ARIANNA CERRITO PUREJEWELS SS13

L O O K B O O K P U R E J E W E L S

Spring-‐Summer 2013

A collec>on of extraordinary masterpieces conceived to make a strong yet feminine statement on the woman’s body and to 'change shape' according to the wearer. Each piece is en>rely hand-‐craNed and made in a limited edi>on with cer>ficate of authen>city. The use of recycled silver, fair trade gold and traceable stones are important landmarks of the brand's design and are used wherever possible.

© Arianna Cerrito 2012 Private & confidential

Arianna Cerrito’s crea>ons are inspired by organic forms and classified into

3 themes reflec>ng the wearer’s personality

B O L D F L U I D W H I S P E R E D


Rigid, sculptural shapes yet very light and airy. The jewels within this range can be twisted, bended, rounded to take new forms on the skin. Personality URBAN SOPHISTICATE

Soft to the touch, this range amazes w i th femininity pushing the boundar ies of shape transformation according to the wearer’s mood. Personality ARTY CHIC

Classic jewel pieces with encrusted and entirely hand-crafted light spheres and nuggets on fine chains .. Sophisticated masterpieces. Personality HAPPY ROMANTIC

UNIQUE FEATURES

L I N K D I S C


A silver disc which has been engraved with the designer’s logo. It is part of all Arianna Cerrito’s Jewels except for the earrings.

C H A R M

A three- dimensional representation of the designer’s logo i.e. her i n i t i a l s AC . En t i re l y handcrafted, it has been conceived to be used as a charm as well as a clasp according to the jewel’s design and comes with the majority of the jewels

Many of Arianna Cerrito’s Jewels come with at least one Link slider to make the jewel more versatile The link is also a main element used in many designs to “bond” the Pure Jewels to the Pure dresses collection.

INTRODUCING

FLAT CHAIN N E W S H A D E S NEW SLIDERS


To the classical round shape of the beautiful and light chain personally handcra f ted by the designer, a new flat and fun version is introduced for some of the new pieces (where indicated).

Summery, irresistible and vivid colours: enameled copper chains in TAN and MARINE.

Two original additions to the ever popular and elegant Knot sliders , Waterrings and Crystal rings. The sliders are an ingenious way to “change shape” to many of the jewels according to the wearer’s mood..

C R Y S T A L S

Faceted Labrador i te , rough Crysoprase, smokey Quartz and Iolite as well as Swarovski crystals and beads in earthy and sea colour hues complement the new pieces.

& STONES


P U R E J E W E L S

S/S 2013

T H E B O L D R A N G E

T H E B O L D R A N G E

© Arianna Cerrito 2012 Private & confiden/al

VOLUT E -‐ S VOLUTE-‐M VO LU T E -‐ L

P E B B L E T W I R L W A D I

W H I R L R A I N

R O C K

C H O K E R B A N G L E

C H O K E R B A N G L E

C H O K E R C H O K E R B A N G L E B A N G L E

NECKLACE C H O K E R B A N G L E C H O K E R

new new

new

VOLUTE-‐XS B A N G L E C H O K E R

B A N G L E

new new

Flat or round chain

Flat or round chain

The entry level to the structured masterpieces. Rigid one -‐ strand bangle. Available in flat or round chain Approx. .26cm long

End caps finishes

Silver

Gold Plated

Silver Plated


PURE JEWELS

B O L D

JWL 00 V O L U T E -‐ X S

Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

M E T A L O P T I O N S

new

new flat chain

Rigid one -‐ strand versa>le choker which can also be worn as a bangle. Approx.33cm long With the addi>on of a Knot slider the bangle/choker can be “blocked in place”. As seen on the next page

End caps finishes

Silver

Gold Plated

Silver Plated


PURE JEWELS

B O L D

JWL 00 V O L U T E -‐ S

Knot slider sold separately*

Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


new

Available in flat or round chain

Rigid one -‐ strand versa>le choker which can also be worn as a bangle and linked to Stream JWL11. Approx. 45cm long With the addi>on of a Knot slider the bangle/choker can be “blocked in place”.

x 1

Silver

Gold Plated

Silver Plated

As a bangle with the Knot slider *

PURE JEWELS

B O L D

JWL 01 V O L U T E -‐ M



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


Rigid one – strand versa>le choker which can also be worn as a bangle and linked to Stream JWL 11. Approx. 57 cm long With the addi>on of a Knot slider the bangle/choker can be “blocked in place”.

