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Bridal has Changed.

Bridal Has Changed

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Today’s Bridal jewelry customer is different than ever before. 85% of all bridal customers are now Millennials and they’re going to shop their way. Our Naledi Collection of Bridal engagement jewelery delivers the designs and price points customers are asking for while upholding the gold standard for quality manufacturing and ethical sourcing.

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Page 1: Bridal Has Changed

Bridal has Changed.

Page 2: Bridal Has Changed

Are customers more scarce than diamonds?

Page 3: Bridal Has Changed

Today’s Bridal customer is different than ever before.85% of all bridal customers are now Millennials

and they’re going to shop their way.

Generational Breakdown

84% | Millennials (born 1979-2000)

15% | Generation X (born 1961-1978)

1% | Baby Boomers (born 1943-1960)

15%

84%

1%

Page 4: Bridal Has Changed

Budget matters.Today’s Bridal customer is financially savvy.

Staying on budget matters to them. It’s a practical issue, and it’s what they value.

Page 5: Bridal Has Changed

Budget-conscious consumers are creating new sales opportunities. 80% of all US bridal sales are less than $8000. Reaching this growing market segment requires a product line specifically designed for low inventory carrying costs and low-risk profitability.

The Naledi Collection delivers the designs and price points customers are asking for while upholding the gold standard for quality manufacturing and ethical sourcing. Engagement rings, complete with GIA centers, start at $2500 (retail keystone).

Free up your capital.Our lease financing and immediate fulfillment ties up less capital resources in your inventories and frees up more for customer development. Bridal collections are available for as low as $10 per day.

Average Inventory Carry Costs

Naledi Them

Page 6: Bridal Has Changed

On social media, we share our location, our likes, and our relationship status—our lives, in fact. Facebook knows way more about us than

the hairdresser or the bartender ever did.

The new hairdresser and bartender.

Millennial

Gen X

Boomer

75%

50%

30%

% with active social

media profile

Page 7: Bridal Has Changed

Truly Targeted Advertising.

Mobile First AdvertisingThe Naledi Collection’s mobile-first advertising is targeted and local. It delivers the right message to the right customer at the right time and place.

Advertising is simply too expensive to get it wrong. We offer real time monitoring and no long term contracts

Today’s Bridal customer will make the smart choice and your mailer won’t convince them otherwise.Traditional direct marketing, such as mailers or catalogs, are extremely expensive and increasingly ineffective at reaching today’s Bridal customer. Results are nearly impossible to measure.

Imagine if your advertising was 90% less expensive and 100% more effective.

Store

West - A

Mid West - A

14 Day Total

Reach UClicks CTRA ctions Fans Impressions

42,000 2,260 5% 2,490 210 1,423,000

26,800 965 3.6% 1,150 60 988,000

15,200 1295 8.5% 1,340 150 435,000

Page 8: Bridal Has Changed

Today’s Bridal customer wants to collaborate. It’s a mistake to push a “leave it to us and relax” message.

Help them help themselves.

This says a lot about how the devices millennials use every day—like tablets, laptops, and smartphones—both shape and improve the shopping experience.

Millennials are 216% more likely to be influenced by in-store touch screen displays. 216%

Page 9: Bridal Has Changed

Think about it: What if you could make your best sales associates more effective without the cost of hiring and training new assistants?

Our Smart Kiosk is a unique in-store experience that gives customers a more customized, low pressure, self-service sales experience.

A Good Sales Associate is Worth Their Weight in Gold.

A Great ExperienceThe entire collection at their fingertips.

Help Customers Help ThemselvesCustomers love trying on and

experiencing jewelry.

Empower Your Sales TeamInstantly deliver ring specifications

and current pricing.

the Naledi Smart Kiosk

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Research is a way of life for today’s Bridal customer. It’s not an issue of trust.

They research everything.

of millennials say smartphones and tablets are convenient for researching—and purchasing—products and services on the go. More than 50% use their smartphones to research products or services while shopping.

60%

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Naledi RingFinder for iPad and iPhoneA beautiful showcase of the Naledi Collection of engagement rings. Consumers already spend more time on their mobile devices than with any other media device, and our app is one of the most popular engagement ring apps available on the App Store today. As an authorized jeweler, your store location and contact information are placed at the consumer’s fingertips.

Naledi RingFinder

“An absolute must for anyone looking for a ring.”

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You can reach them wherever they are.

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Our extensive library of print, web, and media tools promote your business within your local community. Everything points back to your store.

We’re here to help.

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Today’s Bridal customers want to demonstrate their ability to make smart choices.

Fun, meaningful, and just their style.

Page 15: Bridal Has Changed

Over 150 popular styles tailored to the tastes and sensibilities of today’s bride. Antwerp-based Laurence Bruyninckx is lead designer for the collection.

The Right Product at the Right Price.

Wellington

Madison

Annabelle

Gabriella

Autumn

Esmie

Wimbledon

Alexandra

BlancaCapriEdinaHeather

Page 16: Bridal Has Changed

1-800-344-6605 in United States1-800-941-4367 in Canada

[email protected]

67 E Madison # 1816Chicago IL 60603

Naledi Collection has a beauty that goes far beyond what the eye can see.

Ethically sourced diamonds. Exceptional quality. An uncomplicated buying and ownership experience.

All these things are as important to us as they are to you.

Life and love the way they should be: Simply Beautiful.

We stand by our promise.

Simply Beautiful.