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ASJA - ASCOJA Symposium Theme ASJA (Asia Japan Alumni) – ASCOJA Symposium:“ASEAN- Japan Trade Opportunities – Tapping into the Halal Market”

Preface:

The global halal industry is estimated to be worth around USD 2.3 trillion (excluding Islamic Finance). Growing at an estimated annual rate of 20%, the industry is valued at about USD560 billion a year. Thus making it one of the fastest growing consumer segments in the world. The global halal market of 1.8 billion Muslims is no longer confined to food and food related products. The halal industry has now expanded beyond the food sector to include pharmaceuticals, cosmetics, health products, toiletries and medical devices as well as service sector components such as logistics, marketing, print and electronic media, packaging, branding, and financing.

In recent years, with the increase in numbers of affluent Muslims, the halal industry has expanded further into lifestyle offerings including halal travel and hospitality services as well as fashion. The halal market is non-exclusive to Muslims, and has gained increasing acceptance among non-Muslim consumers who associate halal with ethical consumerism.

No longer a mere religious obligation or observance for Muslims, halal (which means “lawful” or allowance”) has become a powerful market force, and an increasingly a world-wide market phenomenon for both Muslims and non-Muslims alike. The appendage of “Halal” to a product is not just a guarantee that the product is permitted for Muslims, but represents a global symbol for quality assurance and lifestyle choice.

With the huge untapped halal market, players from every sector of the industry, from huge multinationals down to small enterprises, are looking to capture their share of this growing market.

Asia having the largest Muslim population in the world has become an important and lucrative halal market. The region is one of the fastest growing region for halal products driven by countries such as Indonesia, Malaysia, Pakistan, China and India. Major growth in the halal market has been driven by changing lifestyles of affluent consumers. The increase in purchasing power of consumers in this region also brings about demand for more diversified products, opening up a new and growing market for halal producers. A number of Asian countries have been actively promoting themselves as centres for halal production, standardization, research and international trade.

The growth in the halal industries brings along its own unique set of issues, challenges and opportunities. For example; a unified global halal standards, maintaining integrity throughout the halal supply chain and changing consumers’ expectation on halal products are just some of the challenges facing the halal industries.

In Japan, Tokyo governor Yuriko Koike announced earlier this year that halal food will be provided during the 2020 Olympic game to encourage Muslims to visit Tokyo. The Japanese government is hopeful that halal products will contribute to the nation’s economic growth as Tokyo prepares to host the Olympics and Paralympics, which are likely to offer greater opportunities for the halal sector.

It is hoped that this symposium will provide the avenue to generate understanding and discussion on the possible way forward for ASEAN and Japan to contribute to the development of the halal industry.

The objectives of the symposium are:

1. To share experiences particularly from Brunei’s perspective in the development of its halal industry

2. To evaluate common challenges in the halal industry from regulators, industry and investors perspective

3. To explore potential areas of collaboration among ASEAN and Japan in the area of Halal industry

The symposium call for papers on but not limited to the following areas: halal policies and certification; Halal market: halal food and halal non-food products on areas such as tourism, pharmaceutical and healthcare, cosmetic and personal care, apparel, logistics and supply chain; Case studies and best practices on regional/local halal standards, challenges and opportunities of halal market in ASEAN countries and Japan.

Table of Contents

Map 1

Programme 2

Profile of Moderators, Presenters & Presentation AbstractsModerators

Dr. Paryano, SEAMEO VOCTECH Regional Centre 4

Professor Hiroaki Hayakawa, Universiti Brunei Darussalam 5

Panel Presentation

Mr. Yokoyama Shinya, Co-Founder Halal Media Japan Co. Ltd. 6

Ms. Melline Jaini, Ghanim International Corporation 8

Panel Discussion

Laos - Japan Alumni of Laos (JAOL) 10

Vietnam - Japan Alumni of Vietnam (JAV) 12

Myanmar - Myanmar Association of Japan Alumni (MAJA) 14

Thailand - Old Japan Students’ Association, Kingdom of Thailand (OJSAT) 16

Indonesia - Association of Indonesian Alumni from Japan (PERSADA) 18

Philippines - Philippine Federation for Japan Alumni (PHILFEJA) 20

Malaysia - Japan Graduates’ Association of Malaysia (JAGAM) 22

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Location

Address :

