wednesday ...................................... 4 p.m., previous Friday Friday ......................................4 p.m., previous Wednesday -Deadlines are adjusted around holidays, breaks and special issues. -Special issue deadlines are set by the Advertising Director. -Deadlines for original art, photography, and proofs are advanced a
minimum of one working day prior to the normal deadline.
15 Mechanical Measurements
-Printing Process: Offset, 85 - line halftone screen -Full-page size: 5 cols. x 13 inches (65 column inches) 61,60 picas x 78 picas 10 1/4 inches x 13 inches -Centerfold (double truck) pages: 11 cols. x 13 inches (143 column inches) 127,8 picas x 13 picas 21 5/16 inches x 13 inches
-Centerfold advertisements must be at least 11 inches deep and 11 columns wide.
-Ads over 11” in height will be priced as if 13”.
Standard ROP Advertising Units Sizes Columns Width in inches 1 ....................................................1.9
2 ....................................................4.0 3 ....................................................6.1 4 ....................................................8.2 5 ....................................................10.25 11 ..................................................21.0
3
5 Black/White RatesEffective Publication Date: Aug. 19, 2019
Open Rate, per column inch: $47.75
Standard ROP Advertising Units Rates
Minimum, if any, float used. Advertiser not charged for any float that occurs.
Newsplan Inches Equivalent
7 Color Rates and Data
Available daily. No minimum size required. Color rates are net rates and are not commissionable. Use ROP rate plus the following costs:
Black and 1 color ......................................................$60 Black and 2 colors ................................................. $115 Four-color process ............................................... $235
Closing dates: Scheduling and cancellation date three (3) working days in advance; printing material three (3) working days in advance.
8a Inserts
Rates for preprint insertions are net rates and are not commissionable. Insertion rate of preprinted material by size and number of pages:
Insertion rates of preprinted material by size and number of pages: FREQUENCY RATES
Retail 1-4 times 5-8 9-12 13-16 17-20 21 & abovesingle sheet $32.00 31.00 30.00 29.00 28.00 27.004-8 pages 37.00 36.00 35.00 34.00 33.00 32.0012-16 pages 49.00 48.00 47.00 46.00 45.00 44.00 20-24 pages 62.00 61.00 60.00 59.00 58.00 57.0028-32 pages 66.00 65.00 64.00 63.00 62.00 61.0035 & above 70.00 69.00 68.00 67.00 66.00 65.00
A full run of 18,000 inserts is required (insert must be 1 page or larger).
Any item larger than the maximum size (11” x 14”) must be folded before delivery and priced by the Advertising Director. Preprints above 32 tabloid pages, certain card or product-sample inserts can only be accepted upon special arrangements. Preprints are inserted mechanically for better coverage. Minimum insert size is 5.75” x 7”. No metal objects can be attached to any portion of an insert. For even distribution, minimum size should be an 8-page tabloid or 16-page quarter fold. Inserts under 8-page tabloid cannot be guaranteed 100% coverage. All inserts under the above sizes should be at least 8/1000 of an inch thick, or the equivalent of 40 lb. paper, to avoid misses and duplication. Neat, well-secured packaging, as well as having the ink well dried before stacking is essential to efficient distribution.
1-1.5 ................ $71.631-2 ...................... 95.501-3.5 ................ 167.131-5.25 ............. 250.691-7 ................... 334.251-10.5 ...........501.3751-13 ................. 620.75
2-2 ................... 191.002-3 ................... 286.502-3.5 ................ 334.252-5.25 ............. 477.502-7 ................... 668.502-10.5 ..........1,002.752-13 ..............1,241.50
3-5.25 ............. 752.063-7 ................1,002.753-10.5 ..........1,504.133-13 ..............1,862.25
4-5.25 ..........1,002.754-7 ...................... 1,3374-10.5 ..........2,005.504-13 ..............2,483.00
5-7 ................1,671.255-10.5 ..........2,506.885-13 ..............3,103.75
Pages132852
Disc.10%15%20%
Daily$42.98 40.59 38.20
Inches845
1,8203,380
PUBLICATION CALENDARThe Alligator is published Monday-Wednesday-Friday with exceptions.Publication schedule is shown in the shaded areas below.
