Atomic Bath: Making Bath Bombs for Fun & Profitsoapmakers.s3.amazonaws.com/Atomic_Bath.pdf · 2011-05-07 · aren't complicated to make, and they can generate large proﬁ ts. All

AtomicAtomic Bath: Bath:Making Bath Bombs Making Bath Bombs

for Fun & Profi tfor Fun & Profi t

MakeBathBombs.com

Featuring:Featuring:Ingredients : RecipesIngredients : Recipes

Supplies : Safety Notes Supplies : Safety Notes Marketing Tips & More!Marketing Tips & More!

Atomic Bath: Making Bath Bombs for Fun or Profi t! - ISBN 0-9770015-1-2

© 2007. Published by The Creative Concept. All Rights Reserved.

Purchase of any of our titles constitutes (1) user license. The contents MAY NOT be excerpted, distributed, repackaged, resold or otherwise shared in ANY manner without prior written consent of copyright owner. Copyright violations will be pursued to the fullest extent of the law.

Warranty Disclaimer:The Make Bath Bombs website and its associated materials and products are provided "as is" and without warranties of any kind, whether express or implied. The Creative Concept accepts no liability for any product created using materials included in this publication. Readers are advised to carefully read all instructions before attempting to undertake any projects featured here.

The information in this e-booklet has not been reviewed or approved by the FDA. These materials are only intended to be general summary information to the public. The materials included for products are not intended to diagnose, treat, cure, or prevent any disease.

insideWhat is a Bath Bomb, Anyway?

Getting Started: Ingredients & Supplies

Keeping It Clean & Safety Notes

Developing Your Brand: Labels, Packaging & Required Information

Creative Promotion on a Shoestring

The Recipes & Variation Ideas

Recommended Resources

© 2007 The Creative Concept, Inc. All Rights Reserved.

Bath bombs, bath fi zzies, bath tablets -- whatever you call them,

these fun and fi zzy bath treats have become one of the most popular bath and body care products around. From large retail giants to the corner drug store, bath bombs are offered in a wide variety of shapes, scents, and sizes. With a few basic ingredients, a perfected recipe, and the right tools -- you could be well on your way to creating bath bombs for fun, friends, or for profi t!

One little known fact about bath bombs is that they are both simple, and inexpensive to make. The average cost per bath bomb is between $.05-.30 each. But consider this -- these little gems retail for anywhere from $1.00 - $7.50 each, depending upon the type, size and ingredients included.

Wouldn't it be great to get a piece of that market? If you enjoy making your own toiletries or craft projects, and have ever considered starting a business that you can own and operate from home, bath bombs may be the perfect fi t for you. The ingredients are readily available, they aren't complicated to make, and they can generate large profi ts. All you need to do is learn the technique, practice, perfect a formula -- and launch your business!

The Atomic Bath e-book will provide you with several variations of bath bomb recipes, incorporating typical ingredients. The majority of these ingredients will be accessible from most grocery, discount, or bulk-retail stores. If you are unable to source a particular ingredient where you live, or just wish to purchase in a larger quantity, our Recommended Resources section will provide you

with plenty of suppliers for all of your bath bomb needs.

So - What is a Bath Bomb, Anyway?Simply put, a bath bomb is a fi zzing tablet or ball used in the bath. The active ingredients, citric acid and sodium bicarbonate (also known as baking soda), create a chemical reaction when dissolved in water. The reaction causes carbon dioxide to be released into the water, emitting bubbles.

Aside from the bubbling visual appeal of bath bombs, they offer a practical use as well. Many bath bombs are formulated with skin-softening oils such as grapeseed, coconut, apricot kernel and avocado oil; these oils, while included in relatively small amounts, result in big benefi ts in hydrating the skin.

The size and shape that your bath bombs can take is as limitless as your imagination. Likewise, the additions of ground herbs, fl ower petals, milk powders, or sea salt can dramatically change the look of your creations. Once you've perfected your technique, you can easily change your formulation to tailor it for specifi c markets, clients, or applications.

Getting Started: The Essential Ingredients & SuppliesWhile there are many variations on Bath Bomb recipes, the typical ratio is:

2 parts Sodium Bicarbonate1 part Citric Acid1 part Corn Starch, Sea Salts, Epsom Salts Etc.

Other noteworthy additions:Ground Herbs - great for added color, and also for a decorative touch on top.

Floral Petals (either in the mixture, or as a decorative accent on top)

Sea salt crystals - lend additional moisturizing properties, and can double as decorative toppers.

Jojoba beads (used like sprinkles on top)

Borax - A naturally occurring mineral, composed of sodium, boron, oxygen and water. Borax is most often used

What is a Bath Bomb, Anyway?

Atomic Bath: Making Bath Bombs for Fun & Profi t

atomic bath: making bath bombs for fun & profi t

as an effective laundry whitener, general purpose cleaner and disinfectant.

Sodium Lauryl Sulfoacetate (aka SLSA) (used to create mounds of luxurious bubbles!)

Milk Powders (*note that the addition of milk powders may decrease fi zzing action in some formulations)

Scent - Whether you select fragrance or essential oils, scent will set your creations apart in a dramatic way. Be sure that you use "body safe" fragrance oils!