Centrepoint Hotel,

Abdul Razak Complex Gadong BE3519

Bandar Seri Begawan Negara Brunei Darussalam

Telephone: (+673) 2430430Fax: (+673) 2430200

Email : info@thecentrepointhotel.comWebsite : http://www.thecentrepointhotel.com

Map

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Schedule

Time Event

Day 1, Friday, 8th Sept 2017

Morning Arrival of participants and registration

EveningASJA-ASCOJA Symposium Welcoming Dinner

[Venue: Songket Ballroom, Level 4, Rizqun International Hotel][Attire: Smart Casual]

7:30 pm Recital of Surah Al-Fatihah & “Doa”

Speeches :• Welcoming Remarks BAJA President cum ASCOJA Chairman

Dr. Chin Wei Keh

• Message of ASJA International Director for JapanGotaro Ogawa

• Message ASJA ChairpersonDr. Ooi Chee Keong

8:00 pm Dinner & Performances

9:30 pm End

Day 2, Saturday, 9th Sept 2017

Afternoon

ASJA-ASCOJA Symposium: “ASEAN - Japan Trade Opportunities – Tapping into the Halal Market”

[Venue: Goldstone Ballroom, Level 7, Centrepoint Hotel][Attire: Business]

2:00 pm Opening Remarks for ASCOJA-ASJA Symposium By Mr. Ambassador Gotaro Ogawa, ASJA International Director for Japan

2:10 pm Panel presentationModerator : Professor Hayakawa 1. YOKOYAMA Shinya, Halal Media Japan Co. Ltd.

Title: Strategic Plan of Brunei in Japan’s Halal Market

2. MS. MELLINE JAINI, Ghanim International CorporationTitle: BruneiHalalFoods - Introducing quality Halal to the world

3:10 pm Questions & Answers

3:20 pm Coffee break3:30 pm Panel discussion

Moderator: Dr Paryono5:00 pm Questions & Answers

5:15 pm Consolidation of Discussion for Symposium

6:00 pm End of Symposium

Programme

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Profile of Presenters & Presentation AbstractsPanel presentation

Speakers Title of PresentationHalal Media Japan Co.

Ltd. Mr. Yokoyama Shinya Strategic Plan of Brunei in Japan’s Halal Market

Ghanim International Corporation Ms. Melline Jaini BruneiHalalFoods - Introducing quality Halal to the

world

Panel discussion

Association Speakers Title of Presentation

1) JAOL Mr. Phonesavanh Latmany Halal Industry in Laos: opportunities and challenges

2) JAV Mr. Do Van Dung Prospects of Aseans & Japan Msmes Relationship

3) MAJA Prof. Dr. Myo Win Halal Market: halal food and halal non –food products (Myanmar Perspective)

4) OJSAT Assistant Prof. Dr. Ravipim Chaveesuk Comparative Halal Food Market Analysis

5) PERSADA Prof. HeriHermansyah Challenge for Halal Certification - issuing Body in the ASEAN Free Trade market

6) PHILFEJA Dr. Philip Ian Padilla An overview of current state of Philippine regulations of Halal food and pharmaceuticals

7) JAGAM Mr. Mohd Romzee Ibrahim Muslim tourists’ travel patterns and behaviour: towards a sustainable halal tourism market

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Dr. Paryano, Deputy Director for Professional Affairs, SEAMEO VOCTECH Regional Centre

Profile

Dr. Paryono is currently the Deputy Director for Professional Affairs and the Research Manager and Specialist at the Regional Centre for Vocational and Technical Education and Training under the Southeast Asian Ministers of Education Organization (SEAMEO VOCTECH) in Brunei Darussalam.

He holds a PhD degree for a dual title in Workforce Education and Development and Comparative International Education from Pennsylvania State University, Master’s degree in Continuing and Vocational Education from the University of Wisconsin-Madison, and bachelor’s degree in Civil Engineering Education from the State University of Malang.

His research and publications focus on vocational and technical education, qualification frameworks, TVET quality assurance, ICT in education, skills development, integration of life skills/transferable/transversal skills, and education for sustainable development. He has published research articles related to Technical and Vocational Education and Training in various journals and presented papers in many international conferences. He is also a trainer and facilitator in various areas of TVET including research methodology, impact assessment, measuring return on training investment, curriculum development and evaluation, pedagogy and assessment. He is the Chief Editor of SEAMEO VOCTECH Journal and a member of Editorial Board of Asia TVET Online Journal.

