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Hello! This is my portfolio 2013/2, a selection of my works in service design, interaction / graphic, interior and product. I'm a Brazilian / Italian designer interested in strategic design and design thinking. I also have experience in retail interior, showrooms and exhibitions; and also designed branding and websites as freelancer.
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Portfolio | 2013www.arthurcarlucci.com
Designing outcomesCreativity+Skills+Strategy
From the very beginning, using creativity to im-prove people’s life was the reason why I fell in love for design. It didn’t take much time to un-derstand that choose just one field would restrict how far I could go on innovating. After all, cre-ating a new product is not all the time the right answer. Nor a new space. Sometimes improving the interaction, or design a service are the best solutions. So I ended up working using design thinking, creating strategy and always thinking about designing outcomes. During my journey studying and working as a designer I acquired knowledge and skills designing products, inte-rior, service and graphic.
Service04| Arthur Carlucci
PSS involving nutritionists and restaurant aiming the improvement of the eating habits in Brazil
Map of offering
Service Project by Arthur Carlucci| Politecnico di Milano, Nutra | Brazil | 2013
System map
Business model canvas
06| Arthur Carlucci
Touchpoints
Website
08| Arthur Carlucci
Sevice Co-Designed by Arthur Carlucci | Politecnico di Milano |GDO week | Italy | 2011
is a retail experien-ce like no other whe-re young fashionista can buy simple basic clothing and sewing accessories and then customize anything using advanced Do-It--Yourself equipment all under one roof!
10| Arthur Carlucci
Positioning Matrix Primary Competitors
All Competitors
12| Arthur Carlucci
$
Crisis in the luxury market brings crisis in the silk market.
Solution: To bring the silk to the common market!
Map of offering
Lab SilkProduction
Collective Collection
Revenues
WorkingSpace
Machines andMaterials
Network
Events
Library
Brand
laB. MORI is a complete Lab for creatives to develop their own project with silk.
Service by Arthur Carlucci and Carla Pestana | Politecnico di Milano | Italy | 2012
Machinesand materials
Silk productionNetworkLibrary
Workingspace
NetworkEventsWorkingspace
14| Arthur Carlucci
Space
Interaction16| Arthur Carlucci
Interaction Project by Arthur Carlucci and co-designers | Politecnico di Milano | Italy | 2012
Designed by: Arthur CarlucciFederico BiserniLien Van HolmQuynh Nhu NguyenSara Hatef
MYPERFECTFITTING ROOM
Online personali-zed and interactive fitting room to com-pare the clothes you have, the ones on your wishlist and the ones you avai-lable to purchase.
The online experience continues in-side of the fitting room, where the walls become the customer’s war-drobe and wishlist after he logs in using the interactive mirror, so he can combine the items he is trying with the ones he already has. With Diesel clothes, the client can take a picture for himself, sha-re with friends or to participate on the Diesel campain. The customer
will choose on the interactive mir-ror, and in the fitting room and one message will be displayed for him to pose according to the theme of the campain. The face will be hid-den with masks from the same the-me, avoiding legal problems. After a selection, the pictures will be displayed online and on the stores facade.
18| Arthur Carlucci
Touchpoints
Process
Different boards around the streets triggering people’s curiosity.
Through the QR code the user access image of himself in a bird point of view, finding out more about that specific specie.
Interaction project developed to aware people about different birds species in the city, bringing more information and envolving people to pre-serve this diversity.
20| Arthur Carlucci
designed by: Alberto Casati,
Arthur Carlucci, Carla Pestana,
Elisa Legramandi, Federico Casiraghi e
Ricardo Refolo.
Different boards | different species | different point of views. Cameras are positioned according to species behavior.
Project by Arthur Carlucci and co-designers| Politecnico di Milano | Italy | 2012
GraphicPrinting Materials
Visual I.D. by Arthur Carlucci | Politecnico di Milano | MEU MENU | Brazil | 2013
22| Arthur Carlucci
Funny papercups for its producer.
Packaging for Rough Spices.
Logo and visual I.D. for the company MEU MENU. The set include material for circulate inside of the company and for clients.
Design of the catalogue for the Chinese company Yuexing Hardware 2012
Website
Website. by Arthur Carlucci | A Life Worth Living | Italy | 2013
Logo website layout for blog about food expe-riences in different countries containing texts but highlighting pictures.
Homepage:
24| Arthur Carlucci
Interior26| Arthur Carlucci
Interior by Arthur Carlucci | G.A. & Partners | SIM | Bucharest - Romenia | 2012
International Furniture Fair 2012 in Bucharest
Booth stand for the Italian Companies:
SafrettiVenturini Marmi
3D Lenticolare
SIM Booth Stand
Interior project of a restaurant chain inspi-red on the aquatic world. Natural materials such as moss, water and wood, are displayed on the walls with a geometric shape, creating an sce-nographic environment combined with light and glass. The restaurant will be built in China and is easily replicable in different spaces.
28| Arthur Carlucci
Showroomin Bucharest
Showroom project for an in-terior finishing materials and furni-ture store located in Bucharest. The space designed is the de-sign objects sector, and the images
already include some of the objects produced by brands that will be sold in the store. The furniture of the space was produced by Tecno.
30| Arthur Carlucci
Product32| Arthur Carlucci
Product by Arthur Carlucci and Francis Tabios| G.A. & Partners | Milan - Italy | 2012
LuxuryShowerbox
Showebox with finishing co-vers for the structure. Unlike the other new products which try to make structure as discreet as pos-sible, this concept propose to use the structure as an decorative ele-
ment. There are several options of finishings in different materials. The product is available with sli-ding or swing doors, with self and soft closing system.
Product by Arthur Carlucci and co-designers| Politecnico di Milano | Milan - Italy | 2011
Project exhibited inPolitecnico di Milano’s space on Salone del Mobile 2011
34| Arthur Carlucci
Desk organizing set that inclu-
des three objects with different
functions that could be used
either together or separated,
depending on the user´s need
and space. Pencils, clips, pen
drives and much more are ne-
atly organized when placed in-
between two intricate rubber
band webs.
<<Co-designers:Mariko Flora Quynh Nhu Nguyen Valentina Raffaelli
Product by Arthur Carlucci | UNESP | Tok&Stok Contest | Brazil | 2009
36| Arthur Carlucci
Cafuné is a TV stand for small apartments. It keeps a funton inside that allowes a confortable movie time for 2 people seated or laying down. It is also a good place for kids to play video-game. During the day it can be all folded inside of the furniture, optimizing the space.
Finalist of the contest
Thanks
www.arthurcarlucci.com
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