Fall Semester 2019 (16 weeks, 43 issues)
Spring Semester 2020 (15 weeks, 43 issues)
Summer Semester 2020 (12 weeks, 24 issues)
AUGUST 2019
JANUARY 2020
MAY 2020
SEPTEMBER 2019
FEBRUARY 2020
JUNE 2020
OCTOBER 2019
MARCH 2020
JULY 2020
NOVEMBER 2019
APRIL 2020
AUGUST 2020
DECEMBER 2019
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
3
2
August 2019
The Independent Florida AlligatorP.O. Box 14257, Gainesville, FL 32604http://www.alligator.orgDisplay Advertising (352) 376-4482 Fax (352) 376-4556 E-mail [email protected] Advertising (352) 373-3463Business (352) 376-3015
Published mornings Monday, Wednesday and Friday, Fall and Spring semesters, and Tuesdays and Thursdays, Summer semester. Refer to calendar on page 3 for exceptions.
2019-2020 GENERAL RATE CARD
1 PersonnelGeneral Manager ............................................................. Shaun O’Connor Classified Advertising Manager .............................................Ellen LightAdvertising Office Manager ................................... Cheryl del Rosario
2 Representatives re:fuel10 Abeel RoadCranbury, NJ 08512(609) 655-8878
Intersect Media Solutions610 Crescent Executive CT, Suite 112Lake Mary, FL 32746-2111866-404-5913
3 Commission and Cash Discount15% to agencies recognized by The Alligator; 2% for billed or charge clients/customers who remit payment within 10 days of invoice date. Payment required with order unless credit approved in advance.
4 Policy-All ClassificationsRate based on 5-column format. Rates will be published 30 days prior to revisions. Newsplan rates are based on annual contract and not subject to rate change during the contract period. Contracts not fulfilled will require the advertiser pay a contract adjustment calculated at the actual earned rate. Although The Alligator reserves the right to refuse to accept a particular advertisement for any reason, the following types of advertising are generally acceptable: alcohol, feminine hygiene products and birth control advertising.
(Founded: 1906)
Table of ContentsA
Advertising Rates ................................................ p. 3Agency Commission ........................................... p. 2Avenue, The ........................................................... p. 4
B
Billing Discount .................................................... p. 2Black and White, Run of Paper (ROP) ......... p. 3
C
Centerfold (Double Truck) ............................... p. 4Circulation .............................................................. p. 5Classified Rate ...................................................... p. 5Color Rates ............................................................ p. 3Color Separations ................................................ p. 3Commission ........................................................... p. 2
D
Deadlines (Closing Time) .................................. p. 4Double Truck (Centerfold) ............................... p. 4
E
Electronic Ad Submission ................................. p. 5EPS format ............................................................. p. 5
I
Inserts ...................................................................... p. 3, 4
M
Market Information ............................................ p. 6Mechanical Measurements ............................. p. 4Memberships ........................................................ p. 5Modular Ad Sizes ................................................. p. 5
N
Newsplan Inches .................................................. p. 3
O
Open Rate............................................................... p. 3
P
PDF ........................................................................... p. 5Personnel ................................................................ p. 2Publication Calendar ......................................... p. 3
R
Representatives ................................................... p. 2 ROP Requirements ............................................. p. 4
S
Special Days/Pages/Features ......................... p. 4, 5Special Sections .................................................... p. 4Split-Run ................................................................. p. 4Standard ROP Advertising Units .................. p. 3, 4
T
Tif format ................................................................ p. 5
4
Two copies of each proposed insert must be submitted to the Advertising Director of The Alligator at least two weeks prior to the scheduled insertion and before the inserts are shipped to the printer.
Full-size sections (folded to tabloid) take the rate of a comparable number of tabloid pages (e.g. an 8-page, full size section is equivalent to a 16-page tabloid.) Marriage-insert discounts and further details are available from the Advertising Director. Final products must be no larger than 11” x 14”. All printed sections must be properly folded to size, skidded and/or boxed and shipped prepaid to The Alligator’s printer.
