Apple Sourav

8/6/2019 Apple Sourav

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APPLE Inc.SouravSourav BaksiBaksi

ChetanChetan DuttaDutta

Rahul Datta

Mahender Pal

Batch 29





INTRODUCTION

American multinational company

Designs and Markets Consumer electronics,

Computer software and HardwareHeadquarter: Cupertino, California

CEO Steve Jobs

Revenue $325Billion



HISTORY

Established in April 1st 1976

Previously named (Apple Computer Inc.)

Founders Steve Jobs, Steve Wozniak, RonaldWayne

1st product Apple l , Hand built by Wozniak

Incorporated January 3, 1977 without Wayne



PRODUCTS AND FIGURES

Hardware Mac (Personal Computer Series)

Software Mac OS X, Quick Time, iTunes

Consumer Electronics ipod, iphone, ipad, AppleTV

Employees 46,600 full time ;

-2,800

TemporaryRetail Stores 323 [1st in Virginia)

Competitors HP, IBM, DELL etc



PRODUCTS











PROS

Recharges Quickly

Light weighted

Fast ProcessorSensitive & Smooth Touch

Aesthetic Design

The best Sound qualityLarge Screen

CONS

Battery life

High Prices

Limited Bluetooth No Flash support

Non-replaceable Battery

No internal Speakers



� EXTERNAL FACTORS

Creating more ties with Microsoftproducts

Loyal set of Enthusiastic

Customers

Recession Price of AppleProducts are higher

High Level of Competition

� INTERNAL FACTORS

Most established and Healthy ITBrands in the world

Steve Jobs was ousted from the

company in an in-house power

stuggly in 1985, But He returned

to Apple in 1996 and began the

process that restored the

company to profitability

Apple computer are expert in

Developing own Software &Hardware



STAKEHOLDERS

Creditors

Apple employees

Software developersCustomers

Suppliers

Music Industry

Competitors



DEP ARTMENTS OF THE COMP ANY

Finance Department

Human Resource Department

Legal DepartmentMarketing Department



WHY SUCCESSFUL?

Invest in your Employee

Encourage Creativity

Invest in UsabilityInvolve (potential & current) Customers &

Communities

Know the target Audience and Then Target it well



Current Scenario

Research firm Gartner said that Apple was the fifth-largest PC seller in

the U.S. for the three-month quarter to start 2011.

On May 26th 2010 Apple Inc. overtook Microsoft Corp. to become the

worlds most valuable technology company.The market cap of Apple is $323.09Billion with more than 920 million

shares.

The Share price on NASDAQ as on APRIL 21st was $350.70(+8.29)i.e.

+2.42%

The recent quarter shows a net profit of $5.99Billion which

overshadowed the Wall Street Predictions.



Current Scenario

Apple Market share tops 10% but Windows share lowest since trackingbegan.

According to Computerworld Analysis there has been a sharp decline

of Windows users from Dec 2010 by 0.97% to 88.7 percent.



Current Scenario

Report claims that Apple shows 29% increase in sales of its Macbookas well as it helps in the outline of coming up of the most important

Brand of US.

According to AppleInsider there has been a total increase of 29% in

the sale of Apple notebooks.

Apple had recorded an increase of 113% in the sales of its flagship

product the iphone which counts to over 18.65 million units.\

Apple sold 4.65 million of ipads which dominate 80% of the tabloid

markets.

Apples Ipad 2 dominate the nascent market whereas Research in Motions Playbook collapsed under the immense criticism of the

analysts.



FUTUREPLANS

For the next 3-4 years Apple would like to increase

their product accessibility (New Stores)

Its going to the movies. Online movies through

itunes. Recently signed a deal with 20th CenturyFox and Disney studios

Plans to go green apple

Seamlessly Embedded heart rate Monitor



Future threatsT

he main concern of Apple right now is the component supplyconstraints after Japans Earthquake and tsunami.It would squeeze

margins and restrict iphones & ipads to come out in the near

months.

Apple resourced mostly LCDs,optical drives,NAND flash and DRAM

from Japan so they are going to face a crisis ahead.

Ipad sales fell well SHOR T in the quarter due to the huge shipment of

6 million units but still the waiting went more than 5 weeks.



The nine maharathisSteve P. Jobs Chief executive officer,Director

Peter Oppenheimer- Chief Financial Officer, Senior VP

Timothy D. Cock- Chief Operating Officer

D. Bruce Sewell-Senior VP, Counsel

Philip W. SchillerSenior VP, World Product Marketing

Ronald B. Johnson- Senior VP, Retail

Scott J Forstall- Senior VP, iphone software Engineering

Robert J. Mansfield-Senior VP,Hardware

Jeffery Williams-Senior VP.Operations



Corporate Culture.The sales force has always ridiculously tiny and the System

Engineer:Accountant never exceeds two.

Steve jobs believes in pervasive secrecy which means that sales

executive should describe customers about Future Technologies

Steve Jobs favorite quote is that-Customers dont know what to buy

and we have to tell them what to buyApples main focus is on the generation of applications for their

gadgets.At present I-store has more than 4.5 millons of applications

for both i-phones and i-pad,thereby creating an uniqueness of the

product.



THANK YOU

ANY QUESTIONS?

Documents

Apple Sourav