Soap Safe Colorant - add some fun to your fi zzy treats. Blend colors to create a multitude of variations!*see our safety notes & recommendations on use of this item

We encourage you to try out several variations, allowing the bath bombs to fully dry and harden, then take them for a "test run" in a bath. You will be

we recommend include:

A large glass bowl (metal bowls can react with the oils, and plastic bowls can absorb scent and color)Plastic gloves (pick up a box at your local drugstore)

Sifter (*highly recommended. Get one that is dedicated to this purpose)

Glass measuring cup - for measuring oils and liquids. (Get one that is dedicated to this purpose)

Metal measuring cups/spoons - dry ingredients and/or oils (*get a set that is dedicated to this purpose)

Molds or tool for shaping your bath bombs - we'll discuss molds in a bit more detail later (*we recommend our bath bomb tools - found at on the MakeBathBombs.com website).Some Safety Notes:Use common sense precautions such as gloves, safety glasses, and dust mask. Items such as citric acid or SLSA are considered to be a nuisance dust, as well as an eye irritant. "Always request MSDS sheets for

all of your raw materials. Your suppliers should be able to provide you with this with no diffi culty. Maintain a binder with this information for each batch of product that you make -- noting the lot numbers of each raw material used to create the batch. Should you ever run into a problem, you will be able to immediately track the ingredients in the subject batch. This information may also be required in order to prove insurability with your carrier."

the best judge of your own product -- noting any changes that you may need to make to make your own "signature" formula.

The recipes provided in this ebook are only provided as a guide -- feel free to "tweak" them however you wish!

* You should NEVER create a product for sale that you have not tested on yourself fi rst. Further, be sure that you have addressed all of the potential liability issues involved with offering personal care products for sale before you ever attempt going into business. This is a necessary step that will protect both your business, as well as your family.

You can make up a batch of bath bombs in your own kitchen with ease! You should, however, make sure that you have all of the necessary ingredients and supplies handy. The process can get a bit messy -- so having everything already within reach will help to save time, and reduce cleanup. The basic supplies

Always work in a well-ventilated area.

Avoid exposing children or pets to your bath bomb ingredients during the formulation process. If you have "little hands" that want to help, be sure to use the same common sense safety precautions with them as you would yourself.

Other considerations:Store all of your ingredients in a cool, dry location, such as a pantry. Be sure to keep items sealed tightly, and make note of any/all expiration dates.

Always request MSDS sheets for all of your raw materials. Your supplier should be able to provide you with this with no diffi culty. Maintain a binder with this information for each batch of product that you make -- noting the lot numbers of each raw material used to create the batch. Should you ever run into a problem, you will be able to immediately track the ingredients in the subject batch. This information may also be required in order to prove insurability with your carrier. To do some MSDS research, you can visit: http://www.msdssolutions.com.

Keeping it CleanAlways keep your work area clean and sanitized.

Normal safety precautions should be taken when working with bath bombs such as safety goggles, dust mask and gloves. This should be done when you make your bath bombs regardless of what ingredients you are using. Citric Acid can be an eye irritant. Use of SLSA in the appropriate usage levels should cause minimal to no eye irritation, and is considered safe for children's bath products. Direct contact with the concentrated product (100%), however, has been known to cause moderate skin irritation.

Sodium Lauryl Sulfoacetate (in a ratio of 10-15%) produces lots of wonderful sudsy foam in the bath. It helps extend the fragrance of your Bath Bomb, as well as emulsify some of the oils you may be using in your blend. SLSA is milder to the skin than other typical foaming agents, and is hard water stable.

One of the most important steps in reducing the spread of germs and bacteria is to be sure that your work surface, as well as all supplies are both clean and sanitized. A household bleach and water mixture, provides both an effective and economical solution.

Sanitizer solutions can be applied in various ways:

(1) Spray bottle for spraying directly on surfaces;

(2) Cloths rinsed in sanitizing solution if they will be used to wipe down equipment or surfaces; and

(3) Dipping the object into a container fi lled with the sanitizing solution - used for small objects/tools.

The concentration and duration of contact of the sanitizer varies with the application and anticipated load of germs. Certainly, in instances where objects or cloths are being submerged into a solution, additional chemical will be needed -- as this releases some germs back into solution. As a general rule, it is best not to rinse off the sanitizer or wipe the object dry right away. A sanitizer must be in contact with the germs long enough kill them. Allow surfaces to dry naturally.

Proper Labeling for SafetyLabel spray bottles and containers in which sanitizers have been diluted for direct application with the name of the solution (such as Bleach Sanitizer) and the dilution of the mixture. Always keep your sanitizing


Keeping It Clean & Keeping It Clean & Some Tips on SafetySome Tips on Safety


professional. Avoid using essential oil around children and pets. Essential oils are fl ammable! Keep away from heat, fi re, fl ame, or any potential sources for ignition. Essential oils should not be applied directly on the skin. Always dilute them with a carrier oil before using topically. Do not ingest essential oils!

Likewise, keep essential oils away from your eyes, ears, mouth or mucous membranes.