9 Split-RunSplit-run is available on the following basis:
1. The advertisement must be the same size for all splits and must have a minimum size of 40 column inches for each ad.
2. An additional $15 per thousand will be charged for each of the splits.
3. A minimum 6,000 copies will be changed in the split. 4. A split involving color may be (color/no color), (color A/color B) or
(color A/color B/no color).5. Charges for split-run color will be on a per thousand basis with a
minimum of 6,000 copies with color. Normal color charges will be added to the split-run cost.
Split-run is not available in special sections.
11 Special Days/ Pages/ Features
Best Food Day ...................................................................Wednesday Entertainment section .......................Wednesday’s The Avenue Restaurant Guide ..................Wednesday / Tuesdsay (summer) Worship Guide ..................................Friday / Thursday (summer)
The Avenue is the entertainment section of The Alligator designed to find out what to do and where to go in the Gainesville area. The Avenue contains stories, reviews and listings. Restaurant Guide is a paid dining listing. Worship Guide is a paid listing of places of worship.
Special SectionsSpecial Section Month to Run Welcome Back ......................................................................... August Thisisthefirstissueoffallandallowsbusinessesto reintroduce themselves to readers. Family Weekend ..................................................................... September
Homecoming issue ................................................................. October This souvenir edition is passed out along the Homecoming parade route. Student Living Guide ............................................................. November Apartmentandhousingguidethatrunsaspartof The Alligator. Local Living Guide .................................................................. December Dedicatedtolocalswhostayintownoversemesterbreak. Itincludesamapshowinglocationsofadvertisers.Spring Welcome Back ........................................................... January Thisisthefirstissueofspringandallowsbusinessesto reintroduce themselves to readers.Fun and Fitness ........................................................................ February Thissectionfeatureshealth-relatedarticlesand advertisementsgearedtowardstudenthealthandwellness.Spring Break Getaway .......................................................... TBA
Student Living Guide ............................................................. March Apartment and housing guide.
NCCAA Braket ......................................................................... March
Local Living Guide .................................................................. April Dedicated to locals who stay in town over semester break.
Thanks for Staying .................................................................. May
New Student Edition.............................................................. August NSE is published for incoming students to start fall and has helpful information and ads about Gainesville.
Special Sections calendar available upon request.
12 ROP Depth/ Height Requirements
Minimum depth: 1 column inch. No advertisements may be wider in the number of columns than deep in inches except for tie-in advertising. No portion of a column width will be sold.
Minimum height: 1 inch. No advertisements will be sold in increments other than 1/4, 1/2 or full inches deep. Copy over 10 inches deep will be centered vertically on the page and billed as a full 13 inches. Step advertisements available at no extra charge.
13 Contract and Copy Regulations
SRDS codes: 1, 2, 3, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16, 18, 19, 20, 21, 23, 24, 25, 26, 27, 28.
14 Closing Times
Publication Deadline Monday ........................................4 p.m., previous Thursday Wednesday ...................................... 4 p.m., previous Friday Friday ......................................4 p.m., previous Wednesday -Deadlines are adjusted around holidays, breaks and special issues. -Special issue deadlines are set by the Advertising Director. -Deadlines for original art, photography, and proofs are advanced a
minimum of one working day prior to the normal deadline.
15 Mechanical Measurements
-Printing Process: Offset, 85 - line halftone screen -Full-page size: 5 cols. x 13 inches (65 column inches) 61,60 picas x 78 picas 10 1/4 inches x 13 inches -Centerfold (double truck) pages: 11 cols. x 13 inches (143 column inches) 127,8 picas x 13 picas 21 5/16 inches x 13 inches
-Centerfold advertisements must be at least 11 inches deep and 11 columns wide.
-Ads over 11” in height will be priced as if 13”.
Standard ROP Advertising Units Sizes Columns Width in inches 1 ....................................................1.9
2 ....................................................4.0 3 ....................................................6.1 4 ....................................................8.2 5 ....................................................10.25 11 ..................................................21.0
3
5 Black/White RatesEffective Publication Date: Aug. 19, 2019
Open Rate, per column inch: $47.75
Standard ROP Advertising Units Rates
Minimum, if any, float used. Advertiser not charged for any float that occurs.