Silver

Gold Plated

Silver Plated

Shown as choker with Knot slider *

JWL 02 V O L U T E -‐ L


PURE JEWELS

B O L D


Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


x 1

Rigid one – strand versa>le choker with a big and natural black tagua nut. Can also be worn as a bangle and linked to Stream JWL 11.

Silver

Gold Plated

Silver Plated

Approx. 55 cm long


PURE JEWELS

B O L D

JWL 03 P E B B L E

Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


x 1

Rigid two – strands choker. Can also be linked to Stream JWL 11 and worn as a bangle.

Silver

Gold Plated

Silver Plated

Approx. 50 cm long

PURE JEWELS

B O L D

JWL 04 T W I R L


Shown as a bangle

Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


x 1

An outstanding sculptural piece made of five rigid but pliable handcraNed chains.

Silver

Gold Plated

Silver Plated

Approx. 40 cm long Crysocolla stone op>onal.


PURE JEWELS

B O L D

JWL 07 W A D I

Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


x 1


PURE JEWELS

B O L D

JWL 12 W H I R L

A statement four – strands choker. Here shown in marine colour and si lver plated finishes with an iolite stone drop.

Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


new


PURE JEWELS

B O L D

JWL 13 R A I N

Here shown as a bangle

Rigid one – strand versa>le choker which can also be worn as a bangle and linked to Stream JWL 11. Approx.65cm long Here shown with emerald glass beads

Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


new


PURE JEWELS

B O L D

JWL 14 R O C K

Rigid bangles with precious stone and Swarovski crystals and glass beads. Approx.38cm chain Here shown in Marine colour with silver plated finishes and iolite stone.

Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


new


P U R E J E W E L S Spring/Summer 2013

T H E F L U I D R A N G E

T H E F L U I D R A N G E


P E T A L S R E E D W A V E I N F I N I T Y

P A P Y R U S

NECKLACE NECKLACE

NECKLACE BRACE L E T

NECKLACE C H O K E R

new

new new INFINITY-‐L NECKLACE

INFINITY-‐EX.L NECKLACE

D R O P NECKLACE

INFINITY-‐L

NECKLACE C R Y S TA L S A L G A E

NECKLACE

new

POND5RINGS NECKLACE

new

NECKLACE L A K E

POND3RINGS NECKLACE

new

new STALACT I TES EARR INGS

new P O N D EARR INGS

P O N D C U F F new

new

An extremely versatile soft chain with two very fine “sliders" which make the jewel change shape.

2 x sliders included

Approx. 50 cm long

PURE JEWELS

F L U I D

JWL 05 P E T A L S

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

Here shown with the new Crystals rings sliders

S L I D E R S O P T I O N S

Water ring Crystal ring Knot

x 1

Two – strands soft chains with wooden beads and one link to be worn in infinite ways.

Approx. 37 cm long Crysocolla stone optional

PURE JEWELS

F L U I D

JWL 06 R E E D


Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


x 1

A sculptural choker/necklace with one rigid strand and one soft chain with 2 link sliders so as to wear the necklace in different ways.