Dr. Paryono

SEAMEO VOCTECH Regional Centre

Moderator

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Professor Hiroaki Hayakawa, Universiti Brunei Darussalam

Profile

Professor Hayakawa holds a B.A. in Mathematics and Economics, 1970 and Ph.D. in Economics, 1974. Born in Japan and educated in US for higher learning. While in high school, Prof. Hayakawa was selected as an AFS student to the United States. This gave him a firsthand chance of living and learning in US, which eventually led to his educational career there. With a Ph.D. in Economics from the University of Michigan, he taught mainly at University of Georgia, where he was promoted to the rank of full professorship and his teaching service was recognized by the Emil S. Troelston Distinguished Teaching Award.

Later, Professor moved to Japan, and continued his teaching and research at a number of places including Tsukuba University, Kyoto University, Ritsumeikan University, and Chuo University. Now he is serving University Brunei Darussalam (UBD), a remarkable place with a great future, as professor of economics. His research has been in the field of economic theory (both micro and macro), monetary economics, applied game theory, institutional economics, economics and sociology, economics and psychology, and economics and philosophy, with output published in such journals as Journal of Political Economy, Journal of Economic Theory, Journal of Monetary Economics, Journal of Economic Dynamics and Control, Journal of Macroeconomics, Economics Letters, Japanese Economic Review, Eurasian Economic Review, Journal of Reviews on Global Economics, Journal of Economics and Political Economy, and Journal of Economic and Social Thought.

Along with his interest in theory, Professor have maintained a strong interest in multi-disciplinary approaches to understand human behavior. Today, his interest ranges from the rationality of expressive behavior of institutionalized dispositions, the rent seeking and its cumulative impact on growth potential, dualities in the third world (particularly, with respect to human capital), the ethical and moral principles in decision making, and the phenomenology of human existence and temporality.

Universiti Brunei Darussalam

Professor Hiroaki Hayakawa

Moderator

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Mr. Yokoyama Shinya, Co-Founder Halal Media Japan Co. Ltd.

Profile

Mr. Shinya Yokoyama is Co-Founder of Halal Media Japan Co Ltd which is Japan’s Halal leading portal site. He started his business career focusing on machinery trading in Japan and South East Asia in Yuasa Trading Co Ltd from 1992 to 2000.

He has been working in helping SMEs to develop overseas business since then. He holds MBA degree from Kenichi Ohmae Graduate School of Business and was awarded encouragement award for his work titled “Management Strategy for Japanese SMEs in Halal Industry”.

He was also awarded Entrepreneur Honouree 2016 by The Singapore Malay Chamber of Commerce & Industry.

In this symposium, Yoko-san, as he likes to be called, will give you an insight on Japan’s Halal market. He will share data and statics of Japan’s lucrative industries e.g. in tourism, F&B, retail and etc compared to the world economy. Find out first-hand the vast opportunities await for Brunei SMEs and entrepreneurs at large.

Mr. Shinya Yokoyama

Title of Presentation :“Strategic Plan of Brunei in Japan’s Halal Market”

Halal Media Japan Co. Ltd.

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Title of Presentation :“Strategic Plan of Brunei in Japan’s Halal Market”

Abstract

1. Brunei is known as a pro-Japanese country among Japanese people but very few know just what kind of country it is. Therefore, travelers to Brunei from Japan are few in number and Japanese businesses perform little investment there.

2. In the rapidly expanding tourism industry, Brunei is losing in competition among ASEAN countries. The research of other countries who have succeeded in becoming locations for corporate investment and immigration of Japanese citizens through long-term investment in Japan is essential.

3. Japan is working on the growth of both the tourism and Halal markets and CAGR more than 12% increase is predicted by 2020. This market, while still in its dawning phase, is already a place in which foreign companies have achieved success.

4. As promotion for Brunei Halal, we propose a three-year plan to strategically tackle this issue from both an inbound and outbound perspective. We will raise the degree of recognition in Japan in the three fields of Food, Cosmetics and Pharmacy and, through proactively proposing joint business ventures, plan for the penetration and sales promotion of Brunei Halal.

5. In 2017, we will focus on the creation of corporate, organizational and municipal partners through an increase in exposure abroad. In 2018, we will hold Brunei Halal Expo as a chance to motivate not only foreign companies but domestic ones as well. In 2019, the 35th anniversary of Bruneian independence, we will construct a deeper cooperative relationship between Brunei and Japan and develop a flawless system in anticipation for the Tokyo Olympics in the following year.