Newsplan Inches Equivalent
7 Color Rates and Data
Available daily. No minimum size required. Color rates are net rates and are not commissionable. Use ROP rate plus the following costs:
Black and 1 color ......................................................$60 Black and 2 colors ................................................. $115 Four-color process ............................................... $235
Closing dates: Scheduling and cancellation date three (3) working days in advance; printing material three (3) working days in advance.
8a Inserts
Rates for preprint insertions are net rates and are not commissionable. Insertion rate of preprinted material by size and number of pages:
Insertion rates of preprinted material by size and number of pages: FREQUENCY RATES
Retail 1-4 times 5-8 9-12 13-16 17-20 21 & abovesingle sheet $32.00 31.00 30.00 29.00 28.00 27.004-8 pages 37.00 36.00 35.00 34.00 33.00 32.0012-16 pages 49.00 48.00 47.00 46.00 45.00 44.00 20-24 pages 62.00 61.00 60.00 59.00 58.00 57.0028-32 pages 66.00 65.00 64.00 63.00 62.00 61.0035 & above 70.00 69.00 68.00 67.00 66.00 65.00
A full run of 18,000 inserts is required (insert must be 1 page or larger).
Any item larger than the maximum size (11” x 14”) must be folded before delivery and priced by the Advertising Director. Preprints above 32 tabloid pages, certain card or product-sample inserts can only be accepted upon special arrangements. Preprints are inserted mechanically for better coverage. Minimum insert size is 5.75” x 7”. No metal objects can be attached to any portion of an insert. For even distribution, minimum size should be an 8-page tabloid or 16-page quarter fold. Inserts under 8-page tabloid cannot be guaranteed 100% coverage. All inserts under the above sizes should be at least 8/1000 of an inch thick, or the equivalent of 40 lb. paper, to avoid misses and duplication. Neat, well-secured packaging, as well as having the ink well dried before stacking is essential to efficient distribution.
1-1.5 ................ $71.631-2 ...................... 95.501-3.5 ................ 167.131-5.25 ............. 250.691-7 ................... 334.251-10.5 ...........501.3751-13 ................. 620.75
2-2 ................... 191.002-3 ................... 286.502-3.5 ................ 334.252-5.25 ............. 477.502-7 ................... 668.502-10.5 ..........1,002.752-13 ..............1,241.50
3-5.25 ............. 752.063-7 ................1,002.753-10.5 ..........1,504.133-13 ..............1,862.25
4-5.25 ..........1,002.754-7 ...................... 1,3374-10.5 ..........2,005.504-13 ..............2,483.00
5-7 ................1,671.255-10.5 ..........2,506.885-13 ..............3,103.75
Pages132852
Disc.10%15%20%
Daily$42.98 40.59 38.20
Inches845
1,8203,380
PUBLICATION CALENDARThe Alligator is published Monday-Wednesday-Friday with exceptions.Publication schedule is shown in the shaded areas below.
Fall Semester 2019 (16 weeks, 43 issues)
Spring Semester 2020 (15 weeks, 43 issues)
Summer Semester 2020 (12 weeks, 24 issues)
AUGUST 2019
JANUARY 2020
MAY 2020
SEPTEMBER 2019
FEBRUARY 2020
JUNE 2020
OCTOBER 2019
MARCH 2020
JULY 2020
NOVEMBER 2019
APRIL 2020
AUGUST 2020
DECEMBER 2019
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
4
2019-2020General Rate Card
P.O. Box 14257Gainesville, FL 32604
(352) 376-4482Fax: (352) 376-4556
6
University Community Market Information$6 billion market.University of Florida students - 55,862University of Florida faculty and staff - 14,101University of Florida annual payroll - $1.26 BillionUniversity of Florida as an institution spends an additional $591,655,2289.00 annually on goods and services. University of Florida employs 11% of the Gainesville work force. Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida. Gainesville also has the lowest median age of any major market in the state. More than 93.6% of the student population are loyal readers of The Alligator.
