Assignment 5a

FA102a Research and Brand Development

Bethany DillEmotion-Analyzing Glasses

Thursday, January 10, 13

Assignment One, Research

“How to Measure Emotions” http://www.kurzweilai.net/how-to-measure-emotions



http://www.kurzweilai.net/how-to-measure-emotions




“... Detects anatomical facial muscle movements... and can characterize collections of those

movements...”http://www.kurzweilai.net/how-to-measure-emotions






“The glasses contain a tiny camera that... tracks 24 ‘feature

points’ on your conversation

partner’s face, and software analyzes

their micro-expressions”







“The camera is connected to a wire snaking down to a smartphone that runs the emotion

analyzing software”http://www.kurzweilai.net/how-to-measure-emotions




Assignment One, Description of Future Product or Service


Emotion-Analyzing Glasses


Assignment Two, Naming Process

Selected Words From Original PostEmotions, Recognize, Conversation, Analyze, Understand

Generated Name Possibilities Emotication - Combined “emotions” and “communication”EmotiReader - Combined “emotions” with “reader” which was

associated with “analyze”

Selected Name: EmotiReader

JustificationGives insight as to what the product does, without naming all of it’s

many uses. The name would encourage the consumer to look at the product more closely which would encourage purchase.




Assignment Two, Brand Character Diagram



Assignment Three, Logotype Research, Word From Diagram

“Scientific”



Assignment Three, Logotype Research

http://www.aps.org http://www.aaas.org http://www.aapt.org









Assignment Three, Finished Logotype

eRThursday, January 10, 13


Assignment Four, Social Media Branding Research

Nikon Camerashttp://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts

Bose Sound Systemshttp://www.facebook.com/Bose

Oakley Sports Gearhttp://www.facebook.com/Oakley?fref=ts


http://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts

http://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts

http://www.facebook.com/Bose

http://www.facebook.com/Bose

http://www.facebook.com/Oakley?fref=ts

http://www.facebook.com/Oakley?fref=ts


Assignment Four, Social Media Branding, Creating a Community

In order to create a Social Media Community, I texted and Facebook messaged people I knew and

told them about the product (the EmotiReader), that I was designing. I also posted the link to the page and created a status about the page on my

personal Facebook page. Some of the people that I contacted about my product also made statuses about the EmotiReader page on their personal

Facebook pages to promote the product.



Assignment Four, Social Media Branding Facebook Pages












Assignment Five, Webpage Layout Research for Wireframes

http://www.hofstra.edu/admission/





Assignment Five, Webpage Layout Research for Wireframes

http://ddiny.org


http://ddiny.org

http://ddiny.org


Assignment Five, Wireframe

Logotype

Short Description

About Contact UsResearchShop )$4·VNews

Image

Large Image with Tagline Text

Social Media Icons

Social Media Icons

Social Media Icons

Social Media Icons

Social Media Icons

Social Media Icons


Documents

Assignment 5a