Approx. 60 cm long

PURE JEWELS

F L U I D

JWL 08 W A V E


Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


x 2

Simple and neat lines for this very versa>le piece. It is a single soN chain with 4 link sliders. Perfect to be aiached to any of the dresses and to JWL 01/02/03/04

Length approx. 120cm Optional slider sold separately

PURE JEWELS

F L U I D

JWL 09 I N F I N I T Y -‐ S

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan



x 1

Optional slider sold separately

A longer version of the JWL09. Extremely sophisticated, infinite looks. Perfect to be attached to any of the dresses and to JWL 01/02/03/04 Length approx. 170cm

PURE JEWELS

F L U I D

JWL 10 I N F I N I T Y -‐ L

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan



x 1

Same length as JWL 10 but with 9 l i n k s l i d e r s . T h e p e r f e c t complement to the Vilma dress. Can be a t t a c hed t o JWL 01/02/03/04 Length approx. 170cm

PURE JEWELS

F L U I D

JWL 11 S T R E A M

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

x 9

Encrusted Swarovski crystals and semi-precious stones enrich this light and elegant necklace. Length approx. 30cm

PURE JEWELS

F L U I D

JWL 16 D R O P

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

new

A very original necklace which can also be worn as a bracelet. Encrusted Swarovsky crystals and beads. Length approx. 35cm

PURE JEWELS

F L U I D

JWL 17 P A P Y R U S

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

x 1

new

PURE JEWELS

F L U I D

JWL 18

I N F I N I T Y

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

C R Y S T A L S

Same as Infinity-L JWL10 but with encrusted Swarovski Crystals Length approx. 170cm

x 1

new

2-strands soft necklace with very fine silver chains. Both strands can be worn independently of each other and in many different ways. The water-rings or crystal-rings sliders perfectly complement this model (two water-rings included). Length approx. 60cm/strand

PURE JEWELS

F L U I D

JWL 19 R I V E R



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


new

5-strands soft chain resembling concentric water rings. Here shown with 3 Crysocolla semi-precious stones

PURE JEWELS

F L U I D

JWL 20 P O N D 5 R I N G S

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

x 3

new

Three-strands soft and flat chain resembling concentric water rings. This necklace comes with 3 Crystal and 6 Water rings ‘ sliders

PURE JEWELS

F L U I D

JWL 21 P O N D 3 R I N G S



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan


new

An embracing collier of 5 chain with 3 stones. Here shown with Iolite semi-precious stones

PURE JEWELS

F L U I D

JWL 22 L A K E

Silver

Gold Plated

Silver Plated



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

new

Soft and comfortable slave cuff with 2 Swarovski crystals. Flat shape chain. It comes with the designer’s charm but no logo disc.

PURE JEWELS

F L U I D

JWL 23

P O N D



Ebony Emerald

Silver Plated

Gold Plated

Recycled Silver

Marine Tan

C U F F

Length approx. 15cm

new

Long hand-crafted earrings encrusted with Swarovski crystals, beads and semi-precious stones: JWL 24 BOTTLE GREEN: LABRADORITE JWL 25 SUNBURN: SMOKY QUARTZ JWL 26 CRYSTAL : ROUGH CHRYSOPRASE JWL 27 DEEP BLUE: IOLITE No logo disc and no designer’s charm on these items.

PURE JEWELS

F L U I D

JWL 24/25/26/27

S T A L A C T I T E S


Length approx. 8 cm

E A R R I N G S

D E E P B L U E

S U N B U R N

C R Y S T A L

BOTTLE GREEN

JWL 24

JWL 25

JWL 26

JWL 27

new

PURE JEWELS

F L U I D

J W L 28/29/30/31/32

P O N D


E A R R I N G S

Round hand-crafted earrings encrusted with Swarovski crystals, beads and semi-precious stones. Semi precious stones are: JWL 28 SEA FOREST: CRYSOCOLLA JWL 29 BOTTLE GREEN: LABRADORITE JWL 30 SUNBURN: SMOKY QUARTZ JWL 31 CRYSTAL : ROUGH CHRYSOPRASE JWL 32 DEEP BLUE: IOLITE No logo disc and no designer’s charm on these items