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Ms. Melline Jaini, Ghanim International Corporation

Profile

Ms. Melline holds a B.A. Degree in Communication, receiving 1st class Honours from Simon Fraser University, Canada in 2006. She then, furthered her studies at the University of London, United Kingdom where she obtained her Masters Degree in International Studies and Diplomacy in 2007.

With her excellent skills in leading corporate marketing and internal communications for companies across diverse industry, she currently works in Ghanim International Corporation, one of the leading Halal organizations, in Brunei since 2011 as a Corporate Communications and Sales Manager. She is a rеѕресtеd co-lеаdеr of сrеаtivе tеаmѕ and involved cross-functionally towards the development of sales, marketing and communication strategies across the business.

Ms. Melline has worked as a Research Officer for the Ministry of Foreign Affairs and Trade in 2008.. She was also a Graduate Development Trainee, Corporate External Affairs and Human Resources Adviser in Brunei Shell Petroleum from 2009-2011.

Also possessing great ability to effectively communicate necessary information designed for mass consumption, Ms, Melline is also currently a part-time newscaster for Radio Television Brunei since 2013, by which, she also assists in the input of story ideas and handle on-air news professionally.

In her personal time, Ms. Melline also enjoys diving and had obtained certification from associations such as the International Association for Development Apnea (AIDA) as a certified AIDA 2 Star Free Diver and PADI Open Water Scuba Diver as a certified scuba diver.

Ms. Melline Jaini

Title of Presentation :“BruneiHalalFoods - Introducing quality Halal to

the world”

Ghanim International Corporation

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Title of Presentation :“BruneiHalalFoods - Introducing quality Halal to the world”

Abstract

Since 2009, the state-owned company Ghanim International Corporation and trading and marketing arm of the bruneihalalfoods brand, has been embarking on endeavours in line with ambitious objectives to bring quality and innovative Halal products to the world through innovation and virtue. At the heart of this is collaborating with Brunei-based businesses to produce locally made products and investing on various strategic partnerships to expand collaborations and the bruneihalalfoods product range. The organization’s efforts is coming to promising realisation with increasing presence in the United Kingdom, Middle East, China and continued focus on the regional market as a whole. Ghanim is continuously seeking avenues to make a presence its neighbouring ASEAN markets and northern Asia, including, Japan by developing appropriate products and initiatives, evidenced by its participation in the upcoming CAEXPO in Nanning, China and long-term planning of product and service solutions for the 2020 Summer Olympics in Tokyo.

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Laos - Japan Alumni of Laos (JAOL)

Profile

Mr. Phonesavanh Latmany holds a Bachelor of Science in Mathematics and Computer Science (2003) from the National University of Laos, Master of Science in Agricultural and Resource Economics (2008) from Kyushu University and another Master of Science in Environmental Management (2014) from the University of Auckland.

Mr. Phonesavanh Latmany has worked in several positions in the area of rural development covering notably community engagement, agriculture and environment with various organizations. Starting his career as a Communication Officer, Phonesavah Latmany worked for gender-focused development project from 2004 to 2006. Upon return from his first postgraduate degree, Phonesavah Latamany worked as a Consultant for the Enterprise & Development Consultant Co., Ltd from 2009 to 2011 where he got numerous opportunities to work directly with rural communities on several initiatives. He was then a Research Assistant at the International Centre for Tropical Agriculture (CIAT) based in Vientiane Capital of Lao PDR from 2011 to 2012 before leaving works to pursue another postgraduate degree in environmental management. After completing his degree, Phonesavanh Latmany become an Assistant Regional Manager at the Australian Center for International Agricultural Research (ACIAR) East Asia Office from 2015 – 2016 where he together with the Regional Manager managed over 25 research projects across the region in different thematic areas. Currently, he is holding a position of Senior Climate Change and Disaster Risk Management Advisor at CARE International in Lao PDR.

Mr. Phonesavanh Latmany

Title of Presentation :“Halal Industry in Laos: opportunities and challenges“

Japan Alumni of Laos (JAOL)

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Title of Presentation :“Halal Industry in Laos: opportunities and challenges“

Abstract

With the population of around 6.8 million, Buddhism is the predominant faith practiced in Lao PDR. While 65% of people reported to be practicing Buddhism and 31% as having no religion or following a belief system attuned to animism, nearly 2 percent of the population are Christians. This leaves a minimal number of people who are holding their belief system to Islam and Bahai. In fact, only 1605 people, 749 of whom are women, practice Islam in Laos. This represents a very small minority, not even 1% of the whole population.

