ATLANTA BRAVES GAMEDAY ATLANTA BRAVES GAMEDAY2 3National Anthem during the home opener against the Chicago Cubs on April 1, 2019. The Braves won 8-0.

A LOOK BACK AT THE 2019 SEASON

ATLANTA BRAVES GAMEDAY 5

Ronald Acuña Jr. hits a home run during game 1 of the series against the Florida Marlins on April 5, 2019. The Braves won 4-0.

Dansby Swanson during game 3 of the series against the Philadelphia Phillies on June 16, 2019. Braves won, 15-1.

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7ATLANTA BRAVES GAMEDAY6 ATLANTA BRAVES GAMEDAY

FREDDIEFREEMANFREDDIEFREEMANFREDDIEFREEMANFREDDIEFREEMANFREDDIEFREEMANFREDDIEFREEMANFREDDIEFREEMAN

BRAVES BASEBALL has a storied history of bringing people together to foster

a sense of belonging for many individuals. Fandom has been passed down

through generations and sparked through new friendships. It doesn’t matter

who you are or where you come from because if you are tied to the Braves, you

are “For the A.” The “A” unites us and brings fans together to experience the

pure joy of Braves baseball.

The “A” is Atlanta. It’s Braves Country. It’s Hank Aaron hitting his 715th home

run. It’s the dogpile on the mound after winning the World Series in 1995. It’s

Acuña’s grand slam during his first postseason. It’s your dad taking you to your

first game. It’s going on a date with your future partner. It’s piling into a car with

the family and making that annual summer trip to see your team. The “A” is high

fiving a total stranger just because you both rep the “A”. The “A” is a bond that

unites Braves fans.

Being a Braves fan means creating memories that can last a lifetime, as shown

by season ticket holders and A-List Members, Brandon and Bonnie Cunningham.

Brandon and Bonnie, and their two children, have a special connection to the

Braves as the pair went on their first date at the ballpark. “We’ve grown as a

family with the Braves,” said Brandon. “Baseball is something we’ve always come

back to,” continued his wife, Bonnie.

As the Cunninghams look back, they remember more than just the score of the

game. They recall and cherish the quality time they have been able to spend

together as a family. “There are so many things and memories that come along

with being Braves fans besides whatever the actual game is. Baseball is a part

of our family. Being a Braves fan is a feeling; more than anything else, it’s the

feeling of being a part of the Braves family.”

According to the Braves marketing team, “For the A” was derived from

the same familial sense of belonging many Braves fans have experienced

throughout the seasons.

BY KARA ZOELLNER FOR THE A

RONALDACUÑAJRRONALDACUÑAJRRONALDACUÑAJRRONALDACUÑAJRRONALDACUÑAJRRONALDACUÑAJRRONALDACUÑAJR

ATLANTA BRAVES GAMEDAY 98 ATLANTA BRAVES GAMEDAY

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“As we talked about our campaign for this year, it was

important to us to find something that represents all our

key audiences and stakeholders and wasn’t

something you see on the field but weren’t able

to identify with as a fan,” said Brad Meriwether,

director of marketing for the Atlanta Braves. “The

one thing we kept coming back to, and the thing that

unifies every group, was the ‘A’ on our hat. Our players

wear it, our staffers wear it, our fans wear it. It’s how the

community identifies as Braves fans. We felt there was

something powerful in the ‘A.’”

“The ‘A’ has been timeless,” continued Brad. “It has withstood

the test of time. As the game of baseball has changed, as

Atlanta has changed, as our organization has changed, the ‘A’

has been constant.”

Longtime season ticket holder, David Baderstecher, has

been connected to the Braves for most of his life. His

father took him to his first Braves game at Atlanta-Fulton

County Stadium in April of 1966, following the Braves’

move from Milwaukee. As a kid, David recalls being in

awe of the Major League stadium and the pride the team

brought to the city of Atlanta.

“I love the way the Braves represent the city and how the

players represent themselves on the field,” said David. “When

I think of what ‘For the A’ means to me, I look back at all the

great players who have played for the Braves since the team

arrived in Atlanta in 1966… and how much it meant to me, and

the people in the South. It was a really big deal to bring this

caliber of team to the city.”

As the city of Atlanta embraced the Braves’ arrival, a sense

of community blossomed.

FOR THE A“I have always had a love and passion for

baseball,” stated Mary Williamson, who

became a fast fan of the Braves after

moving to Atlanta in the late 1980s. “For

me, being a fan means having a sense of

community. ‘For the A’ is about everyone

coming together to support the team

and to support Atlanta.”

“It has been a long offseason for me with

no baseball,” continued Mary. “This year

we have some great talent, and to see

the way the players interact with one

another, the way they pick each other

up through the injuries and slumps, is

amazing. I think all the players feel that

same sense of passion, and they all want

the same thing, to win a World Series,

and that is what we as fans want too.”

Braves Country experiences pure

exhilaration, joy, heartbreak, anger,

defiance and redemption under the

“A”. The Braves compete, put in work,

sacrifice and play relentlessly for every

win for the “A”. It’s who we are… because

we’re all “For the A.”

FOR THE ICONS,

THE GAME CHANGERS,

THE PATH PAVERS.

FOR THE ARTISTS,

THE CULTURE SHAPERS,

THE MOLD BREAKERS.

FOR THE SOUTH,

THE FLAGS THAT WE WAVE,

THIS COUNTRY OF BRAVES.

AND FOR THIS TEAM.

FOR OUR LOVE OF THIS GAME.

FOR THE PRIDE IN OUR NAME.

WE CHEER, WE FIGHT, WE PLAY

×

ATLANTA BRAVES GAMEDAY 1110 ATLANTA BRAVES GAMEDAY

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Crossword Puzzle

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ATLANTA BRAVES GAMEDAY ATLANTA BRAVES GAMEDAY12 13

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ATLANTA BRAVES GAMEDAY 15

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ATLANTA BRAVES GAMEDAY 1918 ATLANTA BRAVES GAMEDAY

Ronald Acuña Jr. batting during game 1 of the series against the New York Mets on August 13, 2019. The Braves won, 5-3.Mike Foltynewicz during the game against the Los Angeles Dodgers on Aug 17, 2019. The Braves won 4-3.

Mike Soroka pitching during game 3 of the series against the Miami Marlins on August 22, 2019. The Braves won, 3-2.Sunset during Game 1 of the series against the Kansas City Royals on, July 23, 2019.

ATLANTA BRAVES GAMEDAY 21Ozzie Albies loses his helmet while running to second during game 1 of the series against the Chicago White Sox on Aug. 30, 2019. The Braves won, 10-7.

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NOTES

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Ozzie Albies and Ronald Acuña Jr. celebrating during game 3 of the series against the Chicago White Sox on Sept. 1, 2019.