Bonus Market Santa Fe College, students earning credit - 22,603Non-credit and community education students - approx. 808Santa Fe College faculty and staff - 738 full timeSanta Fe College as an institution spends a total of $80.8 million for salaries, goods and services.
ALLIGATOR READERS’ EXPENDITURE INFORMATION*TOTAL ITEMS SURVEYED
YEARLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Audio Visual Equipment (Stereo, TV) ............................................................... $9,519,859Bicycles ............................................................................................................................2,631,176Computer Hardware ............................................................................................... 35,071,224Home Furnishings / Appliances .......................................................................... 13,706,510Jewelry ............................................................................................................................8,170,424Life & Health Insurance.......................................................................................... 16,729,706Tires / Tire Repair ..................................................................................................... 10,359,861Vehicle Detailing / Modification ............................................................................5,175,805Vehicle Insurance ..................................................................................................... 38,198,005Vehicle Maintenance and Repair ....................................................................... 31,425,513
TOTAL...................................................................................................$170,988,083
BI-WEEKLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Eating Out ................................................................................................................... $4,438,256Take Out/ Delivery ......................................................................................................2,931,756
TOTAL.........................................................................................................$7,370,012
MONTHLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Air, Bus or Train Tickets ......................................................................................... $1,501,779Arts, Crafts & Stationery ..............................................................................................434,672Athletic Events .................................................................................................................975,097Auto Accessories / Cleaning Products ....................................................................577,178Balloons and Flowers .....................................................................................................338,172Books ................................................................................................................................2,523,396Buying Music, Movies or Video Games ..............................................................1,283,013Clothing and Shoes .....................................................................................................4,859,247Computer Software ........................................................................................................327,881Concerts or Plays ............................................................................................................792,589Cosmetics & Toiletries ...............................................................................................1,546,144Exercise Classes, Health Spas or Gym Memberships .......................................724,295Groceries ..................................................................................................................... 10,992,458Hair Cutting & Styling ................................................................................................1,368,516Housewares / Home Improvement ......................................................................1,267,688Laundry / Cleaning / Clothes Repair ....................................................................1,089,705Lounges, Bars & Clubs ...............................................................................................3,471,029Movies..................................................................................................................................894,062Packaged Alcohol ........................................................................................................2,518,525Pet Care & Accessories ................................................................................................822, 598Photo Equipment, Supplies & Processing ..............................................................294,685Plants & Garden Supplies .............................................................................................940,304Sporting & Recreational Goods .............................................................................1,660,499Tobacco Products ............................................................................................................634,208
TOTAL .................................................................................................... $41,837,739
THREE YEAR EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Home ........................................................................................................................$205,501,013New or Used Boat .......................................................................................................8,408,312New or Used Car, Truck or Van ........................................................................ 357,924,124New or Used Mobile Home .................................................................................. 25,971,767New or Used Moped ..................................................................................................1,016,647New or Used Motorcycles .......................................................................................1,583,688
TOTAL...................................................................................................$600,405,552
*Conducted by an independent study
5
Modular Ad Sizes Available
1. Full page: 5 cols. x 13 inches .......................................... 65 col. inches2. Three-Quarter page: 5 cols. x 10 inches .................. 50 col. inches3. Half page: 5 cols. x 6.5 inches ....................................... 32.5 col. inches4. Quarter page: 4 cols. x 4 inches ................................... 16 col. inches 2 cols. x 8 inches .................................... 16 col. inches5. Eighth page: 2 cols. x 4 inches ...................................... 8 col. inches
Electronic Ad Submission
Preferred file formats:
• PDFThis format produces the best results. Special care should be taken to ensure all elements are embedded when distilling the file. Call for a camera ready specifications sheet for proper settings: (352) 376-4482.
•EPS and TIFNote: .tif files are bitmapped, which means the entire image may have a fine dot pattern in it. This can make small text difficult, if not impossible, to read. Using the PDF format will eliminate this problem.
How to send electronic files: - E-mail attachments to [email protected]: not all ads can be sent by e-mail, as some ISPs enforce size limits
on attachments.