What these numbers mean for Halal industry in Laos is that the domestic halal industry in itself is very small. First, most of Muslims residing in Vientiane are businessmen involved in the textile business, various branches of import-export, or in service sector as restaurant owners. As far as halal industry is concerned, firstly there is no specific policy in terms of investment promotion or certification body at any level for halal business. Secondly, many products like snacks or food products are imported from Thailand with Halal label available in the markets or supermarkets. When it comes to meat products, however, many restaurant owners in Vientiane have to cross the border to Thailand to buy Halal meats from Halal-accredited shops. Recently, there has seen an increasing investment in cattle farming in some parts of the country, in which halal meat (beef) is perceived as one of processed products with high potential for export to neighbouring countries. In terms of tourism, a number of foreign tourists arriving in Laos have increased over the past five years, including tourists from Muslim countries.

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Vietnam - Japan Alumni of Vietnam (JAV)

Profile

Mr. Do Van Dung holds a B.A. Degree in International Economics Dpt.(1976) at Keio Gijuku university; and got MA in International Investment Policy in South East Asia (1978) and was a researcher in <PhD degree> in International Intergration Economic in South East Asia (1981) at Meiji University.

Mr. Do Van Dung has worked in several positions in the area of Trading and Investment as Assistant to Director of FICONIMEX Trading company (1981-1983), as Director of VELK TRADING CORPORATION (1983 - 1993) and President & CEO of CÔCOMO CORPORATION a company specialized on Environment and Investment Consultant (from 1993 till now).

In social activities, Mr. Do Van Dung is also working as an a pioneer in Environment, Charity; and Friendship with Japanese, he now is Chairman of Vietnam Japan Business Club and Member of Executive Board of Vietnam Japan Friendship Association.

Title of Presentation :“Prospects of Aseans & Japan Msmes Relationship“

Mr. Do Van Dung

Japan Alumni of Vietnam (JAV)

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Title of Presentation :“Prospects of Aseans & Japan Msmes Relationship“

Abstract

A. IntroductionJust some ideas about MATCHING ASEANs & Japan MSMEs for a better development, to find the way of cooperation in new industry as HALAL industry, to search a “WIN-WIN EFFECT” ...

B. WHAT ARE JAPANESE NEEDS FROM ASEANs1. Low Cost (and growing productivity)2. Natural resources...

C. WHAT ARE NEEDS OF ASEANs:Free trade movements in the world • The elimination of trade barriers • Eduction of restrictions...

D. THE KEY FACTOR OF JAPAN & ASEANs ECONOMIES = MSMEsThe “intergration” of MSMEs between ASEANs and Japan are the determinant for the economic relation between ASEANs and Japan.

E. JAPANESE GOVERMENT ARE SUPPORTING THEIR MSMEs GO TO ASEANs:

F. THE BALL IS IN ASEANs HANDSIntroduce the supports of Singapore government for their MSMEs could joint with foreign enterprises more easier

G. UNTAPPED HALAL INDUSTRYMSME in HALAL INDUSTRY : Japan & Vietnam

CONCLUSION:• What are Japanese’s redundancy and exupedancy:• How many per-cent of the population that the government could encourage them to contribute for

economic development.• How many percentage is for HALAL industry?• Today, a lot of energish Japanese experts retired at the age of 65, how to get these experts ?• What we ASEANs could get and do for our economic development and a WIN-WIN relationship.

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Myanmar - Myanmar Association of Japan Alumni (MAJA)

Profile

Professor Dr. Myo Win holds a MB. BS Degree in 1976 from the Institute of Medicine1, Rangoon, Diploma in Food Technology from the Rangoon Institute of Technology (1978 ), Master of Professional Studies in Food & Nutrition from the Universities of the Philippines (1985)and MD. PhD in medical education(2001) from the Medical University of South Carolina , USA.

Dr. Win has worked in several positions in the area of health services (1981-1983), as a faculty member from the post of assistant lecturer to Professor and Head in the field of Biochemistry (1983 to 2012) at the Universities of Medicine 2 and 1, Biochemistry Departments .He also served as faculty member for the Diploma in Medical Education Course offered by the University of Public Health, Yangon. He is a researcher and had won the best research paper award in 2001 at the Myanmar Health Research Congress, 2001.