Essential oils known to be skin irritants include: angelica root, bergamot mint, birch, bitter almond, cinnamon leaf, cinnamon bark, clove bud, costus, grapefruit, hyssop, lavender (spike), lemon, lemon verbena, lime, marjoram, orange peppermint, oregano, parsley seed, peppermint, pimento berry, pine, savory, spearmint, tagetes, tangerine, red and wile thyme and wintergreen.

Individuals suffering from high blood pressure should avoid the following essential oils: hyssop, rosemary, sage or thyme.

Those with epilepsy should not use: sweet fennel, hyssop, sage, rosemary and wormwood.

Oils that are known to make skin more sensitive to sunlight: most concentrated citrus oils, angelica, bergamot, and lemon verbena.

solution out of reach of children and pets. It is recommended that any leftover solution be discarded at the end of the day.

Creating the Sanitizing SolutionHousehold bleach with water is recommended. It should, however, it should be used with caution on metal or metallic surfaces. If bleach is found to be corrosive on certain materials, a different sanitizer may be required. Test a small patch to avoid potentially harming any surfaces.

NEVER mix bleach with other household cleaners -- doing so can create potentially hazardous gases, or an explosive reaction.

Recipe for a spray application on surfaces that have been detergent-cleaned and rinsed (minimum contact time = 2 minutes):

¼ cup household bleach + 1 gallon of cool water OR 1 tablespoon bleach + 1 quart of cool water

Safety Considerations When Using Essential OilsAs noted earlier, essential oils can be used to scent your bath bombs. Proper storage, handling, and usage considerations should be made when using essential oils:

Read all label instructions carefully, and use only as directed by a physician, or other health

Those who are pregnant should avoid use of the following essential oils:aniseed, balsam peru, bay (laurel), basil, benzoin, bergamot, bitter almond, basil, birch, cajeput, camphor, cedarwood, celery seed, chamomile (blue), cinnamon (bark and leaf), cistus, clary-sage, clove, cornmint, cypress, dill seed, douglas fi r, eucalyptus, eucalyptus lemon, fennel, grapefruit, hyssop, jasmine, juniper, lavender (spike), lemon, lemongrass, lemon myrtle, lemon verbena, lime, lovage, marjoram, myrrh, myrtle, nutmeg, oakmoss, oregano, parsley seed, pennyroyal, peppermint, pine (scotch), rose, rosemary, sage, savory, spikenard, st. johns wort, sweet marjoram, tangerine, thuja, thyme, valerian, wintergreen, and yarrow.


By understanding how consumers view and respond to product packaging, you will be better equipped to give your customers what they want and need!

What is a BRAND?It is "the enduring emotional association one has with a particular company or product" — in other words, its lasting impression.

Developing Your Brand:Consumers lose interest quickly. In most cases, you have a few short moments -- whether in a brick-and-mortar venue, or on the web -- to make that lasting impression. What are you doing to stay in the forefront of their mind?

Even if you aren’t a “brand shopper”, we are all aware of major brands in the marketplace. From soda to toiletry items, we are literally inundated daily with ad messages. And, whether we like it or not, those messages register on a subliminal level, and affect buying preferences. Your product packaging, as well as your website, allow you the unique opportunity to build and reinforce your brand. With something as simple as a well placed, clean logo graphic, followed by a tag line, you are building a consistent brand message for your customers.

In terms of your brand message -- it is extremely important to be CONSISTENT. Use consistent colors, fonts, and packaging elements to give your product and image a professional, and "pulled together" look. Create a look that is distinctly your own — one that your customer’s will recognize when they see it!

It is proven that customers must view your offer on the average of 7

times before making a purchase. Seven times! Avoid any confusion by making sure that your message is both succinct and consistent! Using a singular color scheme, font, and the consistent use of your logo and tag line will help to reinforce your image, and solidify it in the customer’s mind. Don't miss out on opportunities to close the sale by having an erratic image, inconsistent packaging, or poorly designed label. Image is important!

Are you drawing a blank when it comes to logo design? Never fear! Some of the best logos out there are combinations of pre-existing clipart, that has been paired with additional text or elements, and colored to meet the client's requirements.

Identifying Your Products’ Brand EquityJust like a home builds equity, an established brand also builds equity over time. This is done by offering a consistent product, packaged in an easily identifi able manner — something that positively associates your brand to that product. Let’s use Coke® for an example. They have used their distinctive contoured bottle for many years — and this design is even incorporated into their canned soda by using the curved lines that mimic the contoured bottle.

If you were to see an empty plastic soda bottle, and noted that curved contour, most of us would immediately recognize it as a Coke® brand bottle.

Market research has proven that consumers often identify a product on a subliminal level by the shape of the package, as well as its color. How many times have you given your spouse a shopping list, and in listing the items for purchase, you also include the color or shape of the product’s packaging? This is an illustration of the brand equity principle at work!

Thinking Like A Consumer:Since we are already consumers ourselves, you would think that it would be obvious to us what makes certain products more popular than

Defining Your Brand:Labels, Packaging & Required Information



others. The fact is, it often isn’t obvious — and it is for that reason many large corporations spend millions of dollars each year on market research to determine what products, and what approaches to use in bringing products to market. There is an old adage, "you can't make a bad product look good, but you can make a good product look better." This is a great illustration of what effective packaging can do. Perception of quality is linked to value — and that perception is initially driven by appearance. If a product LOOKS good, then we will automatically assign a higher value to it. We will further infer that such an attractive package must be offered through a quality source.