Application-specific formats: Adobe Photoshop CS4, InDesign CS3, and Illustrator 10.
Important Information for Electronic Files: -Be sure to embed all fonts in your file. We have many fonts in our
collection, but may not have the ones your file needs. -We cannot edit your files after they are submitted. If you need to
change text or art, you will need to do this yourself and resubmit the file.
17 Classified Rates 373-FIND q e t yDeadline is the same as stated in section 14 of this rate card. Classified advertisements may be placed through the website, in person, by mail, telephone, e-mail, or fax. We accept MasterCard or VISA. All classifieds are payable in advance except those placed by commercial accounts. You can request a credit account application which can take two to three weeks to process. An advertisement may be canceled at any time, but no refunds will be given and no credit may be obtained. You may extend your ad as many times as you wish. As long as you meet the deadline, the lower rates will continue to apply. Deadlines will be adjusted for holidays, breaks and special issues.
A basic size ad is 5 lines/32 characters per line (a character being a letter, space, punctuation mark or number. Capital letters count as two character spaces.)Note: Prices below are for consecutive run dates both in print AND online. 1 day = $12.00 2 days = $22.50 3 days = $30.00 4 days = $37.50 5 days = $45.00Additional day after 5 = $4.50 each
The Largest College Newspaper in the Nation.The Largest College Market in Florida
• 14,000 daily circulation, with a local readership of more than 40,000
• One of the largest university populations in the Southeast, the University of Florida
• The highest percentage of young adults, aged 18-34 years, of any major market in Florida
• $6 billion per year market• Inexpensive rates and CPM• ROP Newsplan discounts; standard agency discounts• 5 column format; short tab size gives you full-page impact
at less cost• Free Standing Inserts with frequency discounts• Standardized rate card and invoice
OPTIONS
• Additional lines over the first five are $3.00 per additional line per day
• Bold print in any part of your entire ad adds an additional 50% to the subtotal.
• Centering of type or elements adds a one-time charge of $6.00. As long as your ad runs consecutively you are not recharged for this service.
• Logos can be used in your ad. A logo counts as five lines of your ad and has an additional $7.50 charge. We do not design logos. You must provide us with the logo in .jpeg, .png, or .svg format.
• Larger fonts are available as follows: 7 point font is our standard size for classified ads 10 point font counts as 2 lines and has a width of approximately 22 characters 14 point font counts as 3 lines and has a width of approximately 16 characters 18 point font counts as 4 lines and has a width of approximately 12 characters 24 point font counts as 5 lines and has a width of approximately 9 characters
Further information regarding classified advertising is available upon request. Classified placement of display advertisements is available upon request at the same column width retail advertising rates. Contact the Display Advertising Department regarding classified display ads.
20 Circulation 14,000
Founded: 1906. The Alligator is circulated free of charge on the University of Florida campus at locations determined to be the high traffic areas of classroom, administration, residential and service buildings. The Alligator is circulated at Santa Fe College campus in locations of high traffic areas. The Alligator also circulates copies at off-campus locations for the convenience of UF and Santa Fe community members and spouses who may not go to campus on that particular day, and for members of the general public. The off-campus locations include shopping malls and plazas, the public library, convenience stores and other high traffic areas. Circulation figures available as Publisher’s sworn statement.
MEMBERSHIPS
Corporate and individual memberships include: American Advertising Federation, Associated Collegiate Press, Better Business Bureau, College Media Advisors, College Newspaper Business & Advertising Managers, First Amendment Foundation, Florida Press Association, Gainesville Advertising Federation, Gainesville Area Chamber of Commerce, International Newspaper Financial Executives, Investigative Reporters & Editors, Newspaper Association of America, Society of News Design, Southern University Newspapers, Society of Professional Journalists.
2019-2020General Rate Card
P.O. Box 14257Gainesville, FL 32604
(352) 376-4482Fax: (352) 376-4556
6
University Community Market Information$6 billion market.University of Florida students - 55,862University of Florida faculty and staff - 14,101University of Florida annual payroll - $1.26 BillionUniversity of Florida as an institution spends an additional $591,655,2289.00 annually on goods and services. University of Florida employs 11% of the Gainesville work force. Due to the student population of the University of Florida, Gainesville has the highest percentage of people between the ages of 18-34 years of any major market in Florida. Gainesville also has the lowest median age of any major market in the state. More than 93.6% of the student population are loyal readers of The Alligator.
