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Automating & Optimizing Job Advertisingwith AI-EnabledAlgorithms
22
EmployersSpend
30%ofTheirRecruitmentBudget
onJobAdvertising.
ATTRACTION
AWARENESS
INTEREST
APPLY
EmployerBranding
IT’STHEFASTESTWAYTHROUGH
THERECRUITMENTMARKETINGFUNNEL
[IFDONECORRECTLY]
WHY?
JobAdvertisingStrategies
Bringstaffinginhouseandtakecontrolofcandidatesourcingandkeyhiringmetrics
3
AvisBudgetGroupRecruitmentGoal2018
Fromgoodtogreat!
4
PRIORSPENDINGINEFFICIENTLYONLINKEDINABGLinkedInJobSlot10/4/17
21+Days…Only3Views
WHY???
5
ESTABLISHKEYRECRUITMENTKPIs
REDUCE
TIMETOFILL
REDUCE
COSTPERHIRE
INCREASE
APPLICANTQUALITY
4,031NewHiresNeeded
AutomationofSourcingProcess
IncreaseApplicanttoHireConversions
6
SOURCINGDECISIONMAKINGWITHAI
WHICHJOBS? WHERE?
COST? DURATION?
RESOURCES? QUALITY?
PROGRAMMATICDECISIONMAKINGW/AI
STEP1– DEFININGADCAMPAIGNSTRATEGY
8
USINGPREDICTIONTOPRIORITIZERESOURCESOnlineJobAdvertisingDoesNotWorkforAllJobs
ProactiveStrategy
ARandomSampleof2,472AdsAnalyzed
PredictiveInsights
Somejobadsperformverywell
Titles/descriptionscouldbe
hurtingperformance
Somejobswon’tperform
regardlessofspend
Assignjobstooutbound
recruitersimmediately
Optimizedescriptionsto
improveperformance
Letalgorithmsdoall
thework
9
JOBPOSTINGANALYSIS
ROBUSTRECRUITMENT
TAXONOMY
NATURALLANGUAGE
PROCESSING
ARTIFICIAL
INTELLIGENCE
+
+
ClassificationAlgorithmsStandardize
Data&Instantly ClassifyJobs
10
AI-ENABLEDJOBCLASSIFICATIONEXAMPLEClassificationAlgorithmsStandardizeDataforJobAdPerformance&HighlightimportantmetadataforSEO
WHENYOUSEETHIS INSIGHTSPRODUCETHIS
ALGORITHMSSEETHIS
11
ALGORITHMSPREDICTPERFORMANCESetsCampaignBenchmarksandBudgetforEachJobIndividuallyandAcrossAllJobs
10+ yearsofhistoricaldata
forMILLIONS ofjobads
campaignedacross1000’s ofjobsites
representingover199B datapoints
toanalyzetodeterminethe49 job
attributesthatimpactperformance!
12
ALGORITHMSTARGETTHERIGHTSITESBasedonHistoricalDataforSimilarJobs
STEP2– CAMPAIGNOPTIMIZATION
14
PredictiveDataandAI
FacilitateReal-Time
CampaignOptimization
OPTIMIZATIONALGORITHMSWORKTOGETHER
TODELIVEROPTIMALPERFORMANCE
DYNAMICCPCBID
STRATEGIES
SOURCECUTOFF
STRATEGIES
BUDGETALLOCATION
STRATEGIES
TARGETING
STRATEGIES
15
AIImprovesCampaignPerformanceOverTime
CampaignStrategyforHighVolume&LowerComplexityroles
ManagingtheTimingofSpendtoDriveBetterConversionRates
17
DataAnalysisDrivesInsights
CampaignStrategyforSpecializedandHardtoFillRoles
19
ThePerformanceImpactofPrioritizingJobs
0%
20%
40%
60%
80%
100%
120%
July August September
18%
118%
81%
IncreaseinApplicantsPerJob
59ContributingSitesandNetworksContributedMorethan192,000JobViewsand10,000+Applicants
20
PRIORITYCAMPAIGNRESULTS
21
AvisBudgetGroupSourcingOutcomes
HIRE WITH INTELLIGENCE
GETTHEEBOOKTHATTELLSALL
pandologic.com/programmatic101
GETALIVEDEMOANDSEE
ALGORITHMSINACTION
pandologic.com/demoVISIT GOTO