Impulse purchases comprise nearly 75% of consumer spending — in that crucial time frame when a consumer looks to the shelf, if the package fails to project the right message, it might be left sitting there. The packaging is essentially another form of advertising—with a primary purpose of gaining the consumer’s attention. Think about the last time you were in line at the grocery store, particularly if you had a child with you. Pay particular attention to where some of the best name brand candy bars are — and also to the brightly colored packages used for some of the newer product additions. You’ll be surprised what you fi nd!

Packaging Must WORK For You:Your packaging must “work” for you. Simply said, it should be able to embody your business, and your quality of work. Particularly for those who sell to retailers — when you are not physically there to help the sales process, is your packaging attractive enough to help move that bath bomb off the shelf, and into the cart?

What Goals Should My Packaging Accomplish For My Business?• Develop a sense of branding through imagery, logo, & slogan

• Educate consumer on your business mission, philanthropy, etc.

• Reduce the # of technical or use questions you receive on the product, by providing clear instructions, ingredient listings, and cautionary messages.

• Provide options—information on other scents, sizes, etc.

• Develop realistic expectations for the product

• Provide contact information for reorder, custom products, wholesale, etc.

Want to encourage reorders? Be sure to provide your phone number and web address on your product labels or other packaging.

Packaging Elements to Consider:For those who offer their products wholesale, do you inquire of your wholesale accounts what other competitive brands they offer? Thissimple question can give you great insight — and can provide a insider view of your shelf competition. By knowing this information, you can tailor your packaging, or select certain items within your line that will capture the consumer’s attention.

Find out how your products are being displayed. Are they selling your items at the point of purchase? If so, you would want to tailor your packaging accordingly. Since impulse purchases often occur at the point of purchase — you may want to consider trial sizes, samplers, or other special offers in order to gain an impulse sale.

Color My World:Big business continually relies on the uncontrollable emotional response of color, and its effect on consumers. Color can infl uence consumer behavior at every level, from the brand logo, image, signage, display, print materials, to the product itself. Color plays a major role in mood associations that determine the way we feel about products. Research has proven that up to 60% of a consumer's fi rst impression of a product comes from its color. Color is so important to a product's brand identity that the Supreme Court ruled in 1995 that a particular shade of color, such as Coca-Cola® red, could serve as a legally defensible trademark. Now that is POWER!

Basic Colors & What They Evoke:

Red Alerts us to pay attention. Sexy, provocative, dynamic, stimulating, and exciting.

Pink Represents the sweetness of youth. High spirited & energetic.

Yellow Inviting, friendly, and intense. Pale shades are pleasing and sophisticated.

Orange Energy. Brightness & warmth. Cheerful, mellow, and soft to the touch.

Brown Connects us with the earth and provides a feeling of substance and stability.

Green Signifi es life. It is sensuous and alive. Friendly, dependable, and steady.

Blue Peaceful and tranquil. We respect deep blue as a sign of law, order, and logic.

Purple Sensual, spiritual, elegant, and mysterious. Regal & majestic.

White Purity and simplicity. Clarity and cleanliness.

Black Strong, classic and elegant

Knowing the CompetitionWhile it certainly won’t hurt to visit your local gift or specialty retailer and browse their shelves — your research shouldn’t stop there. Industry publications are a great way to see what’s popular now, and also what the trends are toward the “next big thing”. Many trade publications are also FREE — in exchange for fi lling out a brief company profi le. And fi nally, some trade publications are online — involving no costs for subscription. Making use of these resources will help you maintain a pulse on the market you serve.

Are Too Many Options a Bad Thing?When it comes to packaging a product, there actually IS such a thing as too many options. Some small business owners fall into the trap of trying to be “all things to all people” — trying to stock every “HOT” new package type, candle jar, or bath bomb package. To begin with, it’s costly. Second, when faced with so many choices — you have essentially created a beauty contest for your customers. And, while these new additions may hold interest as a novelty in the short term, they often lack staying power. The small business owner is then left with excess inventory, as the next “HOT” item comes along, and its predecessor is forgotten. Your business will be far better served by investing your time into researching and perfecting a signature look for your brand — and then committing to it.

Distribution & Cost:Another retail factor is distribution. Are you selling into a large chain, that will be shipping to multiple locations? Does your product package need to have a UPC code added? Are you selling to a consignment or multiple

artisan shop that requires you to distinctively label your products? These are all factors that can affect your products’ packaging, as well as add additional expense. Nowhere is the subject of packaging more important than in the competitivemarkets of cosmetics, or perfumes. In some cases, manufacturers actually spend more on the product packaging than they do on the product it will hold! For small business owners, operating on a much more limited budget, cost is often a primary factor to consider in selecting product packaging.

Tips on purchasing packaging:1. Do your homework. Know what you are looking for, color, size, and dimensions.

2. Don’t buy without comparison shopping.

3. Use the resources available. Try the Thomas Register, Industry Publications, and your local Chamber of Commerce for possible resources.