Bonus Market Santa Fe College, students earning credit - 22,603Non-credit and community education students - approx. 808Santa Fe College faculty and staff - 738 full timeSanta Fe College as an institution spends a total of $80.8 million for salaries, goods and services.
ALLIGATOR READERS’ EXPENDITURE INFORMATION*TOTAL ITEMS SURVEYED
YEARLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Audio Visual Equipment (Stereo, TV) ............................................................... $9,519,859Bicycles ............................................................................................................................2,631,176Computer Hardware ............................................................................................... 35,071,224Home Furnishings / Appliances .......................................................................... 13,706,510Jewelry ............................................................................................................................8,170,424Life & Health Insurance.......................................................................................... 16,729,706Tires / Tire Repair ..................................................................................................... 10,359,861Vehicle Detailing / Modification ............................................................................5,175,805Vehicle Insurance ..................................................................................................... 38,198,005Vehicle Maintenance and Repair ....................................................................... 31,425,513
TOTAL...................................................................................................$170,988,083
BI-WEEKLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Eating Out ................................................................................................................... $4,438,256Take Out/ Delivery ......................................................................................................2,931,756
TOTAL.........................................................................................................$7,370,012
MONTHLY EXPENDITURES Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Air, Bus or Train Tickets ......................................................................................... $1,501,779Arts, Crafts & Stationery ..............................................................................................434,672Athletic Events .................................................................................................................975,097Auto Accessories / Cleaning Products ....................................................................577,178Balloons and Flowers .....................................................................................................338,172Books ................................................................................................................................2,523,396Buying Music, Movies or Video Games ..............................................................1,283,013Clothing and Shoes .....................................................................................................4,859,247Computer Software ........................................................................................................327,881Concerts or Plays ............................................................................................................792,589Cosmetics & Toiletries ...............................................................................................1,546,144Exercise Classes, Health Spas or Gym Memberships .......................................724,295Groceries ..................................................................................................................... 10,992,458Hair Cutting & Styling ................................................................................................1,368,516Housewares / Home Improvement ......................................................................1,267,688Laundry / Cleaning / Clothes Repair ....................................................................1,089,705Lounges, Bars & Clubs ...............................................................................................3,471,029Movies..................................................................................................................................894,062Packaged Alcohol ........................................................................................................2,518,525Pet Care & Accessories ................................................................................................822, 598Photo Equipment, Supplies & Processing ..............................................................294,685Plants & Garden Supplies .............................................................................................940,304Sporting & Recreational Goods .............................................................................1,660,499Tobacco Products ............................................................................................................634,208
TOTAL .................................................................................................... $41,837,739
THREE YEAR EXPENDITURES
Items or Expenditures Student, Staff & Faculty Readers’ Expenditures
Home ........................................................................................................................$205,501,013New or Used Boat .......................................................................................................8,408,312New or Used Car, Truck or Van ........................................................................ 357,924,124New or Used Mobile Home .................................................................................. 25,971,767New or Used Moped ..................................................................................................1,016,647New or Used Motorcycles .......................................................................................1,583,688
TOTAL...................................................................................................$600,405,552
*Conducted by an independent study
5
Modular Ad Sizes Available
1. Full page: 5 cols. x 13 inches .......................................... 65 col. inches2. Three-Quarter page: 5 cols. x 10 inches .................. 50 col. inches3. Half page: 5 cols. x 6.5 inches ....................................... 32.5 col. inches4. Quarter page: 4 cols. x 4 inches ................................... 16 col. inches 2 cols. x 8 inches .................................... 16 col. inches5. Eighth page: 2 cols. x 4 inches ...................................... 8 col. inches
Electronic Ad Submission
Preferred file formats:
• PDFThis format produces the best results. Special care should be taken to ensure all elements are embedded when distilling the file. Call for a camera ready specifications sheet for proper settings: (352) 376-4482.
