ATCP Board Member Presentation DATCP-DAD (02-26-13) 2 LR

2

Department of Agriculture, Trade and Consumer Protection

Wisconsin Department of Agriculture, Trade and Consumer Protection

3

Mission• The mission of DATCP is to serve the citizens of

Wisconsin by assuring:

• Safety and quality of food• Consumer protection• Fair business practices (buyer and seller)• Healthy animals and plants• Protection of the environment• Wise use of resources• Vitality of agriculture and commerce

Department of Agriculture, Trade and Consumer ProtectionDepartment of Agriculture, Trade and Consumer Protection

7

Agricultural DevelopmentWorks in partnership with the Wisconsin’s agricultural producers, processors and service providers to help develop, diversify andmarket Wisconsin agricultural products and services.


7

Agricultural DevelopmentThrough partnerships, offering a technical, financial, and marketing support.


2

Non-regulatory

IndividualsOrganizations & Businesses

Coordination of Board & Councils


2


Agricultural Development

Market Development

Farm Services &Sector Development

2



Councils

10

• Agricultural Education and

Workforce Development Council



10

• Organic Advisory Council



10

• Wisconsin Aquaculture Industry

Advisory Council



10

• Rural Electric Management

Advisory Council



10

• Farm to School Advisory Council



2



Market Development

BUREAU

12

Agricultural DevelopmentMarket Development

•International Trade•Local Foods Development•Specialty Crops•Promotions•Marketing Assistance•Marketing Orders•County and District Fairs


2



InternationalTrade

24


International Trade Team

Exporter Education Market Entry Market Development Promotion

24




24




24




27


http://www.emmirothusa.com/de/home/

http://www.emmirothusa.com/de/home/

http://www.lacrossemilling.com/

http://www.lacrossemilling.com/

http://www.senecafoods.com/index.shtml

http://www.senecafoods.com/index.shtml

http://www.johnsonville.com/home.html

http://www.johnsonville.com/home.html

http://www.enreco.com/index.asp

http://www.enreco.com/index.asp

http://cri.crinet.com/

http://cri.crinet.com/

http://www.calftel.com/index.php

http://www.calftel.com/index.php

28


Exporters located in Wisconsin

29

Agricultural Exports


2



Local and RegionalFoods

31


Local and Regional FoodsSupport / Assist Producers

Build Infrastructure

Facilitate Product Sales

Connect Sellers and Buyers

Create Demand

Generate Economic Impact

32


Producers First

• Marketing assistance • financial analysis• customer data

management• branding and design • whole farm planning

14

Buy LocalBuy Wisconsin


34


Bayfield Regional Food Producers Increasing Sales of Pasture-Raised Meat in Northern Wisconsin through Cooperative Marketing

35


Wisconsin Local Food Network

Regional Efforts

Topic Based Efforts

ALL Collaborators and WLFN Members

SoutheasternSouthwestern

EasternWestern

Northern Central

Wisconsin Local Food Network•Communicating•Building Capacity•Raising Funds•Developing Collective Impact

Food Security and Health

Community Development

F2S Initiatives

Infrastructure Development

Market Development

Producer Development

Indicates Steering Committee Member Representation

The Wisconsin Local Food

Network engages, connects, and

empowers local, regional, and state efforts to

build resilient and restorative food

systems.

31


Wisconsin Local Food Network

– Local Food Summit– Listserve and Wiki

– Organized collaboration– Collective Measurement

– Bigger Impacts– Avoiding Duplication

31


Wisconsin’s Farm to School

31


Wisconsin’s Farm to School

In 2011, 50 WI districts actively engaged with

F2S

AmeriCorps Farm to School


Presenter

Presentation Notes

This is a perfect example of a program that integrates the community, agriculture and health indicators. The AC F2S program began in 2008 and has been serving 8-11 host-sites per year by placing two members at each location. The community outreach member works to overcome the challenges of procuring local food into the school while the nutrition education member implements innovative farm to school curricula. Activities are varied and include: school gardens, classroom education, farmer visits, snack programs that incorporate local food, and local food test tastings. DATCP has been working with the UW – Departments of Family Medicine and Nutritional Science and have found that students participating in the program have increased their knowledge and attitudes as well as consumption of fruit and vegetables through improved access to fruits and vegetables in the meal programs.

29


Consumer/Promotional Resources

Wisconsin’s Farm Fresh Atlases

Presenter

Presentation Notes

Member use of the brand Consumer brand recognition Product accessibility Supply Chain Infrastructure - producer/farmer diversification - processor/manufacturer - physical distribution - food service/grocers/restaurants Supply Chain Management - development/collaboration/aggregation

42


Presenter

Presentation Notes

founded in 1983 trademarked marketing tool assists companies with enhancing their brand promotes unique, authentic Wisconsin products at least 50% of the ingredients, production, processing activities or services are of Wisconsin origin

43


Presenter

Presentation Notes

Selling SSfW™ Products Repeatable Sustainable Leverage strong agriculture base Increase sales of WI products Retain $’s locally Create jobs

39


Member use of the brandConsumer brand recognition Product accessibility Supply Chain Infrastructure Supply Chain Management

40


Proof of Model

Selling SSfW™ Products Repeatable Sustainable

Leverage strong agriculture baseIncrease sales of WI products

Retain Create jobs

41


2



Market OrdersPromotionsResearch

45

Wisconsin Specialty CropsDiversificationand for additional/alternative income

Trends:More individual farmers are growing specialty crops

in WI but other states are surpassing us in total cash receipts annually


Specialty Crop Block Grant 2011

46


Research 12 Projects $470,200

Education 4 Projects $176,000

Industry 5 Projects $156,000

42


Marketing OrdersWisconsin Cherry Board, Inc.

