Audio Duplication System

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    Group-6

    Abhimanyu MiglaniAnkit Tibra

    Garima Pant

    Mehar Ahluwalia

    Siraj Raja

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    Audio Duplication Services Compact disc & Cassette Duplication & Distribution

    company

    B2B company. Large record companies constitute its customer base

    One of 6 big players in the market

    Has about 20% of the $5 billion market

    Boasts of big client names Wal-mart, Kmart ,BestBuy & Circuit City

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    Current IssuesRecord Companies have asked ADS to help with thelogistics of VMI agreement

    Retailers want ADS to ship directly to individual stores-Higher expenses for ADS

    Dealing with increasing shipping cost

    Increasing competition from online audio distributiontechnologies

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    VMI Business model in which buyer provides supplier with

    certain information

    Supplier take full responsibility of maintaining certaininventory level at buyers location

    Goal of VMI is to eliminate retailer oversight onspecific orders

    Eg- Wal-Mart and P & G association

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    Record companies will decide amount and time of eachdelivery

    Record companies have to be provided with

    continuously updated POS data from each store

    Record companies will own the inventory until it is sold

    ADS will help with the logistics of VMI agreement

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    Why are ADSs customers moving

    towards VMI agreements? They want to reduce inventory holding costs and

    expenses related to managing inventory

    Reduced bullwhip effect

    Reduced forecast uncertainties & improve overall

    service level

    Quick Response time

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    How will this impact ADSs business?

    Transportation

    Maintenance

    Inventory Holding

    Enhanced

    Costs

    Strong incentives

    Good Buyer-SupplierRelationship

    Upgraded information system

    OtherEffects

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    How can ADS take advantage of

    this?ADS can enhance their distribution & inventory

    management capabilities to prepare itself towardsgeneral trend of VMI in industry

    Strong customer relationship

    Increased proximity with the customers will lead tobetter understanding of market demand

    Increased market share

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    How should ADS manage logistics?

    ADS should hire Third-party logistics for management

    because Logistics is not its core competency

    Its responsibilities have enhanced

    It will be able to focus on emerging trends and gain

    competitive advantage Cost saving- Transportation, Technological &

    Inventory costs

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    Why are large retailers moving

    towards direct shipment model?

    Reduced Complexity

    Reduced Costs

    Time-Saving