Currently, he is an honorary professor and a practicing medical doctor. He is a member of the Myanmar Academy of Medical Sciences, Myanmar Society of Endocrine and Metabolism, and currently the Editor of the journal JAFES.

Dr. Win has published a number of journal articles on biochemistry, nutrition and medical education.

Professor Dr. Myo Win

Title of Presentation :“Halal Market: halal food and halal non–food products

(Myanmar Perspective)”

Myanmar Association of Japan Alumni (MAJA)

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Title of Presentation :“Halal Market: halal food and halal non–food products (Myanmar Perspective)”

Abstract

Myanmar is the one of the member of the ASEAN countries. It is bordered by India and Bangladesh to its west, Thailand and Laos to its east, and China to its north and north east. According to the 2014 Census statistics, Myanmar Population is 51.49 millions. Myanmar is a multi religious country whereby 4 percent of the populations are Muslims. Buddhism is the main religion in Myanmar. According to the World Bank report, Myanmar economic growth in 2016-2017 remains strong and is projected to rise to 7.8 percent during this period. Halal food is consumed by muslims and non muslims alike and is an emerging with popularity because halal foods are wholesome, clean, hygienic and safe. Halal foods in Myanmar are locally produced and consumed and some are exported. Many Halal foods are imported from Malaysia, Thailand, India, Indonesia, and Bangladesh and from Turkey. The investigative survey of these halal products will be presented in illustrations. The background history of Halal logo used in Myanmar Halal food and restaurants will be briefly explained. These restaurants cater local muslim as well as non muslim population. The four Islamic organizations recognized by the Government of Myanmar issue and monitor halal certificates for foodstuff manufacturer in Myanmar will be discussed. Information, Education and Communication (IEC) books for awareness of halal practices are available and are distributed by the Islamic organizations. There is little awareness of halal non food products therefore, there is a need to educate. In conclusion, Myanmar is the potential market for halal industries and must be promoted through information disseminations, trainings, marketing and investments.

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Thailand - Old Japan Students’ Association, Kingdom of Thailand (OJSAT)

Profile

Assistant Professor Dr. Ravipim Chaveesuk holds a B.S. in Product Development (1988) from Kasetsart University, Thailand, a M.S. in Food Science and Agricultural Chemistry from McGill University, Canada (1991), a M.S. in Industrial Engineer (1996) and a Ph.D. in Industrial Engineer from University of Pittsburgh, USA (2000).

Dr. Chaveesuk has been working in the Department of Agro-Industrial Technology since 2001 as a lecturer and department head. Dr. Chaveesuk is also the head of research unit on value creation for agri-food supply chain. Dr. Chaveesuk’s research interests include value creation in agri-food supply chain, business data mining using statistics, geostatistics and artificial neural network and product and process optimization using response surface methodology.

Her recent researches involve supply chain management of ready to eat food industry, value creation in halal food supply chain, cold chain management and value creation in halal herbal based products for spa business.

Dr. Chaveesuk has published a textbook in statistics for research in agro-industrial technology management, a lesson learn book in food cold chain, and a collection of value creation in frozen food and halal food supply chain.

Assistant ProfessorDr. Ravipim Chaveesuk

Title of Presentation :“Comparative Halal Food Market Analysis”

Old Japan Students’ Association, Kingdom of Thailand (OJSAT)

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Title of Presentation :“Comparative Halal Food Market Analysis”

Abstract

Halal food market analysis in Ningxia of China, Malaysia, Brunei, Thailand, Jakarta and Surabaya of Indonesia reveals that consumers from 5 countries accept a halal label from an exported country. Packaged foods with a halal label of the exported country are allowed on retailed shelves in Brunei, China, Malaysia and Thailand. However, Indonesia requires its own halal label for all food products displayed in retailers. There is no separated section between halal and non halal foods in Thai retailers as exists in the other four countries. Seventy-four percent of Thai Muslim consumers check for the halal label before purchasing the packaged foods. They purchase more often of snacks and drinks, processed chicken and dairy products. Their buying decisions are based on a halal label, ingredient details on a label, nutrition content, traceability on food contamination and taste. Highly educated and high income consumers in Indonesia are unlikely to check on a halal label while the lower education and lower income consumers are likely to do so. Jakarta consumers would more often buy fruit juice, meat snacks, fruit snacks, instant noodles, nuts and soymilk while Surabaya consumers often buy fruit juice and soymilk. Buying decisions of Indonesian consumers are determined more by price and place factors, i.e., price and quality match and clean retailers than by the product factors. With regards to product factors, Jakarta consumers consider a halal label as the most important buying factor, followed by nutrition contents and taste. Surabaya consumers emphasize on taste, nutrition contents and a halal label, respectively.