4. Try to buy locally if possible. If so, fi nd out if you can arrange to pick up your order. This can save on shipping charges!

5. Don’t be afraid to ask suppliers for additional quantity price breaks.6. Consider consolidating. Can you use one type of packaging for multiple products? If so, you may be able to order a larger quantity, and save money.

Calculating Costs:Keeping costs under control is a problem all small business owners face. Product packaging can be very costly -- and can easily become cost prohibitive to the sale of your fi nished product. Here are just a few of the items that you should incorporate into your fi nished item cost:

1. The cost of the packaging item (based upon the LOWEST quantity price break you purchase at. If your orders fl uctuate between 500 and 2000, price your items using the packaging cost at the 500 quantity. This will allow you to be profi table at any quantity between the 500 and 2000 piece quantities.

2. The cost of the freight to get the packaging items shipped to you. For this amount, calculate the cost based upon the HIGHEST quantity you purchase. his will allow you to be profi table at any quantity within your normal order pattern.

3. Product Labels - to fi gure out the cost of your product labels, you will calculate the cost of the blank label stock, and divide by the total number of labels in the package. Or, for labels printed by a third party, calculate the cost of the labels and their shipping charges to reach you, and divide that number by the total number of labels you’ve ordered.

4. Special Closures, safety seals, shrink wrapping, etc. This will be calculated the same way. Calculate the cost of the additional items, along

Defining Your Brand:Labels, Packaging & Required Information

Looking for creative tag ideas? Visit your local scrapbook supply store. You will fi nd a wide variety of cut shapes, as well as paper punches that you can use to create your own signature look. At the left, we've shown three varia-tions of a heart shaped tag. Use your imagination!

with their shipping, divided by the number purchased.

When added together, this will give you PER UNIT COSTS. Make sure that you ADD this fi gure to your cost to MANUFACTURE your product!

Choosing color schemes:If creating a color palette is not your strong suit, never fear! Our favorite tool for this is called Color Schemer. They offer a free trial -- and once you try it, you’ll be hooked. You select one color, and it will offer an array of complimenting colors. It will also tell you whether or not a color is web safe or not, and it will allow you to select a color that you may have seen elsewhere. Look for a link to Color Schemer in the Recommended Resources.

Labeling Checklist:• Consistent. This refers to fonts, images, colors. Just because you see a bit of empty space on a label doesn’t mean you have to fi ll it! Make use of space, but temper your desire with creating visual appeal with your desire to refrain from becoming overdone.

• Select color wisely.

• Include the required information for your product. If space permits, you may wish to add additional usage information, answer FAQ about the product, etc.

• Be clever! Several years ago, we purchased a bar of handmade soap, and immediately noticed the packaging. It was wrapped in handmade paper, and had a band around it. On the back side of the band, it posed the question, “What makes this soap special? Read our inside label to fi nd out!” That’s right -- they printed on BOTH sides of the band. What a great idea! You could use the inside of a band for: promotional information, coupons, reply forms, mailing list information, etc. Use your imagination! If you plan to print your own labels -- don’t skimp on the paper! Make sure you are using high quality paper stock,

and that you are printing on your best setting.

Labeling & Staying CompliantWe should fi rst point out that the information included below should in NO WAY be construed as legal advice. The Creative Concept is not a manufacturer of products -- and while we can certainly offer design tips that will make your products more attractive, we will not make suggestions or offer consultations on FDA product labeling.

Staying Compliant:As mentioned at the beginning of this module, we will be providing some links for additional reading. This will allow you to research what guidelines will pertain to your specifi c products, and what items are to be included.

Defi ning the Line:The FD&C Act defi nes cosmetics as articles intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions. This defi nition includes skincare creams, lotions, powders and sprays, perfumes, lipsticks, fi ngernail polishes, eye and facial makeup, permanent waves, hair colors, deodorants, baby products, bath oils, bubble baths, and mouthwashes, as well as any material intended for use as a component of a cosmetic product. The term ''cosmetic'' means (1) articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body or any part thereof for cleansing, beautifying, promoting attractiveness, or altering the appearance, and (2) articles intended for use as a component of any such articles; except that such term shall not include soap.

-- FD&C Act, Sec. 201 (i) From the US Food and Drug Administration Center for Food Safety & Applied Nutrition: http://www.cfsan.fda.gov/~dms/cos-pol.html

Is It a Cosmetic, a Drug, or Both? (or Is It Soap?)http://www.cfsan.fda.gov/~dms/cos-218.html

Cosmetic Labeling:http://www.cfsan.fda.gov/~dms/cos-labl.html

Specifi c Warning Label Texts:http://www.cfsan.fda.gov/~dms/cos-labl.html

Some common labeling terms:http://www.cfsan.fda.gov/~dms/cos-safe.html

Cosmetics sold to consumers must bear labels that list ingredients in descending order of predominance. Trade secrets (as defi ned by FDA) and the ingredients of fl avors and fragrances do not have to be specifi cally listed.

