ARTHUR CATALANELLOMarketing Portfolio

CONTENTS Bio Paid media example Owned media example Earned media example Shared media example Summary Contact info

BIO I maximize the bang of the marketer’s buck! Here’s how… I’m a rare blend of left-brain analytical and right-brain

creative. I’m a marketer with extensive experience in market research, communications strategy and execution, social media content and management, project management, business analysis, sales support, training and client relationship management.

I’ve successfully measured the communications effectiveness of over 200,000 print and digital advertisements, in over 200 different industry verticals and consumer segments (list: http://bit.ly/ArthurCatalanelloClients), leading to increased sales and demonstrated ROI.

https://www.linkedin.com/in/arthurcatalanello

PAID MEDIA – VANGOE.COM Vangoe.com is a start-up

competing with eBay. Created and managed a

targeted paid Facebook ads campaign with a $2,000 budget to generate website clicks.

Two sets of creative (traditional and carousel style) ran for 17 days.

Ads reached 260,154 people. Ads generated 5,411 website

clicks. Cost per website click was

$0.39.

OWNED MEDIA – HARVEY RESEARCH, INC.

This blog post utilized a proprietary database of advertisement readership scores.

Trends and normative data for advertisement recall based on size and color were analyzed.

This post was the second part of a two-part blog post shared on the Harvey Research website (harveyresearch.com).

http://www.harveyresearch.com/the-impact-of-size-on-advertisement-recall/

EARNED MEDIA – THE AUGUST GROUP

Created and organized earned media campaign to promote a fundraiser for The August Group

Promotion involved press release, flier and social media posts on LinkedIn, Facebook and Twitter

Tracey Aiello, leader of The August Group, was interviewed by the 13 WHAM morning show as a result of our promotional outreach.

SHARED MEDIA – THE MUSSAR INSTITUTE

Managed social media for The Mussar Institute to promote virtual and in-person events.

Virtual event partnered with other organizations to co-promote specific posts as well as the virtual event. Specific posts were shared by individuals and partnering organizations to drive participation.

Social media efforts included a Facebook page, a Facebook group, a YouTube channel and two Twitter accounts.

EXPERIENCE SUMMARY

Website Blog Facebook Twitter LinkedIn

Instagram Pinterest Snapchat YouTube GooglePlus

Google Analytics Yelp Email Training/

Speaking Research

EXPERIENCE SUMMARY Email & newsletters Social media (paid & organic) Marketing collateral (sales sheets & brochures) Content marketing (websites & blogs) Direct mail Video Research, metrics & analytics

Additional details and work samples available upon request.

CONTACT INFO Arthur@ArthurCatalanello.com https://www.ArthurCatalanello.com https://www.linkedin.com/in/arthurcatalanello Cell: 585.261.5808