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Indonesia - Association of Indonesian Alumni from Japan (PERSADA)

Profile

Prof. Heri Hermansyah holds B.Eng in Gas and Petrochemical Engineering Universitas Indonesia (1998), the he obtained M.Eng (2003) and Ph.D. degree in Chemical Engineering (2006) from Tohoku University Japan.

Prof. Heri Hermansyah works at Department of Chemical Engineering Universitas Indonesia. He was Head of Bioprocess Engineering Study Program (2008-2014), Associate Dean for Student, Cooperation, Alumnae and Venture (2014-1016) and currently is Director of Research and Community Engagement Universitas Indonesia (2016-now). Prof. Heri Hermansyah is currently doing some research on biocatalyst and bioenergy. He also interested on process safety. He is also active member of PRESADA.

Title of Presentation :“Challenge for Halal Certification - issuing Body in

the ASEAN Free Trade Market”

Prof. Heri HermansyahAuthor : Herry Hermansyah Co Author : Robby Kambey

Association of Indonesian Alumni from Japan (PERSADA)

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Title of Presentation :“Challenge for Halal Certification - issuing Body in the ASEAN Free Trade Market”

Abstract

With the current population of 250 million (Indonesian Central Bureau of statistics, 2014-2015), where roughly 88% are Muslims, Indonesia is a country with the largest Muslim population among its neighbours in ASEAN.

Muslim can only consume halal products. Therefore, halal industry is one of the major sectors that can create huge market opportunities in Indonesia.

Product must by all means pass certain criteria in order to be certified as Halal.

This paper discusses the role of the Institute for Foods, Drugs and Cosmetics Assessment of the Indonesian Ulema Council (LPPOM-MUI) in issuing halal certificates in Indonesia, the challenges faced by LPPOM–MUI when faced with the flow of food products in the ASEAN free trade market and what we can do as members of ASEAN, especially as members of ASEAN Council of Japan Alumni (ASCOJA).

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Philippines - Philippine Federation for Japan Alumni (PHILFEJA)

Profile

Dr. Philip Ian PrietoPadilla holds a Bachelor Degree in Biology from University of the Philippines in 1987. He also holds a Master Degree in Doctor of Medicine from the same university in May 1992. Dr. Padilla obtained his PhD in Medical Science (Bacteriology) in March 2000 from the Institute of Tropical Medicine, Nagasaki University, Japan.

He also did his Postdoctoral Research Fellowship at the Pulmonary-Cardiovascular Medicine Branch, National Heart, Lung and Blood Institute, USA from 2000 to 2005 where he also worked as a Visiting Research Associate Scientist and Visiting Scientist.

Dr. Padilla is currently an Associate Professor in the Division of Biological Sciences, University of Philippines Visayas (UPV) since 2005. He has worked in several positions in the area of education, medical and biological sciences, such as a Medical officer in the Health Service Unit in UPV for several years starting from 1993 and as a Visiting Professor of Molecular Epidemiology, Institute of Tropical Medicine in Nagasaki University from 2009 to 2011. His duty in UPV includes Teaching and handling Public Health courses including Epidemiology, Medical Microbiology, Environmental Health, Special Problem (Research) and Community Practice

Dr. Padilla has good basic Japanese verbal skills and follows Japanese Language and Culture courses. He is also a member of several professional societies such as Japanese Society for Bacteriology and Philippine-American Academy for Science and Engineering.

Dr. Padilla was an Executive Editor for the UPV Journal of Natural Sciences in 2008 and 2012. and has published and co-edited a number of books and journal articles in the field of medicine and molecular biology among others.

