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DIGITAL ADVERTISING OPERATIONS
RELIABLE OUTSOURCED AD OPERATIONS
Your customers never need to know how much work went into displaying the right ad at the right time.
Today’s complex digital advertising operations require considerable amounts of effort in back office operations. While vital to serving customers and informing audiences, these tasks often absorb valuable time that could be better spent on more proactive, strategic, or revenue-generating tasks.
At Thot Networks, we work as an extension of our clients’ teams, providing campaign management solutions that allow our clients to spend their time more productively. Regardless of the size or scope of the campaign, we help our clients maximize their resources to deliver comprehensive campaigns that achieve optimal results.
Successful outsourcing is not a matter of luck, nor does it require significant changes in your current management style. Thot Networks clients find our process practical and productive, saying it allows them to manage bigger, better campaigns with excellent results.
Our account representatives and project managers maintain systems of continuous feedback and reporting, enabling fast adjustments and optimizations along the way. Our flexible teams of world-class professionals can scale to meet the requirements of each campaign and each client. Because we’re flexible, you can be too.
SUCCESSFUL CAMPAIGNS: ON TIME, ON TARGET, ON BUDGET
Regardless of the advertising platform, we are ready to be a part of the team, helping to:
Managing media buys and placements, last-minute targeting adjustments, and creative updates demands hands-on interaction, often right down to launch. Kicking off each aspect of an online advertising campaign—on the right server, to the right audience, at the right time—is critical to the success of your advertising operations, and it’s what Thot Networks Advertising Operations professionals do. We specialize in:
CampaignManagement
• Facilitate online campaign management process
• Receive media plan briefs and upload media plan on client platform
• Add creative to placements and implement click tag
• Perform ad optimization
• Ensure accuracy of media plan entry and click tag implementation
• Communicate with client contacts to resolve any media trafficking issues
• Track all advertising tools, partners and promotions used throughout the campaign to maximize ROI
InventoryManagement
Reportingand Analytics
WorkflowManagement
Customer Supportand Troubleshooting
Turn Ad Ops Into a Revenue Engine
Our monthly reporting structuregives you in-depth insight intocampaign performance
Campaign’s rise and fall with theseasons. With THOT Networks,your spend matches your workload -no more, no less
Align Costs with VolumeAd Ops can collaborate withsales to focus on generatingnew revenue, rather thanarguing about avails
Generate New RevenueAutomate your workflowWe leverage proprietary in-house tools to execute ourservices faster and moreeffciently than anyone else
Our robust QA practice help usmaintain a 99.8% accuracyrate in ad operations
Targeted QA Advanced Reporting
We document your process andtrain our traffickers extensivelyon your workflow
Custom Workflows
Automate all push-to-ad-servertrafficking functionality
Monitor campaigndelivery to manageseasonal spikes
Operationalize high-volumeinventory and changingmedia types
Ad ops ticketing system managesassignment of new IOs andcampaign modifications
We cut the time spent on data entry by 28%, and reduce the rate of human error to .01%.That means the revenue you book is the same as the revenue you collect.
Our Campaign Management experience spans across Channels with internallybuilt enablers that support us in day to day transactions
End to End Campaign Management – Execution, Optimization and Support
Plan, Strategize, Book,Create Ad Campaigns
Ad Approvals - QualityCheck
We’re experts in over 20 primary and secondary ad servers
Ad Serving -Planned Execution
Reporting -Campaign Analytics Campaign Optimization
Across Multiple Channels
Migration & Integration
Web Display Search Mobile Social Web Video Rich Media
CAMPAIGN EXECUTION ACROSS CHANNELS
2+ Years ofConsolidated ExperienceFor Google,Yahoo, Microsoft
2+ Years ofConsolidatedExperienceFor Google, MS Bingclients
2+ Years ofConsolidatedExperience inSocial MediaAdvertising andListening
2+ Years ofConsolidatedExperience of Servingand OptimizingMobile Ads
2+ Years of Experiencein Booking, ServingVideo Ads Across VideoInventories
OPTIMIZATION POST CAMPAIGN ANALYSIS MEDIA BUYING SUGGESTIONS
Keyword Optimization Creative Optimization Suggestions Based On Best PerformedOptimization Techniques:
Guided Media buy decisions basedon Post Campaign Analysis
EnteringPreferred Deals on the Basis OfBest Performed Placements – which will further reduce Ad Spend
Frequency Optimization Bid OptimizationBetter Performing Creative/Size
Better Performing Exchange/Sites
Better Performing Zip codes
Better Performing Sites
Site Optimization Placement Targeting
Audience Segmentation Local Targeting
Demographic Targeting Exchange Optimization
Strong Multi Channel Experience from Designing, Planning,Creative Handling to Campaign Execution, Reporting & Insights
Dedicated Ad Serving Support
MigrationFrom start to finish, we’ll handle the entire migration from any ad server,including inventory transfers.
