Target

Audience?Lauren Morgan

Who is my target audience?

My target audience is going to range from 16-35 year old females. I have chosen this audience as the ‘Vocal’ music genre doesn’t have any detailed codes and conventions that appeal to a specific age group.

I chose the female audience as Vocal music tends to be softer, making it easier to produce a music video that will appeal to women.

Target Audiences for other

Vocal ArtistsJohnathan & Charlotte:- They competed on Britain’s Got Talent

- They have a young fan base due to them being teenagers themselves

- They also involve the older audience as well due to their ballads and songs being classical.

Leon Jackson:- He won the X Factor a few years ago- He has a mix of old and young fans, due to his success on the

show and the types of songs he sings.Katherine Jenkins:- She is a Welsh soprano- She heavily focuses on the classical side of music- She is young herself and makes a lot of TV

appearances, appealing to the younger audience.

- She also appeals to the older audience due to her classical, mature music.

Vocal Artists Music Videos

Kimberley Walsh:

http://www.youtube.com/watch?v=Om55XzwHY

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Katie Melua:

http://www.youtube.com/watch?v=4Fr5-16ZnPM

Leon Jackson:

http://www.youtube.com/watch?v=KrJPbtyPugk