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Applying behavioural insight thinking in quality improvementOpportunities and challenges
September 2018
About the session
19.09.18 Behavioural insights and quality improvement
• Interactive:
✓ discuss and share
✓ practical examples
✓ explore
✓ reflect and identify
• Galvanise, energise, and find a community of like minded
people
Power-up your brain
Power-up your brain
19.09.1 Behavioural insights and quality improvement
Do you remember?
• Primacy and recency effects
• Surprise effect
• Repetition effect
• False-memory effect
19.09.18 Behavioural insights and quality improvement
Introduction to behavioural insights
A larger ecosphere – COM B
19.09.18 Behavioural insights and quality improvement
A lack of sufficient processing power
19.09.18 Behavioural insights and quality improvement
• 11,000,000 bits per second • 40 bits per second
We are more Homer than we think
19.09.18 Behavioural insights and quality improvement
What are behavioural insights?
19.09.18 Behavioural insights and quality improvement
And you’re telling me this why?
19.09.18 Behavioural insights and quality improvement
BI speed dating
Anchoring
19.09.18 Behavioural insights and quality improvement
Availability heuristic
19.09.18 Behavioural insights and quality improvement
Confirmation bias
19.09.18 Behavioural insights and quality improvement
IKEA effect
19.09.18 Behavioural insights and quality improvement
Applying BI principles to a common QI challenge
EAST
19.09.18 Behavioural insights and quality improvement
TEST
•Define the outcomeTarget
•Understand the contextExplore
•Build your interventionSolution
•Test, learn, adaptTrial
19.09.18 Behavioural insights and quality improvement
Two challenges
19.09.18 Behavioural insights and quality improvement
What did you come up with?
19.09.18 Behavioural insights and quality improvement
Salient feedback
19.09.18 Behavioural insights and quality improvement
Defaults
19.09.18 Behavioural insights and quality improvement
20.6%
33.5%
22.8%
43.3%
20.1%
16.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
10 tabletprescriptions
11-19 tabletprescriptions
20 tabletprescriptions
Percentage of prescriptions (%)
Nudge, nudge, nudge
3%
20%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Amount of visitors using hand sanitiser (%)
Baseline Placement Sign and placement
19.09.18 Behavioural insights and quality improvement
What do you need?
What can we do to embed BI in QI?
19.09.18 Behavioural insights and quality improvement
Thank youDarshan Patel [email protected]
Anya Gopfert [email protected]