Technical SupportDedicated, live experts are accessible when you need them,in your time zone — including after-hours availability
ConsultingWe offer consulting to help you get your campaigns off the ground, and keep them running smoothly.
TrainingOur expert instructors offer custom training sessions, ranging from basic introductionsto advanced techniques.
ImplementationWe put it all together for you. From network setup to workflow consultation,we create a fluid integration into your tech stack.
RetaggingWe handle everything from comprehensive audits to upgrades,hands-on QA, and troubleshooting.
Details of our experience in handling Clients, for the major players of theInternet industry using Industry recognized tools and platforms
End to End management of Client’s DigitalAdvertising Budget through interplay withdifferent Ad Networks, Exchanges andDemand & Supply side platforms acrossSearch, Display, Mobile, Video
Campaign Management
Creative & Ad Approvals
Campaign Optimization Ad Serving/Trafficking
Managing and Optimizing the Digital Advertising budget of Client by reporting and analysis of campaign bases on Keyword, Site, Exchange and different kind of Optimization Techniques
• Every Ad Ecosystem has its own policies. We ensure that Ads adhere to the policy of Platform as well as Publisher to make it a seamless experience for all
• Creative Blocking
Mobile ad serving
With more eyeballs shifting towards Mobile devices, advertisers want more presence there. We have experience in using the best of the industry tools to pursue Mobile Ads
Video Ad Serving
Campaign Setup and Execution for world’s largest Video Sharing website with Revenue per day handling capability of the range of $20,000
Ensuring that the Ads which have been sold find their way across the right inventory through the right channels. We deliver this with greater than 99% quality
Industry Recognized Platforms & Tools
Our Campaign Managers and Traffickers have rich experience to serve Ads for the clients of
ATD
VTR CPA
PPCCPM
eCPMRTB IAB
CPLDMP
ROS
IAB
CPD SSP
CPICPCDSP
Sample SLAs Delivered
CreatingPixels
1 - 10 = 2 hr. 1 - 10 = 4 hr. 1 - 25 = 8 hr. 24 hr. 24 hr.
11 -40 =5 hr. 11 - 50 = 8 hr. 26-100 = 24 hr.
50 + = 24 hr. 51 -100 = 24 hr.
100+ = 48 hr.
100+ = 48 hr.
TraffickingAssociating Creative
New IO/LineItem Setup Screenshot Existing IO/Line
Item Adjustments
ETA by Request Type (Google)
We have managed annual budgets of the
range of $7Mn round the year
World’s biggest Digital Advertising and Internet Company.
We address the challenges using internally built enablers
TOP DRIVERS KEY CHALLENGES KEY SLAS
PROCESS IMPROVEMENTS
M A N A G E D I N F O R M A T I O N S Y S T E M S
TALENT ACQUISITION TRAIN & DEPLOY WORKFORCE MANAGMENT QUALITY & GOVERNANCE
FEEDBACK CENTRAL SUPPORT MODEL
• Ad Delivery• Reporting and Discrepancies• Creative Trafficking• Forecasting• UI & Browser• Inventory• Targeting• Ad Tag Troublehooting• Mobile SDK Troublehooting• Network Seeeting & Admin• Video
• Low Satisfaction scores from Advertisers and Agencies
• High Resolution Time
• Sustaining “High Volume Offshoring Strategy” – Required steep Ramp Up
• Segregated knowledge of processes/tools /documentation
TOTAL RESOLUTION TIME CSAT
QUALITYVOLUMES
TURNAROUND TIME
Introduced Global Queue toIncrease Support from 24x5 to 24X7at Zero Cost to Business
Introduced a Steep Resource Ramp Up model
30% TRTimprovement
100% traningthroughput till gradbay
Implementation across Geos