JWL 28 SEAFOREST

JWL 29 BOTTLEGREEN

JWL 30 SUNBURN

J W L 3 1 C RY S TA L

JWL 32 DEEPBLUE

new


P U R E J E W E L S S/S 2013

T H E W H I S P E R E D R A N G E

T H E W H I S P E R E D R A N G E


new

M E T E O R E NECKLACES

new P E P I T E NECKLACE

new P E P I T E PENDANTS

P E P I T E EARR INGS

new

PURE JEWELS

W H I S P E R E D

JWL 30/31/32/33

M E T E O R E


N E C K L A C E S

L U N A

JWL 33 P L U T O

G I O V E

JWL 34

JWL 35

M A R T E JWL 36

JWL 33-‐PLUTO*

Rose plated silver chain and hand-crafted spheres encrusted with rose pearls and Swarovski crystals. Length approx. 45cm from neck base.

JWL 34-‐LUNA*

Silver chain and hand-crafted silver spheres encrusted with Swarovski crystals. Length approx. 65cm from neck base.

JWL 35-‐GIOVE*

Silver and rose plated silver chain with hand-crafted rose plated silver spheres encrusted with Labradorite stones. Length approx. 65cm from neck base.

JWL 36-‐MARTE*

Rose plated silver chain and hand-crafted rose plated silver spheres encrusted with Cornelian stones. Length approx. 65cm from neck base.

new

* No Designer’s charm on these items

A single hand-crafted pendant with Swarovski crystals or semi- precious stones. Designer's logo on silver disc at the back. Pendant approx. 4.5cm long Chain length approx. 48cm Available in JWL 33 Silver with Swarovski crystals JWL 34 Rose Plated silver with Swarovski crystals JWL 35 Silver with semi-precious beads JWL 36 Rose Plated silver with semi-precious beads.

JWL 37/38/39/40

P E P I T E

PURE JEWELS

W H I S P E R E D

N E C K L A C E


new

JWL 33 Silver with Swarovski crystals * No Designer’s charm on these items

A single hand-crafted pendant with Swarovski crystals. It comes on a tubular cord. Pendant approx. 4.5cm long Cord length approx 40cm No designer’s charm on these items.

JWL 41

P E P I T E P E N D A N T

Pendant available in Enameled, Gold/Plated or Silver/Plated copper.

PURE JEWELS

W H I S P E R E D


new

Light, subtle and feminine earrings with encrusted Swarovski crystals or semi-precious beads. Above shown with black onyx. Length approx. 4.5cm

P E P I T E E A R R I N G S

PURE JEWELS

W H I S P E R E D

JWL 42


Above with green onyx

new

THE DESIGNER

Italian born, London-based, Arianna grew up in a “fashion environment”. She showed a distinctive passion for the creative arts at a very early age, designing her first dress aged 13. Initially she channeled her creative talent in ballet, joining the ballet company of the Arena di Verona aged 12. Life events took her away from the ballet and fashion world but her creative imagination and passion for the Arts grew immensely along the years. After graduating in interpreting she moved to London and worked for independent designers stores and Harrods. She then moved to Milan where she forged an extensive marketing experience career in the luxury industry but her roles didn’t quite give her the freedom to fully explore her creative world. She therefore decided to return to London to study jewellery construction and design.



P R E S S

Since the launch in March 2012, the brand has raised a genuine interest of the press: from lifestyle magazines to fashion issues.

P A S T E V E N T S


Arianna Cerrito – Jewelwear was chosen by London Jewellery Week to showcase at Treasure, the highly acclaimed visionary exhibibon of 80 of the UK’s best contemporary Jewellersl. Because of the uniqueness of the label’s concept Arianna Cerrito showcased her jewel pieces on the luxurious dresses designed around and for them.


C O M I N G U P

L O N D O N F A S H I O N W E E K 17th September 2012

7.30pm FELICITIES PESENTS Portico Show Space

Somerset House LONDON WC2R 1LA

P A R I S F A S H I O N W E E K 28th Sept – 1st Oct 2012 FELICITIES ZIPZONE

111 Rue de Rivoli PARIS 75001


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P r e s s

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Documents

ARIANNA CERRITO PUREJEWELS SS13