Title of Presentation :“An overview of current state of Philippine

regulations of Halal food and pharmaceuticals”

Dr. Philip Ian Prieto Padilla

Philippine Federation for Japan Alumni (PHILFEJA)

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Title of Presentation :“An overview of current state of Philippine regulations of Halal food and

pharmaceuticals”

Abstract

Halal food and pharmaceuticals in the Philippines have a great potential as a booming export industry in the context of ASEAN integration and formation of ASEAN Economic Community (AEC). Since 1992, the Islamic Da’wah Council of the Philippines was the biggest certifier of Halal products in the Philippines and together with 17 other certifying bodies has approved more than 400 products as Halal. However these certified products were not really verified due to the fact that the Philippines has had no clear policy on Halal certification before the enactment of RA 10817 (Halal Export Development and Promotional Act). At present, there is still no IRR of RA 10817 and current certification is still guided by Bureau of Product Standards of DTI (BPS 2067:2008) as recommended a committee of muslim scholars, theologians and Shariah experts (Technical committee on halal food (BPS/TC 72) 2008). At present, the current practice of accrediting organizations certifying Halal products are only 3:

1. Halal International Chamber of Commerce and Industried in the Philippines,

2. Mindanao Halal Authority, and

3. the Mindanao Halal Certification Board.

Halal certification in the Philippines is still struggling to be at par with international standards. Challenges includes increase investments in institutional and capacity building, research, and broadening the technical expertise. All the stakeholders must exert more effort to unify according the RA 10817 and provide a more coherent and reliable implementation of Halal accreditation procedures.

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Malaysia - Japan Graduates’ Association of Malaysia (JAGAM)

Profile

Mr. Mohd Romzee Ibrahim holds a B.A. in Accounting from De Montfort University, United Kingdom, an MBA in Applied Finance & Investment from the National University of Malaysia and a Diploma in Accountancy in University MARA, Malaysia. He is currently a Phd candidate in University Putra Malaysia.

Mr. Mohd. Romzee is also currently the Academic Department Head at the KDU University College, Malaysia and is a research associate with University Putra Malaysia & Binary University, Malaysia. He also works as an External Advisor for Curriculum Development with PolytechMara University College, Malaysia.

From an accounting and finance background, Mr. Mohd. Romzee also has interest in the tourism field, notably Islamic Tourism. He had started publishing and presenting conference proceedings related with Islamic Tourism since 2011 and expanded his research under the Exploratory Research Grant Scheme from Ministry of Higher Education Malaysia on the theme ‘A conceptual framework for sustainable Islamic Tourism: Exploring the constructs and dimensionalities of Islamic Tourism.’ in 2012.

He also had done a research fellowship in collaboration with 3 distinguished universities in Malaysia on the title: ‘Multi-dimensional: Responsible Rural Tourism Capacity (RRTC) Framework for Sustainable Tourism’ from 2012 to 2015.

Title of Presentation :“Muslim tourists’ travel patterns and behaviour:

towards a sustainable halal tourism market”

Mr. Mohd Romzee Ibrahim

Japan Graduates’ Association of Malaysia (JAGAM)

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Title of Presentation :“Muslim tourists’ travel patterns and behaviour: towards a sustainable halal

tourism market”

Abstract

Muslim tourists’ travel concern and discourses on Islamic Tourism perspective became prominent after the 9/11 terrorist attacks in the US followed by subsequent continuous terror attacks which resulted in the global war against terrorism. Hence, many feared the collapse of tourism in Arab and Muslim countries due to the public backlash in the West – especially because Europeans and North Americans make up the bulk of international tourists arrivals globally. However, the reaction of Arab and Muslim tourists to shy away from travelling to popular destinations in the West, preferring travel to Muslim countries instead, unintentionally fuelled the surge of intra-regional tourism in the Middle East and North Africa. Thus, the cynical view of the collapse of tourism in the Middle East never materialized. In fact, from 2001 to 2010, the Middle East registered the highest growth in ‘International Tourist Arrivals’ higher than any region in the World. The phenomenal change in the travel patterns and travel behaviour of Muslim and Western tourists not only transformed the global flow of tourists, it also altered the travel and tourism landscape worldwide. In 2010, the global Muslim travel market was estimated at USD 126 billion or approximately 12% of global tourism expenditures, and is expected to expand further at an estimated rate of 5.3% per annum through 2020 – outpacing global tourism growth of 3.8% annually – given the demographic characteristics of the global Muslim population. By 2020, the Muslim travel market is predicted to reach USD 225 billion, representing one of the largest distinctively defined market sectors in tourism. In spite of such spectacular growth, Islamic Tourism remains relatively untapped due to limited understanding of the unique travel demands and needs of Muslim travellers. Thus, this report serve as a valuable input that can be used for developing a collective strategy for promoting sustainable halal tourism, both inside and outside the Muslim world.