Regulatory Requirements for Marketing Cosmetics in the United Stateshttp://www.cfsan.fda.gov/~dms/cos-hdb1.html

Cosmetic Labeling Manualhttp://www.cfsan.fda.gov/~dms/cos-lab1.html

Labeling Regulations Applicable to "Cosmetics"http://www.cfsan.fda.gov/~dms/cos-lab2.html

Cosmetic Labeling Guidehttp://www.cfsan.fda.gov/~dms/cos-lab3.html#clgl

Alphabetical Listing of INCI Nameshttp://pharmacos.eudra.org/F3/inci/incialf.htm


Where To BeginWhile most folks don’t care much for pushy salespeople, there are plenty of ways to get your business noticed, without being overbearing. The only way they are going to know about your business is if you PUT IT OUT THERE!

Think for a moment about the Warner Brothers® cartoon, Roadrunner®. Wylie Coyote® was battered and bruised, blown up and beaten — again and again. Yet, despite all of his failed attempts — he never lost sight of his goal. Instead, he tried new methods, in the hope that one of them would help him fi nally catch the Roadrunner.®

What’s the message here?Simple. Be Wylie Coyote®. If something isn’t working, don’t beat yourself up about it. More importantly, don’t continue to do it! After all, nobody knows your customer better than YOU do. Try something else. Don’t be afraid to be creative. Just because your method is new, doesn’t mean it won’t work.

Tools You Can UseThere are many resources that you can employ to assist you in promoting your business. And luckily for small business owners, many of these resources are affordably priced, and available across the country:

* Run an ad in the Classifi eds* Postcard Marketing* Neighborhood Newsletters* Flyers in Laundromats * Supermarket Bulletin Boards* Hold an Open House

Other Ideas to ConsiderSend a freebie to your local radio station. Often they will give you a free plug!

Raise money for a favorite Charity. Host your event at your church, and donate a portion of your proceeds.

Donate a product for a silent auction. Include your business card & literature.

Contact groups that often need to raise funds, and suggest they conduct a fundraiser with you.

Look for special events, groups, or causes that you can partner with for a product tie-in.

Getting Beyond the Comfort ZoneWhen you are fi rst starting out in business, you typically gravitate toward friends, family members, and co-workers. This network comprises your comfort zone. In order to take your business to the next level, you will need to venture out in new, creative ways — and penetrate new markets. At fi rst, you may be nervous — and that is perfectly natural! But, this leap of faith can lead to big rewards — if you are willing to invest some “sweat equity” into your business.

Customers are everywhere — the key to fi nding them is in changing your own perceptions of WHERE customers are, and HOW to fi nd them. Below are some tips to help get you started:* Use bumper stickers* Magnetize your business card* Leave catalogs in professional offi ce waiting rooms* Leave your business card inside a library book.* Join a club or network group. Your local Jaycees, Garden Clubs, etc. are

Creative Promotional Tools & Ideas



great places to network!* Corporate Gift Giving. * Web Decals or Magnetic Signs

Using Fairs, Shows & Expos:While they may not be available in every community, local fairs and similar events provide a unique venue in which to identify new potential customers. If you have the resources to book a space at a local community event, we recommend doing it. Not only will you get your name out to a large, varied audience, but you may also get a glimpse of the competition as well! Fairs and community events also provide an affordable way for you to test ideas for new product concepts, without large scale production.

Here are some tips to keep in mind:

* Every visitor is a potential customer!* Bring literature!* Search for Shows @ Craft Lister * Send out a Press Release in advance of the event, mentioning

to eat during slow times, and keep wrappers and drink containers out of plain sight.

Avoid chairs that place you below your customers eye level. It is best to be either standing, or seated at eye level with your customers. Not all events may be formal in nature — dress professionally, yet appropriately for the venue. Smile. It is your single best selling tool when making a fi rst impression.

Looking for more great ideas to help launch your business? Check out Create the Dream! Magazine's website: www.CreateTheDream.com.

When setting up a retail or show display, pay particular attention to your color scheme. Select a few key pieces that can be used throughout all seasons, then accent with sea-sonal live or silk fl owers or foliage to provide a pop of color.

Remember that varying the height of your display will create visual in-terest. If your product line contains several color palettes, group those which are complimentary together. This will help "guide" the customer's eye, and keep them interested!

where your booth will be located. If it goes to print prior to the event, clip out the article, and post it in your booth — with a caption, “As featured in…”

* Hand out promotional samples, offer taste tests, etc. Interactive booths get noticed!

Of course, standard rules of “booth etiquette” should be observed as well. These are items that are common sense for the most part, but do bear repeating. Keep in mind that a potential customer may be seeing you for the very fi rst time. Make sure that your fi rst impression is a positive one!

Keep displays simple, and attractive. Use risers to create visual interest.Store extra supplies, display materials, and any extra stock underneath your tables. Invest in a few attractive table coverings — preferably ones that go to the fl oor. Try to avoid eating or drinking in your booth. If it cannot be avoided, try


The recipes that follow are all basic in nature, and can be "tweaked" to your own specifi cations. We'll provide some ideas for variations at the end of the recipes listing -- but feel free to allow your creativity to take over, and design fabulous variations of your own!

* See the Resource Listing for sources for all of your supply needs.