•EPS and TIFNote: .tif files are bitmapped, which means the entire image may have a fine dot pattern in it. This can make small text difficult, if not impossible, to read. Using the PDF format will eliminate this problem.
How to send electronic files: - E-mail attachments to [email protected]: not all ads can be sent by e-mail, as some ISPs enforce size limits
on attachments.
Application-specific formats: Adobe Photoshop CS4, InDesign CS3, and Illustrator 10.
Important Information for Electronic Files: -Be sure to embed all fonts in your file. We have many fonts in our
collection, but may not have the ones your file needs. -We cannot edit your files after they are submitted. If you need to
change text or art, you will need to do this yourself and resubmit the file.
17 Classified Rates 373-FIND q e t yDeadline is the same as stated in section 14 of this rate card. Classified advertisements may be placed through the website, in person, by mail, telephone, e-mail, or fax. We accept MasterCard or VISA. All classifieds are payable in advance except those placed by commercial accounts. You can request a credit account application which can take two to three weeks to process. An advertisement may be canceled at any time, but no refunds will be given and no credit may be obtained. You may extend your ad as many times as you wish. As long as you meet the deadline, the lower rates will continue to apply. Deadlines will be adjusted for holidays, breaks and special issues.
A basic size ad is 5 lines/32 characters per line (a character being a letter, space, punctuation mark or number. Capital letters count as two character spaces.)Note: Prices below are for consecutive run dates both in print AND online. 1 day = $12.00 2 days = $22.50 3 days = $30.00 4 days = $37.50 5 days = $45.00Additional day after 5 = $4.50 each
The Largest College Newspaper in the Nation.The Largest College Market in Florida
• 14,000 daily circulation, with a local readership of more than 40,000
• One of the largest university populations in the Southeast, the University of Florida
• The highest percentage of young adults, aged 18-34 years, of any major market in Florida
• $6 billion per year market• Inexpensive rates and CPM• ROP Newsplan discounts; standard agency discounts• 5 column format; short tab size gives you full-page impact
at less cost• Free Standing Inserts with frequency discounts• Standardized rate card and invoice
OPTIONS
• Additional lines over the first five are $3.00 per additional line per day
• Bold print in any part of your entire ad adds an additional 50% to the subtotal.
• Centering of type or elements adds a one-time charge of $6.00. As long as your ad runs consecutively you are not recharged for this service.
• Logos can be used in your ad. A logo counts as five lines of your ad and has an additional $7.50 charge. We do not design logos. You must provide us with the logo in .jpeg, .png, or .svg format.
• Larger fonts are available as follows: 7 point font is our standard size for classified ads 10 point font counts as 2 lines and has a width of approximately 22 characters 14 point font counts as 3 lines and has a width of approximately 16 characters 18 point font counts as 4 lines and has a width of approximately 12 characters 24 point font counts as 5 lines and has a width of approximately 9 characters
Further information regarding classified advertising is available upon request. Classified placement of display advertisements is available upon request at the same column width retail advertising rates. Contact the Display Advertising Department regarding classified display ads.
20 Circulation 14,000
Founded: 1906. The Alligator is circulated free of charge on the University of Florida campus at locations determined to be the high traffic areas of classroom, administration, residential and service buildings. The Alligator is circulated at Santa Fe College campus in locations of high traffic areas. The Alligator also circulates copies at off-campus locations for the convenience of UF and Santa Fe community members and spouses who may not go to campus on that particular day, and for members of the general public. The off-campus locations include shopping malls and plazas, the public library, convenience stores and other high traffic areas. Circulation figures available as Publisher’s sworn statement.
MEMBERSHIPS
Corporate and individual memberships include: American Advertising Federation, Associated Collegiate Press, Better Business Bureau, College Media Advisors, College Newspaper Business & Advertising Managers, First Amendment Foundation, Florida Press Association, Gainesville Advertising Federation, Gainesville Area Chamber of Commerce, International Newspaper Financial Executives, Investigative Reporters & Editors, Newspaper Association of America, Society of News Design, Southern University Newspapers, Society of Professional Journalists.