$0.005 per pound or $10.00 per tonWisconsin Corn Promotion Board, Inc.

$0.005 per bushelWisconsin Cranberry Board, Inc.

$0.10 per barrelGinseng Board of Wisconsin, Inc.

$100.00 per acre under shadeWisconsin Milk Marketing Board, Inc.

$0.10 per hundredweightWisconsin Potato Industry Board, Inc.

$0.06 per hundredweightWisconsin Soybean Marketing Board

Based on sale value:$0.005 x weight = assessment payment

42


County Fair Aids

42


Alice In Dairyland

2



Farm Servicesand

Sector Development

BUREAU

13

Agricultural DevelopmentFarm Services


•Farm Center •Business Planning•Transition Planning •Rural Electric Power Services


Individualized

Presenter

Presentation Notes

We consult individually with many farmers over the phone, meet with them at the farm and consult with some by e-mail. Provided for farmers whether they are dairy, beef, organic, graziers, fresh market produce, or commodity crop farmers.


Presenter

Presentation Notes

Education 9 workshops in Hmong on safe food handling, growing organic vegetables, pest & disease management, and income & expense record keeping 104 participants Hands on hoop house build 5 Hmong mentors trained 6 scholarships obtained for Hmong growers to attend MOSES conference Case Example - Jack

42


Rural Electric Power Services

42


• Of 9,000 Stray Voltage investigations,– 91.8% found 1 volt or less at cow contact.– Only 2.7% were over 2 volts at cow contact

Herd Based Diagnostics

2



Sector Development

11

Agricultural DevelopmentSector Development

•Dairy Development•Livestock Services / Specialty Meats•Value Added (processed / direct sale)•Grazing •Organics•Aquaculture•Development/Diversification


56


Livestock Sector• Work with producers/farmers to find new

markets, overcome market challenges• Serving livestock organizations and

associations

57


Livestock SectorGrass-Fed Beef Cooperative

58


Wisconsin Meat Sector

• Marketing Campaign

• Specialty Meat Development Center

• Master Meat Crafter Program

59


Master Meat Crafter

60


“Organic production allows smaller-sized farms to add value to their product and capture a higher price for

goods sold.”

“Organics offer differentiation in the market

place and fill a niche demand.”

The Organic Sub-Sector

61

The Organic Sub-SectorWisconsin 2nd in number of organic farms (~1200)

1st in organic dairy farms 1st in organic beef farms

1st in organic egg producers1st in organic cranberry sales2nd in organic potato farms

3rd in organic vegetable farms

Total acreage 195,600Total farm-gate sales $132 million


62

The Organic Sub-Sector


63

Grazing Sub-Sector• Farmers using managed grazing to provide a major

portion of their livestock forages needs:

• 3,070 dairy farmers (22% of total)• 4,763 beef farmers (32% of total)

• Cost of production:• Managed grazing dairy farm costs averaged

88% of non-grazing costs

• Managed grazing beef farms costs averaged 77% of non-grazing beef costs


64


Grazing LandsConservation Initiative

65


Grazing Program Research Grant4 year

• market for grass-fed milk as a ‘specialty ingredient’ for artisan dairy products?

• Research on the chemistry of grass-fed milk

• Culinary performance

• Establish grass-fed milk pool and a premium for graziers?

42


Agricultural DevelopmentAnd Diversification ADD

42


• Early market development for CROPP (Organic Valley)

Pilot for a Milk Forward Contracting

• Pilot Health Care Co-operatives

• Development of Quality/Uniformity Standards for

Marketing WisconsinLamb (TM)

• Evaluation of viability Commercial Sweet Potatoes

Agricultural DevelopmentAnd Diversification ADD

42


42


2



TaxCredits

14

Agricultural DevelopmentTax Credit Certification

•Dairy Manufacturing Facility•Food Processing - Warehouse•Meat Processing Facility•Wood Biofuels•Beginning Farmer•Farm Asset


• Cooperative Network• PDPW - Professional Dairy Producers of Wisconsin• WFBF - Wisconsin Farm Bureau Federation• WFU – Wisconsin Farmers Union• NFO – Wisconsin National Farmers Organization• CDP – UW Center of Dairy Profitability• CDR - UW Center for Dairy Research• University Wisconsin Extension• GrassWorks Inc• DBA - Dairy Business Association• WDPA – Wisconsin Dairy Products Association • WCMA - Wisconsin Cheese Makers Association

73


Grow Wisconsin Dairy 30x20

• Provide assistance to dairy farmers without regard to size or

type, focusing on long-term, sustained operation

• Goals: increasing profitability and production

• Offer assistance with management and operational changes,

business systems, and legal structure

• Herd health management

• Beginning Farmer Assistance

77


Grow Wisconsin - Dairy 30x20

• Attempt to eliminate “program” focus

• Offer flexible grants and coordinate “dairy teams”

• Provide services at “time of decision”

• “One number to call” – system for referrals

78


Grow Wisconsin Dairy 30x20

74


75



Wisconsin Dairy Farms

76


Wisconsin Dairy Processors


10



10


Planning & Preparation-Business Development-Financial Analysis-Transition/Transfer-Expansion-Modernization

On Farm Management-Herd Health-Facilities-Milk Production-Milk Quality-Operational Efficiency


10


10


2


Mike PowersAdministrator

Division of Agricultural DevelopmentDepartment of Agriculture, Trade and Consumer Protection

2811 Agriculture DrivePost Office Box 8911

Madison Wisconsin 53708-8911

Desk and Mobile: (608) 224-5142

[email protected]

www.datcp.wi.gov

Contact:

mailto:[email protected]

http://www.datcp.wi.gov

Documents

ATCP Board Member Presentation DATCP-DAD (02-26-13) 2 LR