Fizzy Bath Bombs 2 tbs. citric acid 2 tbs. cornstarch 1/4 C. baking soda 3 tbs. Coconut oil ( feel free to substitute another oil of choice)1/4 tsp. fragrance oil 3-6 drops of Soap Safe colorant, if desired

Place all of the dry ingredients into a bowl and mix well. Place coconut oil into a small glass bowl and add fragrance and food coloring. Slowly add oil mixture into dry ingredients and mix well. Scoop up small amounts of the mixture and shape into 1" balls. Let the balls rest on a sheet of waxed paper for about 2 to 3 hours, then place each ball into a candy cup to let dry and harden for 24 to 48 hours. Store bombs in a closed, air-tight container.

To use, drop 1 to 3 bombs into warm bath water.

Bombs Away!1/4 C. Citric Acid1 tsp. Tapioca Starch3/4 C. Baking SodaWitch Hazel3-5 drops desired Fragrance or Essential Oil

Combine the dry ingredients in a glass bowl. Continue to mix, spritzing lightly with Witch Hazel as needed. Once the mixture begins to stick together, it

is ready to be packed into your desired mold. Allow to dry completely before removing from mold. Take special care to keep bath bombs out of humid environments, as this will cause them to “bloom”.

Saturday Nite Sizzle10 T. baking soda2-1/2 T Cornstarch2 T Tapioca Starch5 T. citric acid1-1/2 T. saffl ower, sweet almond, or canola oil1/2 tsp. Sodium Lauryl Sulfoacetate2-3 drops soap safe colorant, if desired1 T. fragrance oil or essential oil of your choiceWitch Hazel (*use in spritzer bottle, spritzing dry mixture as needed)

Sieve all dry ingredients. Combine oil, SLSA, and fragrance together, and mix well. Drizzle oil mixture onto the dry ingredients, combining it with your hands, spritzing with Witch Hazel as needed. Press mixture fi rmly into your mold of choice. Allow to dry completely at least 24 hours, to insure that your bombs are completely hardened.

Simply Sassy1 cup of baking soda1/2 cup of citric acid1/2 cup of Tapioca starch2 T. of shea butter, melted1 T. Desired FragranceWitch Hazel (*use in spritzer bottle, spritzing dry mixture as needed)

Mix dry ingredients together. Combine melted shea butter and fragrance oil, and drizzle onto dry mixture. Mix well, spritzing with Witch Hazel as needed

to keep the mixture together. Press fi rmly into molds, and allow to dry completely for 24-48 hours.

Easy Peasy Bath BombsEqual parts: Citric acid, baking soda, cornstarchWitch hazel

Mix dry ingredients together. Spritz lightly with witch hazel, mixing constantly. Repeat spritzing and stirring until the mixture begins to stick together. Pack into molds, pressing fi rmly. Allow to dry for 24 hours before using.

Lotsa Variations Bombs1/2 Cup Baking Soda2 T Citric Acid2 T Sodium Lauryl Sulfoacetate1 T Tapioca Starch2 T Shea Butter, melted5 drops each - Lavender Essential Oil, Peppermint Essential Oil, and Sage Essential OilWitch Hazel (*use in spritzer bottle, spritzing dry mixture as needed)

Sift dry ingredients together into large

The Recipes



glass bowl. Combine shea butter and essential oils, drizzle over dry mixture, and combine with hands. Spritz with witch hazel to hold mixture together as needed. Pack into molds, pressing fi rmly. Allow to dry 24-48 hours before using.

Other Essential Oil Blends to try:Ginger and Sweet Orange, Lemongrass and Lavender, Bergamot and Lime, Lavender and Vanilla, Lemon, Lime and Ginger, Lime and Rosemary

Fragrance Oil Blends to try: Gingersnap and Apple, Blueberry and Lemon, French Vanilla & Grape, Apple and Grape, Coconut & Lemon, Mango & Vanilla, Pear & Grapefruit

Super Softening Bombs1 Cup Citric Acid1/4 Cup Tapioca Starch3/4 Cup Baking Soda1/4 Cup Epsom Salts2 T Shea Butter, Melted2-3 drops soap safe colorant, if desiredWitch Hazel (*use in spritzer bottle, spritzing dry mixture as needed)

The addition of Epsom salts in this mixture make them super softening to the skin! Sift dry ingredients together into large glass bowl. Combine shea butter and essential oils, drizzle over dry mixture, and combine with hands. Spritz with witch hazel to hold mixture together as needed. Pack into molds, pressing fi rmly. Allow to dry 24-48 hours before using.

Some General Notes:ALWAYS be sure that you are using soap safe colorants, as well as bath and body safe fragrance oils.

Make sure you include notes on your product labeling regarding the use of the colorants - some tubs can be stained by colorants. Also include

a safety precaution regarding getting in and out of the tub - the oils used in your bath bombs can cause the tub to be VERY SLIPPERY!

Make sure that your product tags or labels include general safety notes and disclaimers, in order to protect both yourself and your customers.

