BUSINESS MAP WHAT HAS CHANGED (2)

SEPTO INDARTO (TEAM DOUBLE S)

• In the last 20 years, the development of information technology has affected the business world in every respect, information technology has changed the world, changed the way people to work, changing the way people to think, the technology itself is changing the world, changing the way marketing, change leadership style towards leadership in technology as well as leadership transformation.

• The right word is CHANGE into all fields. Moves with dynamic market situation and every time gave birth to many new trends. Old values that have been ingrained when we studied at university in learning about the business in a short time the old values were quickly replaced by the new values. The bottom line remains one that is CHANGE.

• Change runs so fast, because the change run according to time, in accordance with the process running time. Currently in the world of business known as Value Migration, the movement of the market value of one company to another, this happens because of the change, the change in shaping a new model adapted to the changing times. That change goes through following the creation of a better business model than the previous models.

• Companies in the world today continues to seek new markets and consumer behavior in order to sell their products. Marketing capability is needed, a strategy to dominate the market must be studied, analyzed and then immediately act to enter the market, information technology absolutely must be mastered by all staff from all departments. Because of the change to be rapid, all companies will follow the trend which direction the market will go. Analysis-Learn-Direct acting.

• Companies must continue to learn about marketing strategies, have complete data on demographics, analyze the state of social-political-security for the long-term interests, research for innovation, and see consumer behavior. Everything takes time to learn it. Because we live in a state that requires a change. Changes will occur any time. But one thing we have to keep studying the change and make a deep analysis on the impact of positive and negative impacts.

• Frequently changing consumer behavior should serve as a guideline for creating the right business model for the company's future. A market survey is not only necessary, but should see consumers when they buy a product, what product is most needed, why they buy the product, how will it benefit them when using the product, for how long they will be using the product. All must be studied and analyzed in depth.

Business leaders should realize that every business model in a certain period of time will always change with short notice because the business model will adjust to the situation

• So the best thing is to follow and continue to support new business models to remain competitive in the search market. It is important to develop new strategies to support future business model and can be used as the primary choice as a strategy to reach a broader consumer. Business leaders must understand the changes that occur and how to create the right strategy as a priority to reach out and serve the customers.

• Currently both large corporations and medium-scale enterprises can master in a competitive market. Internet technology has made the business world more democratic, the most important thing besides the promotion to do is to continue to create new strategies.

• The competitors will always find something new, creating new value for customers and business partners. The competition will continue to be in front, in the world of business competitors in the past will always follow the company managed to control the market by creating the same products but offer a cheaper price. The strategy is now unusable.

• The leaders in the business world must ask: WHAT NEXT BUSINESS MODEL THAT WE HAVE TO CREATE AND HOW WE ARE ABLE TO GET CUSTOMERS CREATES INNOVATION IN LARGE QUANTITY?

• The next generation of business models are created as companies continue to innovate for the betterment of the organization, the progress of research, marketing progress. The companies will be aware of that competition will be intense. There is no time to relax and time should be best utilized.

• Companies should be able to create the market value reflects investors' confidence in the future of a company. They will look at whether the company gives performance gains or create losses. The market value is very important to study because the value of the market will continue to signify a big change from a market, an industry and an economy in a State. If the value of the market value and the company must create a good market value and generate huge profits from the sale of products or services.