Specifi c Warning Label Texts:http://www.cfsan.fda.gov/~dms/cos-labl.html

Cosmetic Labeling Guidehttp://www.cfsan.fda.gov/~dms/cos-lab3.html#clgl

Alphabetical Listing of INCI Nameshttp://pharmacos.eudra.org/F3/inci/incialf.htm


Some Ideas for Recipe Variations:There are lots of ways to get more "mileage" out of a basic recipe once you've perfected it:

* Split the mixture into two or three parts, coloring each portion a different color. Combine the colors as you are packing the mold, creating a swirled effect.

* Place sea salts, jojoba beads, or dried herbs into the bottom of your mold prior to packing it. This will create a decorative "topping" on the bath bomb when you remove it from the mold.

* Consider "dipping" your dried bath bombs into melted shea butter for a light coating. Allow the dipped bomb to dry completely before dipping -- then place the dipped bomb on waxed paper to set up. When cool, package as normal. This may slightly minimize the initial "fi zz" of your bath bomb, but it will add additional softening properties to the water. You can also roll the "dipped" bomb in dried herbs or jojoba beads while the shea butter coating is wet.

* Consider the addition of cosmetic "glimmer" mica colorants to your bath bomb recipes! This is particularly popular among children and tweens. A small amount is all that is needed (1/8 tsp will color a large batch.)

Some Fun Ideas:Consider packaging your fi nished bath bombs in candy foils (available from your local bakery or confectionery supply). This will allow you to theme the foils for different holidays, or for use as shower favors. Package your bath bombs in bon-bon boxes as a dressed up favor for bridal or baby showers. To make a great gift set - package several bath bombs with a bath pouf, or scented candle. These "ready to go" gifts are popular at craft shows and fairs, and offer a way for you to move additional product along with your bath bombs.

Our Recommended Resources:The sources listed in the Atomic Bath E-book are not affi liated with, or endorsed by, MakeBathBombs.com, or The Creative Concept. They are listed only as a courtesy to help readers locate suppliers and sources for related products and services.

Planet Label: Bulk Label Stock - includes many of the popular Avery® sizes. Their site also offers templates for download! http://www.PlanetLabel.com

Online Labels: Custom printed labels - 50 sizes to select from. Visit them online at: http://www.onlinelabels.com/Ripped Sheets: Portal for Laser & Inkjet labels. http://www.rippedsheets.com/

Color Schemer: Create a color palette - it’s a breeze! www.colorschemer.com

pcCrafter® - Lots of affordable graphic collections - could be used on product labels, product data sheets or websites. www.pccrafter.com

Variation Ideas& Resource Lists



Xerox® Free Color Printer Program - Get a FREE Laser Printer Certain restrictions apply FreePrinters.com - FREE Xerox® Printer Program

MyOwnLabels.com - Purchase high-quality Labels by the Sheet, customized with your text! Great for small batches, shower favors, etc.

Direct Selling Association—If you are thinking about adding consultants, do your homework! The DSA offers many free resources on their website, and can steer you in the right direction if you are deciding to add consultants to your company. They are located at www.DSA.org

The Direct Marketing Association—Great articles on the right and wrong way to go about direct marketing your business. They also have the latest information on the upcoming “Do Not Email” legislation. Take the time to familiarize yourself with these resources! They are located at: www.the-dma.org/

Web Decal—The best investment you can make in your small business! Put your website or contact info on a Web Decal, and attach to your vehicle. You are automatically advertising every time you use your vehicle! Tell them Promo Boost sent you! www.WebDecal.com

Express Yourself Online—Great accessory items for use with Home Shows, Fairs & Expos. They are located at www.ExpressYourselfOnline.com

InfoUSA—If you are looking to market your business through direct mail, we highly recommend InfoUSA. This is a service we have used personally. You can purchase mailing lists that are targeted by criteria you set up — homeowners, male or female, age, income level, etc. They even have an option to query the criteria on the website! Check them out at www.InfoUSA.com.

Small Business Administration—A wealth of information exists at the SBA. You can gain information on fi nancing, business tips, and read actual success stories of other folks like you! They are located at www.SBA.gov

US Patent & Trademark Offi ce—If you have a great idea, you better protect it! You can fi le the necessary forms for trademarks and patents from the website, as well as conduct searches to make sure your name isn’t already taken. They are located at www.uspto.gov

Wholesale Packaging - http://shop.essentialsupplies.com/Gift Basket & Packaging Supplies - http://www.nashvillewraps.comPaper Mart - http://www.papermart.com/Rapps Packaging - http://www.rappspackaging.comShrink Bags & More - http://www.shrinkbagsandmore.com/Shrink Banding Equipment & Supplies - http://www.shrinkbagsandmore.com/The Packaging Source - http://www.packagingsource.com/US Box - http://www.usbox.comCool Cosmetic Packaging - http://www.coolcosmeticpackaging.com/cool.html

Spectrum Naturals in Petaluma California (organic oils of all types) http://www.spectrumnaturals.com

Pacifi c Coast Chemical in Berkeley (lye, citric acid in bulk) http://www.pcchem.com

Oils By Nature - Excellent midwestern source for oils, butters, vegetable waxes, and essential oils. www.OilsByNature.com

Documents

Atomic Bath: Making Bath Bombs for Fun & Profitsoapmakers.s3.amazonaws.com/Atomic_Bath.pdf · 2011-05-07 · aren't complicated to make, and they can generate large proﬁ ts. All